Motivational Monday 05/13/2024

Good morning, and welcome to another motivational Monday. My name is Matthew Hodge, executive vice president, and I'm joined every Monday, by Robert Palmer, founder and CEO of LPT Realty. And if this is your first time joining us, which there should be every single week Yeah. You know there is, man. As fast as we're growing. That's right. Welcome. And if, you're a faithful watcher, welcome back. Robert, how was, how was your weekend? I always like to start off. Yeah. Good, man. Great great Mother's Day. Yeah. Jill was actually under the weather. I was gonna try to take her out date night Friday and do a few of things, and she wasn't feeling great. So we just punted and stuck stuck around the house. I ended up making, strawberry cupcakes from scratch because that's what my six year old decided her mom wanted and, made some cool little banners and crafts and stuff. It was overall a a good good little weekend Good. Right. With the with the girls and and Jill. So Good. Happy to hear that. Happy to hear that. And happy Mother's Day to all of our mothers out there. I know Larry the bird had a special message Yeah. That went out and, that is available to download inside of base. If, if you haven't seen it or you wanna share that, that's available for you. But so we hope that everyone had a fantastic weekend. But let's go ahead and jump right in. We got an action packed kind of, topic today, which is we know there have been a lot of people who've been concerned about kind of the NAR settlement and what life looks like, you know, past the August date. And, so we were on Real Estate First Fridays and had a great conversation around someone who said, hey. Listen. I've, I've been cataloging how much we're saving our buyers every time they you know, we are in negotiations, and they're utilizing that as a as a value proposition as they go forward. So they're saying, hey. We on average save five or six percent, when we help someone purchase a home. And so they are utilizing that as their their method for adding value to, you know, someone who could be evaluating them on the buying side of the transaction. It made me think about, you know, your I call it your million dollar catchphrase of which really anchored RP Funding, which is really, I guess, the best marketing phrase of all time. So walk us through kinda how you landed on that and how did that resonate with, with the consumer. Yes. I think it's really interesting. And and one of the things we definitely wanna share with you guys is as we're having conversations with folks, whenever we hear a creative way that someone is going to show value after the, you know, the kinda new world and getting, you know, the the buyer broker and sign, I wanna share those globally with the brokers. So we've talked about some cool stuff we've come up with so far. I thought this was a really creative way, because if you think about it, what what we're saying is agents is like, well well, who would wanna buy a house unrepresented? Right? Or why why would a buyer not want representation? Well, how do we turn that into into language that means something to the buyer? And so if you can take it and say, look, by having representation, the buyers we've represented so far this year have saved, you know, three million dollars, you know, in in negotiations and repair credits and closing cost concessions, you know, whatever off of listing price, and then to turn that into a percentage as well to say, hey, on average, we have saved our consumer, you know, four and a half, five percent, six percent off of the asking price, and we're only charging you three, three and a half, four, whatever your number is on your buyer broker agreement. And what you're doing is you're now quantifying the what's in it for me as a buyer to have representation versus to not have representation. So I thought that was a really creative way to think about that. And, again, it is something I use at RP Funding. You know, we catalog the amount of closing costs we pay. You know, the idea was, like, why use RP Funding versus someone else? Well, you you know, we we pay the closing cost. And the way we're able to do that is, you know, I own the title company. I own the appraisal management company. Like, a lot of those closing costs were just literally going to other companies inside the Robert Palmer company. So it really wasn't costing us a lot of money to bundle all that together. But the key is as we would advertise that, we would we would talk about how much we were paying in closing costs. And so it started out with, like, we've paid a million dollars in closing costs, you know, and I remember, like, that felt big. And then as we got bigger and bigger and bigger, it was like, I think we did forty million, and then we did sixty million. And I remember we got stuck at at eighty because I didn't wanna do ninety. I wanna go straight from eighty to a hundred. And this really weird thing this is this is really off topic, but this really weird thing happened when I would try to cut the commercials and say eighty million dollars in closing costs. I would I almost, like, sing it. Like, we've paid eighty million dollars in closing costs. And it had this, like, little, like, sing songy, like, rap rhyme, and people were, like, joking about remixing it, like, closing closing costs. Like, the whole TV station's, like, busting out laughing because I literally could not just say it normally. And then I was very relieved when we got to a hundred million dollars in closing costs because I was then able to say it normally again. But that whole window of time when I had to try to cut TV commercials around eighty million dollars in closing costs, it just It's good. It really got me. It's like, it's like singing the ABC song. Yeah. You know, you're trying whenever you who doesn't do that? Right? When you're, like, you're thinking about the alphabet, you instantly go to the ABC song and kinda, you know, song. So for me, it was the eighty million dollars in closing cost. But I think it's a really cool way to prevent that value to say, hey, this is how much my team and I am as an agent. I've saved my clients either percentage wise or total dollar wise because this is this is literally driving, you know, value. Like, hey, they're saying, well, I don't wanna pay you three percent. Well, do you will you pay me three percent if I save you five? Right. You know, or you can go in unrepresented and pay full price or, you know, have a listing agent that isn't in the same position to negotiate on your behalf. It's just it's really hard to represent two sides of a transaction. I mean, we all we all know that. We understand that. And so, you know, I think I think it's just a great way to quantify buyer representation for the buyer who is most concerned about finance. You know, like a lot of folks, we know this. The price is not the primary concern. Right. The result is. Right? Am I gonna get the house I love? Am I gonna have a good experience? Is the agent gonna represent me? Are they gonna help me avoid potholes and missteps and misterns? Like, are they gonna make make it feel good as we go through this process? Do I trust this person that I'm working with? Like, those are a lot of the non financial drivers of deciding to have representation. Right. But then when you do get into that client that says, well, I'm gonna I don't want representation because I want I don't wanna pay for it. Well, what if you actually lose money because you're not able to to negotiate these things? Because, look, we negotiate deals every day. We understand what sellers in your market right now are willing to do. Are they more likely to pay these closing costs, those closing costs? Are they more likely to give repair credits? Are they more likely to give this much off of the asking price? If our ultimate goal is to get to this level of of savings, we need to start here. You know, there's just something that that the consumer who does this once every seven years does not have the same level of negotiating skills that agents who are doing this on a regular basis do. Absolutely. And so, again, I think I think just it's a great way to quantify that and show that. That was a really cool idea that we and so if if you didn't tune in to Real Estate First Friday, you can pull that up in knowledge base, watch that entire, interview and session where we talk through, some of these tactics and and general growth and growth of a team. It was act it was really great real estate first Friday. I was on there with the guys, on Friday. It was great. So that's a good one. This quantification of past performance, as a as a reason or as an, you know, as a justification or as a value proposition for the, the buyer broker agreement. And then another interesting, one that I heard recently is this idea, if you if you hate the house, I'll resell it for free. Right? And so so think about this, like, what's the chance that someone buys a house and resells it within six months? Like, very low. Very low. We're not talking about investors. Right? We're talking about owner occupied, family moving here, maybe from across town or out of town. And so to say, like, hey. If you buy with me and for some reason you don't love the house and you need to resell it within six months, I'll resell it for you for free. Right? Now what's gonna happen? When they resell that house, they're probably gonna buy another one. So you're gonna get another transaction out of it, but eliminating that hesitation, that fear. Right? Because everyone has this fear of, like, what if I'm making the wrong decision? What if I'm not buying the right house? What if I hate the house? And so to know that if I work with you as my agent that you're going to protect me, that if I do hate the house and I'm gonna resell it within six months, that I'm going to do it at no commission, you know, on the sell side. That is a great way to, again, provide value of saying, look, you can try to go negotiate directly with the listing agent if you want, and you think you're gonna do better without representation. But here's a few things I do. You know, here's how I'm gonna help you get your dream home. We talked last week about, hey. I'm gonna actually go active in that neighborhood and find homes that aren't listed for sale if we do miss out on a home you love. Here's the average negotiation I'm able to do with my clients when it comes to closing costs, reduction in price, and repair credits, and and that's more than what I charge. And then finally, this concept of like, hey, and if you list with me and you absolutely hate the house, I'll resell it at no cost. So you begin to build this really tangible value wall for the consumer who needs that. Right? And and again, eighty percent of consumers will continue to, you know, I think, hire agents because they just it's it's who they are. They want they want that safety blanket. They want someone to help them. They recognize that this is a difficult transaction. When you get into those consumers who are starting to look at it and say, well, maybe under this new rules, I don't wanna pay an agent. Well, let me tell you the reasons that it is great to work with me and giving some of these tangible reasons for that more analytical personality type can be a great way to put that together, and and win more transactions. And again, you're you're overcoming, you know, the fears that people have. You're overcoming the misconception of what it means to not be represented. And so I think, again, as we move toward, this shift, all this is gonna gonna be easier to do. And the other interesting thing is, you know, right now, if you tell someone, hey. I'll I'll if you need to sell your house within six months, I'll list it for free. Well, when it actually comes to fruition, now you have to have this weird conversation of, like, well well, my side's free, but we still need to write a listing agreement at three percent or two and a half percent or two percent or whatever it is to pay the buyer's agent. Well, now post settlement because that buyer's agent commission can be negotiated at time of offer, you literally now can do a listing agreement for zero for that person. So it just makes it a cleaner way to back up that guarantee for someone that is in a weird life situation. And like, what percentage of consumers are gonna buy a house, move into it, and resell it within six months? Very small percentage. So you're not taking a big risk here by offering this this guarantee or this discount to your customer. But for the agent who is in that or sorry, for the consumer who finds themselves in that situation, you now become a lifeline. Yeah. Because getting out of the home without that listing commission can be a massive win for them. And so again, it may happen to you one out of a hundred clients, but to the one client that you do it for and to all the clients who who feel that as a a reason to work with you. There's just there's a lot of upside there. And so really believe in it. And and, yes, Kevin, you would absolutely still get the magic white box for free on every listing with LPT. Right. So you're gonna be able to give them all the great marketing and everything they need to sell that house. Great. Great question. Yeah. So I think that's that's important. Right? Because the likelihood of that happening is gonna be very low. If it does happen and you are the rescuer, you are they're gonna sing your praises. You're more than likely gonna get that amount of business back in referrals. And then, like like you said, there's gonna be a lot of people who that appeals to who says, hey. I wanna do business with you even though that scenario is unlikely because it enhances their their, time with you. And so, you know, as I kinda hear you talk through those categories, I think of a couple different things like overarching themes. One, people are willing to pay for a negotiation expert. Right? Like, hey. This guy's a negotiator on my behalf. He's gonna do better for me than what I could do on my own. So I'm willing to to pay for that. Two, the experience. Hey. He's gonna reduce anxiety. He's gonna teach me what to do. He's gonna give me the safety net in the event that the house doesn't work out for me. It's not gonna cost me to sell at least on the on the list side, you know, so you've got that piece. And then last thing that you've always, said is that people pay for performance, success based performance. And that is, you know, you you put that against the Redfin model where they were trying to charge per listing and that ended up not working because people didn't like the way that it felt to say, hey. Every time I go out, I'm gonna pay you two hundred bucks or whatever the number was. And so if you really start to think about that, how that translates inside of your business, those are some overarching themes that you can start to develop for yourself so that it's authentic to you and the way that you run your business. But you can start pulling on those themes to incorporate it to to increase your your value wall. And, again, for you with the consumer, you said, hey. I'll pay your closing costs, and that really resonated at that time. You know, we got agents who are starting to think about how they can save people money as they purchase and those negotiations be. So I think it's a a great conversation for us to continue to have and for our agents to start digesting ahead of this August, deadline that we've got where things start to click over. Yep. And I and I'm reading our chat here, and I love it. So I guess we need to say we'll sell your house for one ninety five because we do have the the one ninety five fee, which would also clean up any potential issues with e and o. Another thing, I guess, that I love the chat, chat, and I I love y'all's feedback, and I love doing my best to keep up with it during the show. You know, what we're gonna look at, I think, one, is talk to E and O and say, look, if we just had if we just had compensation with this client within the last six months, can we earmark a piece of that for the other side? Mhmm. And on the flip side, you know, LPT, like, we just gotta get our one ninety five. If if you do it for zero percent commission, get the one ninety five fee on there, and we take our one ninety five. And and, yes, that would not count as a core transaction if there is zero commission on it. But, again, we're doing this to help a past client. Right. So I think I think that answered most of the questions I saw there. That was good. And, again, as we get closer to that, this is something we'll work on and have more guidance around inside a knowledge base. You know, we'll do some trainings on this. We'll make sure we button up all the questions around, you know, e and o, again, the one ninety five minuteimum, making sure we explain that correctly, decide if this is an addendum to the listing agreement or sorry, an addendum to the buyer broker agreement. Is it built in language, the buyer broker agreement? You know, we'll work through all of this in the coming weeks so that you guys are armed with this. Yeah. So you guys are armed with this in the odd event that it does happen and someone needs to resell within six months. Absolutely. Absolutely. Okay. Well, let's go ahead and move along to, kind of a brokerage update in terms of volume. So we've talked about that, and we don't talk about it a lot, right, because we are just doing kind of our thing here. But in the month of, in the month of March, was kind of our first month where we crossed that billion dollars thing. Comma. Yeah. We got that extra comma, which was important for us. And, and while I mean, it's so funny because we literally could've got to nine hundred and ninety nine million. It was just something about that extra comment that that made it yeah. It would not have been the same. The same. But we, we we continue to track that. And something that I thought that you you were looking at, which was the list to to buy ratio in terms of transaction. So kinda walk us through the the numbers for, for April. Yeah. Yeah. Dave, if you wanna throw that slide up, April is kinda, you know, getting finalized here. Yeah. It takes us some time. Right? Because checks have to flow in. Transactions have to get closed out. And so April, we were up over ten percent in volume, one point one billion, in sales volume with the month April. You're getting that's massive. I mean, at a time when most brokerages are shrinking or growing anemically, you know, ten percent month over month growth, the growth, that would be a hundred and twenty percent. It's a little more than that annualized because it compounds. Mhmm. It's like a hundred and thirty percent annualized growth, which is massive. So one point one billion in sales. So we were up ten percent in sales volume, another record month. But interestingly enough, our listing side closings were up fifteen percent. So our listing side closings, that part of the business grew faster than the buyer side part of the business, which look. I think it's interesting. Right? We're listing LPT Realty. The l stands for listings. We've got listing power tools. We have this amazing marketing for listings. I think it's a combination of we are attracting more agents who have listings because of our tools, and and our model. And ours also our existing LPT agents are starting to win more listings because they were doing the work in November and December and and and emptying the box, hashtag empty the box, emptying the box, putting out those those prospecting packs, you know, doing everything they need to do to get out there and get those listings in. And again, this isn't listings taken. This is listings closed. Right? So the overall market is seeing an increase in listings taken. But what we're saying here is our listing sides closed was up fifteen percent compared to our overall volume of over only up ten. So we, again, we are we are winning more closed market share on the listing side. Yeah. We we we can throw this graphic into Connect or if you wanna right now take a quick screenshot of it depending on what type of computer you're on. You can I think it's Apple? With Apple shift four on a Mac and control I think it's control shift four on DC. And and and Tracy will throw an image of it in the news hours. Well, these do look great on social media. This is it's a great little graphic to share. You know, I think for us right now, look, we're real estate first, and so we are very proud of the fact that our real estate business continues to grow. Yes. Absolutely. And, you know, so I think about this is we see this cycle every year where, in the summer months, people get busier and say they do less of the prospecting activities that got them to be busy in the summer in the first place. And so my encouragement to you is to really try to make sure that the things that you're doing to create this fifteen percent lift. Right? It was all the kind of the idle time that we had in those months when things weren't as busy. We weren't maybe doing as many tours or we weren't working in the business quite as much. We had that time to do, you know, to prospect. And so as we get busier, sometimes we just don't have the time. I guess you can leverage out for that. Or sometimes we just start to get busy and we think that we don't need it anymore because we feel like we have done the job and now we can just go make the money. And so I would really encourage you to continue to do them both because it does set you up for a long term success when you can stay consistent in your prospecting. And as you see, you know, they have been planting those seeds very well, and we we are a little bit ahead of schedule in terms of where we thought revenue projections would be. And so, real quick, I wanna kind of also talk about, luxury collection orders. Last month, we also had a record number of luxury collection orders, and we see more and more people continue to reorder and win with the luxury collection. Sometimes it's helping them find the buyer and and so they're double siding the deal. And sometimes it's the final piece that they need for that seller to say, yes. You are absolutely the the right person to market my home with all these additional materials. And so we have luxury preferred network, which is gonna be coming. Do you wanna walk us through what luxury preferred network is and when we can expect to hear some more information about that? Yeah. It is really interesting, man. So we, you know, we we totally rewrote the technology around the digital Grand Prix was this, you at at Grand Prix was this, you know, we're we've rewritten listing power tools to come into Connect natively as a part of two point o. We're calling it listing power tools x, LPTX. Part of that is because internally, we have, you know, LPTR, which is the brokerage, and then LPT, which is the holding company, but also listing power tools. And so half the time, we don't know what we're talking about. So, you know, now it's been easier to say, hey. LPTX is listing power tools. LPT is the brokerage, and then LPT is is Holdings, which owns all of it. But yeah. So as LPTX comes out, which is the new version of listing power tools, we're adopting the same strategies that we've been testing inside a luxury collection. And and the digital marketing is so much more powerful. We rebuilt that from scratch here kind of for, you know, for today's world. You know, the the the direct mail, we just made all these enhancements, and we've been testing them inside of luxury collection. And now we'll be working them back into, you know, LPTX, which will then make some of those products available for other price points outside of luxury collection. And then the big request we've had is for the new LPN, the the new luxury preferred network. And and so, you know, again, for those of you that are newer, the way we think about this, and I talked about this on stage at Grand Prix, is luxury collection is about the property. And so we made a decision that any LPT agent who wants to enroll a property into the luxury collections will have that opportunity. Now if you look at our competitors, you have to be a member of their luxury, you know, their luxury network in order to do anything. And and we decided that we wanna take a little bit different approach. So we have the luxury collection. There's no annual membership fee. You don't have to be a member. It is a property by property decision to enroll properties into our luxury collections, and that's what we launched with. And that has worked really, really well. And so now, we are adding the second side, to that coin, which is now the luxury preferred network. And so this is the the annual membership cost, network that agents can join, which then unlocks the presentation tools. Because this is this is what we have the big request for. People want the presentation boxes. They want the presentation tools, and we're tying that to the membership to our network, which that piece looks more like what our competitors do. You know, having their luxury they their luxury group inside of the brokerage, which we'll have on the network side. But still, agents who will decide not to join the network can still use Luxury Collection, LC. And so, again, that's a little confusing, but that is something we did here to, again, to make LPT more about agent choice and to help agents be able to choose and and and make their own decisions around how they wanna run their business. So, the, the the webinar link will be on the next page in a QR code. So get your phone ready if you wanna scan that QR code. It will also go out in the newsletter. So Friday, this Friday at one PM, we're gonna have the launch webinar for the luxury preferred network where we're gonna deep dive into those presentation tools. We're gonna deep dive into the community aspects of it. We're gonna deep dive into the education and certification, aspects available through membership in the luxury preferred network. K? So that's happening Friday at one o'clock. Then membership opens, the ability to actually join the The luxury preferred network will go open and on sale on Monday, next Monday, May twentieth at nine AM. So again, I would encourage you to come to launch webinar where we're gonna dig into all the details about the the luxury preferred network membership and what that looks like. Alright? And then Monday, you'll be able to actually join. And then Monday, June third is when the presentation kits will start shipping out for the folks who joined on Monday, May twentieth. There's about a two week production time for us to get those presentation kits put together and printed for you. That's the really nice box that you saw at Grand Prix. It's got the sample materials in it. It's got the presentation materials in it. It'll have the active marketing plans, everything you need to really market yourself, and that's all branded to our luxury preferred network. And so luxury preferred network members will have those tools, but then all agents will continue to have access to the LC, the luxury collection property specific tools. So let's go to the next, the next slide. Can you hear me now? Yep. Can you hear me? Alright. I'm back. Okay. Yeah. So as a part of joining the luxury preferred network, there are education requirements. There's a certification component to it. And so, yes, in order to have the presentation tools, you have to be a member of the luxury preferred network, which has the membership requirements including education, the certification component, and that's everything we're gonna go over on Friday at the launch webinar. So anyone can continue to have their properties in the LC, the luxury collections, but to have the presentation tools and to be a member of the luxury network, there is going to be an extra set of requirements, and that's everything we're gonna go over in detail on Friday. So you can scan this QR code, and then also, we're going to, we're gonna send this out in the newsletter as well. I saw some questions about normal listing power tools. Yeah. Every LPT agent, when you have an active listing, you get a free listing Power Tools Power Pack. You just pay for shipping, and the way you do that is you go into connect, and you click on the, go into connect. You you click on the, what am I looking oh, the listing power tools tab. Go on to listing power tools. You upload three pictures of your property. The system issues you a coupon for that free power pack. You pay for shipping and then your power pack will go out to you. Yep. Alright? So yeah. And so Yeah. This is, one, people were saying, did I did I touch the microphone? You know what's funny? I don't even know what it is, man. I don't know what it is. Being around. Listen. I I was speaking at an event last week in Tampa. And, of course, as soon as I grabbed the microphone, it starts cutting in and out. No one else had an issue. It was just me. Like, I I really don't understand. I guess I'm just my energy is that radiant, I guess, like short circuit things. That's I gotta tell myself things that make myself feel better. But yeah. So I'm I'm really excited about that because we have a lot of people who have been asking about the prospecting side for luxury preferred network. I'm sorry. The luxury collection. So this will give them access to it. And they've also asked for the Insignia to be able to use like a luxury collection and so you'll have that ability to use the luxury preferred network, logo, with part of this subscription as you as you're part of that network. And and what I really find interesting is I remember when I first got into real estate, my goal was always to kind of reduce the amount of transactions and increase my my price point. And I was able to successfully do that but it wasn't just because I marketed to higher priced homes which is of course a key to it, but I had to really increase my knowledge. Because more than likely, when you're dealing with someone who's at a higher price point home, it's not their first home. They've had experiences. They are going to gauge your, I guess, presentation and and your offering based on what they have previously received. And so it's not like a first time home buyer where they don't really know what to expect. It's a little bit more of a stringent process. And so I really had to increase my knowledge. I, for me, was really making sure I understood exactly what was in the contract, exactly how to negotiate property value. You know, things like that was where I really found, that sellers found to be useful. And so what I like about the the the network and we kind of consider that community and knowledge exchange is that you will have an opportunity to have specific training around luxury. And so I find that to be incredibly useful for someone who really wants to go deep in that space. And, hey, I'm coming across an opportunity here and there. So, yeah, just order things property specific luxury collection website. That's I mean, sorry, the property specific marketing on LC side. But if you really wanna be able to go deep inside the space and really, you know, put your career there, I think you've gotta increase your knowledge. I think Luxury Preferred Network is a great way for you to be able to do that. So looking forward to everyone who, who joins and us, you know, joining that, mission together. Yeah. It's gonna be good, man. And, like, I I think we we took a unique approach to this. Again, most brokers just kinda throw it all in together. We like to be different here. We know that sometimes different can be a little more confusing because it is more complex. But, you know, I really personally believe in the idea of, hey. We've got the luxury collection, which is, you know what, you you do that occasional luxury deal a year. You can still show up after you get the listing agreement with the best tools to help that agent versus agents who say, you know what? We really wanna be in luxury space. We want the presentation tools. We want a logo that we can use whether we're on the buyer side or the listing side, and that's where that annual product comes in. So I I think it's I think we hit a nice vein there. Again, it's it's unique to the industry. It is different. I don't know anyone else who's approached it in this manner, much like, a lot of things we do here at LPT, and, I think we're gonna see great results. But, again, make sure you check out that webinar. It'll be recorded. You can go watch it, replay inside of of knowledge base afterwards. We can look to it potentially doing some addition. I mean, there's gonna be a lot of ongoing ongoing information around this as we get it launched. I think as we think about it, it's like, hey. Get get this thing out of the ground. Get the early adopters who know they wanna be a part of it in early. There may be some kinks we have to work out. We're gonna work through that with everyone, and then we'll look at ways to kinda promote it heavier, having, you know, ongoing webinars for people to understand what it looks like to join the network as we start to get results back and testimonials back from agents who are having, great success by being a part of the luxury preferred network. Awesome. Awesome. We're looking forward to that. Alright. Well, we are just about at time. So, any final words for you and what we should be thinking about as we head into this week? Yeah. No. So we, we're, you know, we're on the road again. We're heading down to Miami, tomorrow. We've got some cool stuff we're working on around the the luxury preferred network just in time for Friday's webinar. There'll be some additional cool announcements we make on Friday. Other than that, yeah, look, guys, we're we're continuing to work hard for you guys, drive drive this model forward, drive the brokerage forward, you know, getting things perfected. Right? We're we're here to win as LPT and and and give you guys the right tools and everything you need to win. Again, I know sometimes maybe it feels like we're not addressing things fast enough. You know, luxury took a little longer than we thought, but we're glad to finally have some firm dates, on the books. And we continue to look at other pieces of, you know, other pieces of the model. Where else do we need to look? Where else do we need to get better? Where else can we improve tools? We've talked about waterfront. We've talked about land. We've talked about commercial. You know, all of these are places that we're putting our attention to, again, move move the industry forward by providing better tools, better community, better network, and that's really what we're focused on doing. So, I guess I'll have some questions about Connect two point o. We are we're two months outside of, of Grand Prix now. My my Grand Prix prediction was three to six months. I do expect that we'll see some early two point o features begin to drop, sometime mid next month. And so it's gonna be a phased approach. Right? So what'll happen is, some new stuff we're launching around, kind of the core functionality of Connect, but with the new look will come in first. The heavier community stuff will come in later, kinda toward the back end of that six months. Listing Power Tools x LPTX will be part of the earlier releases. So you're gonna start to see the the two point o features kinda coming, out of the ground kinda a little bit every month over the next three or four months. Again, starting with the more tactical stuff, the, again, the ordering, listing power tools x, luxury collection stuff, luxury preferred network stuff, and then moving eventually into the more community driven stuff that we talked about, the more social network type stuff. So we're we're on on track there. Things are coming along nicely. And, again, we've got those two big projects happening at once in both the rewrite of listing power tools into LPTX and the launch of LPT Connect two point o. And then from there, the nimbleness that's going to give us to move forward. You know, if if we'd already had LPTX in place, we probably could've gotten a luxury, preferred network out of the ground Right. Two months sooner. Right. So it's gonna be really good to have all of this finally kinda, lined up and ready to go. And, again, just we're just two years into this adventure together. Imagine where where we're gonna be when when we're a decade old or older like the other, you know, big cloud brokerages out there that have had ten or fifteen years to figure some of this stuff out, and we're we just passed the two year mark. So I know I'm excited about the future. I'm excited to be partnered with all you guys, and we just will continue to drive this thing forward and and and set new milestones for the industry as a whole. And I hope you guys have a great week out there. It's all about you. Real estate first. Go out there and help your clients. Go out there and find those listings, market those listings, negotiate for those clients, get in those open houses, do all the things that you do to give your clients an amazing expectation, an amazing expectation, an amazing result, an amazing experience, and that is how we all win together here at LPT Realty. So go make it a great week.