Good morning, and welcome to another motivational Monday. My name is Matthew Hodge, executive vice president here at LPT Realty. And I'm joined every Monday, with Robert Palmer, founder and CEO of LPT Realty. How are you doing, brother? I'm good, man. I'm doing a fantastic great weekend. Hung out with the kids. Got a little bit of work done, but went to Disney yesterday. Nice. It was a lot of fun. I see the, the the ensemble today, the the gear. I like it. Yeah. I got the LPT Armada jersey on. Excited about that. Yeah. I feel good. And the LPT hat. There's no question about I'm who you represent, man. Yeah. Awesome, man. Cool. The winning team. Yes. That's right, man. That is right. So exciting stuff. Okay. Well, let's jump right in. So it's been a few weeks since the NAR settlement, NAR settlement. I always get that tongue tied. And there was a lot of a conversation that became kinda like the focal point of what we were talking about. And we shifted away from interest rates and what was happening at the macro level because that was the previous biggest concern. So now we probably got past that initial sting, of that settlement. We know we've got some time before it works its way, out. You know, towards the end of this year is what they're probably angling for the actual approved settlement or early twenty twenty five. But last week, we had jobs report, which has significant impact on kind of the inflation reads and what happens with interest rates. So can you kinda walk us through what happened last week and maybe what's on that short term horizon for for rates? Yeah. And real quick, I don't know if I actually have talked about this yet. As far as the NARS settlement, LPT will be covered under the settlement as it is currently written. For those of you that followed it, like, basically, the largest one hundred brokerages got left out of the settlement, and they have to write their own big checks to to settle the lawsuit. In twenty twenty two, which is the year they use to determine who the largest hundred brokerages were, we were not Correct. Because we were just getting started. And so if they had based it on twenty twenty three, we would have to write a check. It wouldn't be super painful. It would it would be millions of dollars, but nothing like the hundreds of millions of dollars that others may have to write. But because in twenty twenty two, we were not even anywhere near the top one hundred because we were just getting going, as it is currently written, we are covered for no additional cost. So that's kinda nice because the other cloud brokerages right now are all having and all the publicly traded brokerages are having to look at what is their check gonna be. I think Compass' check was, like, almost sixty million dollars. So, pretty substantial. I mean, it's a bunch of money that I would much rather invest in building tools for you guys and growing this company. So we are feeling like we're in a pretty good, good spot at the moment there. But yeah. So, again, everybody kinda forgot about interest rates, and we had this big jobs report come out on Friday. Let me get my numbers. I don't wanna say this wrong. So economists were projecting two hundred and fourteen thousand jobs, and we had three hundred and three thousand new jobs created. So massive beat. And and the ten year treasury immediately started selling off. Yields went higher. Mortgage rates are now gonna be higher. And all this happened Friday, you know, a week ago during the the holiday. And it's just it's it's it's crazy what's going on. And so, jobs report Well, real quick. I wanna ask a question. Yeah. So the two fourteen on three zero three Yeah. A lot of people would say, hey. That sounds like a positive. Right? The we are growing more jobs. Why is that a negative? Why would that be Yeah. So it means that the economy is hot. You know? And and so what the idea is when when the economy starts to crack, the Fed will cut rates. And so if you if you go back to COVID, the economy overheated. We saw inflation go crazy. You know, everything started getting really expensive. A lot of that was thought to be purely based on supply side issues. Like, hey. You know, there were shipping issues. There were labor issues. People could not get the things they needed to build goods, but there was all this back pent up demand. And the Fed started off saying, oh, it's transient. It'll go away. It didn't go away. It still hasn't gone away. And so the two big things that the Fed is looking at are, what's gonna happen with inflation and then what's gonna happen with jobs because the Fed has a dual mandate. Their their job is to keep inflation under control and to keep job you know, and create jobs. And so the idea is if jobs stop being created, the Fed has to take action to help spur the economy on to create jobs. And so they're trying to balance these two sides of the coin. But the thing right now is inflation is still hot, and jobs are hotter than expected. And and a lot of people say hotter than what a lot of other data points to, but the jobs report is what the jobs report is, and that's what the Fed has to go based on. And so now the idea is this this higher for longer interest rates is just getting more and more reinforced. You know? And we saw we saw really good rates in, like, November, December, and, you know, we were down, like, really good rates. Like, people who got locked in and closed on those November, December rates did really, really well. And now we have seen rates creeping back up since the beginning of the year, and this is not helping. And so, again, the ten year sold off, yields went higher, mortgage rates will be higher this week than they were last week, higher than they were the week before that. So just, again, keep that in mind with your your your customers you're talking to. We were really hoping for some good news. If you remember, I used this idea of the head fake. We talked about this. It was probably around January or February that that the Fed there had been a head fake multiple times now where we thought rates were gonna get better and they didn't. Right. And then everybody finally said, oh, well, this is the real And now, boom, this turned out to be another head fake because now rates are going back up. So who knows? We're definitely in this this high interest rate environment for longer now. We need one bad jobs report or one, I guess, good inflation report, which should be inflation coming down. Bad jobs report, meaning there are less jobs being created. We're just not seeing in the data. The unemployment data doesn't show it. The jobs report's not showing it, and we are, you know, we are at the mercy of the data and the mercy of the Fed. And so rates look like they're gonna be higher for longer. So, again, just keep keep in contact with your customers. A good education for them, you may get these questions like, hey. When When I talked to you last month, rates were here. Now they're even higher. What's going on? The economy continues to show a lot of resilience, and the data continues to support the idea that the jobs market is is booming out there, that inflation is still going up. So, we'll always keep you guys informed as those big data points come through. We're gonna keep you guys in the loop, but we did not you know, as an industry, we were definitely hoping for you know, we're cheering for people to lose their jobs, which is not great. But it is, you know, it is what is necessary for rates to come back down, which then makes homes more affordable, which is great. Right. And so there's there's kinda two sides to the coin, but that's we're gonna continue to watch that and and keep you guys up to date. But it's it's interesting. Yeah. It is interesting. So quick question. So if you are on the listing side and you get an offer that say someone says, hey. We're gonna do we fixed seven point two five or seven point five. You know? Would you what's your advice for that? Are you saying, hey. Put that prevailing. Are you saying put that at eight? Like, where do you believe, you know, that we kinda provide some protection there? There's a couple things at play there. One, lenders are pricing all over the board right now. Okay. We're and this has been a a situation we've been in now for probably close to two years. As yields went up and the amount of money that mortgage companies can make by pooling the loans and selling them to Fannie, Freddie, and Jenny has reduced, the disparity between pricing has gotten really wide. And so, mortgage lenders who are working for lower comp can actually give much lower rates than lenders who are working for higher comp. Because remember that the way the LO rules work, that loan officer has to set their compensation or that mortgage broker has to set their compensation with each lender, and they can only change it so often. And so if you've got that comp set too high, your rates are gonna be much less competitive than they would have been in a normal market because as those yields have compressed, as the overall yield goes higher, the amount of money a mortgage company can make from selling a loan has gotten compressed, which means there's more discount points. There's this bigger gap in interest rates between different lenders. So it's really hard to say what the prevailing rate even is because it really depends on what lender your customer is talking to. The other interesting thing is that the way Fannie and Freddie and and lenders, risk based price. So this idea of, hey. Someone with a lower credit score is is gonna pay a higher rate than someone with a higher credit score, that gap has widened as well. Okay. Because, again, there's not as much room like like, originally, like, hey. You have a bad credit score. Fannie Mae is gonna charge us a two percent loan level price adjustment. Maybe that was a quarter higher in rate. Now it's, like, three quarters higher in rate. And so rates are all over the board right now. It's just really important to stay in touch with your lender partners, understand what their pricing strategy is, understand yeah. Maybe having a conversation with them, like, hey. For someone with lower credit, how much can I expect that to raise the rate up? Because all these factors are coming into play right now. And, again, it's it's the it's the worst of all all pieces for us as an industry. We've got, you know, home buyers who don't have perfect credit being punished more. And remember, they changed the definition of perfect credit. Right? We did a whole motivation Monday on that. You can go look that up in the knowledge base if you missed it. You know, Fannie Mae and Freddie Mac raised the definition of perfect credit. Mhmm. And now they are charging more for people who don't have perfect credit, and that's not the lender's choice. That is the Fannie Mae, Freddie Mac choice on the loan level price adjustments. But then on top of that, you have to add in what is the lender's choice, which is what is that lender's target compensation to make on each loan. And then when all that gets mixed in together, you decide what their final rate is. And so we're just seeing a massive disparity between different lenders on what those rates look like. Yeah. Yep. And so, guys, if if that is that was a lot of information, which, you know, I've heard it a lot of times, so I know what you're saying. If this is your first time hearing that, go back and rewatch us multiple times so you can understand what he's saying and how what pieces move the market. And it's gonna make you, you know, be able to explain that a little bit better for your for your clients as well too. So it's super useful. Always appreciate the knowledge that you you provide for us each week and the interpretation. And while I get we have no crystal ball, it's pretty accurate in terms of, you know, what what levers we see being pulled and and how the market reacts to that. So okay. Cool. We'll we'll go ahead and move along. Let's switch over to, Lofty. We had a lot of questions around Lofty recently. We know that we talked about, several weeks ago, we gave you the option that you can have a single instance for, forty nine for solo agents or, two hundred dollars for Teams Yeah. With unlimited seats. And so that's been a a massive improvement for people who want full control over it. But we got some additional questions we'd like to ask around that. So what what are our thoughts with, CRMs in general right now? Yeah. So first of all, that the enterprise zero dollar option is not going away. That's what we've been using here for the full two years of LPT and been growing fast and, you know, again, so that that is not going away. We are just providing another option. One of the biggest issues we had with our enterprise instances early on, we were one of the first big adopters of this enterprise instance with Lofty. And early on, when they imported agents into us, all of their statuses and tags and everything got got imported into our enterprise instance. So our enterprise instance got really messy. And we've been working with Lofty for over a year now to try to figure out how to go back and clean this up because it's not as easy as you would think. Mhmm. Because if you if you eliminate a status, all the leads in that status will lose their smart plans. They will lose their, like, everything, tag based plans, smart plans. And so we spent a lot of time with Lofty trying to figure out, is there a way to move this stuff around? Look. And as a programmer, I'm like, look, we'll we'll help write code. There literally was just no way to get this done. And so the the forty nine dollar, you know, solo agent instance where now you can control your own smart plans, your own stages, call them whatever you want, your own tags, you don't have to see anybody else's stuff. That had that went live, on either four one or four two. I'm not exactly sure. I didn't get the email. All of a sudden, people are like, hey. This is in the marketplace. Like, well, I didn't get the heads up from Lofty. It just appeared. And they had given us kinda two target dates. It was either gonna appear on three twenty nine or four fifteen, and it showed up on, like, four two. So, again, we are at lofty's mercy, guys. Like, we didn't write that piece of software. There's only so much that we can do. We are a big client with them, and we can lean on them, but we again, there's only so much we can do. And and so here's how the path is gonna go from here. For agents who want those out of the box statuses or just have this really different way of running their statuses. Right? They don't want hot and cold and warm. You know, we're kinda newly like, we've got the basic structure built. And if you if you log into Lofty, you'll see there's asterisks in front of the status names that we intend to delete. We just have to get there. And so if you can live with the the group of statuses that do not have the asterisks, and then all the asterisk ones will be deleted, then you're probably okay in the enterprise account, which again, zero dollars a month. If you want that full control to where it's, you know, your leads, you set them up however you want, you basically get to be the full administrator on your instance, that is the new solo agent instance with just forty nine dollars a month. And we had to fight lofty really hard to get that price Yeah. Because they usually sell that on this platform for a lot a lot more money. That's significant. Yeah. And so here's how we're gonna do this. We're gonna give people a chance to upgrade to the forty nine dollars, and then we will finally be deleting all of those excess statuses. Right? Because the the best way for someone to protect their out of the box status is to upgrade to the plan. So, again, if you don't wanna make it work with the group of statuses in lofty that don't have the asterisks, maybe I'm saying it backwards. Maybe it's the group that do have the asterisk. The small group is the one we're keeping. The massive group is the one that we're deleting. Yeah. And so if you need your own custom statuses, take advantage of the upgrade. Lofty can transfer your stuff over. It'll take I think it takes about a week, maybe a few weeks like that. It's a process. It's not just like snap your fingers and go, but they can move your leads over. They can move your statuses over. They can move your stuff over, and then we're gonna give everybody probably four to six weeks to get through that process. And then once the bulk of our agents who, who want that total control of statuses have made the shift, we are going to rip the Band Aid off, and we are going to delete all of the extra statuses and tags from the main enterprise instance. If you have leads and one of those that is getting deleted, your lead doesn't go away, but any smart plans you have attached and everything will have to start over. And so what we're gonna do is we're gonna throw all of those into, like, a new status called, you know, deleted status, and and then you're gonna have to go figure it out from there. So my my I'm encouraging you to get your leads out of the statuses that are going to be deleted. There's an article on this in the knowledge base. It's been there for almost a year. I think I gave a ninety day warning a year ago. This time, I really mean it, because we have now done the things that I feel comfortable. We've given everybody plenty of time. The new forty nine dollar solo instance was the missing piece for me to really feel comfortable to say, hey. If you don't take advantage of what we're making available to you and your leads get wrecked because we finally delete those statuses, I am no longer taking responsibility for that. We've we've given tons of notice. We've talked about it here on Motivation Monday. We've now given you an alternative solution. Because, again, look, I it's a big deal for me. Like, I don't take this lightly. Like Mhmm. Like, this this problem with lofty happened on my watch. I take responsibility for that. We should have realized sooner what was happening with these imports, but it was, like, overnight, just the whole thing exploded with all of these excess statuses from people's instances being imported into our enterprise account from their old brokerage, and it pulled all that data over. And so, again, like, I'd take responsibility for that. So we have gone as long as we can. We fought so hard to get this solo agent instance, which we now have, but that is our plan. So if if you're gonna do the solo instance, try to get that done in the next couple of weeks, then it's gonna take a few more weeks for lofty to get your stuff moved over. Alright? And then we are going to again, probably four to six weeks from now. Again, we'll give notice. I'll come back on motivation Monday. We'll say, hey. This is the final date that we're going to delete all the extra statuses. Okay? And the leads don't go away. They'll just land in a new status called deleted status or whatever, and then you'll have to move them to the right status. It's much easier to move them to the right status now or move them to the new forty nine dollar solo instant status or move them into your team instance status. Again, we're here to help work through all this with you. But step one is getting everybody who wanted that solo instance status, getting them out of the enterprise, and and that's gonna actually clean up a lot of the problems Because most of those statuses that have a lot of leads in them, it is an agent who uses it that way in their business, and most of them have told me they are going to be, they're gonna be upgrading for, you know, to the solo instance. I see a question here about subdomains. No. Our enterprise instance allows you to have your own domain name That is included in our free version of of lofty that we give to all of you for free. It's not free to us. That is something I fought really hard for early on. So So any agent who wants their own domain name, as long as it is compliant with your MLS rules. Now we did learn this. Some of the MLSs, they will charge you an extra fee to have your own domain name, but we don't charge you anything. Lofte doesn't charge us anything. So you can stay on the price version with no monthly fees, zero dollars to you. And, again, that will be cleaned up with just a smaller set of stages statuses in the next in the near future. Then you have the second option, which is upgrade to the solo instance for forty nine dollars. Get complete control, name your own statuses, make up as many crazy statuses as you want, control your own tags, and then there is the hundred ninety nine dollar team add on version. So that is the three options available today, through Lofty. Awesome. Right? Now, we have a poll we wanna show because, you know, I'm actually thinking, like, do we take this one step further? And so can we get can we get the poll? And look, well, I know everyone's gonna read into this and, yes, I want you to read into this. What's on this poll is not guaranteed, but this is how we're thinking about it. So let's launch the CRM CRM poll. You know, if we can get to a point where these these are our four choices. One, I'll stick with the enterprise lofty for zero dollars a month. That is not going away. We're We're not gonna take that away from you. It is super important to me that LPT has a zero dollar a month option for CRM, and that will be Lofty Enterprise. And we are gonna continue to work really hard to clean that up for all of you. Second option is, will you move to the lofty solo instance for forty nine dollars a month? I see we've got about eight percent of people choosing that. If you could get kvCORE for forty nine dollars a month, would that be attractive to you as a part of LPT? Or if you could get Follow-up Boss for forty nine dollars a month. And I and, look, we've been we've been working hard on Follow-up Boss for a long time now. You know, they they were purchased by Zillow in the middle of our negotiations, and so we got a little backtracked when I was in Seattle in December. This was a big conversation with us. It does not look like there is a realistic way based on Follow Boss's architecture to do it for free, which had been my original goal. And so that's why the question says, would you choose FUB, Follow Boss, for forty nine dollars a month? Alright. And, again, keep in mind, Followboss does not come with the website. It's just a CRM. And not that you're making the choice today, but it is this is helpful for us to understand. You know, like, if if we went through the effort to have a forty nine dollar kvCORE option and a forty nine dollar follow-up boss option, you know, is that something our agents would find useful? And so, again, that's why we're we're gonna give this poll a little bit more time here. It looks like about half of our participants so far, in the Zoom have, have answered. So we'll we'll let that keep going for another minute. But, again, this is good data for us. Again, we will always have the zero monthly fee option of lofty, and we will be able to make that better once we clean up the stages. Like, that is not going away. That is a core part of who we are. The forty nine dollar lofty is just so that you have more control over your own statuses, which I think will be less important once we clean up our statuses in the enterprise account, which we are working hard on. The AAC has helped with that. You know, big shout out to Brandon and Ed helping us get that ready so that when the time comes, we can pull the trigger with Lofty. But we wanna give people a time to move into that Lofty solo instance first before that happens. And then and then, yes, should we should we spend the effort corporately to continue chasing FUB if it's gonna cost you forty nine bucks a month and not be free? It looks like probably based on those answers. And then should we continue to chase kvCORE? I know for a lot of people coming from, you know, the brokerages that use kvCORE, it's comfortable. It's what you're used to. So, again, we we really like, agent choice. It is one of our our core tenants here at LPT, and so we wanna give you guys the choices. We wanna bring choice, as much as we can to you. So, again, this is this is things we are looking at. This is how we're thinking about it. You look, theoretically, you could keep your lofty enterprise. Maybe you pay forty nine bucks a month to get FUB with it. Now you have lofty enterprise for your website and FUB. I mean, again, we're this is not the this is we want your feedback. Like, again, this is how are we gonna spend resources now that we've got lofty situated. I mean, we spent a lot of time negotiating the current lofty setup, getting that ready to go, building the system to move it over, but this is how we're thinking about it. And FUB is just not built in a way that we could ever make FUB a a free offering. And and really what that comes down to is the way FUB works. Once you get over a certain amount of agents in a single instance, we have to then make a new instance. And so what's gonna happen is internally, LPT is going to have to manage twenty or thirty or forty separate follow-up boss instances to make this work for you guys, which is which is a lot of work on our side. You know, right now with with Lofty, everybody is in a single instance. Mhmm. One admin password. But, again, again, I always try to be as transparent as possible. Things broke down with us in FUB because you can't have ten thousand agents on a single FollowBoss instance. It it doesn't work. They have no solution for that. And so now we're gonna have to go buy, like, twenty or thirty Follow-up Boss instances and then break agents into groups and maybe that's geographic. Again, there's stuff we still gotta figure out here. But that was the big breakdown, and that was one of the conversations I had with Zillow when we were out there in Seattle in December. It's like, hey. What is the likelihood that we can get Follow-up Boss to work in a single instance for ten thousand agents, a hundred thousand agents as we grow? And they they just don't have it. And and again, and and Follow-up Boss also does not have a website. But for some agents, if you're more sphere of influence, maybe that's not a big deal. You still get your LPT website. You know, they're they're yeah. We can kill the poll, and and we'll keep that data. Thank you for everybody who participated in that. So sixty four percent said they would stay with lofty enterprise, thirteen percent planning on going to the the forty nine dollar lofty option, six percent kvCORE, seventeen percent follow-up boss. So, again, like, interesting. Right? Like, the the lofty enterprise continues to be the top choice. I get it. It's free. It's never going away. That's a part of who we are. You know, the lofty solo instance is an interesting little upgrade there at thirteen percent. Follow-up boss, I know a lot of people love Follow-up boss and are loyal to it. And And as a solo agent, there's not a great way to get it, and so we can actually bring a lot of value there even at forty nine dollars. So, thank you to everybody participating in that. And, again, thanks for bearing with us through this lofty process. You know, and then in the middle of that, they changed from Chime to lofty. Just not you know, nothing has really been super, easy for us when it came to this CRM journey for the last two years. But I'm proud of where we sit today. I'm proud of where we're going to be. You know, we're gonna be adding new training resources corporately for Lofty. I've seen agents jumping in and trying to help, you know, training resources. I love that. You know, agents training their fellow agents is something we're always gonna support, but we are working on corporate more corporate training resources around lofty, corporate sponsored lofty trainings. Like, we're gonna bring a lot more of that to the table as a part of this move. But, again, this is this is where we are, guys. Again, we are always fighting hard for you, and we want to be a champion of agent choice, here at LPT Realty. And I think we we continue to prove that. Yeah. Choice of comp plan, choice of CRM, and and there's other things we have that we continue to work on. So we're gonna keep bringing ideas, but that's where we are today on on, CRM. And then, other thing, we've got some cool enhancements coming up for luxury collections that we wanna talk about. Yeah. So, for those of you that have used our luxury collections, our top level there, is the diamond black, and we are adding some new enhancements to the luxury collections, diamond black. So we can go the the the first slide there, Dave. Nope. That is last week. We may not have my slides. Oh, they're in there. They're in there. By the way, while we're figuring this out lines of slides. You said this is back one day. That was last week with our, our Redfin quotes. There we go. Alright. Here we go. Alright. So, we're adding some new stuff to the luxury collection diamond black package, which you can learn about inside of Connect. A lot of you have used this. We have heard so much great feedback with agents winning luxury listings by using the luxury collections, getting more luxury listings by using luxury collections. We are close to releasing our luxury preferred network, our LP and specialized discipline is coming. But in the meantime, we do have some enhancements for luxury collection. One is national and international luxury buyer digital targeting. So this is something we've had a lot of requests for. We went on and got the technology. We're now going to be able to target both national and international buyers with our digital package inside of, LC Diamond Black. So right now, when you do luxury collection, it only targets the local area to the property. We're now gonna target the local area to the property plus potential home buyers, in market buyers, both nationally and internationally with those ads. And, again, this this puts us on par with some of the biggest luxury brokerages out there. And, again, we're we're to scale where we can go get this technology, and we can compete with anybody when it comes to marketing and technology. So this is coming, and this will be an option for everyone to take advantage of starting in May. So this is gonna be added to luxury collection, diamond black order starting in May. And and so we will you can coordinate with Matt Hodge. If you have one on the border, maybe say, hey. Can we wait to start running my digital ads until May so I can get the new stuff? But that is coming up. So next, next slide there, Dave. So, again, for those of you that haven't seen the luxury collections ads, very clean, simple. This is what they look like. Our luxury collection digital marketing has been a fantastic, win for a lot of our agents. Next slide. Again, some more ads here. But it's really clean look featuring the property. And so right now, while those ads are only displayed to the local market, they will be able to be displayed on the Diamond Black level, nationally and internationally. Next slide. So we're also adding a new digital billboard report for luxury collection. So this is really exciting. One of the things we've had a lot of conversations about is, like, what are we gonna give the seller for proof of performance when it comes to the billboard campaigns? And so we've built out this really clean, elegant report that after the billboards run, it will show a map showing the actual digital billboards that the property was run on and then give them statistics on how many how many flips. That's what they call each time the digital billboard is shown, how many impressions, which is how often people are are driving by and seeing that. And so, again, starting in May, we're gonna provide you with this great looking report that you can share with your seller, on the Diamond Black, I guess, what, Diamond and Diamond Black? Diamond and Diamond. Yeah. Any level any level that has digital billboards in it, you will start receiving this report. It has the nice comp of their actual billboard, created up there and then the map and then all the details and the data and your contact information. So, really great thing. We're gonna get that to you guys. That's gonna be a big win to be able to provide those, to your seller. And then finally, next slide. We are testing a new billboard delivery system, and and this will allow us to now put the luxury billboards in all markets for that diamond black level. Alright. And so for those of you that know how we've done this in the past, we only had billboards in markets where we had at least three hundred agents. Because the way we were buying billboards originally, we had to commit to a certain amount per market, and we had to have a certain number of out of agents to balance it out. And so now we are testing this new system where because of our buying power, we're now gonna be able to run billboards in other places. And so we are testing this with the Diamond Black luxury billboards. If this goes well, this will open the door for us to run our entire billboard program in more markets. And so we're hoping it goes well, and we're hoping that everything works as they're telling me it will, and this will give us more flexibility as a brokerage to open up the whole billboard program in in all of our markets, even the ones that don't have enough agents to meet our previously set threshold. So step one as a brokerage, is testing it here with the luxury billboards with Diamond Black in all of our markets to see how the delivery is, to see how that works with these these new billboard vendors. Alright. So that's gonna start in May. We're gonna test it for a few months, and then hopefully that opens the door for us to move more billboard programs into the entire country. And the other piece we're thinking about is, does it ultimately open the ability for us to do billboards for all properties? Can we do some version of luxury collection for properties below seven hundred thousand dollars that has an enhanced digital marketing campaign, that has billboards? This is where we wanna go. And so, again, I always try to tell you guys where we wanna go, and be transparent. Like, this is how we're thinking about it. None of that is guaranteed. Right? Like, that is not a promise, but that's why I'm hoping we can take it. And this is a big step for us is is testing out this new technology that will allow us to run the billboards in all markets. Again, we're starting with the luxury diamond black. And then if it works well and once we get the technology dialed in, we'll do more. Yes. There is additional fees for luxury collection. It's an optional thing. You have multiple packages to approve from if if for choose from. If you log in to Connect, you can see the different levels, for the luxury collections. We put a lot of resources and dollars into that. So while, yes, you're paying something extra, you're getting a ton of value for those luxury collection packages, for us here as a brokerage. So that's some exciting stuff coming. Enhancements will start in May for the luxury collection, but I want you guys to know the bigger picture, which is hopefully by, like, July or August, this will maybe August, September, this will start to open the door for us to do even more, nationally with the billboards. Again, more properties, the agent welcome billboards, a lot of exciting things. So we're always looking at how to move the move the model forward, move the industry forward, and give you guys that unfair advantage that we'd love to talk about here to compete and win against other agents no matter what brand they are at. Because marketing and your personal brand will beat their hundred year old auction house brand every day of the week. We'll bring the marketing, you bring the personal brand, and we're gonna win together. Yeah. Awesome, man. Awesome, man. Just a couple of callouts. I saw someone put I think Damien put in the chat, he got a buyer from, his digital billboard from his luxury collection of one point seven five million. So he was able to get the buyer from there, and I saw Stacy Dillard put in there. She just did a luxury collections, and they went under contract in six days. And I know Vince Arcuri is also over there. His team has been on fire this month. I think they've ordered three or four this month, and they continue to just, have success with it. And it's like, you know, you get that wheel rolling. It really works for you. So excited to see people are having success with the tools and embracing it. If you have questions about it, again, you can go inside the knowledge base under luxury collection. It'll have the breakdowns of what's included in price at at each level, and then there's a video that just kinda gives you some ideas, and some, ideas on on how to pitch it and at what level it makes sense for for the property. So, yeah. But super excited stuff, man. Excited to bring these, to real estate because these have not really been traditionally available, you know, for you team to have the option to say, hey. I'm gonna just click a button and have a magazine and a billboard and all these things at my fingertips to go wow my sellers and potentially get the other side of the deal, but at least walk inside of the listing appointment, letting them know you have a organized plan to market their property. I we were just seeing massive wins with it. So excited to bring these tools to continue to push us forward. Yeah. Yeah, guys. It's like we're we have so much more planned. You know, like, essentially, we have this massive road map for LPT. I talked about this at a conference, you know, launching Listing Power Tools x and getting Connect two point o out of the ground, which we're working hard on behind the scenes and we're on a great path there. Once those two things are done, the the amount of new technology and new things we're gonna be able to bring to the table, I mean, we're gonna blow people's minds. You know, part of the reason why I'm confident and we're able to get, like, the new buyer broker stuff built so quickly is because of the framework and groundwork we've been laying for the last six months in listing Power Tools x. The the advantage it has for us as a brokerage, our competitors do not understand. And once that is all in place and as we get to scale, you know, like, us crossing the ten thousand agent mark is a big deal from scale and our ability to bring, you know, more more weapons to the table for you guys to win with. You know, again, we're based on our March closings, we're gonna be a top ten brokerage in the country. I mean, this is this is wild for a two year old company. And and if you think about how aggressively we've been competing and how much we've been outperforming our competitors as a smaller brokerage and without some of this new tech, like, we haven't released anything new in listing power tools for six months or really since we started because Right. We were working on building listing power tools x. You know, we haven't done much, around Connect because we've been working on two point o. Once those things are built and we built them to be the framework to really carry this broker's absolute new heights, You know, what we're doing now is nothing compared to level of disruption we're gonna be able to bring to empower you all to win with that unfair advantage as all of this comes into play. So it's just it's really exciting. You know, this is a little glimpse of it. Right? Being able to to do these digital billboards at this scale, it's because of the technology behind the scenes combined with the scale that we have and the relationships I have with these big billboard companies from being a decade long advertiser spending a hundred and fifty million dollars. You have to have all three to make this work, and that is uniquely LPT. And, again, I I I feel bad for our competitors. I I wouldn't wanna compete with us. Yeah. That's true. They they have to every day. So, you know, that's so funny. Cool, man. Well, we are about at time. Any final words? If you're feeling beat up right now this week, if things are going your way, what are what are your kind of final words and mindset as how we should take on this week and start new? Yeah. Look, guys. Go out there and win. I mean, we as a group, we are winning, and there's so much positive energy that you can draft off of your fellow LPT agents and draft off of us, you know, sitting up here at Motivation Monday. You know, we're we're entrepreneurs just like you guys. You know, I know I know in your mind, like, oh, this is corporate, whatever, but but we're entrepreneurs. Like, we we set out with a dream and a vision two years ago to revolutionize this space and and to bring these type of amazing marketing tools and to give our agents an unfair advantage just like you wanna give your customers an unfair advantage. Just like you wanna build an amazing business for your customers, we're here to build an amazing business for you. And and I can tell you there's ups and downs. Not everything we try wins. Look at how long we've been trying to figure out this follow-up boss thing. Look at some of the scars we have from from lofty and Chime and some of the early mistakes we made there. Like, this is not easy. This is not always going to go right, but what I will promise you is we don't stop. Like, we keep our head up. We will keep grinding on it until we find the solution. Keep working away at it, and that's what I would encourage you to do in your business. Like, take that as the inspiration. No matter how much something feels like, hey. I thought this was gonna work. It didn't work out the way I wanted it to, or I lost this buyer over here, or the the lawsuit's causing me frustration as I'm out there in the streets right now. Realize that you just gotta keep pushing through, and and we're here to keep pushing through with you each and every day. And that is why we will win together, and that is why LPT will be the most valuable real estate company in the world and the largest real estate brokerage in the world because we are all gonna push through and win together and know that we have your back and we're here to do everything we can as your brokerage to help you win and succeed out there and know that you've gotta put in the work yourself, but you've got somebody in your corner out here fighting for you, and we are absolutely all gonna win together. And I'm I'm proud to be in business with each and every one of you guys.