Real Estate First Friday 02/14/2025

Alright, everyone. Thank you for joining. Davy, I still see your beautiful face on the screen. Alright. Okay, guys. Thank you so much for joining. Make sure to put in the chat where you're from. Let's have some fun today. Hey. Alright. We're gonna get started in just a second. I don't have the normal school music to get started, but thank you so much for being here. For those that do not know me, my name is, Christina Griffin, senior vice president with LPT, and I'm hosting this call today by myself. So I look forward to, just having some fun with you guys, and, this could be as interactive as you would like, and, we'll go ahead and get started in just a minute. So let's, yes. Let let's definitely put in the chat where you're from, and, again, thank you for being here. For those of you that don't know me, I personally have a coaching and training background of over twenty plus years, personally, and everything I coach and train is things that I personally have done. So I'm gonna give you guys a lot of gold today. I am going to, focus on a really great topic. So today is Valentine's Day. It is, a great Friday, and, with it being Valentine's Day, I know a lot of you are spreading love to people in your world. I, personally just had a grandbaby, yesterday, and, so my heart is definitely full today. So, again, thank you guys for being here. So I'm gonna give it just another minute, and, I am, going to go ahead and get started. I'd love to know, and if there's anyone that wants to put in the chat, how are you touching the people in your world for Valentine's Day? Are you guys doing any pop bys or interaction with the people in your world? I I'd love to know. So, feel free to share, and, we're gonna have some fun today. And thank you so much for the congratulations. I, my daughter's still in the hospital, comes home today. And, so, I've got the eleven month old. Today's his birthday. So we're celebrating my one year old, grandson today. Okay. Alright. So let's go ahead and get started. The topic that I wanted to focus on today, and I know you guys are used to more of an interactive on this call. I wanted to have as much interaction as we can today, but I wanna focus on a topic that Robert spoke about on Friday. Oh, sorry, on Monday, on motivational Monday. Thank you guys so much for all the love, and, congratulations as well, Linda, on your, your grandson's birthday today as well. So my daughter's birthday is today. My grandson's birthday is today. And, I my new grandson's birthday was yesterday, so we have a lot of to be, I'd say very, happy and, excited about. So alright. So let's go ahead and get started. Today, I'm gonna do a little bit different format. I'm gonna, give you a, a subject that you can go and implement and do some things in your business, but it's based upon what Robert spoke about on Monday. I was really inspired with that conversation around building strong relationships, basically getting back to basics through door knocking, spear engagement, and community involvement. So, here's the way I think it think of it. Building strong face to face relationships with your community is one of the most effective ways, in my opinion, to grow real estate. So digital marketing and online lead generation may do play a role, but I want you to think about personal connections. Which personal connections are you focused on, and what are you, focusing on today in the weeks and months to come? It is the foundation of a long, long term success, So engaging directly with homeowners, participating in community events, strengthening relationships with your spirit can lead to greater trust, increased referrals, and a more recognizable presence in your market. So I'm gonna focus on, first and foremost, we're going to, talk about your sphere. So I want you to think about your sphere, how are you interacting with your sphere, your sphere of influence. Now this this is friends, family, past clients, and professional connections. It is one of the most reliable sources. But what a lot of us are are worried or afraid of with our sphere, it's to ask for business. And I would love, before I dive into it, if anyone knows what the FORD method is, I want you to put it in the chat, to see how many know what that is and exactly what that is. So I wanna give you a few tips, effective ways to nurture your sphere. So I want you to think about how are you regularly checking in, reaching out through phone calls, text messages, or handwritten notes? My recommendation is to start small. Do it at least once a quarter. Are you providing any market insights or updates? How are you engaging with them on social media? And how are you recognizing special occasions? One of my favorite holidays is Valentine's Day. The reason is because my daughter and my grandson's birthday is on Valentine's Day. It's a perfect time to show love. So as an example, today, how did you let people know, happy Valentine's Day? How did you reach out to them? I want you to think about what you're doing intentional that's working. How can you do it more? Or as an example, if you're not doing it, how can we start? So I I want you to think of, do you have a list of everyone in your sphere? How are you connecting with them? And let's just think about four holidays a year on a minimum. Even if you just started with four cards, third birthdays, and home anniversaries, it's a great place to get started. Right? Let's see who yes. Thank you. So, Ford, family, occupation, recreation, and dreams. So that's a great way with your sphere to start interacting with them and and ask them how things are going. Today, it may be, hey. How's your family? What are you doing to, celebrate Valentine's Day? It doesn't have to be overcomplicated. We just need to make the connection. So I want you to get back to basics. It could be as simple as a greeting card. With, with LPT plus, we have AM cards, where agents are sending out birthday cards. They're sending out touches to celebrate a a baby or a home anniversary. You should know walking into March how many birthdays, how many home anniversaries, what holiday, if you're gonna do Saint Patrick's Day, which is a super cool, pop by touch with it could be a lotto scratch off card. I'm lucky to have you in my world. Again, it's not overcomplicated, but you should know every month how you're touching them. So that's first thing. What is your weekly engagement with your social media and your sphere and your past clients? Monthly, I want you to think about providing valuable content such as marketing reports or real estate tips, and then quarterly, how you're touching them. I know I a lot of you may feel, I don't want to ask them for business. But if you have at least two hundred people you're nurturing in your sphere, it could be even the barista at your favorite coffee shop. When you are involved with building the rapport in that relationship, it is going to create that long term consistency and that once a quarter touch on a minimum to them when someone is, talking about real estate, someone they work with needs help with real estate, they're gonna think of you more. Alright. So that's with Sphere. Now I wanna go to door knocking next. And, again, these were on some topics that Robert, spoke about on Monday. Door knocking, door drops, they are so incredibly effective. So here's one, I want you to think of. Are you doing it? Are you emptying the box? When you receive a new listing or an open house, are you actually getting all of the material out? It could be to your sphere or just a neighborhood that you focus and farm. There's a lot of fear around door knocking. I highly recommend door dropping. You also can leverage where someone else can do it for you. So in addition to your sphere, now I I I want you to think about door knocking, a targeted approach to personal connections. So door knocking door knocking remains one of the most effective and proactive strategies for real estate to establish direct personal relationships with homeowners. I know you're hesitant. I know there's the fear of rejection. But when you are doing this strategically and consistently, it's gonna help you generate more leads, build trust, and become, recognized in your community. So I wanna give you some hints around how to be able to get started and give you a clear path because we have so many incredible marketing pieces. It could be a listing that you just listed. You got your box, maybe the listing sold. You could potentially pair that listing material with a simple door hanger bag and a note, a dear neighbor note to the surrounding community. This property just got listed and sold within a few days. That means I've got ten buyers that are looking for a home just like yours. Please give me a call if you would like to talk and see how much I can sell your home or a cash offer on your home. Again, the the consistency around doing that and utilizing our materials and the active marketing plans will create major success. So how do we get started? We need to have a clear purpose. We need to approach each door with a specific reason for your visit, such as sharing, again, I got a new listing inviting neighbors to an open house. It could be I, am working with Zudilio, and I'd like to do a cash offer. I I have a, investor group that is interested in putting a cash offer on your home, or it could be something strategic. On our LPT plus call on Monday, we had some agents share around what they're doing, and it could be as simple as, I'm collecting for foster families, and I want to know if you have anything you would like to donate. There's a canned food drive in our area, if you're interested I'll go by and pick up, cans, next Friday on everyone's door. It could be a inter twenty community approach with doing the door drops. I want you to think about what other way can you also connect with owners and do it where no matter what, they're going to see what you put on their door? K? So that conversational approach, being professional, making sure you have an item of value when you are out and about in neighborhoods, keep the interaction brief and friendly, focus on a connection rather than pushing immediate business, and providing a leave behind. We have so many incredible materials in our power packs, and it could be an active marketing plan. It could be your business cards that you're dropping from your prospecting packs. I want you to think about, are you doing it and how can you get started? So useful leave behind. We have it. We have all of the materials in our power packs. It could be a handwritten note. It could be a dear neighbor letter. A cash offer letter, an active marketing plan, those accompanying together on the doors of the neighborhood you're focusing on or even an expired listing will create success. K? So follow-up on with interested homeowners, always make sure to stay on top of those interactions. So let's have some fun and talk about how to get started with that. Even if it's as simple even if it's as simple as taking, k, one of the business cards from one of your prospecting packs and a simple dear neighbor letter or I have buyers letter and you are populating the neighborhoods that you wanna focus on, or what would it look like if, and it's free, the expired listings? Think about how many expired in your area. I'm in Florida. We have a ton. And across the country, listings are expiring more and more every day. Even if you had a handful, if you had the consistency to, just say as an example, you woke up, you did a flag on the MLS, you it's very easy to set up through your MLS system, and you open your MLS every morning, and you knew I have ten properties in the area I focus on that went expired today. You already had your packets. Again, it could be as simple as one of these one of these and a dear neighbor letter in your trunk ready to go. You threw the addresses into a routing, a a routing app. And on your way to show properties or on your way in, maybe to a local coffee shop or wherever you work, that was your daily consistency that you drop those off every single solitary morning. You did five doors to the right, five doors to the left, and five across the street. Anyone could do those around expireds. Now more and more expireds are on the do not call. So you do not call expireds if they're on the do not call, but imagine imagine having your prospecting packs or or your letter on the door. People get home from work, they've got twenty phone calls from local real estate agents asking for their listing, and you're the only one that put it on their door. It's going to help you stand apart quicker and faster. So, again, that's a strategy you can get started. It could be in LPT Plus, our agents have smart zip prospecting leads. So they drop those every week, five to the right, five to the left, five across the street. It could be preforeclosures, bankruptcy, divorce. It does not have to be a certain life event. It could be just the neighborhood that you focus in, and you have a buyer looking, so you wanna get more listings. So how can you get more consistent? How can you be per prepared having your car full of drops that you can utilize each and every day? Another way to get consistent, show up to a showing a few minutes early. Do five to the five to the right, five to the left, and five across the street. Your client doesn't show. Maybe they get a flat tire or they stand you up. I know. That's happened to me plenty of times. It gives you the ability to pivot right away and go prospect for listings. K? Alright. So let's see if we have any, messages. Those exact bags are the ones I use on my community newsletter, and market updates. Since I'm new to LPT, do I get the yeah. So, I all of the, different packs other than the cash offered ones are available to everybody, that you can go inside of Connect and order under marketing. These, I'll make sure to share it with notes. These are just clear, door hanger bags that you can find on Amazon. You pair the two together with a simple letter to the neighborhood. I'll make sure to, give, just a few examples to put into our resources, when we upload the video, just a few letter examples for you guys. But even if you just went to chat GBT and you created a prompt, please write a letter for an LPT real LPT real estate agent, a dear neighbor letter advising them that I'm working with a local investor that's interested in buying homes for cash in their neighborhood. Give me ten examples. We have AI now, and I'll tell you AI is a great thing. So, again, how can you be more consistent? Now if you're here today and you're you're saying, I don't wanna do a drop. I'm terrified. That fear, there's times you can do it when it's in, I call it the middle of the day where there's not a lot of people home. You don't have to knock. You can put it on the door and keep on going. You can leverage. My favorite way to get leverage around this is if you have Instacart, or you have Uber Eats. A lot of us utilize that. Meet your Instacart driver. Ask them if they wanna earn some extra money. It could be a way that you grow a real estate team and have a local real estate agent in your area. So I highly recommend to empty at least one box a week minimum. The amount of, impact that that would do on your business, in on a minimum, doing one, even if you just focused on expired, you're gonna get more listings, and you're gonna create that community, awareness on, who you are and providing amazing value. Do I put my phone number on the brochure? A hundred percent. So, you will have your number inside Connect that goes on your marketing materials from Connect, but I, a hundred percent, would put that phone number and make sure that when people call you, make sure you answer the phone. I know that's, that's a given, but sometimes we have to be, we have to be, I'd say, reminded. If you have a missed call, call them back because not everybody's gonna leave a voice mail. K? And make sure your profiles are updated on all your public sites if you're gonna go do door drops because people that don't know you, they may go to Zillow, they may go to realtor dot com, they may just go to Google and look up who you are, and having a strong bio with your correct phone number on every single one of the main real estate sites will help create that awareness and credibility that gets married with the door drop that will encourage them to call you even more. What if I don't have a buyer? What should I say? Well, I would say if you don't have a buyer, go to a local investor, association meeting. You can also go into Facebook and put your area. It could be Tampa investor and look up Facebook groups. There are so many investor groups across the country in every single area, and the post you post is, hi. My name is Christina Griffin with LPT. I am prospecting for off market properties. I need real investors that close quickly. If you are one of them, call me at this phone number, and it will give you a great opportunity to interact with people. Investors are a great buyer. Regardless of what they pay, they're a great buyer when you build the that rapport. Now if you don't, you can do just a simple, I I'm your dear neighbor. I I'm an agent in your area. Wanted to introduce myself. It doesn't have to be overcomplicated, but I promise you that I have a buyer. You'll get more interaction instead of that just going into the normal, hey. I'm an agent in your area. Give me your listing. But building that rapport and that consistency will help. As an example, I've got an agent that I work with that today is doing door drops and doing door drops with Valentine's Day candy and a dear neighbor letter. Next month, it's a Saint Patrick's Day drop to the same neighborhood. The following month, it's an Easter egg to the same neighborhood. So you can go in with, it's a prospecting, hey, I've got a buyer, or it's the consistent pop buy drops in a neighborhood, and it's time on task every single month. But I would not do that unless you're gonna commit for a full year. K? Alright. So let's keep going. So get consistent. Get the leverage to do it. Do it yourself. Make sure that people are going to be, professional if you get leverage. A lot of you have high school kids. It could be spouses that are out and about. I have another agent that their spouse is out in the is, a utility worker and in neighborhoods all the time, and they're armed with all of her prospecting info, and they drop a certain amount of them every day when they're in neighborhoods. So again, think outside of the box, make sure that, whoever does it is professional, they don't put it inside the mailbox because that's not allowed, and they, put it on the door, and the more you do, the more results you're gonna get. So again, think about that consistency, I challenge every one of you to focus on emptying one box on on a minimum every single week, get that consistency, and it's gonna create more awareness in the neighborhoods that you're focused on. It's gonna increase your conversion, and it's gonna help you get more listings. So if you don't have more listings, you don't have listings, that a hundred percent is the way to get it. I also encourage if you are scared, maybe you're you're fearful of going out and doing it yourself, get a buddy. You it could be another real estate agent with LPT that you guys one of you do one side of the street, one of you do the other side of the street. So get a buddy. It will help you get out there as well. So dedicate time to door knocking, or door dropping in targeted neighborhoods or, different, types. I call it life events, expired, preforeclosures, different, life event triggers each and every week. So dedicate time at least one day on minimum. I would do at least two hours. Friday afternoon's a great way to get started or where you do that daily consistency. Monthly, rotate focus areas, based upon recent listing sales activity. Also community events, a great way is to partner with local community events, and it could be, hey, I you're gonna print a hundred, you're gonna ask the local community, event, hey, can I go the closest neighborhood with my business card and just invite everyone to this event? There's a lot of really cool things you could do outside of the box. Quarterly, revisit those homeowners you've connected with, currently. Make sure if you've connected with them previously that you're staying, consistent on those quarterly touches. So whenever you're structured, and you do value driven door knocking approach or door drops, I promise you it's gonna help create stronger community presence, and it's going to help you increase your sales. Alright. I'm gonna give just a few more tips, and then we are going to wrap it up. The next one I would say right now is community events. So again, a lot of what Robert said, getting out there, getting in the community, becoming known does not need to be a high priced, commercial on TV. It's the consistency on how can we go out there and be consistent and and connect with more people. When I go to networking events, I use instead of business cards, I use our cards from our prospecting packs. Think about having these whenever you're out and about, and instead of giving a regular business card, you're giving these out to people at networking events. Are you networking? So networking could be a farmer's market that you have a booth at, or you're just talking to local vendors, charity, or school fundraisers. All of your neighborhoods and areas you live should have a business networking mix mixer or start one. Become part of the BNI. K? So I love investor meetings. Those are called REIA's, r e I a. Look it up in Google for your area. Where's my local REIA meeting? Seasonal giveaways and festivals. It could be neighborhood meet and greets that you, that you get on the calendar. Participate in networking events, get more involved, and it's gonna help you create that awareness on who you are in your community. The biggest thing I would say to each and every one of you is get consistent. If you've got door knocking, you've got neighborhood networking and sphere, You should know every single week, every single month what you're doing to grow that source of business. So I'm gonna challenge you all to do that. How am I gonna touch my sphere in the next thirty days? K? How am I going to empty a box a week? And then what community events am I going to go to to meet more people to create that awareness that you're a subject matter expert on what you, do, what we do, real estate. K? Alright, guys. I hope you got value today. Take a look at some of the, links that were shared in the chat by some of my incredible support, and I hope you get into action so you can impact more lives. And I look forward to digging into this more with, my LPT plus crew today on our call, right after this at twelve o'clock. K? Have a happy Valentine's Day. You're loved. I'm thankful to be in your world and be part of this amazing, incredible company where we're here to impact lives and do awesome things. So have a great one, and, enjoy your weekend. Bye.