Oh, let's Good morning, and welcome to another Motivational Monday. My name is Matthew Hodge, executive vice president here at LPT Realty. And if you could hear me okay real quick, if you could just give me a quick thumbs up in the chat. I always like to do just a quick check. Alright. Fantastic. Alright. I'm gonna bring in Robert Palmer, founder and CEO, who's joining us from Yellowstone Club in Montana. How are you doing this morning, brother? Good, man. Still trying to kick this cold or flu or whatever I got, but I'm here. Yeah. It's been a it's been a couple weeks now. Yep. You you sound like you're you sound a little better. It's definitely beautiful behind you. I can see that, that pretty weather. Did you guys get any snow over the course of this weekend? Yeah. I mean, I think we're up to, like, I don't know, something crazy, like, thirteen feet of snow since I've been here. You can see the table behind me is, like, got, like, four feet of snow on it. It's, it's been beautiful, though. Skied on Saturday with Luna and Sunday with Reagan. So having a having a good little good little trip out here so far. Yeah. Awesome, man. Well, daddy duty never stops. I know that, you always keep it running. So happy you're feeling a little bit better. Excited to jump in today, and get us rolling. I saw that earlier this week, there was a lot of social media buzz around the new Swanepoel, list two hundred list, and I saw that you, made quite a quite a big jump there, I think down to sixty eight. What were you last year? A hundred and something? I jumped a hundred and three spots. I was, like, one seventy one last year, and now, you know, yeah, not down to sixty eight. So it yes. It's cool. Love it. Yeah. It's definitely It's not about me, man. It's it's about what we're building here together. You know? And it's just amazing to see. The industry's taken notice of LPT, and it's it's really, you know, it's really cool that you you know, again, we're we're less than three years old. We're growing like crazy. We're almost in all fifty states. We got a new state opening today. We got a couple of final holdovers where the regulators just are slow on issuing those licenses, but it's, it's been an amazing journey. I mean, even, like, in the chat, you notice people from all over. I remember, yeah, you go back a couple years and the chat was, like, all Florida. And, now here we got folks from all over the country logging in, and it's just it's been a really amazing journey. And, you know, we're we're changing the dynamics of real estate. You know, the fact that agents can get a fair compensation plan while still having that entrepreneurial spirit and having the ability to attract other agents and build a team. And, you know, again, this idea of building your definition of success, it's what our industry needed. And I think it's so obviously looking back. Now, obviously, you know, obviously, a lot of folks, I would say greed driven don't like our model because we put more money back in the pocket of all the agents that are actually selling houses, and there's a lot of models built against that. And so, obviously, they're gonna they're gonna dislike what we're doing. But I think overall, the industry's taking notice. Agents are definitely taking notice. The the wins at LPT, you know, those extra couple deals a year that we constantly hear agents are closing who have been here long enough to put the tools to use and let the tools take hold. You know, it's it's a dream scenario, you know, where everybody's winning. And I think that's really what it's all about. And everybody's winning at a fair level, and everybody's winning, at their own, again, their own definition of success. You don't have to come here and become something you're not. You know, you obviously got into real estate for a reason, and LPT is here to support you and whatever that reason is. And it really has been an exciting journey. Yeah. It's it's nice to, you know, it's nice to see, a list like Swanepoel. You know, Stefan Swanepoel runs t360 and Real Estate News and, you know, super respected, you know, leader in our industry. Glad to see him take notice of LPT and and throw me on that list. And then even more exciting to see how proud our agents are. You know? Everybody at LPT is proud of what we're doing and what we're building, and I think that's really what makes us different. You know? This isn't about me. This isn't about LPT. It's about each and every one of us winning together. And I love seeing agents take pride in in what we're building because look. You're you're gaining shares in this company. We built this for you. We're winning together. It's just a it's just a different dynamic. And I think where a lot of companies, maybe that's lip service or that's the that's the tagline. You know, we wake up each and every day here living it and breathing it, and and things just will continue to grow and get bigger and change. And the industry is gonna wake up one day and be like, wow. Where did that come from? You know, where where did this LPT thing come from? You know? And, here we are. Yeah. That's awesome. That's awesome. Okay. Well, quick, public service announcement. If you are typing in the chat and it says host and panelists, only Robert and I can see that. So I know you guys are putting some things in there that you want the entire group, like where you're from, things like that. So it has to say everyone. So in the chat, there's two options. One that says everyone and then another option that says host and panelists. So just make sure that the everyone option is selected. But, yeah, I saw quite a few people from Canada, on here, which is, very exciting. So, welcome. It's, like you said, Robert, it's it's super, you know, exciting to be part of this process where, you know, originally, our first Zooms, I think it was, like, Orlando. We were excited when we first started seeing, like, Tampa show up, like, the next city over. Yeah. And now we're seeing, you know, the the footprint of the United States and and slightly beyond that. So, super excited to be a part of this mission in in in this journey. So with that being said, I think we've got some announcements in terms of expansion on the leadership side. So I'll let you kinda walk us through that. Yeah. So we, you know, we announced you know, we kinda told you guys again as our shareholders, about Aperture, you know, and this vision for having the what I'm calling a brokerage first luxury brand combined with our agent first LPT brand all owned by LPT Holdings. Because, you know, what we recognize is while there's a lot of agents that that understand this agent first branding model and understand that you're the brand, there's still a lot of agents in the legacy brokerages who want that brokerage brand they can stand behind. We particularly see it in luxury. You know, if you look, you know, while eXp is the number one brokerage by transaction count, which is a cloud agent first branded brokerage, you know, Compass is number one by volume with a pretty good margin over eXp. And so, you know, part of my commitment to all of you in this concept of brokerage for life is that inside of the LPT holdings, you know, infrastructure and ecosystem that you'll really have access to whatever type of model it is, whatever type of marketing tools you need, in order to, realize your individual definition of success. And so we've been working really hard behind the scenes on getting Aperture ready to launch. We're actually gonna launch Aperture globally. You know, obviously, Michael Valdes joined us. You know, he was the international president for eXp. He ran Sotheby's, franchising internationally for about a little over a decade before that. And so we're actually gonna launch Aperture as a global brand. We're gonna be making some announcements there about what cities in in other countries are gonna be a part of that initial Aperture launch, which is coming up here at the end of Q1. But on that front, I'm excited to announce, I guess, our first, Aperture dedicated executive. So the the first member of the executive team who we are hiring in specifically to focus on Aperture, you know, Michael came in with kind of a dual mandate to both grow LPT internationally and grow, Aperture. And now I'm I'm really excited to welcome Mercedes Saewitz from Compass if we can get her graphic up. As our Senior Vice President of Operations for Aperture, Mercedes is an amazing individual. She was the head representative for all the state brokers of record at Compass. So I think they were in about thirty states. And so she led all of them as their head representative for all of the state brokers. She was the principal broker, the only principal broker in Florida for Compass. So she actually had over three thousand agents, on her license as a broker in the state of Florida, which I think was a record. You know? Because while while we here at LPT had more agents than Compass, we also have multiple state brokers. So I think Mercedes is probably gonna be in a record book somewhere for having three thousand agents, in Florida on a single broker's license, and, over twenty years of luxury real estate experience. So really excited to have her join us. You know, brings a a wealth of knowledge from her career. And, again, you know, this is a big initiative for us. This is a big focus. You know, anything we do here, we're gonna do it big as a part of LPT holdings. And just like we've seen meteoric growth under LPT Realty, I expect to see the same kind of success under the Aperture brand. And, again, this is all about our commitment to the concept of brokerage for life. It's not just a little tagline that we trademarked even though we did. It's really our commitment to you. You know, we want agents to be able to come here and build on their definition of success and recognize that through different points in your career, you may need different things from your brokerage. You know, you may you may wanna be a a business builder on the five hundred plan at one point, and you may wanna be a team leader later. You may build a big organization. You may wanna transition over into Aperture. You know? There's all of these options and choices for agents. And, again, this is what I believe the future holds. This is the power of being a single entity or as a lot of people like to call them cloud brokerage. You know, I I don't necessarily love the term cloud brokerage because there are lots of brick and mortars. You know, we have team offices. You know, all of the cloud brokerages have a lot of local addresses that their agents and teams build out. The real magic of our model is having this single entity, one company that operates in all fifty states, soon to be in our case, versus having these little franchise offices and individually owned offices because then the agent doesn't get get a consistent experience, the consumer doesn't get a consistent experience. And most importantly, you don't have the scale to do creative things like having multiple comp plans, like having multiple brands owned by the same company. And so, again, this is this is what we're building. This is where we're going, and really excited to to welcome Mercedes again. The the first executive kinda singularly focused on Aperture as we get ready for that launch. We've got some amazing folks working behind the scenes at Aperture and, really is gonna be, amazing. You know, Aperture is going to take luxury marketing to another level. A lot of the things we've been doing here at LPT are gonna be available at Aperture, and now there's some new things for Aperture that we're also gonna make available at LPT. I think the real beauty of this is as our ecosystem strengthens and as we build out and gain this scale, everybody wins. And that's something that's really important to me. And so with that, I guess we can jump into that. That's the next announcement. So our luxury collections, which is kind of the foundation of being able to compete in the luxury space on the LPT side of the house, a couple of things that we have built out for Aperture, we're also gonna make available to LPT agents through, a new package called Diamond Black Ultimate. And so for those of you who have purchased our luxury collections, you know, you make a an investment in the property, and then we go to town marketing it for you. You know, best in class digital marketing, direct mail. You know, we we're running billboards. We're doing single property magazines, all these things. And so, you know, as we looked at, there are some things we just can't do as a part of the core luxury collections offering, but we're gonna be adding that now with this new Diamond Black Ultimate. And so this is things where, like, now we'll put the listing in TV commercials. We'll put together events, you know, big brokers opens and things with corporate support, at those We're doing Robb Report advertising. We have our first full page ad in the Robb Report coming out next month, for Infinity Villas. We have a two page spread in the raw report coming out the month after that. And so I hope to see some Diamond Black Ultimate in there. And, yeah, there's a percentage of the commission. I see Jim Hill just pointed that out on the chat, and it's right here on the slide. In order for us to commit these type of resources, there is a percentage of the commission that is taken as well. You know, we're going to, again, build out TV commercials and assets. We're gonna run ads and things like the Robb Report, the New York Times, the Wall Street Journal. Now if the property doesn't close, you don't owe that. We take that risk with you. That's one of the beautiful things about this program versus going out and buying this stuff on your own is LPT is is, is investing alongside you. Okay? And so you pay the thirty five hundred dollars, which is the current Diamond Black price, again, at closing, and then an additional twelve percent of the commission to unlock all of these additional resources. And the thing is the packages get bigger as the sales price gets bigger. And so, you know, if it's a five million dollar property, obviously, we've got a whole lot more money to reinvest alongside you. That five million dollar property, if you enroll it in Diamond Black Ultimate, is gonna be in the Robb Report and the New York Times and the Wall Street Journal and have a whole lot of TV commercials and beyond international websites and and the whole command you know, the whole shebang where if it's a a million dollar property, it may not be in some of the magazine publications, but it would still receive the TV commercials. So, again, if you have one of these high end properties that you're interested in exploring this with, you know, submit a ticket. This is not like the rest of luxury collection where you just order it. And, actually, Matt, the best thing to do well, again, I think for now, submit a ticket. You can have a consultation with Hodge in the group. Like, this really is a bespoke product. Like, we recognize that. You know, you sell a ten million dollar property with a three hundred thousand dollar commission, we're gonna make thirty six thousand dollars for the the twelve percent that we take extra for Ultimate Diamond Black Ultimate. Like, we take that responsibility seriously, but we wanna be able to set LPT agents to compete with anyone, to be able to compete with those Sotheby's agents, the Christie's agents, by having access to this type. So, again, this is completely optional. This is your choice. You get everything under the Diamond Black, and then we're adding on the TV commercials, the events, the the print marketing, and there's be some other stuff. Again, this really becomes a bespoke marketing. Somebody brings a big enough, somebody brings a big enough listing to the table, you know, who knows what what kind of crazy stuff we're gonna do. Right? You get a hundred million dollar listing like LPT can now lean in with you. You know, I may go personally cut a TV spot for you in in the in the house. Really, allows us to partner with you on those those high priced listings. And so, again, the way this works is the Diamond Black pricing. Hodge, you wanna jump in here with me? So I think it's a $700 deposit. So that's your only risk if the property doesn't close. Right? So you have a $700 deposit upfront. The balance of the $3,500 plus the twelve percent is collected at closing. The reason we have the $3,500 is we have hard costs on a lot of that print collateral. And so if we do get a million dollar listing in there, that $3,500 makes sure that we can cover the core offering from Diamond Black because you get everything from Diamond Black plus Ultimate, which unlocks the TV, the the magazines, again, the events, all this additional stuff. And and we're gonna walk you through that plan before you commit. So you gonna have a good idea. So if you're like, "Hey, I'm getting this five million dollar listing, walk me through exactly what I'm gonna get." Like, you'll understand exactly what you get for the twelve percent so that you can make that choice. At that point, you're like, Hey, you know what? I'm just gonna stick with Diamond Black. I only wanna pay the $3,500". Or you're like, "Yeah, I wanna see this this this listing on TV. I wanna see this listing on even more billboards. I wanna see this listing in the Robb Report or, you know, Wall Street Journal". So, again, this is all about you having access to choices, in order to build your business. And really, again, making the tools available because I didn't really like the way it felt that, well, hey, Aperture agents can get their listings on TV, but we don't have a way to make that available to LPT agents. And that is not the spirit of what we're building here. You know, Aperture is not about giving them tools you don't have access to. Aperture is purely about the agents who want that brand. They want the brand to come first, and that's what Aperture is meant to be. LPT is for agents who want LPT to come first. And obviously, on the LPT side, these things are more a la carte, so you decide, hey, yes I'm going to include this listing or no, I'm not. Where on the Aperture side, every listing is basically including as a included as a part of their compensation package, in these collections. So, again, making sure that our LPT agents have access to the absolute best tools to compete at any price point, in the country soon to be in the world as we build out this ecosystem. Yeah. That's right. And, once you submit it if you're if you're interested in this, you submit a ticket, I'll reach out to you. We'll walk through what the strategy would look like based on your particular property and, of course, the price point associated with it. And now I saw some questions in the chat. This is in addition to the current luxury tiers that we have. And this is basically a fourth this is the fourth tier. The fourth. Correct. Yes. So you have Opal, Diamond, Diamond Black. Now you have Diamond Black Ultimate. So this is basically just a fourth tier. You still make the choice of which of the four tiers you wanna invest in. We're just opening a new tier because we act have access to some of this new technology because of Aperture. The agents are featured in there as well. So, you know, your picture will be on your listing in the Robb Report. Your picture and contact information will be in the TV commercials just like everything we do in the luxury collection right now is branded to you as an agent in addition to the property. Yep. Awesome. Yeah. I know we have some agents who are super excited about that. And we've got some actually really high price listings, you know, coming on the market with inside of Aperture. It will be kind of the first collection of, properties to receive this kind of higher level of marketing within the Robb Report and, the the, TV commercials. So excited to be a part of this. And, again, we don't wanna get too deep inside the deep weeds with this right now, but the concept is there just to let you know that if you have a property that it would make sense for you to put that level of marketing into it, we have a path for you to get there. You know, if a property is seven hundred, eight hundred thousand, likely, it does not make sense to do that. Right? This is gonna be something where you're starting to get to that next level, maybe five million, ten million, fifteen million dollar properties. That's where you're gonna wanna see that additional type of marketing and exposure. Yeah. And, again, that's where, you know, we'll we'll show you guys what it looks like. Again, you know, an eight hundred thousand dollar property, even if you enroll in an Ultimate, is not gonna get a full page ad Robb Report ad. Right? Like, that that doesn't make sense. So this is, again, this is a bespoke customized product where we partner with you on these listings. So I would encourage you if you have one where you're willing to invest that extra twelve percent and you wanna see what that looks like, reach out to us. You know, again, if it's a seven hundred thousand dollar property, it may just be the TV and some additional billboards and some additional direct mail, where, again, if it's a higher if it's a five million and above, it can get up to, like, a really good feature in the Robb Report or the New York Times, Wall Street Journal. So, again, we'll we'll work you through that as you get those listings and listing opportunities. Now there's there's not a ton of these. Right? This really is a property by property decision making, and that's that's how we think about it. You know, we the initial luxury collections, we tried to build kinda that one size fits all, and I think we did a good job with it. You can decide between the three tiers and kinda know exactly where you are. This new additional tier of Luxury Collections, you know, this Diamond Black Ultimate is really about those special properties when you wanna make a splash and you wanna bring the full power of the LPT marketing engine behind you. And, again, we partner with you because we're taking that extra percentage of the commission, and that partnership, unlocks a whole lot of extra opportunity. So if you do find those and it's an investment you wanna make, reach out, we're happy to have that conversation with you. That's right. Alright. Well, let's move on. I think we've got some state expansion news. I know, Robert, you talked about, you know, we were trying to be in all of the states by the end of the year. We had done our side, but we were waiting for a couple of things to happen, you know, some some paperwork to come through that was outside of our control to give us the ability to operate in southern states. So I think we've got some updates there if you can walk us through what's what's happening. Yeah. We're we're answering along. So we we got Hawaii. Aloha. Woo-hoo! We're we're now in Hawaii, so we now officially have three states left. We are we are waiting on New Jersey, and I know Allison calls them, like, every day along with, Amanda and some other folks on the on the broker side trying to figure out when they're gonna issue our license. They told us it would be thirty days, and it has been way more than thirty days. Delaware, we did hear from. They are ready to issue our license. They have not done it yet, but they called us to tell us, like, hey. We have your application. We've we've looked at it. We're good. We just we'll issue your license soon. So Delaware is right there. And then, Alaska is probably another probably a month away. We have to open so this is really interesting. Most like, Chase does not have any branches in Alaska. And so Alaska requires that the brokerage have a bank account at a bank in Alaska, that that we can keep, you know, escrow money in or whatever if we if we take it. And so Chase doesn't have branches there. So we're going through the setup process corporately with Wells Fargo, which for a company our size is not as easy as just walking in and signing a few documents. There's a lot of things they have to do and know your customer and research on us as the conglomerate that we are. And so that's coming. So, again, I think I think New Jersey and Delaware will get, like, any day now, and then Alaska is a little bit out. But we're right there, guys. We are inching to the the the fifty states. We've got our first Canadian province. We had to submit some more paperwork for our second Canadian province. I had to go get fingerprinted. They wanna make sure that I am the good guy that everybody here knows I am. And so, you know, Canada, wanted a copy of my fingerprints, which we submitted last week. And so, again, just moving right along, I think that was for I wanna say that was Ontario that wanted my fingerprints. Alberta is open. But, again, moving along, you know, some of these jurisdictions are are interesting and take a little bit longer, but we're working through it. And and then, again, we've got some other countries really close to opening for Aperture as well, which, again, gives us all global reach, you know, because, again, the ability to build referral relationships between Aperture agents in other countries and LPT agents here, it's it's really gonna be amazing. Because one of the things we did learn from watching our competitors is the cloud model does not work in every country. Every country is not ready for single entity, non-franchised cloud, you know, revenue share. Like, there are some countries out there where these ideas are almost completely rejected. And so then as a company and our we've watched our competitors go into these countries and and try to force some model that just doesn't work. And so, again, one of the another benefit of us having Aperture is to say, you know what? There are countries where we know the Aperture model works even though the LPT model maybe is is not quite ready yet for that country, but we that still gives us the global reach. It still gives all of our agents across both brands the opportunity to build those relationships and make referrals and receive referrals from those countries. So, again, I think this is another example of LPT pushing things forward, taking a different approach, a more practical approach, what will be a long term more successful approach in how we, and how we we go into our international and global expansion. And Michael being a part of it is a huge, you know, a huge benefit there. You know, Michael got to see the mistakes that other big companies make, you know, from anywhere to eXp, the miss the mistakes they made, and and here we are to clean them up and do it better. So just rest assured that our our expansion plans are much different than everyone else's and more things that the industry is just gonna notice that we do things different. LPT takes a different approach, more methodical approach. We're not just following in somebody else's tracks out here. We are blazing new trails, whether they wanna admit it or not, and, it's exciting to be a part of. So, global's exciting. Aperture's exciting. The the state expansion's exciting. You know, when we're again, we're gonna be three years old in a couple of months. It's, we are such a young company to be accomplishing all of this. Yes. Alright. Where are we going next, Hodge? Another exciting announcement. You wanna throw that slide up, baby? Yes, sir. We got about five minutes left, so we'll we'll make it quick to this, spot. So I'll let you, walk us through this good news. Yeah. So we are extending the early adopters. So because some of these states did not get licensed as quickly as we thought, agents didn't have a chance to join in some states, while we still had early adopters going. And so anyone who did join in one of those states over the last, thirteen days as a brokerage partner will be given the, Early Adopters Benefits, and then we're extending this out, through the end of February. So, originally, this expired 12/31. We're gonna take it out through 2/28. We just wanna make sure that everybody in the new states you know, we gave we gave Florida and Texas and some of the initial states a really, really long window for early adopters. We obviously can't go quite that long again, but we do wanna make sure that everybody has a a fair opportunity to take advantage of this. And so we are extending the early adopter out to February 28, 2025. So spread the word. Let anybody know. And, again, if somebody joined as a brokerage partner in the gap, they will be, upgraded. They should probably we'll try to catch everybody. If we miss you, just submit a ticket, and we'll get you taken care of. Again, this is the exact same early adopter program I announced back in October, November, whenever it was. We're just moving the date out from twelve thirty one to two twenty eight to give people some additional time. Because, again, we we just wanna make sure that everybody who wants to take advantage of this and and get in has that chance. In Hawaii, today's your first day to get in there. So get in and take advantage of this extension. That's right. Awesome. Awesome. Good stuff. Okay. So, we've got a lot of questions around the conference, which was, over the last two years done in March at the Grand Prix. We really outgrew that space. We really felt that those pains last year, because the city was already so congested as it is. I was in Saint Petersburg. And so having a conference, we're bringing in thousand of additional agents on top of that event, was really painful in a in a lot of areas. So I know we're gonna talk about, the new locations, times, and dates for that, and then what that ultimately that new event will be. So, do you wanna walk us through, Robert, what that, is gonna be like? Yeah. So, yeah, again, when we we were little and we got going and I had this cool idea of, like, hey. I'm you know, my mortgage company is the title sponsor of this cool IndyCar race, and we have access to this theater. And it was like a very startup get going LPT thing to say, yeah. We're gonna pack a real estate conference into the middle of a hot IndyCar track into this beautiful Mahaffey theater. And, you know, the the first year we did it, it was I think there were, like, ten or fifteen of us. I mean, we were we weren't even officially launched yet. Like, it was right before we actually opened LPT. And then the next year, I think we had, like, a thousand or twelve hundred people. And then last year, we just completely outgrew it and and realized why you have to go to a proper a proper event city, that's ready to handle, you know, like, mass events before you can do that. And so, I'm excited to announce, our official conference. We're we're calling it the Ascend Conference this year, will be October 16th through the 18th, in beautiful Orlando at the Orlando World Center Marriott. October is a much better time to have these type of conferences. You know, February, March is tough. You know, I'm usually out West in Montana. I flew back, you know, the last couple of years just for the conference. And two, it's really to me, March is an important time for us to be focusing on on real estate. You know, it's when the the spring buying season starts to get get going. And and while it's easy for our local agents to pop in, we recognize that for agents who are traveling, you know, getting into Saint Petersburg, doing it in March, it just wasn't the best time. So we're moving the conference, the the main company conference to October. It'll be in Orlando, which is cool because if you do have a family and you're coming from out of town, you can tack a Disney trip on or a Universal Studios trip on. But, Orlando World Center Marriott's a fantastic venue built for this versus us trying to turn the little, the little hotel over in, Saint Pete across the street from the Grand Prix into a convention space. So make sure you get that date saved. Tickets will be going on sale for that. Probably in the next, you know, four to six weeks, we're we're finalizing additional details. Again, rooms and everything, all that will start in four to six weeks. So we want you to know today so that you can put it on your calendars. October sixteenth through eighteenth will be the annual LPT conference, which we're calling Ascend Conference 2025. Alright? Now in addition to that, we still do have Grand Prix, and so we are going to do a smaller one day event, at Grand Prix. And so, if you're a local agent, definitely pop by. If you are someone from out of town, if we can go to the next slide, guys. Where are you going? Okay. So, a Ascend Initiative Full Throttle is what we're calling this, one day event in St. Pete because we still do have that venue, and we hate to for it to just completely go to waste. And we do still have a whole lot of agents in Florida who can drive over for the day. Anyone is welcome. You know, it's it's it's gonna be a tough day of travel if you're coming in from out of town. So, really, in the future, we're gonna be transitioning to the October event. This year, we're gonna do both. So one day only, Friday, February 28th. This will be at the Hilton Saint Pete Bayfront, which is where we were last year. Registration, will open that morning at 7 AM. We'll do breakfast from 8:30 to 9:30. The full throttle conference will run from 10 to 1, then we're gonna have a networking event from 1 to 3. And there's gonna be a special edition Real Estate First Friday from there. So, again, a really exciting single day event. If you can make it, great. I'm actually not gonna be there. I'm gonna stay in Montana this year. So the rest of the leadership team will be taking the reins on the Full Throttle Conference. The, yeah, the the single day conference, a lot of this is gonna be recorded. We'll put the content available in Connect 2.0. The Real Estate First Friday will be broadcast live. So, again, yeah, we're gonna make sure nobody misses out if you don't get in town. But if you are local or if you do wanna fly in, you get a a race ticket for Friday, it's a great chance to see a lot of your your LPT, friends and family. We are gonna be having some additional race packages. So if you wanted to come in and stay through the weekend, and get some race tickets, that's gonna be available as well. But, just a single day of content on February 28th, $150 early bird ticket. We only have I mean, I think we're only gonna make about six hundred of these available, so these are gonna go fast. Again, we're gonna make it. We're gonna broadcast it out. We're gonna Zoom it. Nobody's gonna miss anything who can't make it. But if you do wanna be there in person, I would say act quickly, because we're, again, we're limiting it to just six hundred tickets. We're not trying to overflow the, the venue like we have in the past. This is not our annual conference. This is just a cool little one day get together, if you wanna be a part of that, Ascend Full Throttle. So February 28th, if you're, again, locally, you do wanna make the trip in, $150 ticket for our day of content, that includes the race ticket for Friday. And then there'll be an opportunity to buy some additional race tickets if you want to. If you wanna stay through the weekend, we're gonna have some little packages together where you can get race tickets for Saturday and Sunday. It is a neat event. Yeah. I'm I'm sad I'm gonna miss it, but, you know, I've been, I've been I've been traveling so much and putting so much into this. I really wanna spend a little bit extra time out here with the family, you know, on the slopes. And and, you know, I, you know, I I think I totally I love you heard me say this before. Like, you know, being a dad is my number one. It was my nonnegotiable. It was a thing that I really had to believe that I could I could launch LPT, and I could be what you guys needed me to be for you here, but not at the expense of my little girls, not at the expense of my wife. And I've done a pretty good job with that. I feel like I was getting a little out of balance, which is part of why I'm spending this extra time in Montana this year. You know, again, I I really do believe that that it's, you know, something that can be done. Again, I I feel like I've done a good job of it so far, but this is one of those, I guess, first kind of sacrifices. You know, the fact that six hundred LPT agents are gonna get together in Saint Petersburg, and I'm not gonna personally be there, like, you know, a little heartbreaking. But, again, these are the these are some of the choices I've gotta make to, again, to fulfill that commitment I made both to my family and to all of you that I will be that balanced CEO, and I will be here for you as much as you need me, but also there for them. And and this is gonna be the first I think the first real example of me missing something big. But, like, we've got an amazing leadership team. We have so many great folks, that are here, to be there for you. I'll be remote. I'll be Zooming in. So for a lot of you who don't show up in person, I'll be part of the Zoom crowd as well. But, if you are local or if you do wanna make that trip and you're interested in the races, I would say act quick because I know I know with as many of us as there are now, those six hundred tickets are gonna fly off the shelves pretty quickly. A couple things. The tickets are nontransferable, so think you're gonna go buy a bunch of them and resell them later. Like, you can't resell your tickets. The tickets are non transferable. If you wanna buy a ticket for you and a guest, you will need to be there with them when they check-in. We had this whole disaster last year with people, like, reselling early bird conference tickets. And it's not that I don't want people to get the deal or whatever. It's that it made a nightmare for us because we couldn't figure out who's coming. So when you buy your Ascend Full Throttle ticket, you're gonna buy I think you can maybe buy four or six. We limited it because we don't want people, like, scalping tickets. But if you buy more than one, you will need to be there with your group when you check-in. You cannot move the tickets, put them in somebody else's name. If that feels like a pain to you, then don't buy multiple tickets, buy yourself a ticket. But, yeah, if you're going as like a team or you're going as a group, one of you can buy them, but you need to be there together. We don't have any hotel discounts this year with the race. That was another one of the problems. There's so much pressure on Saint Petersburg because of the race that the hotels didn't really wanna give us discounts. And I had to really leverage them last year, and it still wasn't that great. Now fast forward to October, absolutely. Right? Like like affordable room rates. You know? Like, October is a real conference. October is gonna look like what you would expect from a conference. The Full Throttle Ascend is really go hang out in Saint Petersburg, have a good time. We're gonna do a day of content and be a part of the races. But this is part of us growing up as a company, going from the little boutique, you know, conference at the at the fun quirky location to now moving it to October to the proper convention center. Yeah. Awesome. Well, I'm actually looking really forward to it because, I like Saint Pete, man. It's a great event. It's a great time to, you know, be able to connect with agents. And, really, a lot of the magic that we see with those conferences is agents having the opportunity to meet each other and build out their networks and build out their circles and, you know, maybe ask questions on things that may they could be possibly struggling within their business and hear answers from maybe, you know, agents who are maybe already accomplishing that and and things like that. So I think there's a ton of value to it. Of course, the entire leadership team will will be there, and we'll be missing you, Robert, of course. But, you know, you'll be having your well deserved time, with the family in Montana. So definitely looking forward to that. We'll send out more information. So if you've got additional questions, please note we will have, more information going out through email and then, of course, also available in for connect so that you can then find out, of course, exact times, dates, purchase tickets, and things like that. Yeah. So it the so the the daily email will get the new email newsletter, go out with details. If you're not getting that, submit a support ticket so we can try to figure out why. It may be spam. It may be that we have an old email address for you. Who knows? It'll be posted in the main stage circle. Again, embrace that Connect 2.0. It'll be posted in the main stage circle. We've obviously talked about it here at Motivation Monday. The Motivation Monday clips will be chopped up and made available for, rewatching in the the main stage circle and also downloading and sharing and editing from the main stage circle. So, again, the Ascend Conference is a $150 ticket. We're calling that Early Bird. I don't expect it to go past Early Bird just with only having six hundred tickets available. But if it does, if you're buying, like, the day of because we have a few straggler tickets left, we'll figure that piece out. And then, again, we'll have more ticket info, and we'll do the early bird sale sometime in the next couple of weeks for the Orlando conference. I wanna let everybody know today so you can look at your calendars. If we could throw that one back up, Dave, for a second. Yeah. The, the one that had the Orlando, was it the Marriott World? I get that name. Yeah. Orlando World Center Marriott. So Orlando World Center Marriott is the location. October 16th through 18th is the dates. Grab that. Write that down. Be ready when those tickets go on sale early bird here in a couple of weeks. That Orlando World Center Marriott is pretty close down to the park. So, again, it's a great opportunity to throw on a Disney trip or a universal trip. Some people may make a a trip up to check out the old LPT print shop. You know, we're about, forty five minutes from there. If you did wanna make a run up to Lake Mary and see the corporate office or see the print shop, I'm sure we'll figure out some way to work in some tours around that window at time as well. And then the other slide, Davey, we'll leave it on this one. If you do wanna grab one of those six hundred tickets to Ascend Full Throttle, otherwise, be ready to to log in on Zoom that day and and check it out with us and and experience that content. I'll be part of the Zoom crowd myself. That's Friday, February 28th. That's coming up in about six weeks here. And that's a $150 Early Bird ticket in person, which includes the race ticket for Friday. And then, otherwise, you'll be able to to log in via Zoom, and the information will also be available in the main stage circle after the fact. So I think that covers about everything. Anything else you wanna we wanna touch on here, Hodge, before we shut it down and and everybody gets out there and gets back to business? Yeah. Absolutely. Well, actually, we have a a quick little teaser video for, Grand Prix that we'll leave it with. But other than that, man, I'm excited for this. Excited for the new collections that are coming out. You know, I got a text message, over the weekend where someone said, hey. I just, you know, wrote an offer for a thirteen million dollar property and got accepted their first time being at that price point. So just so excited to see, you know, those type of messages come through and people having, you know, the success, who are digging in and utilizing the tools and making it a part of their business. Like, it works. And so excited to see that. But yeah. Final words for you, Robert. What what should we be thinking about going into the second half of this week? Yeah. So my beard's a little longer. Rates did go up last week. I noticed. Seems to fail. We had a really, surprisingly hot jobs report on Friday. The next two big pieces of data is we have, Producer Price Index tomorrow and Consumer Price Index on Wednesday. You know, rates are teetering at kind of a dangerous spot. It's really interesting if you think about the fact that the last time the ten year was this high, the Fed funds rate, you know, was up in the fives. Now we have the Fed funds have cut all the way down to the low fours, and ten year treasuries are going the other way. So, just, you know, I don't wanna say more pain, but it feels like more pain for our industry. We're gonna continue to push through. You know, the timing of this one is worse. If you look at last year, this time last year, rates were good, and it gave us a pretty good early spring buying season. Now we're going into, you know, a January and February, which are traditionally lower transaction count months combined with rates being even higher. Yeah. We just gotta buckle down. We gotta keep doing the work. We gotta stay true to the course. You know, we're I think I feel like we're all getting to that point where, like, you start to miss the wins a little bit. You know? Like like, you know, years like 2020 and 2021 when transaction counts are as high as it is, there's a lot of wins. There's a lot of celebration. There's a lot of things to get excited about. And we don't have that as much right now from the transaction side. And we try to be that for you on the LPT side. I think it's a big part of why we share the successes here every Monday. We talk about the growth. You know, we talk about the expansion. We talk about where we're going because I know as an entrepreneur, like, those wins, they they help keep your eye on the prize. They help keep you engaged. They help keep you focused. And so I was really hoping that this was gonna be the year we would start to see some wins back on the transaction count side of our business, and we're just we're not there yet. Maybe things turn around, but rates are not doing us any favors. So, you know, my message to you all is, you know, keep doing the hard work. I know I know it doesn't feel great. I I know there are folks across our industry that are on the brink of giving up, you know, and I and I get that. I think we've got less of it here at LPT because we are doing exciting things and just, you know, being able to feed off each other's energy and, you know, being able to come together like we do every Monday. And and remember that there are wins happening. There is light at the end of the tunnel. Real estate can be a lonely business, and it feels even lonelier when transaction count is down. And so lean lean into us here. Lean into each other. Keep doing the hard work. You know, keep keep getting out there with your door hangers. Keep getting out there with your active marketing plans. You know, stay in touch with your sphere. Just keep doing those little things because I promise you whenever this market does turn around, it's going to pay off. And the longer the pain, the bigger the payoff. That's the one thing we have going for us is the longer rates stay high, the longer transaction count stays low, the bigger the boom you will personally see on the other side of this as long as you continue to do the work. If you stop doing the work, there is no pot of gold. There is no prize. But if you continue to do the work, each and every month of more pain, each and every terrible month of headlines, each and every month of lower transaction count, just means for those of us that continue to do the work, the prize, the payout will be bigger. And this is something I will promise you. I will guarantee you because I've seen it in my own business so many times. I've seen it over twenty years. It is the nature of the cyclical business that we are a part of. And the more cyclical the business, the bigger the booms when they come. But the booms only reward those at the highest level who did the work. Right? Now everyone will win a little bit. Booms are rising tide, all ships, that's great. But those who do the work will see the biggest reward when the boom does come. We are in a bust. What are we supposed to be doing? Preparing for that next boom. And so I want you to stay focused on that because the bust just got a little bit longer. I'm ready to be out of this bust. I know y'all are all ready to be out of this bust. The bust just got a little bit longer. And and again, if you're winning in this bust, that means you will win even bigger when the next boom comes. But we are collectively in a bust right now as an industry based on transaction count, and we're all doing the work right now. So we are ready to win when that next boom happens. So keep doing the work. Keep preparing for the boom. It will come. It is statistically impossible for it not to come. We just don't know when. So keep doing the work. We believe in you. I believe in you. I know this will work in the end for all of you. Just keep doing the work. And when the boom comes, we win together. And let me tell you, I am so excited for those days at LPT Realty. Because if you look at everything we've accomplished in a bust, and you look at the fun we've had, and the relationships we've had, and built, and the success stories that have been built off of this platform and off of your hard work, even in the middle of a bust, buckle up. Because when we get together in a boom, when this platform exists for the first time ever in a real estate boom, no one is gonna know what to do and we're gonna have a whole lot of fun while they try to figure it out. So with that, go make it a great week, and we'll see you guys here next week on Motivation Monday.