Good morning, and welcome to another motivational Monday. My name is Matthew Hodge, Executive Vice President here at OPT Realty, and I'm joined every morning by, oh, sorry, every Monday, with Robert Palmer founder and CEO. Welcome. How are you, brother? I'm good, man. I'm doing really well. Good. You feel a little tired? Yeah, man. We we ran hard. I I ended up going home Saturday night and, watch the race at home on Sunday with my kids. Yeah. It was a lot of fun. Obviously, a lot of RP funding branding around the track. And so, you know, sitting on the couch watching the NBC broadcast with Luna and Reagan. Jill, they were all, you know, the girls get a kick out of sea and the RP Funding logo and two rex into the logo. At one point, one of our RP Funding banners was, like, wrapped around indie cars tires. They're towing the guy off. I mean, it was it was pretty That's great. Great, great promotion. Yeah. That's fantastic. Well, as you guys know, we are starting today an hour later, you know, at eleven. So this will be a permanent change for, oh, the chat. Okay. So this will be a permanent change as we go forward to help, West Coast, agents to, you know, get a little closer to to the mark. But it's funny because it was daylight savings today. So it's like still technically ten o'clock. At least that's how it feels. Yeah. Yeah. So if we were like, we're gonna help you. You could psych. But anyways, excited to be here. We're gonna go through the conference recap. We did. Right. We didn't plan that total accident. You know, I remember I I called Lewis Sunday morning. I'm like, hey, man. They, like, I said, the time change. He's like, the time change, like, like, what? Like, in the ICA or something, we need to change some timing. I'm like, no, man. Like, the the time, like, time. A time has changed. It was it was a pretty good conversation. Yeah. The times are changing. Yeah. So what we're gonna go through the conference recap real quick for those who weren't able to attend in person. And for those who did, it was so amazing to see you guys. We had so much fun finally connecting with so many people that we obviously just are either reading emails or on the phones or connecting virtually. So that was, that was a great, thing to be in person. But we're gonna go through a recap. We're gonna talk through some of those updates and those that you talked through. And then we'll finish up with the market update. We had some interesting information come out of the fed last week. I know that the ten year was kind of doing some things on Friday. And so we'll get RPs interpretation on that here in a second. So, thoughts on the conference. Ah, look, man. That was fantastic. All in all, absolute great show. You know, it's interesting. It's our first, you know, second year doing this. This was our our first year doing, a paid ticket, a paid conference. We learned some lessons there. You know, I I really, like, I don't know. I guess I trust everybody. We very much were using the honor system for a lot of this stuff. And I know we had some people take advantage, which is a little frustrating. You know, we we try to do things the right way. We try to treat this like a family, and I I get a little disappointed and frustrated from my chair when, you know, people take advantage of that or whatever. So In the future, we're gonna have to, you know, add security or whatever we gotta do and be a little more diligent about letting people, you know, getting getting registrations in early. Ticket transfers and they're becoming a huge problem. You know, we we were unable in the end to do, to do name badges for everybody because we many ticket transfers coming in, like, right at the deadline we set that we didn't it was just, again, great conference, but definitely some some pain points behind the scenes for us And look, we we learn. Right? We're doing this. We, you know, we don't we're not in this game to make money on events or sell events. We don't think about it that way. But, again, we wanna put on a great product all in all, I think it was an amazing event. But, yeah, we're always gonna have some growing pains. We've got some lessons to learn. I'm gonna do a full post mortem with the group here. In this week. Excited to be home. Excited for feedback. We are getting. Again, most is very positive. Again, we just gotta we gotta tighten things up as we continue to grow and evolve and and revolutionize this real estate game. Obviously, you know, we we talked about the, we had our hotline for anybody who found themselves in uncomfortable situations at all during the event. That is something we're doing different so we don't fall, you know, victim to some of the the mistakes that past brokerages have made. We got some calls on that. Obviously, we take that very seriously. I know Cindy and her group and enterprise compliance are investigating a few things right now. And, you know, my commitment to everyone is that every agent who comes to an LPT event will we'll be able to feel safe and LPT takes that very seriously. And, you know, again, it's it's tough to get a lot of people together having a good time and there's alcohol and things. And, again, we have seen the other very large brokerages not handle this very well. And, yeah, I'm I'm proud to say that I think I think we put the right safeguards in place. We put the right things in place. And, again, just something something really important to me. It's very important to me. Especially as a father or two little girls that everyone who comes to an LPT event can feel safe, and I think we did a great job putting putting safeguards in place, you know, putting reactionary things in place, And, you know, again, and there's there's going to be bad apples, bad actors, and LPT is going to be the brokerage that that deals with that. You know? It, it's just that we're, again, we're we're gonna do things differently. Going to build a different type of community here. And so I wanna get that out of the way early, and I wanna get on to the happy stuff, fun stuff. Yeah. I I always like to hit the negative head on Right. You know, I think it's how we it's how we grow. It's how we're transparent with each other. While again, ninety nine percent of the conference, I think, was an absolute smashing success. I wanna, you know, and we're gonna talk about the ugly spots too because that's what family does. You know, family comes together and is honest with each other and transparent. And we have things that aren't perfect or we have mistakes, we're gonna talk about them. We're gonna own them. And, but now we get on to really cool stuff. Yeah. Because, again, I can tell you some of the stuff we rolled out, the the vibe, the feeling, just the overall energy at the conference was absolutely, amazing. Again, we're a two year old company You know, I mean, I would say most big broker just weren't even having conferences in their first two years and we've now put on two really great ones. You know, the first year, learn lessons there, you know, having breakout sessions in the hallway and things where this year we had, like, absolutely amazing content One of the great pieces of feedback I got was, you know, some folks that really felt like this year, the content was really at all levels. And we're last year because we had such limited space, you know, maybe there wasn't a content for agents at different points in their career. And, you know, again, LPT is agent choice. We are here to meet agents wherever they are. Feel like the conference really reflected that this year. There was content you could consume from, you know, new agent boot camps to, hey, how do I get started all the way up to, like, you know, hey, big business type stuff with, you know, team leads and lean conversion and and and things like that. So I think all that was was really great. We've now outgrown Saint Pete again. You know, so, like, we outgrew them happy the first year, and then we, you know, the the Hilton ended up being a great option right across the street. We outgrew that now again too. So most likely we're gonna be moving the conference to a a real conference city for the next one, where it's easier to travel in and out of. You know, where hotel rooms are not as expensive as they are. So again, it's been really neat seeing that evolution, and we're super young in this game as a company. And I'm I'm so proud of all of our agents. I'm so proud of of our our team and our staff who came together and and really pulled off what I think was an amazing second year an amazing, amazing exclamation point to our second full year in business. And, you know, it was really fun for me to kinda lay out what comes next, you know, this this two point o of Connect, which we're gonna talk about a little bit this morning. Listing power tools x, you know, it's interesting because, you know, we We we were a technology you know, I started listing power tools as a technology company back in two thousand sixteen. And then, you know, a lot of you have heard my story that to transition that over, you know, kind of transition that down and then relaunch it as a real estate broker so we could have a much tighter relationship with our agents. And I'll tell you for the first two years here, we haven't looked a lot like a technology company because we've just been so focused on the brokerage and the culture and growth and and getting things compliance right and getting staff right and everything, our competitors have not seen what LPT, the technology company really looks like and punches like, and we punch way above our weight. And and so, you know, while we did, we put out great stuff. Right? Connect one point o was a necessity. Right? I mean, there was no there was no place to go buy software that could handle hybrid share and dual comp plans. And, you know, it just didn't exist. So we had to write connect one point o. We had to be very focused on the mechanics of Connect one point o. It was really about like, hey, let's make sure DAs are calculating correctly. Let's make sure that the software can capture the right data through the transaction. And so for those first two years, that was really what we were focused on. And And again, that didn't that would not have felt very much like a technology company to the outside world. Like, to us, it did because we're back there grinding on code. For doing stuff, no one can see that's very boring and minutiae behind the scenes. And and so now here at our two year mark, as we go into this two point o phase, as we launch this collab edition of Listing Power Tools X, we are going to start looking and feeling like a technology company, you know, for the outside in and and it's going to shake. It's gonna shake our competitors a little bit because again, they just it it's this it's this it's a secret weapon we have that we have not yet used because it wasn't the right time. Right? We we, you know, again, I am so happy with where we are today. The culture we've built, the the community that is ready to take advantage of the software we're gonna launch to really bring everybody together. The collaboration we see across across LPT, Realty, without tools to spur collaboration, just the natural collaboration across agents. And so now, you know, we get to flex that tech muscle a little bit and and bring some cool stuff to the stage. And you know, this next two years is gonna be absolutely amazing. And I'm just I'm I'm so excited for the ride. I'm excited to see what our next conference looks like again in a more a more traditional conference city. And I can tell you that will most likely be held in our second largest state by agent count. Where we like to put on the the cowboy hats. So, again, man, lot lot of exciting stuff coming down coming down the road here. It was it was a it was a great time. And One of the cool things about it, was that all of the entertainment and talent came from within the walls of LPT. Our DJ will Adams was out there. Dave Stewart, as you guys know, who's always behind the camera, you know, did his thing with the band, and so many others who added talent that came from LPT. So it was it was a really nice to see that and, like, hang out in that way. Do you wanna roll the recap? Yeah, real quick. I wanna make one comment on that. It isn't it is amazing. Right? We have all these talented folks inside of LPT. And and part of that is because our model was built to allow agents who have multiple streams of income, who have multiple talents to thrive in our model. If you look at the other cloud brokerages, if you look at the other brokerages as a whole, you know, if you don't close enough transactions to cap, you're literally just on an eighty twenty split. You know, like, that's not a good deal for anybody. Right. And and and unfortunately, you know, the the industry has left behind folks that do have multiple talents that do wanna pursue multiple careers at one time, multiple streams of income. And that, to me, that's a huge part of entrepreneurship. I'm in multiple businesses. A lot of our agents are in multiple businesses. And so I think the fact that these really talented folks who are talented in another area of their career, and they're also very talented at real estate Yeah. They're being drawn to LPT because LPT is the first brokerage to ever give ever give a fair comp plan to those agents, and and we love having them here. And and having these amazingly talented people that can now make it work inside of the LPT ecosystem because we recognize that that is the future. That is where a lot of things are going for a lot of people. And our ability to serve. Yeah. We can serve the absolute, you know, top of the big team full time agent, top producer. We can also serve the agent who has multiple streams of income, multiple careers they're pursuing, and it brings a lot of cool talent to the table. So I I was very proud to see, again, as this talent from across the brokerage stepped up to to help me a part of things that was really neat. Yeah. Awesome. Let's roll the video. Yeah. Let's do it, Dave. I don't know what you gotta believe in. To be here. We ain't gonna sleep, but we get it. My face. My birthday cake is coming. So We've been here. We ain't gonna sleep. Oh, you know, you know, you know, Yeah. So that that song became like a part of our our lore as a broker. I I we were probably around, I don't know, maybe fifteen hundred agents. And we were it was one of our first trips to Miami. Yes. And we were on the back of no closing costs, and and we were resinging it instead of, you know, the song is the motto, and we were saying it's the model, you know, because the model was winning, you know, the the dual comp plan, the, you know, the hybrid chair, the hybrid, the the choice for agents. Like, all that was winning. And so we were singing it as it's the model. And so when we were backstage at the conference, and and the DJ needed to play some music for something. And Matt Levy's like, play the model, play the model, and the guy's like, I can't find a song name the model, but, you know, because we sang it as the model, for so long. But it's the motto by Tiesto. But in here at LPT, we call it the model. Somebody play the model. Yeah. That's fine. Here we say play the model talking about the motto by TS. So I think I still have the video when we were on on no closing costs, seeing it, it sounds so terrible. Yeah. At some point, I'll release it. But cool. Alright. So let's go through some of the announcements for people who weren't able to attend the live stream or in person. You announced some pretty big improvements to LPT Connect. So walk us through what that is? Yeah. Let's, let's get I think we got some slides for this portion of our program this morning. Let's get those rolling up, Dave, and I'll kinda walk everybody through it. Alright. So, yeah. So, obviously, we we introduced, LPT connect two point o. I think the next slide Dave kinda talks about. So, LPT connect one point o was about connecting you all to us. And that was it. It was about, you know, keeping up with, you know, the money and and DAs and giving you access to kinda corporate produce knowledge and and things like that. And so now we move into LPT connect two point o, which is all about connecting you all to each other. And so, obviously, we keep those good connections with us. But now, we're very focused on how do we help connect you all to each other. And so really excited about LPT connect two point o. I I gave the origin story on stage, and all of that video will make its way into the current knowledge base and then eventually into the new LPT connect point zero knowledge base. We are I'm publicly saying three to six months to get that thing out of the ground. We're we're we're very far along with the project. I would say, you know, most of the anything that's like, is it hard to write? We've already kind of solved for. It's really now just getting a lot of the finishing just put on and, and testing. I may go on some kind of crazy coding bender with the team and get that done in less than three months. But really is gonna be exciting, and it's gonna bring a whole new level of connection that the industry just hasn't ever seen, the ability for you to produce content and connect with each other and find each other's content. It really, you know, it it's what's been missing from this industry. And I I talked a lot about that on the stage. I'm not gonna rehash it all here today. If you didn't make, if you didn't make the conference, make sure you check out those replays, the the circles are are gonna be great. Where are we going from there, Dave? Yeah. So here here's a sample. This is the the new dot loop circle. You know, so obviously today, you know, you go into knowledge base and you dot loop, and there's not a lot of information. This is the new interface of what the dot loop section of connect two point o will, will look like, and again, just be a massive upgrade. Everything you need is right there. One of the big shifts we made is, you know, traditionally, you know, you would you'd maybe go to one system to look at your money and your DAs and you'd go to a different system, for knowledge and maybe a different system for social connections. What we've done is we've brought it all in together. What will happen is someone may just be heading into launch dot loop, but on the way in, then something may catch their eye, a top piece of content from a colleague. You know, a message on the wall from a colleague. And, really, that's what we feel like is necessary to create that vibrant community. If you look at at most other companies, this the it's like the the social component of it or the the community component of it lives somewhere else. Like that lives over here, And and so what we what I was really committed to and and the reason we built this way we did is it needs to all just live together so that, again, whatever I I may have logged in to connect because I need to get DA, but on the way in there, I may answer a couple of questions for someone else. Right? Maybe logging in to Connect because I'm gonna go order some desi graphics or whatever, but on the way in there, I see, you know, a new friend request or a new connection request or whatever. And so, really, it was important to us that everything lived inside of a single interface because Again, like, top of mind, you know, what what is in front of us, and we know every one of our agents is in connect because that's how you get paid, and that's how you, you know, you get documents and forms and, you know, things you need. And so to intertwine that with the community, we felt like was the best path to having a truly connected community, which, again, is something no one else has ever done before. It's it always lives off over here by itself. And and then it just again, it doesn't work out the same way. So really excited, you know, three to six months again is what I'm publicly saying. Really good chance that we're gonna get it get things out faster than that. And then from there, it will be living and breathing. It's not like, oh, here it is. We're done. It's just gonna be this constantly evolving living breathing thing, which is, again, that that's the excitement and that's the point of us having control of this software and the way our dev team works together is like this idea of just constantly pushing out new updates and pushing out improvements so that the software and the technology can grow and live with us And, you know, when you outsource that or you go get a third party solution, you know, those things just aren't possible. So I'm really excited about that coming another one of the circles. This is the agent circle. Again, you're looking to connect with someone. You know, they have a personal wall. You can see their personal articles and content. The ability to follow them, connect with them them, recognize them, you know, giving awards and recognitions and props to your fellow agents for helping you or whatever that looks like. Again, all these things will be baked in. Natively to connect. You know, this is the the marketing circle. Again, just, you know, really, really well put together, easily organized all there to get you the information you need while intertwining it with the social components, encouraging agents to go be part of the Zoom meetings, which we're calling circle ups, encouraging agents to share content of their own, pushing that content to the top. This is this is gonna change everything again. And this is not a place planned on changing the world. You know, we knew we were gonna change the world with with hybrid share and with the hybrid comp plan and and Desi and listing power tools and all the agent centric and philosophy we've built, this was not a place we thought we would change the world, but we're gonna change the world here too. So, really exciting stuff. I announced, listing power tools, the collaboration listing power tools x, which will be natively built in to connect two point o. Again, the the important thing here is even though LPT Realty owns listing power tools and is named after listing power tools, we had locked that code base down. It was totally separate. It lived on totally different servers, different languages, different database. Everything was really different. You know, when we launched LPT Realty, I it in a a totally different way, more what I would call enterprise infrastructure where listing power tools the first time was built on more like call like hacker infrastructure, like more like the the cool like basement coder, you know, infrastructure where now we're like, hey, this is going to be the largest real estate brokerage in the world. We need to build it on enterprise corporate infrastructure from the jump. And so we spent the last six months dev team has done an amazing job rewriting listing power tools from scratch to live on the new enterprise, structure enterprise pipes. And so as a part of that, we can finally start developing new and innovative technology under listing power tools again. And, you know, essentially, because listing power tools really is amazing technology, but most of the technology isn't what's facing you guys. It's the way things are sent to the printing presses. It's the way the the text capture technology is written all this behind the scenes stuff, and it has lagged dramatically because again, we haven't touched that code base since, like, twenty seventeen, on the interface. On the ability for you to do things, integration with CRM. There's just so many new things we're gonna be able to do. And then, obviously, the big announcements we made at the conference, as a part of the new listing power tools is this idea of collaboration. Next slide, Dave. So a couple of things that that we announce is new eye this new concept of collaborative marketing where listing agents can basically opt properties in to be collaboratively marketed by other agents. So listing agent decides to opt in properties, listing agent decides who the eligible agents are. Is it every agent? Is it agents on my team? Is it agents that I'm connected to through two point o? Is it agents who follow me through two point o? Is it everyone else who's a member of this network, whatever that looks like. Right? And then the listing agent chooses what product like, Hey, you guys can order power packs, but I'm not gonna let you direct mail. Only I can direct mail my listing, whatever it is. Give listing agent control, but then, And then listing agent can choose an area that is exclusive to them. Like, hey, the thousand homes right around the listing, those are just for me. But you guys can buy power packs and splash them all over the rest of the town. Run digital ads all the rest of the time, whatever that looks like. And so then other agents can go find those opportunities. You know, so it's like, hey, I there's this listing of Matt's that's close to a neighborhood I'm trying to farm. Let me get a power pack on that and then take it into my farm neighborhood and and promote that listing. And again, just really elegant way for, agents who who don't have a listing maybe in an area that they're trying to market or don't have a listing right now and want to run listing based marketing to do that. And on the flip side for listing agents to now have more reach and more power, more manpower, to get those properties out in front of more folks. You know, so if you think about that, you go on a listing presentation and be like, Hey, by the way, on my last, you know, you show them the box, they're blowing away. And you be like, Hey, by the way, on my last listing, I didn't just put out one box. Nine other agents at my brokerage also put out boxes. We put out a total of eighteen hundred pieces of collateral across ten different neighborhoods because LPT has collaborative marketing system built into, listing power tools and LP T Connect two point o. So, really, really interesting stuff. Then the other thing we we announce, which is great, is the, the collaborative open houses. So again, collaborative open house, same set listing agent can make individual open house opportunities available. So listing agent can go in and say, Hey, Saturday, the nineteenth someone can hold an open house in my listing from nine to four, and then that opportunity gets put out to eligible agents. Agents can for those opportunities. And then in order to lock them down, you must order marketing products to have skin in the game. So a listing agent knows that you're gonna have a a digital mark campaign promoting your open house in their listing. They know you're gonna have a power pack that you're gonna pass out in the neighborhood promoting the listing to get traffic in there. It's again to give their seller maximum results. And, you know, we have listing agents who don't have time to hold those open houses on every single listing or have more opportunities. And then on the, on the flip side, we have agents who need opportunities. So the new listing power tools, collaboration, listing power tools x makes all of this possible. And we have so many more exciting things. Massive upgrades are coming digital marketing system. The the digital marketing reports are gonna make over the the pre advertisement bifold for the the the digital marketing reports, which I've pitched in the Kabuki video, which have not been released yet. They're gonna be released as a part of Listing Power Tools X and again, there's there's this laundry list of innovations that we've wanted to put out that we haven't been able to do because, again, that listing power tools code base was frozen. And so You know, again, what is what is one of our biggest strengths as a company, which is this ability to build technology that actually works, and technology that actually makes your life we haven't done a lot of that the first two years, and now we are. And so it's it's gonna be a big part of where we go from here. And then also an ability for reviews so that, you know, if if someone claims an open house and doesn't show up, leaves the house a mess, forgets to lock up whatever, future listing agents will know that and again, they'll have final approval opportunity on that. And then vice versa, you know, if a listing agent was horrible to work with, didn't gave you the wrong code, didn't let you enlist house, whatever. You know, we're gonna have those bidirectional review systems so that agents can understand who are they working with and really deepen those ships. And then, you know, I can see that leading to connections inside of two point zero. There's just all these, you know, I can see that leading to people joining teams. I can see that to people forming teams. You know, there's so many opportunities as we bring, this community fabric and now interweave it into everything we have, which again is unique to us because we do the listing power tools, proprietary technology, and code. We do own connect in the proprietary code, and now bringing it all together to to take things that next level. So I was excited to share all that. Excited to get such amazing feedback from everybody on that. And, yeah, man. It's, it's great. It's gonna it's gonna be really exciting. I know that we are gonna work incredibly hard. I know Robert was really gonna do the heavy lifting there for us to get this out of the ground, but you know, just for that little bit of time that people heard about it and the few hours we had together that evening, so many people were coming up with ideas on how it could implement they could implement that in their business what it could do, and, you know, from the circles, from the, circle ups to sorry, the circle ups are gonna be the zoom sessions. From the circles, you know, thinking about what type of content they wanted to put out and how they could help agents around them. And, you know, it I think it's just gonna be really transformative for a lot of people's businesses and then, you know, when you think about the collab piece that you've talked about, there has always been a natural need for people wanting to find out, like, if you have listening, sometimes you even get calls from other from other other agents at different broker just saying like, hey, can I do an open house that, you know, I I you're listing? And so it's a massive need within the industry. So you know, I love that you continue to think about what those needs are. And before it was kinda like solving the pain points, but now it's about, hey, how can we help you go faster? We've we've cleared some of the sand out of the gears. But now we're really gonna start to to lubricate this thing and get and go faster and help you guys connect in different ways. And so excited to see about that. You know, I I shared this on stage. You know, I came up with this idea for a listing power tools collab in, in September of two thousand sixteen. We were out in in LA and heading on the Malibu and we're in traffic and I was angry because I'd wanted to charter a helicopter. There's this whole nonsense that went into this. And so I'm like sitting there brewing and and and this idea came to me. And then we come back to Orlando, and I tried to make it work under listing power tools, and the brokers blocked you know, like like to your point, you just said, like, there are people who reach out and say, Hey, reach out to another brokerage and try to hold an open house there. There are brokerages that will actually block that. You know, that broker owner of that other brokerage, they don't want open house opportunities leaving the world where they make all the money, and it is so short sighted to me, but that that prevented us from being able to launch this. And so I had to put this on the shelf, for almost seven years because, there's just so much of a scarcity mindset that runs through our industry. And, you know, I kinda made the joke on stage. At the time, I realized, you know, one I needed, I needed these broker just to buy in. They were willing. And then we also realized that we needed about ten thousand agents, in order to make this work. And so I asked anybody if they knew, is anybody know a place where I can find brokers who will buy into this or brokers that'll buy into this and ten thousand agents, and that is obviously LPT realty sitting here today. So, that that's a big, you know, that that's like a big thing for me. Like this idea I had that at the time was too too revolutionary, too forward thinking, too outside of the box, to break the mold, to work in our Right? The end our industry is very good at stifling innovation. And and then we felt some of that back in the day. And so, you know, going now seven years later and having built the platform where now we can make that innovation happen to the benefit of all of our agents. You know, it's exciting. That's it's it's a big accomplishment. You know, you think about that. Like, hey, we were gonna we had this idea. We could've changed the industry seven years ago. The industry wasn't gonna do it. And so we went out and built the platform that would give us the ability to do it and and benefit all the agents here at LPT. And that's I think that's the most exciting part really of what LPT represents is, you know, the innovation that we can drive here internally at scale, the way that we can bring a different type of community, different family, different type of communication, different type of opportunity, different type of comp plans, different type of culture, like all these things that we've created here, and that is really what LPT is here to do. You know, we are here to be absolutely different. And, you know, you've got these other brokerages that just keep doing the same thing over and over again and thinking they're gonna get a different result. Like, Well, that those guys did it this way. And now they're they're stumbling at this size, but it's not gonna happen to us, but we're doing it ninety nine percent the same way they did. That just doesn't make sense to me. Like, we knew we had to come at this problem differently. And that's why, you know, first, we put our our core tenants in place. We're gonna be real estate first. We're gonna be agent centric and and give agent choice. To me, agent choice is the the only true evidence of being agent centric. Like, if you're if you're gonna really empower your agents and put them first. You have to give them choices. You have to give them the ability to make their own choices. So real estate first, agent choice, and now this connective community. And anything we build, anything we innovate, as long as it fits inside of those tenants, like we know we can win together, and it's It's just nice because the the bigger we get, and the more scale we have, and the, and the more we come together. And I'd say too, the more we trust each other, right? Cause that's a part of this too. Like, like a family has to trust each other. And, you know, we're we're now here long enough that there is a lot a lot of trust being built. I think a lot of people recognize that that we do what we say we're gonna do. We are putting agents Like, it's not just lip service, because there are a lot of companies out there that make those claims. And then you look at what they're actually doing, and it's totally counter, to that. So I understand that that hesitation. I think at this point, know, we've we've built this track record. We're saying, yeah, we we do put the agent first. We do put real estate first. Like, we are doing these things differently. And as that trust get stronger, it does allow us to do more innovative things and win together. And, again, man, the future's bright. Like, again, we're all we're all gonna need shades because the teacher is bright here and help material too. Alright. Cool. Well, I think that's all that we had for a conference recap. So if we wanted to, maybe real quick for a market update, I know that the Fed kind of released some notes last week and, it sounded like the ten year was bouncing around on Friday. Can you give us an inter of maybe what we can expect in the near term? Yeah. So we saw we saw interest rates, you know, kinda consistently through last week Tuesday, Wednesday, Thursday, Friday, get better just about every day. You know, inflation data coming in a little more in line. I think the big thing is, Powell came out. J. J. Powell, the the fed chair came out publicly said, they're close to having the confidence they need to start cutting rates. And that was different than what he was saying before. My gut is he's just gonna say whatever he needs to to keep a ten year between like four point zero and four point three. Why why that range? I just when things got up near five and interest rates, one of the eights, like, things really started to break. And I I I think they recognize that's too much. And and there is this idea of like losing the handle. Like, they can lose control of it. And and I think they they recognize that, like, this low fours on the ten year seems to be a really comfortable place for them. They're not ready for us to see like that three, five handle that we saw at the end of last year when rates got really good, but they also don't they do not wanna lose control and see the ten year go back up to five and rates go to eight and everything just really starts to do long term perm term damage to the economy. And and so they're battling that. And at the same time, they're having to watch what's gonna happen politically because we are in an election year. The president gave, at the state of the union, big focus on housing, you know, talked about housing credits to help, you know, kinda spur things on. It's interesting to me because our problem isn't necessarily with housing demand. It's more with housing supply. And so just a lot of of different opinions on what that would actually look like. But I think what what's most important for us to recognize is housing is going to be front and center during this election. Like, you're gonna see a lot of talk of housing housing is becoming less and less affordable in most markets. There are inventory problems. You know, home sales are at this this low watermark. Interest rates are high affordability. Like, all of that's going to be coming more and more into focus. And then there is this, like, weird thing where the Fed can almost change that entire story overnight when they are ready to. Right? Like, if if the Fed, you know, they they're not going to do this, but if the Fed cut rates to zero tomorrow, like, that whole narrative just dies. Like none of that matters anymore. And so it is just, it's really interesting to watch. But yeah, so that the ten year came back up a little bit this morning. Usually that's how it goes. Right? There's just no straight up. There's always like a little bit of pullback and adjustment. But we're we're watching the story. And I think at the end of the day, the the more there more talk there is about housing, the more it is in focus, the more it's help get unit counts up. Twenty twenty four is already off to a much better start than than twenty twenty three got off to and and twenty twenty three I think what will go down is the worst year from a unit perspective, in our industry for a very long time. Mhmm. And so twenty twenty four already feels better. Even though by historic standards, it's not great. It feels really good because twenty three was so absolutely abysmal. And, we just keep pressing on. You know, we're gonna continue at the brokerage level. To keep bringing tools and resources to the table to help you all win your unfair share of the transactions that are out there, and that's what it's all about. That that's something cool I heard a lot conference is, you know, folks telling us they really feel like that they did more business because they were at LPTs. Yes. And, you know, and look, at the end of the day, I I'm a firm believer. Like, you are the entrepreneur. You build your own brand. You run your own business. You decide how successful you are. But if we can try to act as a little bit of a tailwind to help you, by giving you tools that actually do work to offset some of the headwinds that are coming at you right now from the the broader housing market and broader housing economy. Like, I think that is a place that that the brokerage needs to be. And and I think a lot of brokerages kinda copped out on that and said, Hey, you're the entrepreneur where you deal with it. We don't do anything to try to help you be more successful. And and that that's unfortunate. But again, that created an opportunity for us to come in, you know, with listing power tools with the collateral marketing system. And be different. And and for agents that are embracing the tools, agents that are, you know, using the active marketing plan as a differentiator in their business, you know, using the seven home buyer strategies as a differentiator in their business, using the magic white box as a differentiator in their business. Like, we are seeing those agents win at a higher level because all of those things provide the tailwinds, to help you be more successful. And it was cool to hear a lot of that because again, a lot of agents came up to me and were like, man, I tell you. Like, I didn't I didn't think changing brokerages were gonna necessarily help my business. I came here for the option of, you know, the the choice of comp plan You know, I came here for the culture, you know, I didn't really come here thinking I was gonna do more real estate business, and I and there are a lot of agents that are saying the tools at LPT Realty absolutely helped me do more business over the last twelve months. And that that's really that's really great to hear. Yeah. That's that is amazing to hear. So, alright. Well, we're about at time. Know there was a lot of questions around some additional content that was at the conference. We will have an opportunity to talk to those things more in-depth I know some of the things that people have been asking about were like the luxury power packs and how they can get samples and things like that. So we will put out a special class. I will walk you through exactly what that is. We've got a lot of inbound tickets asking about those things. So we will clarify that information for you probably in the next one to two weeks. We'll have a class specifically just about some of those things that were, we went deep in at the conference, and answer those questions. So, any final thoughts or words for you? Now, man, again, great meeting everybody at the conference. So I guess I'll close with this. So we we already kinda hinted that our next our next annual conference, is gonna be, in another state, and it's gonna be more in a proper convention town where you know, again, we can run it more like a convention. You know, like, trying to fit it in the grand prix race was cool, but we've, we've outgrown that. We we're trying to make a decision because I always wanted us to be fall conference company. Like, I always wanted our conference to be like in October, you know, late September, early October. And and we moved it to March because of the Grand because we had the Mahaffy, and it just it worked. And it was I was already there. It was easy to put it together. We already had moves in the city because we'd take over that city because somebody raised sponsors. Should I had no idea what was coming. And so, we're actually gonna have some internal meetings about whether that is October of twenty twenty four, or is that October at twenty twenty five? Because October at twenty twenty five feels like maybe a little too long for me. Yeah. But October at twenty four maybe feels a little short to to pull this together again, in the next six months. So, we're gonna we're gonna have those conversations. I love all the twenty fours in the chat. Like, the agents are ready to go. Yeah. So we we may have a an October conference, this year in Texas. We'll we'll see. I will be back with details. Just leave me just lost some hair. Alright, guys. Go go make it a great week, and, we'll see you back on motivation Monday next week at eleven a new time. And, hey, check out real estate first Friday if that's not part of your routine. I'll be on this Friday. We'll give you guys some great nuggets. Take it easy.