Good morning, and welcome to another Motivational Monday. My name is Matthew Hodge, executive vice president here at LPT Realty. And I'm joining you from Lake Mary, Florida, our headquarters. I'm gonna bring in Robert Palmer, founder and CEO, who is joining us from, Yellowstone Club in Montana. Good morning, Robert. How are you? Good morning, everybody. I'm doing fantastic. Good, man. Good. Happy to see that. We had a fantastic weekend. As you guys know, we were at the Saint Pete, Full Throttle Ascend Conference, for the one day event on Friday and had the opportunity to hang out over the next couple of days to see the race and, meet some agents face to face. It was a it was a great time. The weather cooperated beautifully. It was fantastic Florida weather. And, and it was a great race, man. It was, super exciting. I haven't always been the biggest Indy fan, but over the last couple of years, I've really grown to like it, man. So it's, what it's an amazing sport. Yeah. A lot of fun. You know, that's been a great great sponsorship, and glad it's something we'd utilized to help LPT out. And it would I think it was cool. Like, instead of making it a full blown conference in the past where we had a thousand plus agents, you know, we're moving that into October. And next Motivation Monday, we're gonna start ticket presale for the October event. So be here, be ready, to jump on those October, big conference, tickets. Motivation Monday. But I think this really became the model for how I think about Ascend. You know, we had probably, you know, two, three hundred agents live. We had another handful of agents on the Zoom. This is a good size event that we can move around, you know, from place to place and as a part of our commitment to having a thousand Ascend events, the idea that we can take this size and move it all around the country so that it's local to everyone. Everyone can get to an Ascend event similar what we just did at Grand Prix with some reasonable drive, I think, is an important part of where we're going. And the bigger project of us turning the LPT headquarters in Lake Mary into the Ascend campus. And I know some of you have heard this story on Motivation Monday, but I bought that building. It was a a former ITT Tech campus. ITT Tech was a a trade, school that went out of business, went bankrupt when they had their student loan funding pulled by the federal government back in, like, twenty fifteen, twenty sixteen. And I bought that building, and I just I didn't really know what I was gonna do with it at the time, and it later became LPT's headquarters. But I just you know, education is such an important part of what we do. And in the cloud brokerage, I think we we've taken this as far as we can with, you know, Zooms and everything else, and it is nice to get back face to face. And that's really where this pledge for the thousand ascend events comes into play. And then repurposing the building, turning it basically back into a university, which is what it used to be. You know, we've we've enlarged the room where Motivation Monday is. They're tearing walls down while I'm out of town. So Hodge is on a temporary set right now. So when we come back, we're gonna have all of these classrooms ready to go. We're gonna have the larger big meeting room where we'll do motivation Monday and we can do masterminds in that main stage. And then the idea is to light the campus up, like once a month where agents who wanna come in from out of town can come down. There's a great little hotel right down the street from the headquarters that we're negotiating a special rate on. And so between the traveling Ascend events, where we can have these events all around the country, and then in in also the opportunity for agents to fly down to Lake Mary and be a part of a two or three day, you know, classroom event style, you know, university setting on the LPT Ascend campus. The future is really bright, man. And I just seeing what we did at Grand Prix was just an amazing example of where we can take this, and no one else is doing that. There's no cloud brokerage committing to education the way we have. No other cloud brokerage wasn't a a a training magazine, you know, Apex award winner this year either. We're doing the things that we know are necessary to build a different kind of company, and that's my commitment to all of you. We are taking the potential for what a real estate brokerage should be and could be and will be now that LPT is here in this new modern era of single entity nationwide. No longer the days of knowledge locked in franchises. Right? And look, it's a journey. You know, we're we've got a lot to do. Connect two point o has a long way to go to get to where we want it to be. The amount of education we're creating, the events we're creating, like, these are big lofty goals that we have, but we're committed to it, and we have the the structure in place and the foundation in place to succeed. And to me, the event at Saint Pete was a great example of that, and I'm just really excited for the future and where we're going. Yeah. Doug, very well said. You know, so many things that you touched on are are what we are so passionate about. And, again, you know, first of all, I wanna give a big shout out to the entire team, Matt Levy and Tracy and Dave and John and everybody, who was there behind the scenes putting it on. You guys did an amazing job for on on that conference. But to your point, Robert, you know, having that place where we can say, hey, headquarters is gonna be, you know, an area where you can come in and have our two, three day mastermind and maybe it's around specialized topics that you're looking for within, you know, your niche or maybe it's just about understanding sales strategies or like there's so many different things that people have a thirst for knowledge for and we have the ability to create that here. And like you said, I'm in a temporary spot. I'm like in a little broom closet, you know, while, while the set is being being, you know, expanded. So excited to have that hopefully done by the time that you are back. Dave said he's gonna play live music with him and his band when you come back. So it's gonna be a it'd be a whole thing. So we'll make sure we promote that event. But, yeah, man, very excited to see, you know, the kind of like this is the initial kickoff. I know we've already been doing it, but this one felt different. You know? It felt like we are moving in the right right way, and the vision of Ascend is starting to come to life. So super excited for that. Yeah. You know, look, and we're people forget. Like, we're a three year old company. I mean, basically, the St. Pete event was our our three year anniversary as a company. Like, we haven't been around that long. There's only so much we can do. And as fast as we're moving and as much as we have resources, there are still limits to what we can do. And so one of the big focuses that we had to make last year was getting this company expanded geographically. Right? A big part, like, when you when I look at the levels of, hey, what makes this this new form of brokerage? This brokerage that can be in the entire country and in, you know, in multiple countries, you know. How do we really take that and maximize it? When you look at the opportunity to to have multiple comp plans, right? Like, one of the biggest things we did was introducing this idea of multiple comp compensation plans. You could have never done that in the old franchise model, right? A single two hundred person franchise office independently owned and operated could never have had multiple comp plans. You know, that single franchise could never have gone nationwide. That single franchise could never provide education at the level that we can now. And while there have been cloud brokerages who came before us, they didn't really see the opportunity either. They they went a little above the old franchise guys and then stopped. It's like they thought they did it. They thought they won and and I mean LPT is here to show them they didn't because we're taking this thing so much further. But a big part of that was going national. Right? So that agents in any state, anywhere can be a part of this family. We can build referral networks that span all fifty states and multiple countries. You know, we can communicate. We can collaborate. Agents can have licenses in multiple jurisdictions without having to pay multiple caps, without having to reset their culture, without having to reset their technology. That's a big part of this and that was a big focus of ours for last year. And we announced this at Grand Prix and so any of you who are not at Grand Prix, we did achieve all fifty states as of last week. We got the final license from New Jersey came through, so I'm proud to say that LPT Realty achieved fifty state status, something that I can only find two other brokerages that have ever done. Now the franchise companies did it, but selling franchises in all fifty states where you're not the actual brokerage is much different than launching a brokerage that is actually licensed in all fifty states and I'm proud to say that LPT Realty is now one of those brokerages licensed in all fifty states and we are the first to ever do it before going public. Alright. We're not a public company yet. We managed to get in all fifty states without going public. You know, that's coming later And at the end of the day, that's going to give us a much bigger public presence, a much bigger IPO because we're able to achieve this scale. We also have two Canadian provinces open. We are waiting on the license for British Columbia. That's why you see it there in dark blue. You know, this company is fulfilling its mission and its vision and its commitment to all of you to put out the geography, to put out the fact that now any agent that you know anywhere in any of the fifty states plus two Canadian provinces soon to be three can be a part of your family here at LPT Realty. And as proud of I am of that, this is about you guys and we want you to be proud of it too. And so there is an image inside of Connect, inside of the featured, images where your face, the map, the announcement, if we can throw that slide up, our wonderful AI, Desi, created, an announcement image for every one of our agents. If you don't have yours, it means you need to go approve your headshot either on the active marketing plan or the nine critical questions. But here we go. We want you guys to share these. We want you to make a lot of noise because we are very proud of this achievement. And the long list of achievements LPTs already already had, you know, we are here to continue winning at a high level. Davey, wrong slide there, buddy. But do we have a technical glitch? We've lost Hodge. We've got the wrong slide up, but we're proud of being in all fifty states. There we go. So grab those fifty state images, put those out there. We're very proud of it. Just one more piece in our journey. And now that that's checked off and let me tell you, it's a lot of work. Big shout out to the entire team. Big shout out to all of you. We had agents helping us with the resources we needed. The corporate team did the things they needed to do, you know, to go find the brokers that we needed across the country, you know, to build this thing out and to grow as we have. I'm really excited about it. And so we all wanna spread the word so that again again, now agents anywhere in the country, can join LPT Realty, which is such such an exciting moment. Yep. Very, very excited. Can you hear me okay? I got you, man. I wanna make sure. Alright. Perfect. Just wanna make sure. Yeah. That slide was trying to jump around. Yeah. And we're super excited about that, man. You know, we did it just in time for the three years. I know we were holding out and we had really done everything that we needed on our side, and we were just waiting for a few, you know, things that were outside of our control. But, yeah, National Brokerage, man, that's, that's big news. I mean, again, people heard me say this a million times. You know, when we first started, you know, obviously, here in Orlando, Florida, I remember when we had someone, like, in Tampa, like, one city over, that was, like, a big deal. Like, oh my gosh. You know, that felt like something. And, and so now to see the footprint and to be national and then Canada and, you know, and then, you know, plans to to move international as well is is super exciting. So happy to be here for the journey. Happy to continue to help push the industry forward to do my little part in this big mission here, and really just continue to help elevate our agents, you know, succeed at the level that they'd like to succeed. And we always say your version of success is defined by what you call it, but we wanna have the platform that allows you to enable that success. And so, you know, excited to be part of, part of this mission. Yeah, man. It's it's big. And now, again, now we get to refocus those resources. All three resources we've been using to light up, you know, thirty one states in twelve months are now being reamed at the Ascend initiative. Being reamed as some other exciting stuff that we have, you know, coming down the line as we continue to grow this company. And, it's just it's really exciting. And, you know, seeing the success stories come out of agents each and every day, you know, where they're winning with the power packs, they're winning with the collections, you know, they're winning with the tools. Because remember, at the end of the day, it's real estate first. We are here to make sure that we elevate your real estate business. The reason we come on here every Monday morning for Motivation Monday is to make sure we get you fired up so so that you've got your mindset right and you've got that little bit of knowledge about whether it's mortgage rates or what's happening in the market or the new tools we're launching because if we can help you do a few extra deals a year, you know, that's a big impact on your business. And then one other important piece of that is this idea of elevating your price point. Alright. Now this is something we talked about a lot at the Ascend Full Throttle Conference. This is a series that we're going to make, a big part of Ascend. Right? So when we have these events at the college, you know, here in in Lake Mary, when we have these traveling events, this idea of elevating your price point, and I wanna clarify this. This does not mean getting into luxury. Alright? This does not mean elevate your price point up to two, three, four, five million. Now if that's your goal and that's your definition of success, I'm all for it, but that's not what I mean when I say elevate your price point. I wanna take me as an example. Right? I grew up in Polk County, Florida. And, you know, back when I first got into mortgage and real estate back in the day, you know, I think the average price point in our market was a hundred and forty thousand, a hundred and fifty thousand, sold a lot of double wide and single wide manufactured homes in Polk County, Florida. And what I realized is if your average price point is a hundred and fifty thousand, and again, that that probably doesn't exist today, although we do have some agents in markets where maybe it's two hundred and fifty thousand. If you can elevate that price point, even just thirty percent, forty percent. Right? If I could've gone and then I did, right, go from a hundred and fifty thousand to three hundred thousand. That wasn't luxury, but that was a massive win. You know, if you're in parts of Louisiana right now, we've got amazing agents doing massive volume, two hundred and fifty thousand, two hundred and sixty thousand average price point. If they can get that up to three hundred and fifty thousand, four hundred thousand, massive impact in your business. Maybe you're in a market where it's four hundred thousand. If you can get that four hundred thousand up to six hundred thousand, massive impact on your business. Alright. And so again, we're not saying go to luxury, we're not saying go a million plus, but we are saying focus on how you elevate your price point because real estate commissions are percentage based and so if you can elevate your price point, your volume will go up, the amount of commissions you can earn go up, the amount you can then reinvest back in your business goes up and all of these things are positive for how we build a thriving business as entrepreneurs. And so no matter what your definition of success is, elevating your price point can play into that. Right? Hey, I'm gonna go and and last year I helped a bunch of families and the average was four hundred thousand. I'm gonna set a goal this year to go to four hundred and fifty thousand. Right? And remember because LPT has the hundred percent plan, we're not making more money as you elevate your price point. Right? We're here to help you grow your business and reinvest in your business and build your individual definition of success. Now, one of the amazing tools that we built that we launched about two years ago was our collections. Alright. And so we announced that Grand Prix, a year ago and now we finally got them out is the waterfront collection and the ranch and land collection and obviously, we have the luxury collection. Right? So now this is about getting into that luxury price point. And what we've seen is, because we wanted to test them there, those elevated marketing products. Right? When you go into a listing appointment, even in the luxury space and you're up against, you know, one of these hundred year old auction house brands or whatever, marketing will beat that brand. And we armed you with the best possible marketing through our collections. Hey, seller. I can get your home on digital billboards. I can get your home in this printed magazine. I can get your home on this elevated website experience. I'm going to send out this direct mail. At the end of the day, LPT is fulfilling all of that for you through our collections. But right now, to qualify for the collections, you need a property that's at least seven hundred thousand dollars because we did start with the luxury collection. Well, I'm excited to announce and for those of you at Grand Prix, you already heard this announcement. We are launching a new listing collections, which makes the same level of tools available to you at any price point. So you as an entrepreneur decide when and if you wanna make that extra investment in the elevated marketing experience that we know you can use to go win more listings. And winning those listings is the best possible way to elevate your price point. If I wanted to move from a hundred and fifty thousand to three hundred thousand, I need to go get some three hundred thousand dollar listings. Because guess what? Then my three hundred thousand dollar open house will bring in three hundred thousand dollar buyers. So a big part of this is helping you win those listings. So the new listing collections which are coming in q two of twenty twenty five, we took all the principles that we proved in the luxury collections at that luxury price point. We boiled them down. We made them a little more affordable. We've got a really great price point on the standard package to give you that extra level of marketing. We've got a new Power Pack black. So again, the original Power Pack will always be free and you always would just pay shipping. However, we have jammed everything we can into that free box. Well, there's some new exciting stuff we wanna do. There's some higher quality print. There's some new items. There's some different quantities. And so with this new listing collections, we're launching the power pack black, which will be an upgraded version of the Power Pack. And one of the cool things, and I know Matt Hodge has one right now, is a metal sign writer. So instead of the laminated paper sign writer that we currently give you as a part of the free Power Pack, This new Power Pack Black has a metal sign rider. Same sign rider, same great pictures, same great print quality, but this is printed on a LumaBond. Alright? So this thing, is there to last the test of time. Right? Again, there's a lot of other exciting stuff we're putting in there. If we can go back to the chart, chart there, Davey, an upgraded digital marketing experience. One that's actually gonna help you generate some leads off of your listings, not just our current digital marketing, which is only built, to generate impressions. This is actually gonna help you generate some leads. We've had a lot of requests for QR codes. We're packing that into the listing collections. An upgraded property site with its own domain name. So this is cool like right now when you get your free power back, your property is hosted on our listing info dot com domain. As a part of the, listing collections, we'll actually provide a domain name. One two three Main Street, you know, Lakeland, Florida or whatever for the set the the dedicated domain name for the single property website that we host for you. That's on the standard package. We got that all the way down to three hundred and forty nine dollars. A lot of value there for that. So instead of your free power pack for three hundred and forty nine bucks, you could upgrade to the listing collections. Your choice whether you do that or not, the free power pack will always remain where you just pay shipping. And then if you really wanna get serious about a listing, you have the enhanced and the enhanced plus, which again start to look more like our luxury collections. Now we're putting the home on an upgraded digital advertising campaign that's gonna reach people both locally, nationally, and internationally. We're putting the homes on just listed billboards. We're doing just listed direct mail where we're sending it out for you. All of this is included in the package. And again, you make a payment upfront five ninety nine and then the balance of twelve hundred is paid at closing because we wanna participate with you. If you wanna make the commitment to put this kind of investment into one of your listings, LPT only wants to win when you win. And then we obviously have our enhanced plus where we get into the property specific magazines. Now we get into just sold, digital, and direct mail, and we spend a lot of time building this out, taking what we learned from the luxury collections. Again, that's super high price point, and now giving it to you in a way that you can use it to increase your price point at any level. Four hundred thousand to five hundred thousand, five hundred thousand to seven hundred thousand. Increasing your price point does not mean going into luxury, but it does mean making a concerted effort to show up with the tools, to show up like no one else, to show up and offer to market that house. Right? If if if you've never had a listing over three hundred thousand and you go on your first five hundred thousand dollar listing appointment, I expect you to take all these tools in there with you. Because let me tell you, that increase in your price point, because again, now that new five hundred thousand dollar listing, it brings a different buyer into the open houses. It brings a different buyer reacting to the power pack. And so I want you to go in there and throw the kitchen sink at them, and LPT is now here to give you the kitchen sink and help underwrite part of the cost of that kitchen sink so that we can get it all the way to the closing table. So again, this is our commitment to helping you achieve your definition of success, win at a higher level, and utilize our tools in a way for you to win. I see a question here about the billboard. Yes. So strategically, we do not put the billboard nearest to the home. We're trying to use the billboard to drive interest from people in other areas. And so we spent a lot of time on this. We built out this big national billboard network and we strategically run the billboards in the nearby feeder markets to try to drive people back to your home. The nearest residents to the home, they're seeing the postcards. They're seeing the digital marketing, right? Because we know they're the most likely to be interested. And then as we move that ring out, and if you read your active marketing plan, it talks about this idea of the rings. This is something I'm very committed to. We view the billboards as one of those outer ring strategies. Right? We're using the billboard to drive interest from people in other areas nearby who would not drive by the house, who would not see the house in the MLS, because at the end of the day, while while the sellers ego might get stroked if they get to drive by the billboard, that's not what this is here for. This is here to help drive more traction and drive more traffic to help sell the house. And so we from testing, and again from a lot of my experience in marketing, know that the best strategy there is to put the billboards in those fringe markets nearby, right, reasonable driving distance, but not directly in the area where the home is because they're already seeing the home in other places. They're searching the MLS. They're getting the direct mail. This is a comprehensive marketing plan to help you win at the absolute highest level using every weapon in a multi touch marketing campaign, and no other brokerage has that. They may have little bits and pieces of this. No other brokerage has this comprehensive multi touch marketing campaign that we designed using my twenty years of experience in marketing in this industry to give you the ultimate weapon to go in and win any listing no matter what. Yeah. That's right, man. And, you know, it's just a testament to that. You know, I had so many people at the conference talk about, hey, when you really start embracing the tools, what it actually does for your business. And maybe it's kind of hard. You're gonna have to work differently if you've never been exposed to those type of tools, you know, in the past or wasn't a part of your version of success. But as you start to incorporate these things, you do start to get results that you would not have had before. And so for the people who are starting to embrace that, who are taking that initial leap of faith to say, hey, I'm gonna make this a part of my business practice. They are starting to win. And so it's such a great feeling when people are like, hey, this has actually changed my life, you know. Extra twenty, thirty, forty thousand dollars a year is a big deal. And so you know, we are so excited. I would strongly encourage you guys to really think about, you know, if you're not fully maximizing the tools that are available for you. First of all, absolutely use the free ones. But as you start to evolve and your career starts to change a little bit, think about how these additional tools start to plug in and how they help you grow. You know, you have to make an investment inside yourself. You have to make an investment inside your business. This is giving you the best way to do that on a proven track record system that says, hey, if you do these things and you commit to these things consistently, it will grow your business. You know? And if you think about I mean, you can do something bad consistently and get better results than someone who's good at it and who does it inconsistently. So just get out there and do it. Eat the frog, as they say. You know, put in the work, do it consistently, and you will have the opportunity to grow your business and shape it in whatever version you call success. Yeah. Really excited, man. And so while we're on that topic, we've got a little some announcements around the the luxury collections and the waterfront collections and the ranch and land collections. So if we wanna throw that slide up. One of the biggest requests we had is originally, our presentation boxes for the three collections were only available to members of the network. And we did this because we wanted to give them early access. They got a free box with their membership to the different networks, but we did have a lot of agents come to us and say, hey, I just I'm not ready to join the network. I can't make that financial commitment, but I need something that I can show sellers if I'm going to buy the luxury collection, if I'm gonna buy the ranch and land collection, whatever it is. So we're now breaking out that that presentation materials and display boxes. You can buy those individually if you're not a part of the luxury preferred network, not a part of the specialized discipline networks. You can buy those for five ninety nine. They include the box, all of the sample printed collaterals. We've got everything in there that you need to go show a seller what those luxury collections, what that Rancho Land collection, what that waterfront collection will do for them. And then we'll also have one of these boxes for the new listing collections so that you can take that sample box out. So you'll have your white sample box that everyone gets for free. If it's a listing that you, hey, I'm not gonna go overboard on this one. I'm just gonna use the LPT tools. You have that, the free tools. And then if you do wanna go all in, you'll have a second presentation box, where you can say, well, mister seller, I really wanna list your house. This is a neighborhood that I think has a lot of demand. I'm really excited. So let me show you all the extra stuff I'm gonna do for you, and then you'll have that second presentation box there. So again, this was very very requested, like, this was a big thing we requested. Yeah. Each presentation box is branded to you. You're on the magazines, you're on all the sample pieces, you're not on the actual box itself, the box doesn't have any agent specific branding on it, but everything inside of that box is branded to you. So again, exciting that this was a massive request we had because before, these boxes were only available if you joined the twenty five hundred dollar a year luxury collection network. Alright? And so now the boxes are available to anyone in the brokerage to buy one off because, again, we listened, we heard what you said, we understand that you need these tools. So big move forward there. Where are we going from here, Hodge? What's our next slide? So real quick just to to we also have some additional sample pieces right here. Dave, you wanna come back to me for a second. So in I saw some questions on the chat. Inside of those boxes, it has all the material that comes with each box based on its skin. So let's say you've got the waterfront edition, you'll have waterfront property specific magazines, you can either choose an existing listing or you can use a sample listing that comes with it. And so it's customized to you and the idea of it there is that you are going to be utilizing this inside of a listing presentation to show them, you know, what marketing their home would look like. And again if you think about the different types of properties that we've got and the way that people you know specialize in in real estate, you know, they may say, hey I want to specialize in a specific type of transaction type. Maybe that is USDA sales or I want to do first time home buyers. Or then you may say, hey I really want to specialize in a property type and that could be waterfront or ranch and land or luxury or you know, something like that. And so these marketing themes are aligned with that property type. And so as you walk inside this listing presentation with waterfront specific marketing or ranch and land specific marketing, we know that resonates with the seller at a massive level. And so just to give you some examples, and you'll be able to see these online or in your presentation boxes, but this is the waterfront one. So you'll see it. Maybe it's a little bit hard to see it here, but you'll see it's just got some elements that go, towards that there. And then you've got the Rancho land again. Same exact kind of style, but just more designed towards that. You've got an area here where you can see, you know, what the land would look like. So again, designed for the type of property that you're standing in front of. And again, if you know, if you walk inside of there with property specific marketing. Hey, I market waterfront properties. Here's my specific package for that. Here's my strategy around it. You are going to look differently. You are going to sound differently. And as a result, your business will start to look different. So what do we have next? What was that something? Real real quick. I have couple questions I wanna address. So unlike other brokerages, you do not have to be a member of our luxury annual network to get these tools. We decided to break them into two. You have the collections, which is where you decide to make an investment on a property specific basis to unlock these higher level of tools. And all this information is available in Connect. You can buy the luxury collection opal, the luxury collection black, the luxury collection diamond black, and then you can do the same thing with Rancho Land and Waterfront. It does not require membership to then what we call our luxury preferred network or our specialized disciplines networks. Two different things. So the collections get you the marketing for the property. The networks get you the education, the the the referral network, the social events, more of the community around that type of property, but the two are completely separate. Before, in order to get the the sample box, the presentation box, you had to be a member of the network for that first year when we first rolled it out. We're now moving that over to the collections. So now without being a member of the network, you can do individual property marketing through our collections at your choice. You can get the collections sample and presentation boxes at your choice. And then if that's from the collections. No annual fee. It's just per box per property. And then if you do wanna join the network because you want that extra level of education, we do training with Michael Lefito. We've got Nick Bristow out of Texas doing the ranch and land training. A lot of extra training, lot of extra, community there, referral networks baked into there. There's a special circle inside of Connect two point o for the networks. You can choose to join those. Those are the annual fee, but for the collections and the property marketing, you do not have to be a member of the network. That's something we did unique. Other brokerages, you have to pay that annual fee to get access to anything. We've broken it in in two. So you can have the network or you can have the collections or you can have both completely your choice. We really wanna, again, lean into our our commitment to agent choice as we build out all of these tools. Alright? And then, kinda last topic we're gonna talk about today that we did cover at Grand Prix, which was exciting. Just kind of a recap on some of the the key hires and things we've done to position LPT for our IPO. You know, we're on this IPO path and and, you know, we obviously Michael Valdez, everyone knows, joined us about six months ago. He's the CEO for our international expansion. He was chief growth officer at DXP, publicly traded company. Jeff Whiteside, CFO, only CFO of a publicly traded cloud brokerage, to go from where we are to where we're trying to grow. You know, former CFO at g GE Capital back in the day and and General Electric, Excited to have him with us. And we've also added our big four auditor, Deloitte, and our one of the top New York City IPO firms, Davis Polk. Alright. So all of that, is now in line for us to get on this journey for the IPO. And one of the things I wanna touch on, you know, this is interesting, Hodge. A lot of people don't don't understand this, but there are different tiers to the exchanges. And I I may do, like, a a deeper dive on this later. But, like, so inside of Nasdaq, there's three different tiers, of of those exchanges. There's the Nasdaq Capital Markets, which is like your your penny stocks basically, companies with very low market caps. It's very easy to go public on that exchange. We we could have gone public on that exchange, you know, at our two year mark, no problem. The revenue requirements are very low. The the, you know, qualifications are very low. And then from there, you have the the Nasdaq Global and the Nasdaq Global Select. And, like, these are where the big boys play. Right? And and no no cloud real estate brokerage has ever IPO'd directly to Nasdaq Global or Global Select. Alright. No cloud brokerage. You know, Compass did on the on the New York Stock Exchange, Redfin's on the Global Select. They did it when they had their big tech company valuation back in the day. But, you know, we are doing a different type of IPO than what the other cloud brokerages did. We're putting the right people in place. Right? We're we're putting in it experienced executives with with public company experience. We're hiring a big four auditor from day one. You can go back and look at the public filings of the other cloud brokerages. They did not have big four auditors like Deloitte at day one when they were pink sheets. Right? Davis Polk, one of the top IPO firms in the country, we're looking at this differently. And because I had the financial resources and the wherewithal to fund the company all the way to the massive size we have. Right? To fund the company's expansion into fifty states. To fund the company's expansion to the fastest growing agent count in history ever. Right? To fund the company growing to, you know, we're gonna be real trends. I mean, number two independent in the country this year. A lot of exciting stuff when that comes out. All of this growth has happened while we were still a private company. And so what that does is it positions us for a different kind of IPO. It positions us to shoot for those higher levels of the exchange. Now, on the flip side, the New York Stock Exchange where Compass went, they don't have the multiple tiers. They won't take companies that Nasdaq will in that little capital markets. If you're a twenty million market cap company, the New York Stock Exchange won't even talk to you. And so again, we're gonna have the opportunity to basically shop LPT to both exchanges. We're gonna sit down with both. We're gonna understand what's better for the company because we did the hard work to grow the company to a size to meet these higher level of listing requirements before going public, where in the past you saw cloud brokerages just try to get public as quickly as they could because they needed to use other people's money to keep growing the business, but that always haunts you long term. It's hard to build a massive valuable company long term when you started out in the wrong level of an exchange. When you started out being viewed by Wall Street as a small cap company or a micro cap company. And so again, I just this is a big part of my commitment to LPT. We're going out and getting the best. Deloitte is the best. Davis Polk is the best. Jeff Whiteside, you know, Michael Valdez. These are the best executives available in our industry from a Wall Street public markets perspective. The experience they have, the knowledge they have, the reputation and credibility they have inside of the industry is second to none. And that's what it takes to do the type of IPO that we have our goals and our sights set on. That's right. And, you know, and, Valdez, Michael Valdez talked about that at the conference and really kinda hammered the point home of saying, hey, guys. And listen, not not only do we have all these things in place, but there's no debt against the company. And kind of speaking about what you said, Robert, which is self funding in all of the way and how that changes the trajectory of the company based on, let's say, for example, Compass who had two point six billion of debt when they went, you know, public and then that had to be retired at the time of public and that obviously impacted the stock, in a negative way. And so, you know, just again, for people who are just starting to learn about these things and why it's important, there's a lot of really, really positive things that, you know, decisions that Robert has made from earlier on, thinking about what the long term kind of goal was and things that have gone right for us from the decisions that have been made that will really put us at a place to be, you know, a very successful, you know, IPO, in the next, you know, next year and some change. So, alright, Robert. Looks like we're about at time. I don't know if you have any final thoughts for us as we are headed into March. I can't believe we are almost in the final well, we are in the final month of the quarter. So what are we thinking about, you know, to close out this quarter strong? Yeah. Look. We we've seen mortgage rates cooperating. You know, we've seen some some positive movement. Not quite enough for me to shave the beard off completely, but we're getting into that territory. You can see the beard beard is a little more trimmed, than normal. I'm not quite mountain mannish right now because we've seen some cooperation of mortgage rates, but it's just in time. Right? The spring buying season is upon us. There are a lot of home buyers who have to do something in this window because of their life goals and and their life situation, and so I'm glad to see them getting this positive move in interest rates. I think we're gonna see it continue down that path. It's where we are, you know, and so stay focused, stay committed, right, real estate first, get out there, Do the things that the big companies can't do. Do the things that, you know, that that the Redfins can't and that the portals won't be there for your customers. Right? That is our biggest differentiator. That is what makes you unique and special, and it's what makes LPT unique and special, and empowering you to be the best best version of that that you can be. Right? You turn our logo, your colors, you go out there with all the different tools in our arsenal. Am I gonna take the white box? Am I gonna take the new black box and pay a little extra because I really wanna land this listing? Right? Where do I wanna be? How do I wanna build my business? And these are all choices that you make as an entrepreneur because that's something we are so passionate about. Empowering you to realize your individual definition of success. I'm not here to tell you how many homes you should sell a year. I'm not here to tell you whether you should use the white box or the black box in luxury collections. I'm not here to tell you what the right price point is for your business. I'm here to empower you with the knowledge and the tools and the mindset and the motivation to go out there and win no matter what those choices are you've made. No matter what your price point is, no matter what your goals are, I wanna focus on buyers, I wanna focus on listings, I wanna focus on veterans, I wanna focus on first time home buyers, I wanna break into luxury. Whatever your goals are, LPT is here to have your back and I'm here to personally have your back. And we show up each and every day to empower you to win, and we are coming into our season. Right? This is it. We've been through the tough times. We've been through the dips. We are coming into the big buying season. All the signs point to we're going to have a busy season. If you've been struggling, if those sales haven't been happening, we're about to see things start to break loose. It's gonna feel great. We gotta stay motivated. We gotta stay focused. And so that is what I'm challenging all of you to do. Don't forget we still have to do the hard work. Don't forget that there will be another period of time when there are not as many sales. Right? This is a cyclical business. As great as it's gonna feel in March, April, May, June, July, it's gonna feel really crappy again in October, November, December, January. It's just it is the it is the the the business that we have all chosen. And so you gotta continue to do the hard work. Right? It's really easy to maybe take a step back on having a record month. I'm not gonna prospect this month. I'm not gonna put the box out. I'm winning all my listing appointments. I'm not gonna upgrade. I'm not even gonna empty the box this time because I've got everything I need. Those are the biggest mistakes you can make as an entrepreneur. Remember, when we're in a boom, we're preparing for the bust. When we're in a bust, we're preparing for the boom. And while we talk about this a lot on the more global, like, hey, these years have been busts. These years have been booms. We actually deal with it each and every year in this business. The spring season, the summer season, our mini booms, and then the the October, November, December, January's can be those mini mini bus. We always had to be preparing for the other side. So when business is great and you're cashing checks and winning and selling houses like crazy in April, May, June, July, don't forget to keep prospecting. Keep emptying the box. Keep planting those seeds. Keep meeting the neighbors. Keep holding open houses. Keep doing all of the things that you did to get there because that's how you're gonna stay there and grow year over year over year and that's what this is all about because I don't care what your definition of success is, there's always room for a little bit of growth. It may not be, hey, I wanna grow from two million a year to a hundred million a year, but it's probably I wanna go from two million to two point two and two point two to two point five and two point five to three. Whatever that is for you, growth is an important part of it, and we are here to support you in that growth. So go out there and win. Keep winning at a high level. Keep embracing the tools. Keep doing the work, and we're gonna keep staying here to have your back each and every day at LPT. Listen, baby. Ain't no mountain high. Ain't no valley