Good morning, and welcome to another Motivational Monday. My name is Matthew Hodge, executive vice president here at LPT Realty. I am joining you from LPT headquarters, and I'm gonna bring in Robert Palmer, founder and CEO, who is joining us from Yellowstone Club in Montana, who will still be there for yet another couple of months. It's so funny to see your weather there because it's snowing there, and we have finally gotten back to some, nice sunny Florida weather in, like, the mid seventies and and low eighties. So, excited to have that back. But how are you this weekend, brother? I'm good, man. I, so I'm starting to feel a little cruddy again. Reagan missed a couple days of school last week with, some kinda illness, so I took it easy this weekend. It, I'm not going down for three more weeks. So I don't know. I just can't seem to kick this thing. But, again, stay spent some time in bed this weekend. It wasn't very fun. No skiing, nothing exciting, but, I'm here, and I'm feeling good and, focused on what's most important, which is driving things forward. That's right, man. That's right. Yeah. I know that you were, supposed to be at Super Bowl this weekend and, you know, had to prioritize, you know, kinda how you were feeling in family life. And so, sorry that you missed that, but I know, we are all hoping that you get better soon, man, because you have been dealing with whatever has been plaguing, your household for for a little while. And I know it's been going around a lot here. There's been a lot a lot of people who have been sick. So, we know something is definitely going around. But I wanna jump in. Degrees felt like negative five. So that probably doesn't help either when I'm in this, like, Florida boy in this super cold weather. My immune system is freaking out. Yeah. You see, that's the problem. You shouldn't have been up there in the first place. No. I'm just joking. But, hey, I wanna jump in, I wanna jump into this weekend, and talk about a couple of different things. And so Super Bowl is always a great time, because, you know, it's just something that, you know, whether you're into football or not, you know, you watch it for some reason or another. Either you're there for the commercials or you're there for the parties or whatever it is. And something that I thought was interesting this year, they actually had different channels covering it, for different things. So, there was a channel that was, like, covering, like, fashion, and it was, you know, at the at the Super Bowl. So it was just interesting to see that, like, they were spinning the audience and spinning the event into what would make sense for their base. And that made me kinda think about I know when you, did your Super Bowl commercials and you had a very powerful messaging that kinda really helped with the launching of, of your previous of of not the previous, but of LPT, previous company, RP Funding. And so wanted to kinda get your thought process around, you know, what that was like. Like, how did the commercials play into it? Like, when you see these ads that people are spending eight million dollars for thirty seconds, you know, how do us as the real estate industry or as individual agents compete with that type of of messaging? Yes. I think it's super interesting, man. It it is cool to see that, you know, Fox covered the Super Bowl this year, you know, using their kind of media to, you know, like you said, there are multiple channels covering different aspects. One of the cool things is IndyCar. I don't know if you noticed there were a handful of commercials for IndyCar, during the Super Bowl this year. And IndyCar, has a a TV series coming out that Fox is highlighting as well. You know? And we've got our Saint Pete race coming up, which is the kickoff for the IndyCar season. We've got the the Ascend Full Throttle event going on over there. We're gonna announce, some stuff about that today as well. But it's just really interesting to see because you have so many people watching, you know, how they're, you know, kinda integrating all these different aspects of life into it because there are so many eyeballs on the event. But I think more importantly is, you know, how do we as marketers, how do we as entrepreneurs, like, how do we think about that? Like, how do we compete with that? How do we win in a world where you have companies out there spending, you know, eight million dollars on and more on these commercials? And then what I can tell you is and this is why it's so critical that we stay in our communities and we stay face to face. Like, I talk a lot about this. You know, this business is so much about that that relationship. And whether that's a relationship with your sphere of influence or a relationship with a new potential buyer or seller you're meeting, it's just that that's the piece. And so what I can tell you from my experience is, you know, when I would run mortgage Super Bowl commercials, you know, back in the day, and and even, like, go further back. Like, right now, my mortgage company only focuses on refinances. And when rates come down, we'll run a bunch of TV commercials again. Not really reason to right now. But back when we were doing purchase business as well back in, like, twenty fifteen, twenty sixteen, I can tell you that that personal relationship was always more powerful than anything I could create through advertising. And I think this is a really important lesson. This is one of the cool things. Like, with me sitting in that chair, like, I understand how we beat me. You know? I understand how we beat the companies that can go on TV and spend all this money, and it really is about that personal relationship. Because what I can tell you is if the consumer had a personal relationship with the agent. Right? If the agent took the time to really go get face to face with them and understand them, it did not matter if my rate was better, it did not matter if my closing costs were better, they would use the agents preferred lender because they built that relationship. And again, I saw this from the other lens. I saw this from the lens of I'm spending millions of dollars a month on TV advertising, and I'm losing deals. Right? But what I what I learned through that process and what I came to understand is how important that personal relationship is. And this is how we went against the portals. This is how we went against the iBuyers. And this is really why, you know, you can't the the big guys can't ever get rid of us. You know? And I think that's the big thing. We've talked about this a lot. Once upon a time, you know, Wall Street really was betting on this idea that someone was going to, you know, get rid of the real estate agent. You know, someone was gonna figure out how to use whatever it was, TV advertising, discounting, AI, all of this nonsense. And at the end of the day, I can tell you it's just not possible. Like, there is no replacement for the personal relationship in certain industries. You know, they and and they like to use, like, travel agents as an example. Right? Like, oh, Travelocity or whatever killed the travel agent. Like, yeah. Booking a a cruise is not the same type of interpersonal relationship driven transaction that buying a house is. I'd say in other places like, wealth management. You know, like, again, while you've seen some people move to, like, oh, I can trade my own stocks online, a big part of that industry is still controlled by that personal relationship, especially as you get into higher and higher net worths. And so I think that the bigger the transaction, the more impactful the transaction is and housing sits right there at the absolute top of that food chain, the top of that pyramid for most consumers, that personal relationship is just absolutely critical. And that's the thing they can never take away from us, you know. The the companies that are out there spending, you know, eight, ten million dollars on Super Bowl commercials, they cannot go to community garage sales and build relationships. They cannot go out there and door knock and go door to door. You know, they cannot go sit down in everyone in America's living room and have a personal conversation. So this is how we win. And and I think, again, coming off of Super Bowl Sunday is a a great day to be reminded of this because we just saw the most powerful marketing vehicle, broad TV broadcast audience, you know, again, the engagement, all these different things happening, people traveling to New Orleans. It's all over the news. It's all over the TV. A record number of people watch it, but it's a reminder of why we are so important in our industry and why we have to stay focused on getting out in the community and building those relationships because it's the one thing the Super Bowl can't do, no TV commercials can do, you know, no news articles can do. We as local experts have that advantage. And the tools we built at LPT are built to help you leverage and maximize that advantage, turning it into an unfair advantage. Right? You know, having the the the the power pack, having the active marketing plans, having the seven home buyer strategies to reinforce your ability to go get face to face and spend those times in your communities and leave something tangible behind. Because as funny as the funniest Super Bowl commercial was, guess what? Two weeks from now, most people are not going to remember who that company was or what's going on. But when your seven home buyer strategies or your active marketing plan with your face on the cover lands on somebody's, you know, coffee table or in that kitchen drawer where they keep their important, you know, bills or their important stuff, that is that is tangible. That sticks. Right? That's gonna be there. It's not a femoral. It just doesn't disappear. And so I think today is a great day for us to kinda remind ourselves and just talk about the advantages we have. Why we are winning in an industry where lots of people can throw big money at advertising, but we as individual agents, we as a company of LPT here to empower agents. Right? We're the period at the end of your brand, right? We are here to help you be more successful. Well, why is that? Why are we winning? And it's because of our ability, your ability to get face to face, to build those relationships. So do not forget that. Don't ever take that for granted, right? Don't get caught up in the hype of the new digital marketing thing over here or the new easy button over there. At the end of the day, what drives real estate transactions is relationships. Relationships you already have with your sphere and relationships you decide to go be purposeful and go out there and create through door knocking, you know, through outreach, through community events, through whatever it is, involvement in your chamber of commerce, involvement in your local churches, like all these different things. That is your secret weapon, and I just don't want us to forget that on a day when the most money ever was spent last night on the exact opposite type of advertising, which is this broad, just shotgun hit everybody. That's not who we are as an industry, and that's not who we are as agents and as LPT. Yeah, man. I love that. And I love that you take the time to break that down because you've seen it from both sides again. You know, as you were building your company and you were the guy who was going out there to get the local water test to help that deal close to the point where your company was advertising. And so you saw the differences and you saw what the consumer ultimately cared about, which was the relationship with the person who was helping. So you saw deals that you would lose because of that personal relationship. And so I think it's a great testament to know that, you know, that is something that we all have the ability to do regardless of your budget. You can make that personal relationship. You've got those relationships right now. Lean into that. Allow your sphere to support your business. You know, go out there and do the the the sweat equity of doc knocking on those doors in the places that you're allowed to do that because it does work, man. So, thanks again for for breaking that down. Alright. So if you're okay, unless you've got some additional thoughts on that, I wanna transition over to, some of those internal announcements that we've got going on. Was there anything kind of you wanna wrap up with that, or you wanna move on to the next subject? Let's throw up the Ascend Full Throttle slide. I know Matt Wilson got in there. Last one, David. Yeah. It's the last one. Okay. Alright. Let's get that up for you. There we go. So excited to announce this. We we we're bringing in Jeff Glover as a guest speaker for the Ascend Full Throttle event that's coming up in Grand Prix, here in about two weeks. Fantastic guy. Great great real estate coach. I've enjoyed kinda getting to know him over the last couple of months. So he's gonna be, coming to, a sinful throttle. We're gonna be announcing some additional speakers. We're gonna have a great mix of folks from LPT, folks from the outside, really gonna put together a a top notch lineup. There are some tickets left for a sinful throttle. I know they were going pretty quick. Matt Levy is looking at if we can bring in, if we can kinda open things up and and create some more capacity. But, again, make sure you get your tickets, before they're all gone. Again, we're gonna be announcing some other really fantastic speakers. We've got an international speaker lined up. We're gonna have again folks from LPT leadership team, some agent panels. It's gonna be a a fantastic, event coming up here on February twenty eighth. And IndyCar is getting a lot of, you know, a lot of traction right now getting there. I think there were four Super Bowl commercials featuring IndyCar racers. They will be at the the St. Pete Grand Prix presented by RP Funding, coming up here at the end of the month. And, again, we'll be having our Ascend Full Throttle events, right before the race there, in St. Petersburg at the Mahaffey Theater. So, again, we've also decided to extend that out. Originally, it was gonna be a half day of content, because we got some of these additional great speakers lined up, we're going to go ahead and pull it out to an entire day. So, again, get that on your calendar. If you're local or whatever, come on and be a part of that. We're gonna really bring some some top notch content for you guys at the Ascend Full Throttle event. Awesome. Awesome. Looking forward to that. And if you're a great, you know, car enthusiast, you're gonna have the opportunity to piggyback on that. And that's what I'm most excited about. In addition to connecting with all of our agents that we don't get to see, you know, a big automobile enthusiast. So, I love that. My wife, not so much, but, you know, I'll definitely spend some time down at the track. So awesome. Alright. Well, let's go ahead and move over to some, brokerage updates. I know last week, Monday, we talked about a new MPS surveys that would be going out, the net promoter score, and that would be utilized to help, you know, figure out what we were doing well, and, you know, to give the appreciation where that is, and then also what we still needed to improve upon. And and so last week, you know, I went out there and said, hey. Listen. I wanna speak to as many agents as possible, and I spoke with probably about fifty fifty, sixty agents last week. Personally just called them if I saw that there was an issue, if there was an escalation. I really wanna get my finger on the pulse. You took a little bit of a different different approach. So can you walk us through, kind of what we're doing there to to analyze and ensure that we are delivering on the best experience? Yeah. So, yeah, we started the net net promoter score survey, which I'm a big fan of. We've used it in my other companies. Usually more consumer facing. We're here, it's agent facing because you guys are our customers. Like, we wanna serve you at the highest level. And so we turned on the surveying for what I call transaction operation. So that's, like, DA. That's commission concierge. All that got turned on back in, very in the November, very beginning of December. And so our our results there are fantastic. We actually have an eighty two net promoter score, which is a fantastic score. We've had ten thousand of those surveys go out. This is again surveying you. Go back, baby. That's not the slide I'm on. Ten thousand of these surveys have gone out. We've had a thousand responses come back. Roughly five percent of those have a low score. And so, again, we're digging into that to say, okay. What's driving that low score? And then with with those surveys, again, this is around the DAs, the compliance, the commission concierge, again, transaction operations, and an eighty two net promoter score, which is a really fantastic score, but we always wanna do better. And so we're really focused on that five percent of survey responses that were were low. Where what what are their common denominators? Is it is it a is it a certain, area? Is it a certain state? Is it a certain person? You know, is it a complexity of a transaction? Is it transaction where there's a referral? Is it transactions where there's, you know, four different agents splitting? Like, what are the common denominators? And so we're really digging into that because our goal is to use this data to drive better results, for all of you. And then as we talked about last week, more recently now, just in the last couple of weeks, we've started sending out surveys on, the tickets. So whenever you submit a ticket for support at LPT, in the last couple of weeks, a survey goes out. We don't have nearly as much data there, so we can go to the next slide, Davie. And so we've only sent seven hundred of these out in the last two weeks. So far, we only have twenty three responses. We know that will go up. However, we do have twenty five percent with a low score, and so that's something we're gonna dig into. You know, when we only have five percent of our surveys with a low score on the transaction operation side, and we have twenty five percent of our surveys so far, again, while it's early, we don't have a ton of data. We know we've got, you know, we've gotta improve this. And so the surveys go out via email. And so after you have a ticket interaction with support, when the ticket gets closed, you then get sent out a survey. There's a link in there. You click it. You rate us. You tell us how likely you are to recommend LPT based solely on the interaction around that support, experience. And, again, like I begged you guys last week, if we don't do a good job, give us a zero. I know some of you love LPT so much. Like, you wanna give us the benefit of the doubt. You wanna give us the pass. I need you to give us the zero because this is how we're going to identify problems. And so this weekend, since I was at home, I didn't go to the Super Bowl. I wasn't feeling great. If we go to the next slide, Davey, what Matt was kind of alluding to is, I jumped in and I I wrote an AI that can interface with our ticketing system, and it reviewed, twenty one thousand tickets this weekend, to give them scores. And so, again, while we've only gotten twenty three results back from you all, roughly twenty five percent of those were low scores, the AI analyzed twenty one thousand tickets, and it came back with a pretty similar result. Alright. About twenty five percent of the tickets, it gave a low score to. The nice thing there is because we have results on twenty one thousand tickets now, it's easier for us to figure out, like, alright. What are the common threads? Is it certain support specialists who need more training? Is it certain topics where they don't have access to the information? And so I'm really excited about this. You know, we've been working on a lot of AI stuff behind the scenes. I've been putting my personal time into it. When I have time, this weekend was great because I I blocked off. I thought I was gonna be in New Orleans, and so I laid up for, you know, whatever. Probably put twenty hours into this project. But there's a lot of potential. And and one of the decisions we made is, I think a lot of other companies jumped the gun on AI, and they kinda went out and got ahead of themselves, and they put out what I would consider kinda inferior products. Right? They just wrote a a simple kinda API with chat GPT that can write a listing description or do whatever. You know, we wanna bring something way more powerful as we take our AI here at LPT to the next level. And so this is a great example of that. And so taking the results from this, taking the results from the twenty one thousand tickets that I had the AI analyze, taking the, the, you know, fifty or sixty calls that Matt Hodge made to agents, getting their feedback, looking at the net promoter score results. You know, we are putting together a plan to do better because we always wanna improve the quality of service here at LPT. And no matter how good we are, that eighty two net promoter score on transaction operations, while that is way above the industry, we're still focused on how do we how do we fix that five percent where we didn't do great. Here on the support side of the house, how do we fix the twenty five percent where we didn't do great because we want you all to have confidence in the tech in the support system. We want you to have confidence in LPT to be here to support you, and I'm really seeing how much of a role AI is going to be able to play in that. So if we can go to the next slide. You know, this is kind of the the thing that I'm gonna be digging into personally here over the next couple of months. My other members of the executive team, like, we're gonna really dig in here and say, how do we give a higher level of confidence to our agents when it comes to support interactions. Right? And so some things we're looking at is restructuring of departments. You know, do we have things lined up correctly? You know, what are escalations looking like? And, again, seventy five percent, eighty percent of the ticket interactions we have are amazing. Right? Like, a lot of agents have an absolutely fantastic experience. Things are issued promptly. What I'm focused on is that twenty five percent where we are not. You know, the twenty five percent where we need to do better. And, again, some of it is is on us. Right? Some of it is, hey. We don't have the right information for support to answer that ticket, and that's why, you know, they're not able to give you good results. Or, hey. The escalation process isn't as smooth as it should be. Or, hey, this ticket got transferred to post closing when it should have gone to commission concierge because, you know, again, we didn't have it set up correctly. So we're looking at all these different things and, again, I'm I'm digging into this. We're using the AI to help, but I'm also seeing ways that AI can help identify those problems sooner. And so one of the things we're looking at here as we talk about improvement of the technology with AI is actually, we're gonna start building out a system. I started playing with this this weekend. It's got some work to go, but but I think it's gonna be pretty cool. When a ticket first comes in, having a more sophisticated analysis of that ticket via AI so we can determine, hey. Is this an emergency? Is this something that we need to escalate right now? And, again, we want you to have the confidence to know, like, hey. If you submit a ticket on a Friday night at six PM and you're like, I need help. I'm trying to write an offer. This, you know, this this other agent is whatever. Like, the AI can read that. And if it says, hey. This is an urgent ticket. Like, this is something we need to react to quickly so that it can automatically escalate that ticket. Right? It can it can flag it to the state broker. It can flag it to a member of the the management team, again, versus waiting for right now, a support person to read the ticket and react. So I'm really excited about the way that we're going to be able to use AI to prioritize and escalate. Right? Because some tickets, they don't need that that urgent the this you know, the the building's not on fire. This isn't like you need an immediate phone call. This ticket can go through the normal process, but we need a way to identify more quickly the tickets where there is something happening and you need us right now and we need to show up for you. And so we're gonna build the AI because, well, again, like, you know, Matt can only call fifty or sixty people, leadership can only read so many tickets, you know, this AI can process twenty thousand tickets in a single day. And so the idea that the AI is gonna be there for us as a backstop so that if you are submitting a ticket and again now you need to submit a ticket, right? If you if you email your state broker directly and your state broker is on vacation that day or they're out to dinner with their spouse or whatever, the AI is not gonna be able to escalate that for you. And so again, this where embracing the ticket system becomes even more important so that we can use these types of tools to make these types of decisions and escalations. The other thing is right now, there's a manual process for, like, identifying spam tickets. There's a manual process for if a ticket comes into the general support bucket, but it belongs in commission concierge or it belongs in transaction operations or whatever, we're gonna train the AI to be able to make those decisions as well. So So instead of someone in support having to spend their time opening the ticket, reading the ticket, reassigning the ticket, the AI is gonna be able to route those. So again, this is what we're moving toward. This isn't a tomorrow thing. I didn't finish this whole system this weekend, but the framework is laid. I know it's gonna work. Like, we've built the proof of concept. Now it's just getting it built in to the long term system. And so that's our improvements of technology utilizing AI, increased use of net promoter score. You know, we're seeing really good feedback here. When you guys give us the results, we can take action. You know, we can then slice and dice that data and say, okay. We know that overall, we have an eighty two net promoter score for transaction operations. What is the what is the score by state? What is the score by compliance specialist? What is the score by commission concierge specialist? Right? Because now we can start to look in and say, okay, who's crushing it? Who needs help? Who needs improvement? Who needs more training? This is where the data becomes so critical. And at this point in our arc as a company, this combination of AI rating and AI routing and AI prioritization combined with your feedback from the net promoter scores, which, oh, by the way, your feedback in that promoter score then also helps the AI more be more effective and more efficient because it may think a ticket was great and then you give us a zero and then we can help align it. Again, this is how we're gonna get better. This is how we're going to be the absolute best brokerage for any agent anywhere on the planet at LPT. And then also, you know, improving training programs. You know, we're seeing that when we roll out new technology, we've gotta do a better job of making sure that the message gets out across the company. You know, that everyone in support understands, that everybody in compliance understands. And I'll take some responsibility for that because I rush some of this stuff, you know, and we've gotta do a better job of, you know, before we release things, making sure that the training is in place and everyone is on board and there to support. And so, again, this is my commitment to all of you. All in all, I think our support team does a fantastic job. We have absolutely amazing people over there that are working hard for you each and every day, but we know we can do better. We know we can always do better. And it it's our responsibility to use the technology, to use leadership, to use your feedback, to use the fact that we control these systems. Right? One of the reasons that we use our own internal ticketing system where I can access all the data directly on our SQL Servers, not to get too techie, is so we can do this exact type of thing. A lot of the other companies are using third party hosted systems where they just don't have access to this same type of, you know, integrations that we can build. And so, again, this was always a big part of the vision. You know, if you remember when I originally wrote Desi AI back in in twenty twenty two, Chad GPT wasn't a thing yet. Like, generative AI had not taken off. AI has grown by leaps and bounds. And I think we're finally at a point where as a, you know, as a technologist, I feel comfortable that the technologies hit a place where it's worth it for us to really start embracing and investing. Because one of the big mistakes we can make is if if you move too early with some of these technologies, you can end up wasting a lot of time building something that someone else is gonna build better. And so I'll I'll give you an example from the mortgage side. There was this big investment made. It was, like, you know, tens of millions of dollars in in reading documents for the mortgage space. Right? Like, trading an AI to read w twos and read ten ninety nines and do all this stuff to get FAS ready for underwriting. One year later, you know, OpenAI basically released that exact same, the exact same, capabilities for pennies per per file. And so the company that spent tens of millions of dollars wasted all of that time and effort in doing something they thought was innovative. And at the end of the day, they were behind the curve and they ended up transitioning and using the technology that was built by someone else. And so, you know, I call it letting the play develop. Again, we use a little little bit of football analogy here, but, like, a really good running back will kinda take that step back and let the play develop and figure out where the hole is before they start running. And that's my approach to technology. And so while, again, a lot of people talked about, oh, first mover advantage, we're gonna get into AI first, whatever. I actually believe there's a benefit by letting the play develop a little bit because the things we can build today are so much more impactful because of the speed that AI is moving. And so I think we're finally at that point where the things that I would wanna build in AI are now mature. They've been figured out. They've been solved. They're part of the baked in, large language models. Now we get to come in and make them a little better, tweak them, figure out how to use it in the most efficient way possible for all of you versus wasting tens of millions of dollars on building something that ends up becoming obsolete because now it's and LPT can now come in for, you know, me and and, you know, whatever twenty hours on a weekend can build something that another company probably spent ten million dollars on because they were too early to the party. And at the end of the day, our product is actually better than theirs because we're using, things that the community as a whole inside of AI have developed. So that's that's how we think about it. Really excited to get this plugged in. But this is where we're focused right now. We are focused on making sure that as we grow and as we scale and as we add in all of these new states, you know, that that we can serve you at the absolute highest level because that's the company we're here to build. You know, we want LPT agents to get the absolute best service, the best marketing, at the best economics. And I think a lot of people would say, well, that's not possible. You can't have it all. Right? What what's the old thing? Like, you can have it fast and cheap or good, but you can't have all three? Like, no. You're gonna get all three here at LPT. And we are committed to using the technology and using the resources and using our experience to make sure that we deliver that. And so, again, right now, the focus is improving technology, improving feedback, improving leadership to focus together on giving you the absolute best support, the best support experience possible. Because we look across all the departments of LPT, that's where we're not doing as good as the rest. Right? We're still doing great. I still think we're doing better than than anybody else out there, but it's not as good as we can do, and that's what I am perpetually focused on. That's right. Yeah. And so and as a part of it, I guess, one one more announcement. Yeah. If we can get that slide up, we are going to be There we go. A leadership leadership shift around, support. And so, you know, in the past, we we had kind of executives wearing too many hats, people focused in too many directions. As we continue to grow, we're getting very granular and very focused. And so, I wanna give a big congratulations to Christina Griffin. We're promoting her to senior VP of agent experience. She's gonna be the executive now focused on onboarding and support and helping us make sure that we bring the absolute best possible experience to our agents. She's done an amazing job with building out LPT plus. She's gonna continue to serve our LPT plus agents at a super high level. The feedback we get on LPT plus has some of the absolute highest feedback scores across the company. And so, again, excited to to put her in this position, to help us focus on taking things to the next level when it comes to internal training. You know, she's a fantastic trainer. Any agents who have taken her trainings inside of LPG plus or anywhere in the company know she's a fantastic trainer. And so being able to bring that that training acumen to our internal team as well now, her ability to monitor KPIs and build out KPIs and lead a team have really impressed me in the six months that she's been with us. And so, again, as we looked at this and looked at where we wanna go, I'm excited to get Christina into this new role so that she can help us focus on making the onboarding and support at LPT Realty as absolutely amazing as it can be, something that that you all can be unquestionably proud of. And that when you know you recommend another agent to LPT, that you know they're gonna have an absolutely amazing experience from onboarding all the way through support over to transaction operations, to the marketing, to everything that we that we, we provide. So give a big congratulations to Christina on this promotion up to SVP and her new focus on agent experience over onboarding and support. Awesome. Awesome. Congratulations, Christina. Definitely looking forward, to that and the the enhancements that she'll bring. And, again, all driven by the voice of our agents. Right? So we're just putting things in place to ensure that as you guys are giving us this feedback or you're giving us suggestions, we have actual avenues, to organize information and create action. So excited to have Christina be a part of that mission, as we all look forward, as Robert said, to serve you at the absolute highest level, which is what we wake up and think about every single day. So excited to be part of this mission. So alright. It looks like we are just about time. Robert, I think that was all of our announcements for today. I don't think I'm missing any right there. No? No? Okay. Perfect. Alright. So I'll turn it over to you for final words. What should we be thinking about going into February? We're already one month down into twenty twenty five. You know, we're getting closer to that busy season. What do we think about going into this week? Yeah. Look. I think right now is we're coming toward the end of the window where we get to focus on planting seeds. Right? We're about to get into the harvest. Right? We're about to have a lot of consumers calling us. We're gonna be doing more home showings. Our listings are gonna get more showings. Like, we are in a very seasonal business. And that's the one thing we can't change. Right? There's no marketing. There's no technology to change the seasonality of our business. And so the spring market is coming. We're already seeing things start to heat up. I know a lot of you are already feeling it in your business. The window is closing to where we can really focus on planting seeds. Right? When you're busy touring houses with your clients, you don't have as much time to go out and door knock. You don't have as much time to go out and canvas neighborhoods. It becomes harder to go distribute those power packs. Right? Like, all of this stuff is happening. And so that window is is gonna close here. And so I would just encourage you to to sprint to the finish line. Right? Take that power packet, you know, put it out. Go canvas the neighborhood. If that neighborhood doesn't allow you in because it's a gated HOA, do it in the neighborhood next door. Do it in your own neighborhood. Right? Like, whatever it is, empty the box. At the end of the day, listings are listings. Buyers are gonna react to that. They're gonna connect with you over it. This is the the end of that window because we're all gonna get really busy. And when we get really busy serving our clients, the lead generation, the prospecting, the community outreach have to take a back seat because we have to be there to serve our clients. And so take this this last couple weeks of February, take the first couple of weeks of March, and be very purposeful about using this to sprint to the finish line to put yourself in the absolute best position possible for the spring buying season, for the busy season because it's coming. And, you know, a little bit of rate help, which we may or may not get, we'll take things even more nuclear. You know, we're watching the market even if rates stay where they are. You know, we know that folks are still gonna get busy. We saw it last year. You know, February, kinda started the the ball rolling. I think we're seeing that again, but just take advantage of it. Make sure you use this last window of time to be purposeful. I know it's I know it can get frustrating. I know it can feel like you're not getting results because there is no immediate result. But those of you that have been doing these activities for six months now, nine months now, a year now held up Haggard LPT, we hear all the time. Yep. I met with a customer and they had my they had my active marketing plan from a year ago. They had my neighborhood report from nine months ago. They had a door hanger, a jumbo door hanger I put on their door from six months ago. The print material is sticky. It works. It shows back up, but you have to put in the work. You have to put in the time. And this is the final little bit of that season to do it. So be purposeful. Go out there. Put a little bit extra effort in in the next couple of weeks before we get into that busy season to plant the seeds, to put yourself in the best possible position to win because that is how we win. Remember, we can't run Super Bowl commercials. Right? We're not out here doing that as agents, but we can get in our communities. We can get face to face. We can build personal relationships. We can distribute the print collateral. We can answer people's questions at the door. We can build rapport, and we have to take advantage of that skill set and that advantage that we have because that is how we will win. It's how we've been winning as an industry for decades, and it's how we will continue to win. And and my focus is to make sure that here at OPT, we win at the highest level. We have the right tools. We have the right mindset. We have the right focus to go out and win at that highest level in building those relationships. So go make it a big week. Go make some new relationships. Go get face to face with your sphere. Make sure that when the busy season hits, you are top of mind with everyone that you've touched, everyone you built relationships with, and that's how we win together. And that's how LPT gets to have record transaction months. You guys go crush it. Right? We're here to support you. You support us. We only win together. And so let's go do it. Awesome. Have a great week. ly, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely, lonely,