Alright. Good morning. Good morning, man. Good morning. Alright. Let me dealing with that. Gonna miss it. Yes, indeed. Alright. Cool. Well, let me go ahead and find some music for us this morning. I think I think we're gonna go with the little Bruno Mars. I think the twenty four k magic. Oh, yes. Put your hands up in the sky, baby. Right. Here we go. Alright. Let me get What's everybody doing? Where's everybody joining us from? Gonna get in the chat, guys. Super early riser, Lumber. There we go. So I'm sitting here in Dallas, and it's finally raining. We needed the rain. Oh, yeah. K. Really dry. Can we get it set up? Gotta send gotta send some of this Florida rain. Your way has been raining, what, every day over here. Has it? Yeah. We need some of that rain. San Antonio in the house. Here we go. I love it. Oh, you went old school old school. Oh, yeah. Oh, yeah. I love the early risers in Phoenix. Bring it on. I love this. From a dangerous man. You got Meadow Texas in the house. That's it. I'm not the only one. Not so old school. Twenty four k. Let's see. Let's see what year this came out. Come on, dude. This was twenty sixteen. That's almost ten years. I feel like that's that's somewhat on the Yeah. That's somewhat on the brink of of old school. That feels like it just came out the other day. It did. Right? Oh my god. That's crazy. It was a lot sooner than I thought. Yeah. Dude, so I actually went to the, Brito Mars concert when he came here, to Orlando, And that little dude has so much talent, man. I mean, it is crazy. He was playing so many instruments. He danced and sang the whole time. I mean, it was, like, true professional in terms of performing arts. It was it was crazy. It was crazy. Yeah. Alrighty. Alright. It's nine zero three, so we will go ahead and get started, guys. Welcome to another, morning coffee. My name is Matthew Hodge even though it says LPT studio because I'm on that account. Executive vice president. I'm joined by my co VP, Louis Furman, and, Michael Valdez, CEO of LPT International. And, we are excited to have, to be with you guys this morning. And we are gonna start today thinking about well, I'm gonna I'm gonna start off with a question, and hopefully, by the time we get to the end of this, we're gonna have an answer a different answer than what you've got today. So with two actually, a two part question. One, what is the most impactful thing that you can do to set your week up right? We had yesterday as a holiday. So generally, there's something that you could look at on Monday. What is the most impactful thing that you can do to have a productive week? And then the second one is, what is the one thing that you've been putting off? That one thing that we know you should be doing, that you haven't fully committed to doing. So I want you to think about those two things as we go into today. By the end of this, we're gonna have some answers on what is the most impactful thing that you can be doing right now to set your week up for success. And what is that one thing that you have been doing that or that you have not been doing that you should be doing, and, and you've been procrastinating about it. So that's where we're gonna be at. I'm gonna give you my procrastination. I've got a long list of things I need to organize internally that I have just been kind of band aiding. I haven't done it. I'm gonna get to it this week. I've set myself up for success with that. I'm gonna reorganize all these files that we've got so that our library is complete. This has nothing to do with LPT side of it. It's our internal operation piece in terms of media control. That is my piece. I'm gonna get to that this week. I'm gonna follow-up with you guys by Thursday and let you know when it's completed. So that is that. We've got someone that says time blocks. Love that. I love that. Valdez, what what is yours? What is that one thing you've been putting off? What do you what are you doing for success this week? Dude, I think, you know, for for us, we've been running nonstop since, well, since I got here. It's, and it's been, like, we're building the rocket ship midair, and I love that energy. I love that that speed. And I think, you know, with the three of us, we're just trying to really get our pipeline in order, like, you know, servicing our agents. They're bringing such amazing amazing opportunities to our team and really sort of, like, saying, how do we support you guys in this amazing growth that we've had? So I think with with with the three of us, it's really just getting our pipeline together, which I know we're working on and getting all of that. So though that's my number one to to really sort of have the three of us using the same language and and having the three of us support each other in, like, the magnificent way that we do already, but putting it down on paper like you're saying. That's right. Putting it down on paper. Okay. Louis, what's yours? Alright. Well, I mean, as as Michael mentioned, we've been sprinting for for some time, so I fell into a trap, and I'm gonna admit it on this call. I started handling the easy stuff for a little too long first. You know, we oftentimes say, you know, handle the hard stuff, handle the hard stuff. But when you're sprinting and you're going hard, sometimes it's very easy to say, you know what? I need a few days of just handling some of the easy stuff, get that off the checklist, you know, get those things crossed out. And I think I fell into a trap with the holiday coming, you know, yesterday being a holiday where I think I spent one too many days handling the easy things. So today, I'm gonna make it a commitment. I'm gonna look at my list. I'm gonna look at all the difficult things that I've designated on my punch list, and I'm gonna make sure that I tackle those things first. First thing today to get the kick the the week kicked off right. Awesome. Awesome. And I love that. You know, we we talk about that all the time, which is handling the hard things first. Right? Because if you do the things that you're excited about, that's the easy stuff, right? And then this the stuff that you're not excited about gets heavier and heavier, right? But if you start off with the hard stuff, you will always have the energy to do this stuff that's that's the easy that you're excited to do and you're more passionate about. And so, you know, we all have that inside of our business where there's aspects of your business that are not the best. Right? We all have to do the part, the grind. Right? We all have to hit the the slum part of it. And it could be something that is not that for someone else. So you can think about one, how can I leverage those things away from myself to someone who has a passion and a strength around it, who I can load a lot on that person with this particular, you know, task, and it doesn't wear them down? It doesn't doesn't drain their battery, because it does mine. You know, you can think about leveraging things like that out. And if you're not in a place to do that, you got to say, okay, well, how do I make myself most efficient at doing that? And that's usually starting at first when you're fresh, and you've got the most amount of resilience against pushing against hard things. That's where you're gonna start your day. So I love I love that everyone is is talking about that. I'm new to LPT. First time this morning coffee. Just listening. Okay, Anderson. Well, that's cool. We appreciate that. Happy to have you with us. The family Hey, Hans. Yeah. I you know what I'd love to do too is people are sort of putting their stuff in there. Yesterday was a really big motivation Monday, and it was also a holiday. So I don't know how many folks that are on here. We've got about seventy folks on this call already that was able to jump in and talk about it, but maybe there's an opportunity to give everyone a quick recap on the three things that we announced yesterday. Absolutely. Let me, let me actually pull up the slide Absolutely. And we can we can go that way. Yesterday was a huge day. Great suggestion. You know, we had the opportunity to to kinda give you the road map inside look at, what's what's coming for, for twenty twenty five. And I'm just gonna find this real quick. I know I've got the graphic right here. Yeah. So it was about the road map for for twenty twenty five. Some of the things that we're gonna be doing, we're super excited to be bringing that. We've had them planned for a long time. Finally getting to a place where we're able to, you know, talk about these things more publicly, which is great. Yeah. And so let me just pull this up real quick. I've got a screen share here. A lot of people were on that call. Their chat's going, like, amazing. Yeah. Absolutely. Alrighty. So, here are the big three things for twenty twenty five. As you guys, saw Ascend, which is becoming the number one training company, in in the future. Sharing your screen if you're showing your Oh, you can't see it? Oh, you know what? I I know what I gotta do. One second. Sure. I've gotta switch our view here. One moment. Yeah. Where we're gonna get this? Okay. Yeah. So, while while I'm grabbing this view here it is. Where is it at? Screen sharing. Lewis, it's gonna be an exciting twenty twenty five. Oh, man. It's so exciting. You know? And and this is a testimony to our commitment to our to our LPC family in which, you know, we we committed to constantly innovate, to be a brokerage in which we are keeping our foot on the pedal of of of of innovation. And this is a commitment there, you know, planning out a road map for twenty twenty five, and we're still trying to wrap up twenty twenty four. You know, we still have a few punch lists that we still gotta roll out with, but we always love to make sure that our, you know, our family members understand that we are here to continuously, you know, provide new things and innovative things to our brokerage. You know, we wanna see the real estate industry shape more like a technology company. You know, we I I give this story oftentimes where imagine if iPhone or Apple back in two thousand and five released the iPhone and said, hey. We're good. We've done innovating. We're never gonna do anything ever again. You know, that kinda tended to be the track record that the real estate industry has been historically. Right? You create a model, you create a product, you launch it, you hit play, and you forget about it. You know, our commitment is a little bit different. We wanna be seen as that technology company, that, you know, company that's constantly providing new tools, new things for our agents, and we're just always very excited to share these things and constantly thinking forward thinking in in our in our industry. Not such as the moment as Kevin just mentioned. Alright. Can you guys see that? Yes, sir. Okay. Perfect. Alright. So we've got the three big things here. You've got Ascend. And, for those who were who were not on the call yesterday, you can go back inside of knowledge base under motivational Monday and, watch the watch the entire motivational Monday. It will break all three of these things down in detail. But the Ascend initiative is LPT to become the number one training company in the real estate industry, which I think is a big goal. But we are very, very, used to to accomplishing big goals. And, and the benefits that we are are seeing here are just gonna be amazing. Not only we have we talked about pushing the industry forward from a professional standpoint and creating standards where, you know, you're starting to see the first kind of iteration of that with even the the BBA and the transparency around that and it's becoming a standard. Hey, everyone that you're gonna interact with is gonna have this agreement. We're gonna start to treat every client as if they were a listing presentation, like you're starting to see the industry start to change, you know, transform just a bit. And this is the right step of putting it forward. And so the number one training company in the real estate industry, I think is is just gonna be absolutely amazing. I wish I had the video to show you as well, but you can go back onto, knowledge base and and a motivational Monday and watch the the coming soon video. But what are your thoughts there, Michael? You know, the here's what was so interesting to me that with the three things that we put out there and in social yesterday, really getting people's, feedback on what it was, Ascend was the number one thing that I saw in the comments where people truly wanted to it it resonated with people, making LPT the number one training company in the industry. Huge, huge goals for us, but things that we all know we will succeed because anytime that we put it out there, it actually comes to fruition. And the idea that this is what our agents are seeking the most, I loved that because it shows where the heart of this company is. We wanna help others. We wanna elevate others. We wanna have LBTB, the company that people go to to grow their careers, to grow in what they're doing, to better serve their families and their communities. So this was something that I loved. Yeah. Yeah. Louis, what do you think? Yeah. You know? And and there's so many levels to training. Right? Like, not only is it building the proper foundation as you just got your licensed in real estate and as you're looking to, you know, start your journey into the real estate industry. But as you, you know, start surpassing those levels, like, there's additional training and additional masterminds and additional opportunities that can really help you break through that next glass ceiling that you experience. You know, oftentimes, us as agents, you know, we ride this what we would call, like, this roller coaster effect, right, where we go go go up up up up up up, and then we get to a place and then, you know, we kinda get stagnated for a little bit. And we're trying to figure out, well, what do we have to do? What do we have to implement in our businesses to kinda go to that next level? You break that barrier, you get to that next level, the same thing happens again. You know, you rise, rise, rise. You get to that place, and now it's like, okay. What is that next thing? And, you know, again, another commitment from us to you guys is to help you guys achieve your goals. You know, you guys should be reevaluating your goals very frequently. And once you achieve those goals, it's not the finish line. Like, it's the start for your next goal. Right? Like, what is your next goal? What is the next thing you're looking to accomplish? And we wanna be here to provide content, substance, you know, for you guys to be able to excel and just give you that, you know, little, you know, cheat code or that easy button to help you break through whatever ceiling you are facing in your individual businesses. Love it. Absolutely. Absolutely. Okay. So the next we have Aperture, which, you know, Robert did a really good job describing a, a brand that is really more highlighted around the agent centric being first, agent branding upfront, and that would be considered like an LPT. Hey. You can turn our our logo any color that you want. You can make it a part of your branding. We almost wanna be invisible in that sense. You are the star. Absolutely. An agent branding is really what, LPT is centered around. And then you've got, brokerage branding, and that's where you've got guidelines in terms of how you actually have to interact with the brand and how you have to present as collaboratively with, you know, to to consumers. And so that is gonna be brokerage brand first, and that is where Aperture is gonna step in and fill that gap because there are some people who prefer to have a standard around a brand, and that be the only way that it can kinda be presented to the public. And so that's gonna be something that's super interesting for us to be. And it's it's so great because you can start it at at LPT. You can move over to Aperture. You can build your brand there. You can get your personal brand so strong that you say, hey. I wanna come back to LPT and make it more like, there's just so many different ways. And, of course, it's always rooted in agent option. And so I just love this concept. But, Michael, what are your thoughts on, on Aperture? Dude, this is one that got me so, so excited to really have the the true freedom of having the choices for all of the agents in our industry to be able to have this be their one stop shop. Right? I spent I spent fifteen years of my career at Sotheby's. So I know the idea of a brokerage first model and then, of course, having spent almost five years at another cloud based brokerage. And marrying those two and sort of seeing the choices here and having that all be held under the same holding company is really the most exciting thing because we really do serve the largest number of agents within our industry at that point in time and giving them exactly what you were just saying, that agent choice. So this adds me so thrilled. Yeah. Awesome. Louis, what do you what do you think? Yeah. I love how you mentioned the, holdings company and how Robert kinda started off yesterday's Zoom where it's like, hey, guys. I want you to guys to take off your hats off and put on your shareholders hat off because this is massive for LPT Holdings. You know, each and every one of you guys are owners of LPT Holdings. And underneath that umbrella is not only LPT Realty, we have listing power tools, and now we have Aperture as a part of that mix. And having a brokerage focused brand to be able to really help agents achieve those goals that those agents have, for example, who are looking for that brokerage, you know, first branding type of home, we are now able to cater to it. You know, we revolutionized and pioneered the industry with agent choice, with the hybrid model, with rev share partner broker, partner and business builders. Now we're adding that additional layer with, you know, agent choice two point o with now the aperture brand. It's gonna be very exciting to, again, have this as part of our holdings company and and to have a a a new weapon that we can fire off to in the industry that's really revolutionary in and of itself. Yes. Yes. So excited for that. So excited for that. Alright. And then last but not least, we have the Leads Connect. And as you guys know, that started as a home value beta. We probably start I guess that was about a year and a half, two years ago is when we first started the trial. We were working through all the kinks from lead delivery to, you know, what geography is gonna be served to, you know, just all the kinks of it. And our beta testers have been amazing in that process. We're finally ready to move forward with that, and, and bring that out to to mainstream. And it's important to note again that this is not a replacement for your current lead flow. This is supplemental to your current business. So if you're doing ten deals a year right now, this may help you to get to twelve, thirteen. Just a little bump. Right? You would definitely not be able to survive off of this solely. This is just to give you a little bump there, a little additive. And so this is, if you're looking for a steady lead flow, the reminder that is gonna be where your teams you're you're or you're gonna be happy doing that on your own. This is not a replacement. It does not compete with with our teams. But it is there just for a little bump. And, you know, our teams are also if our team leaders qualify, you can also enroll their entire teams as as well too. So it's super exciting, but we are happy to bring this from out of beta into the mainstream. We've worked a very long time behind the scenes. We were actually in beta for for about eight months longer than what we originally anticipated that we would be just because we wanted to work out the kinks and make sure the experience was exactly what you would expect LPT to deliver, and I believe that we are gonna do that. So, I mean, super excited for that. This is different for you. Right? Because there's not a lot of places that offer, leads corporately, to, you know, just have a little supplemental piece. What are you guys'', what are you guys' thoughts? Yeah. So just to kinda put the road map in perspective, I think we entered alpha in December of twenty twenty two, and we entered beta in, you know, right around the February twenty twenty three. And a big part of keeping it in beta is that there were so much to learn with the leads program. I mean, that's an animal in and of itself. And I can say, you know, during the two year period, there was a lot that we learned, not only with, you know, the distribution of leads, how to handle the leads, you know, the quality of the leads from these third party websites and portals, etcetera. I mean, we really had to put it on our learning hats on and, you know, there there was a lot that we learned. And we went from all the major players. I mean, shoot. We were one of Zillow's biggest premier agent subscribers during a period of time. I mean, we're talking north of half a million dollars a month in Zillow leads just to understand the quality of the leads and understand the dynamics of, you know, what this looks like. And a lot of that investment Robert was making was, you know, for this moment now, you know, to be able to roll it out brokerage wide and and be able to create these opportunities as supplemental to our agents. And, you know, we're very excited to get into twenty twenty five and put this in the hands of of all of our agents through LeedsConnect. Yeah. You know what's really so great is that as you guys go and and and and do these things, I love that it's like, let's put them out into a small group. Let's work out the kinks. Let's then we have the the you know, it's one of the things that I love most about Robert is his vision. He's always talking about the ten year plan. Right? We just released twenty twenty five, and it's September the third. Right? And so when you start thinking about the idea of what's next, that's a man that really does figure out what's next. And so the idea of let's incubate it. Let's figure out where the kinks are. Then let's roll it out. Now we're sort of saying, okay. We figured this out, and now let's sort of get it out to everyone nationwide as a twenty twenty five goal. So this is really exciting also. And, again, it's what you were saying, Hodge. This is not going to be your business sort of incubator. This is not gonna be your funnel. This is gonna be supplemental. It's another tool in your toolkit. This is how you reach another level of success as part of what you can offer. And there is those things, like, join a team that we have as well. The ability to sort of go and be a part of a larger organization in order for you to really spill the business that you wanna build. So a lot of exciting stuff happening here. Yeah. Super exciting. Super excited. Okay. So now we are we've got about five minutes left. I wanna see if we can get some participation from the chat. You guys have been thinking about it for a little bit. We tasked you at the beginning of the call to think about what should you be doing right now to set yourself up for success this week? And what is the one thing that you've been putting off that you know you need to do? So let's see if we can have some people put into the chat. Are we gonna have any vulnerable people? Has anyone been thinking about it and identified it? Let's see if we, let's see if we can get some responses there. Now as the chat starts flowing up, you know, one thing I highly recommend, we just came off of Labor Day. If you did not touch your sphere over the weekend and wish them a happy Labor Day or put out some content, it is not too late. Like, put something in retrospect. Make sure you send something out to your databases today. You know, you wanna be able to communicate to your databases, and we'd say this often time where, what do we talk about? Like, what do we talk to them about? And you have different checkpoints throughout the year that organically gives you subject matters that you can reach out to your databases on. Holidays being one of them. We just jumped off of a holiday. Don't let today pass by without at least doing something to your database, guys. And, you know, if you are today, you said, oh, shoot. I didn't do anything. Plan for the next one. Right? Every, you know, holiday you should have on your calendar sketched out whether before, the day after in which you are touching your database to some degree to make sure that you are front of mind to your to your clients and prospect of clients. And, you know, what we talked about last week was really business planning. And when you start thinking about the fact that we're now in September, we're going to be closing out q three, believe it or not, in a few weeks. So what does that look like? What does the last quarter of your business look like for yourselves? How do you set up for next year? We're already starting to talk about that. Yesterday, you know, we did our twenty twenty five initiatives. So start thinking about this as you're the CEO of your own company. You run your own business. Start looking at this from a business perspective. You're closing now your q three. What does that look like? How do you wanna do that? Look back into what the the first three quarters of your year has been, and how do you end the year strong? What do you need to do? That's right. Alright. Let's let's read some of the responses. Shelley, focus on follow-up. Absolutely. That's one of the hardest things to do because we get so used to having that new drip, that new person to talk to. Sometimes it's difficult to to keep in touch with the person you've been talking to for a little while. Maybe things are a little bit stale. Maybe they're inching along. Definitely more difficult to do. So focus on follow-up. I love that. I need to work on my social media. Absolutely. That is a great way. Louis just talked about it. You have a fantastic way of going out there and being like, hey, guys. I just did this for Labor Day. Hope you guys are writing below what you did. Just engaging with people. Right? You don't have to go out there and say, hey, guys. I sell houses. I'm looking for people who wants to do a real estate transaction. You just wanna be top of mind. Once you put that out there, they're gonna know who you are and what you do, and that's a great way, to to keep your feed personal. Cleaning up my CRM. Let's let's just stay on social media for a second because, you know, when people start thinking about that, it becomes so overwhelming. And, guys, it's so easy. Right? It's just like, you just have to show who you are. And if you wanna sort of, like, put in there and be informational, yesterday, we gave you thirty slides. You have a whole month worth of content in that in that motivation Monday. Go back and just, like, take those slides and look at what you can do. You could just I saw yesterday. We dominated social media yesterday because everyone was just resending those slides. It's easy. It's easy, guys. People are saying yes. I've saved all of them. Love it. Love it. Nice to see you. Cleaning up my CRM. I love that one. That one is it's similar to what I was talking about earlier on today as my task. Clean up your CRM. Fantastic. I love that suggestion. Let's put some time towards that this week, Mary. Doing an expired door hangers, put it off. That's one of the ones you just gonna have to you don't have to be like, hey, listen, I gotta wait till Tuesday when the weather's just right. I'm gonna get just go do it. Make that your plan today. Just get out there right after this call be like, you know what, I'm just gonna spend thirty minutes or an hour, I'm just gonna do it. Just put it into motion, you will see. It is not as difficult as what we may think it is before we start it. Drop off CIMs, phone calls, just in general, make the calls database setup. Absolutely, guys, these are the type of things that you have to stay grounded inside of empty the box. These are the things that if you consistently do, if you can push yourself to do the very first time, it gets a little bit easier the second time. It gets a little bit easier that like, it gets easier and easier. And then you hit a point where you're like, is this working? And just probably when you feel like you're about to give up, you will get a little bit of the fruit. That's just how it works. So I'm so excited to see that you guys are analyzing your business. You're thinking about what you can do. Use the inspiration and the energy that you feel this morning to go puts a dent towards that goal. Let's see here. Door hangers and calls, paperwork box. All I see, it's all the administrative stuff, all the stuff we hate to do, right? The less glamorous side of the business. But I'm so happy you guys are identifying it, and ready to make some changes. Okay, cool. Well, I will go ahead and turn it over to you guys for final words. I appreciate being with you guys so much. Every morning, either through motivational Monday or morning coffee is as many as we can attend. And, I appreciate that you guys are invested in wanting to grow your business because ultimately, that is going to grow your career. It's gonna help you achieve your version of success. So with that being said, I'll turn it over to the guys for final words. Yeah. I loved how you guys were able to recognize those items in in the chat, and it's not just recognizing them. It's doing it. Right? Like, it's very easy to say, hey. I recognize it. I recognize I gotta go empty the box, but it's still sitting in the closet two weeks later. Like, not only recognize it, like, go out there and just do it. It's never gonna feel like the right time. I saw something in the chat. You know, it's never the perfect weather here in Florida. Like, you just gotta go out there and do it. And then also merge different tactics together. Like, as you're out there emptying the box, capture that moment on your phone. That's now content for your social media. Like, you are now auditioning for that next person through your efforts. Like, every time you are out there doing something, find a way to just capture that moment because sometimes as Matt mentioned, it's not, hey. You know, call me one eight hundred Lewis to to purchase or sell a house. Like, show what you are doing in the real estate industry. Like, that in and of itself, a lot of times will resonate so much better than call me today if you wanna buy or sell. Yeah. I love that. You know? And it's all about exactly. Show value in the videos right on, Sarah. It's sort of like it's remembering what your value is. Right? We went through that a lot with our BBA discussions and the idea that we're so excited about this opportunity because all of you now have an opportunity to really, truly show you're valuable and be really invaluable to that transaction. And so just believe in yourselves. You guys are in the right place. You have the right tools. You put the right action in, and you're unstoppable. Awesome. Make it a great week, guys.