Like sweet morning dew, Good morning, and welcome to another Motivational Monday. My name is Matthew Hodge, executive vice president here at LPT Realty, and excited to be with you this morning. I'm gonna bring in Robert Palmer, founder and CEO, who is now, I think, relocated down to Stuart, Florida. Yep. I see you are on top of no closing cost. How are you? Good morning, man. I'm good, man. You say I got a little I got a little war wound here. I was playing in the pool with the girls this weekend, and dad caught a dad caught a toy to the face. Oh, oh. We're good. Oh, that's a good one. That. You know, like, I had a great time in snow, but it's good to be back in the the Florida sunshine. Yeah. Awesome, man. Well, real quick, just as a quick update. If you could just type in the chat where you are joining from, I always as we're moving around the United States, I always like to see kind of where we are. So if you just put what city and state you are joining from, we would love to just get a quick snapshot. I remember when we first started doing this exercise, it was like Orlando or Tampa, and I talk about this all the time. We obviously started here in Orlando, Florida. And, when we had first made it to, like, a a city or two away, we are so excited. So so excited to see all the different states and cities represented here. Awesome. Welcome. Good morning. And if you are with us for the first time today, which is a likelihood because, we continue to grow so quickly, we utilize motivational Monday as a way to give you brokerage updates, give you market updates, and just kinda keep you plugged into what's happening and, of course, keeping you on top of your game, ready to start the week. So with that being said, welcome, everybody. We are gonna jump in real quick to some brokerage updates. I know we've got some very cool announcements that we're gonna be start doing. So, Robert, I'll turn it over to you to, to kick us off. Yeah. So, one of the big things is, yeah, obviously, we've grown a lot. We've had a lot of, staff across the country, and, we are starting a new thing where we're gonna have a broker of the month. So shout out to one of our amazing brokers, here at LPT Realty. And this month's broker of the month, is Tracy Carr. If we can get that graphic up and everybody give her a big shout out, a big thank you, really, you know, depending on our brokers. Right? We our brokers do an amazing job of stepping up for our agents, being there for you when you need them. You know, a lot of agents I know have concerns when they go into a cloud brokerage. Is my broker gonna be there? Am I gonna be able to get the support I need? And, again, while we're not perfect, I think we do a pretty pretty good job across the board. And a big shout out to Tracy this month, as our broker of the month, representing Iowa and Minnesota. Awesome. Awesome. Congratulations, definitely, Tracy. I love this. I love being able to bring this recognition, and I there's people who work so hard internally all the time. And, you know, we don't always have the opportunity to see it or recognize it or speak it, so I love this new series that we're gonna be doing. So congratulations to, Tracy on the amazing job that she is doing. Okay. So we're gonna go ahead and jump right in. We've got a lot to cover. There's been a lot going on with, you know, the whole kind of climate that's been happening here from, you know, the Fed and what they're trying to do with interest rates and tariffs and all that. So I was wondering, could you give us a quick breakdown of, you know, there's so many headlines. There's so many things being said. Can you just give us a quick understanding of what's actually happening and maybe what we should expect to kinda be seeing in the in the near term? Yeah, man. So I I think the the key right now the key phrase for what's going on in the market is volatility. We are at peak volatility. Alright? And and this has helped interest rates a little bit, not as much as it should have. So I'll tell you, you know, I watched ten year futures, which actually started trading at six PM eastern time on Sunday nights. And so we get kind of a preview of what's coming up in the market. And at six o'clock last night, the the ten year treasury rallied massively, which should have led to a really good increase in mortgage rates this morning. But by the time we woke up this morning, all of that had sold off, which is surprising. Because when you look at at how much other market indexes are down, it's like the ten year was doing what it should have done, but people just aren't sure. So I think uncertainty really is kind of the the word of the day right now. You know, the situation we find ourselves in is we've got the Fed who, is on a path. Right? The Fed, basically, up until a month ago, there was very little likelihood the Fed was gonna cut rates this year. You know, the the Powell coming out and basically saying he thinks higher for longer. But then on the flip side now, you know, we see tariffs. We see, some potential weakening in the economy in some sectors while strengthening in other sectors. Like I said, right now, it really just is uncertainty. And so a lot of the experts, a lot of economic experts right now are predicting that we may end up in a recession. Now while a recession is bad for most of the economy, it's good for the housing market. It's good for interest rates because we're in a situation right now where we've had too low of inventory for too long because people feel locked in. We're finally seeing inventory start to increase a little bit, but then buyers are sidelining themselves a little bit. And what we believe is that interest rates coming down like we saw happen briefly in October, like we saw happen early last year. Getting back into those high sixes or low sixes, high fives really seems to be the magic number. It's that's what we're watching for. And so you have this tug of war happening right now where I think the belief that most economists have, and I think this is the belief I share, is that the interest rates where they are, high interest rates. Right? The Fed having rates as high as they are, which by the last couple of decades is a pretty high, interest rate level. And now we have the tariffs coming on. And so tariffs, you know, built to try to rebalance trade, a lot of reciprocal tariffs against other countries. These two things cannot exist together. And so the idea is who's gonna blink first? Is the Fed gonna blink first? Is the president gonna blink first with the tariffs? And we almost have this game of chicken being played right now between the Federal Reserve, and the executive branch. And then you also have the treasury out there, and the the treasury department, which is separate from the Fed, is also trying to help bring rates down. And so I think right now we're at a real wait and see. You're gonna see a lot of headlines. Right? Interest rates are the best they've been in months, but not as good as they should be. And I think that's the the interesting thing. With the amount of uncertainty being created, with the amount of sell off in global equities, we really should have seen a bigger improvement in the ten year treasury. We saw it briefly. We saw it, you know, last night and and late into the night when, when when the initial early markets that are in different time zones opened up. But, again, by this morning, treasuries had gone back to even a little worse than what they were on Friday, which, again, very surprising. So right now, I think it's uncertainty. My counsel to you all would be this is not the time to make definitive statements. Right? We don't know for sure. I've seen people posting on social media, oh, rates finally at these lows. Now is the time. We don't know if that's gonna stick. Right? We don't know what's gonna happen next. If the Fed cuts rates, that actually may make mortgage rates go up. There's still, again, a lot of uncertainty right now. So stay tuned with us. Hang on with us. We're gonna keep you apprised of what's happening along the way. But the word today is just uncertainty and volatility. Yes. If someone needs to lock right now because they're under contract, good time to do it. Alright? Because we don't know what's happening. On the flip side, telling someone, hey, now's the time to start looking. We just don't know if rates are gonna stay low. Is this another head fake? Right? Is this something that's gonna resolve itself? We've already heard that there are countries ready to start renegotiating on trade tariffs on their side. Any of these things could break. And and if whoever blinks right now is going to set the direction of rates. So uncertainty, volatility, those are the words for the day right now. If you do have customers who are ready to lock, they got a little gift because chances are rates are much better today than what they were a month or two ago when they probably started house hunting. But again, we just don't know the the firm direction yet. This is not a clear path to lower rates yet, but we'll keep you keep you posted. And hopefully, that's where we land. Right? I'm a proponent of lower rates. I would like to see lower rates. It is good for our business. You know, LPT has achieved amazing things. We're gonna talk about our growth and our recognition from real trends here a little bit. We did that at one of the worst housing markets in thirty years. And it's funny, every time I say this, someone's like, oh, it doesn't feel that way. I get it. It may not feel that way in your business, but statistically, we are at the worst housing market in thirty years. If you adjust it for the current number of households because we've had population growth, It's actually worse than any market we've ever seen. And the final study that we're doing, and we're gonna hopefully bring you these results next Monday here on Motivation Monday is we've seen a real split between the high end of the market and the lower end of the market where the upper end of the market up until now has not actually been suffering that much. When you think about it, most homes over a couple million dollars are selling for cash. So they're not as impacted by mortgage rates. They're actually more impacted by the stock market. And so because the stock market and the crypto markets have had a really good run, you've had a lot of people making money in the in the markets and then investing that into high end real estate. The question now is, is that going to flip? Are we going to start to see pain and pressure on the higher end price points of the market? And now finally some relief on kind of the median home price where you see a lot more financing, where the market is much more sensitive to interest rates, and that's something we're watching out for. And we're gonna bring you more data on that in the coming weeks here. We'll probably work that into the spring marathon that kicks off next Monday. Yeah. Awesome. Yeah. That's a great great topic, and thank you for breaking that down. As Valdez said in the chat, you have a way of making something so complex, just easy for us to understand. And, again, you may be hearing this information for the first time and less familiar with it. I would encourage you to kinda go back and watch this information again so that you can understand how to explain it to your customers. I guess at the end of the day, like, kinda what you're highlighting is that uncertainty is gonna, you know, be in the market for from for some period of time. But we don't wanna get distracted away from the things that you can do today to continue to build your business because there are people who are still growing their business and building their business and having record months, you know, in the face of this. And so we don't wanna have this as an excuse to think, like, oh, I'm not gonna do well because this thing exists. It's quite the opposite that opportunity births inside of these environments. And so, you know, continue to put in the work and do what you gotta do, but understand what's happening so that you can help develop the right strategies for the to the clients that you, that you serve. So real quick, you mentioned real trends. We had an announcement that came out on Friday. If you're cool, I wanna transition directly to that. And you mentioned that, you know, LPT was built into this kind of period of time where things have not been great. Right? The lowest historical home sales that we've seen in in quite some time. And you always preach that, Hey, listen. If it works in the bust, it will work in the boom. And so you have this strategy of building into when the market is not as frothy so that you can understand what you really can afford and what you can really do. And so LPT was birthed and launched into that environment. So we had some real trends. I'll turn it over to you. Kinda walk us through our results on how we did year over year. Yeah, man. It's amazing. You know, we're obviously having a lot of conversations with the Wall Street bankers as we get on this path, you know, toward IPO, and they're just amazed at at the fact that we've been able to grow and stay profitable through what has been such a terrible market. Because if you look at at the other growth stories, they've lost massive amounts of money. You know, again, we're talking profit and loss, not adjusted EBITDA. You know, there's so if you want a good education in how, you know, kind of companies can can make themselves look better than they are, go go Google the term adjusted EBITDA, which stands for earnings before interest, taxes, depreciation, and amortization. It's like put all this stuff back in and pretend like you made money. You know, we've been able to turn what's called a GAAP profit, GAAP, generally accepted accounting practices, and still grow dramatically. And it's really one of the things that I think the the Wall Street bankers we're working with are so excited about. No none of the publicly traded brokerages were ever able to turn a gap profit at our size, turn a gap profit in this market. And so it's just it's really k. We've been waiting for this. You know, we set out this big goal three years ago, to be a top ten brokerage by transaction count, within three years, and and those results officially came out on Friday. We were pretty sure we were gonna make it because we have a pretty good idea of what everybody else is closing. And so the the results did come out. So if we wanna throw up those graphics. First of all, you know, we've we've been winning a lot. And, again, this is a testament to all of you, our amazing agents, our amazing staff, everyone working together. You know, most innovative brokerage, the the Apex Training Award, which we ranked in the top one hundred and wanna rank even higher this year as we continue on our journey to be the number one training company in the industry. Tech one hundred from HousingWire, I was recognizing him in Power Player, the Swanepoel two hundred. We got the Ava Digital Awards. We've won, Telly Awards. We've been nominated for Emmys, all these amazing things. But this is really the big one because it's about transaction count. And so Real Trends verified us, as the the tenth largest brokerage in the country by transaction count. And, again, transaction count is how what LPT Realty was built to do, to help as many families as possible, to have our agents participate in as many transactions as possible. And so that's really what we focus on. There's a separate list, by volume. I think we were number fourteen or fifteen by volume, but we're really focused on the transaction side. How many families are we helping each year? And we were the tenth largest in the country. We can go on the next slide, Dave. And so we want you to be able to share this. So our our good friend, Desi AI, has stepped up and created some great graphics inside of Connect. If you wanna spread the good news that we are now a top ten brokerage is verified by Real Trends on the transaction side. Inside of Connect, you'll click on social downloads. You'll click on featured graphics. And as long as you have your headshot approved for one of the magazines or a business card or one of the other Desi items, they will be there. If not, you'll need to go approve a headshot inside of Desi Designer, and these graphics will generate for you. So, again, let's let's flood social media with those. Excited to see that. And I'm really excited this accomplishment because the big thing here is this is about transaction count. Right? We've we've celebrated a lot in the past, fastest growing brokerage by agent count. Well, now we're the fastest growing brokerage by transaction count as well. No brokerage has ever broken into the top ten by transaction count in three years. Actually, we're on the phone with with one of the big wigs at Real Trends. Matthew Levy was, and they were just like, yeah. We've never seen anybody do this before. They actually wanted us to prove it. So we had to get our, we had to get our accounting firm to write a letter. So last year, we just submitted with a self certification of the number of units we did. This year, because we grew so much, we got an email back that was like, hey. We'd like these numbers to be verified by your accounting firm. So our amazing accounting firm stepped up in, like, twenty four hours notice, verified the transaction count, the volume, and everything, and got that over to Real Trends. But they made the comment they've never seen this before. They've never had anybody reach, the the top ten in just three years. So fastest growing brokerage agent count, unquestionably, from zero to ten thousand, zero to fifteen thousand, and now fastest growing to top ten by transaction count. Again, these aren't these aren't me making things up. These are verified by third parties like no company has ever achieved in just three years the things that LPT Realty has achieved. So let's dig into some of the numbers behind that. Let's throw that graphic up, Dave. This is what the top ten look like. And you can see here, you know, the top ten. What's cool to see is there's a number of cloud brokerages on there. You're seeing a lot of growth in the cloud brokerage space. When it comes to agent count increase and unit increase, we were absolutely number one, eighty eight percent, agent count increase year over year. Number two had eighty three percent growth. From there, it drops down to twenty four, which was Compass who did a big acquisition. They bought Christie's and at properties in order to get that agent count up. You can see there's some brokerages on there losing agent count. And then then we flip over to the more important one, which is units. That's what they're ranking us for. This ranking is based on number of units closed. You can see we had a hundred and seventy five percent increase. Alright. Two hundred and seventy five percent more transactions compared to the year before. Hundred and seventy five percent year over year increase in transactions, which is really amazing. So again, we're winning at every level now. But the thing that this speaks to the most for me, if we can go to this next slide, Dave. And and this is what I really want you to look at. While we we only grew agent count by eighty eight percent. I say only because that's still an absolutely crazy number. When you think about that through most of the year, we were only in nineteen states. We didn't have the rest of the country until the end. We grew units by a hundred and seventy five percent. So what does that mean? That means that LPT agents are doing more transactions. Significantly more transactions per agent than what we had the year before. Because with only eighty eight percent more agents, we did a hundred and seventy five percent more transactions. And that transaction number is gonna get even bigger next year because you gotta think a lot of those agents weren't with us for the whole year. Agents who joined in December barely had time to close one deal. Agents who joined in October barely had time to close one. They definitely need to get to two or three or four. And so this is one of the things where as we grow, we're gonna really focus on seeing that per agent productivity number go up. And this is something that we're super focused on. Like, how do we help you be more successful? I hundred percent believe that as an entrepreneur, you individually decide how successful you're gonna be in this business. But I do believe that as your brokerage, we have a responsibility to try to help you where we can. Right? Just because at the end of the day, the success fully lays on your commitment, your efforts, your work ethic, the work that you put in, that doesn't mean we shouldn't at least try to help. It doesn't mean we shouldn't do things to try to help you be more successful, and we are very focused on that at LPT Realty. So what does that look like? What are some of the things we're doing? Next slide, Dave. You know, we're committed to helping our agents increase their annual production. We did it dramatically last year. Again, a hundred and seventy five percent increase in units with only eighty eight percent unit and a increase in agent count. We doubled the transactions compared to the agents. How do we do that? Fair comp plans that allow you to invest more money back in your business. We have a lot of agents. So, well, you know, hey. You know, the the caps only ten thousand less, eleven thousand less, fifteen thousand less. Well, think about what happens if you invest that money back in your own business. If you invest that money and maybe hiring an assistant, you invest that money into whatever you're doing. Teams are able to invest that money back in helping their agents get more leads, more opportunities. So the fair comp plans makes a massive difference. The second thing is our powerful marketing tools. The agents who are putting the LPT tools to use are winning at a high level. And again, whether you're using our tools to help convert Zillow leads, I mean, you're on a team or team opportunities or you're using the power pack to maximize your own listings, whatever that is, the print collateral, the tools are proven to work and the agents who are embracing because remember, we see that. We see who's ordering tools, who's using their free power packs, and we can see what's happening in their production. Agents who are using the tools are winning at a very high level. Again, from team members to solo agents across the board winning at a high level by using those LPT tools to augment the things that they have in their own business, to augment the things that their team provides, are effective training marathons. Right? We did our our BBA marathon last year. We're coming up on our spring training marathon this year. Our commitment to overwhelming effort to help position you to win. And then finally, mindset through things like motivation Monday, real estate first Friday. We've got some additional, weeklies that we're gonna be adding here in the near future. All of this was built to help you be more productive. Again, whether you're an individual agent, a team member, whatever it is, we wanna give you the tools and the support and the mindset and the education so that you can get your transaction count up. Because that's the most valuable thing a brokerage can do for you. Here to support you and your business because again, going and doubling the amount of units. Right? A hundred and seventy six percent growth on the unit side with only eighty eight percent growth on the agent side is a testament to the fact that LPT agents are getting more productive year over year. And that is the thing I'm absolutely most proud of. There's two ways that a brokerage can get more productive per agent. Alright? Two ways. You can either off board your low performers, which is something that one of the really big cloud brokerages is talking about right now in their annual earnings calls. They're saying, hey, we're off boarding the low producers. They they consider any agent doing two or less a low producer, and they're gonna off board those agents because that's how they're gonna increase their productivity per agent. We're not gonna abandon anybody here at LPT. We're here to support every agent. Remember, no matter what your individual definition of success is, we're here to support you. And so I wanna help every agent be more successful. If that means going from one transaction to three transactions a year or four hundred transactions to six hundred transactions a year, whatever that is, we're here to support your individual definition of success, not abandon you because we wanna classify you as a low producer, which I think is absolutely nonsense. But, again, those are the two ways that brokerages can increase their productivity per agent. We are leaning into supporting you. We're gonna help every agent at LPT find that path to success, find that individual definition of success, and we're not gonna leave anybody behind. And I'm proud that our numbers reflect that because you see massive agent count growth along with massive improvement in productivity per agent. That's that's so well said, man. And, you know, I know one of the things that we talk about here is that we wanna be successful through our agents, not on their backs. Right? Like, we wanna help them go further and go faster. We don't want them to, you know, be the engine that is beneath us, and that we are you're kinda pulling the life out of them. We wanna be something that I'm back. Yeah. You're you're back. Okay. Cool. You were gone for a second. But yeah. So excited to see that excited to see that productivity happening with inside of our agents and more importantly, in a period of time where, you know, transactions in the the market has been so tough, to see people continue to grow their business into the face of this means that when this starts to go the other direction, because it eventually will, we will eventually get to the other side of this where the environment is more favorable and transactions do start to pick up. We are gonna be poised to really, really win. So continue to do the work, but excited to be, you know, part of the process and do our part of the responsibility of helping our agents be most productive. With that being said, we've got some additional things that we're gonna be doing to help you. And so, Robert, I'll turn it over to you to walk us through, what's happening with our Ascend Marathon. Yeah. So this this Send Spring Marathon kicks off next Monday. I'll be back in Orlando. We're gonna have a live audience opportunity for motivation Monday. Link for that. We're gonna unlimited spaces. I think we can fit maybe a hundred and fifty, hundred and seventy in the new at first motivation Monday in the new studio, hit that Eventbrite link Eventbrite link that's gonna go out, in the the newsletter this week and reserve one of those spots. Yeah. The Ascend Marathon. It's really about seeing all those things and putting them together. What we're doing with tools, what we're doing with mindset, what we're doing, you know, with with productivity, everything coming together for two weeks straight. I'm gonna be right there with you every single day, Monday through Friday for two straight weeks, helping you decide, hey. This is what I'm gonna go tackle today. This is the LPT tool of the day. We're gonna take it. We're gonna go out there. We're gonna make connections. We're gonna, again, we're gonna go meet new contacts via door knocking or we're gonna reach out to leads in our pond or leads in our team's pond. Like, again, whatever you're doing, we're gonna be here to show you how to use the LP this two week marathon. If we can throw the graphic up, I announced some of our special guests and coaches last week. We've got even more this week. Got amazing folks on there, from across the board. Lot of members of our LPT team here. You got Northeast Fernandez, Christina Griffin, Chana Moats, like, really proud of this whole team. We've got external coaches coming in like Bill Pipes, you know, Matt Hodge is in there, Matt Miale, Big Keller Williams agent, Lisa Spencer who absolutely has amazing classes. So really great talented team that we've put together both internal LPT resources and external coaches. They're gonna be coming together. I'm gonna be in there every day with you as well. And we're basically be setting action items, things that you can walk away from and do that day. And then we're gonna be giving away a hundred thousand dollars worth of cash and prizes for the people who take that and go. So during each class, there's going to be a point schedule that's announced at the beginning of the class with activities you can then go do in order to earn points so that you can unlock those cash and prizes. Really excited about this. Again, this is about driving productivity to the next level. This is about helping you get those extra couple of units a year. This is about helping an agent achieve that individual definition of success who wants to do more, who wants to help more families, maybe who wants to break into listings, whatever it is. And we've also got great resources for our amazing team leaders, how they can help make their team members more successful. This really is about helping the entire LPT family, no matter where you are in your career, be more successful through this two week marathon together. We did this with the BBA marathon last year, had amazing results as we prepared for the NAR changes around the buyer broker agreements. We are here to help everyone win. And so, again, this the Ascend Conference is available for everybody. US, Canada, England's coming on board soon. We've got so much great stuff happening here, but make sure you lock in. The email is gonna be going out later today with the schedules. I think the week one schedule may be posted in Connect, Matt. Share that with us. We I'm just so excited about taking everything we did throughout last year that helped us increase agent productivity while also increasing agent count and not leaving anyone behind. And now we're packing it all into two weeks so that we can supercharge everyone going into what stands to be a pretty good window of time. If we can see a little bit of cooperation from rates, we've got the increase in inventory, which means buyers will have more options, which means we can get more transaction count going. And that's really what this is all about. It really is, man. And, I'm so excited to be part of that process. I know, like, as we've done the marathons in the past where, you know, for example, when we were helping people look at, you know, understand the BBA change that was gonna be happening and really looking at it as an opportunity as a way to, you know, offer a higher level of service and, you know, not have that, let's say, cap on their commission that previously existed that was prenegotiated without their value being added. And so we really were instrumental in that process, and we heard so many stories of people saying, hey. I'm actually making more money now than I ever did, where there was opposite people who were like, oh my gosh. The world is gonna end. Transactions real estate agents are done. You know? And so through that process, we were really able to show people and give people ideas on how they can increase their value so that they can charge their level of compensation that they think makes the most sense for their services. And so that was that was great. And so now we are flipping over to say, okay. Hey. How do we use the LPT tools? How do we make that most productive? This literally is you're gonna hear it directly from the source. Robert created Listing Power Tools. What was in your mind as you created these things? Like, I wanna know in-depthly each piece of the power pack, like, what were you thinking and how to best use it? And so it's gonna be a really, really exciting series. And then again, we've got those outside coaches who are gonna come in and help with mindset and tactics that are working in today's market with the struggles that we see today, with the objections that we are hearing today. So super excited for all that. Cannot wait for next week to kick off. And again, of course, to see whoever's able to make it locally and motivational Monday at the new studio, we'll be so excited to see you in person. So, with that be said, Robert, I think we've got one final video, which is a series that we'll be doing, which is the share your story, series. And I know we've got another, I think, coming up in June is is when we're gonna be doing our next taping. Yeah. We wanna hear your support. Yep. Sorry. I jumped a little bit ahead. So walk us through this real quick, and then we'll play that final video. Yeah. So look. We we really love highlighting our agents, highlighting where agents have success. So if you are winning at LPT, if you're one of the agents who is helping drive up our productivity per agent as we saw on Real Trends, we want you to share your story with us. And so if you scan this QR code, this is the second time we're doing this. Scan the QR code, share your story on the form, and then we're gonna bring agents over to to headquarters in Lake Mary in June, to tape those videos again. We had a really great series. If you were at the Grand Prix, you saw those. You know, we're gonna be making those available inside of Connect for other agents to share. Really amazing. That testimonial, sharing that story, sharing how you're winning with LPT is really critical, and we wanna hear from you. We wanna hear your voice. We're gonna be featuring more and more of those here on motivation Monday as agents tell their story. You know, this is really what it's all about. We are here to drive productivity. We are taking a responsibility that so many brokerages have avoided in the past. So many brokerages have said, you know what? It's not our responsibility. Agents are entrepreneurs. We give them a cap. We can only make so much money on them. Let's just throw them out there and let them figure it out themselves. We're changing that dynamic by saying, you know what? We're still gonna offer the amazing economics, but we're actually gonna step up and do everything we can to help you be more productive. And, again, we're seeing that winning in just our third year. We're already seeing moves and seeing agents be more productive and seeing the brokerage as a whole be more productive. And so we wanna celebrate that. We wanna win together. We have the spring marathon coming up. This is the time. Right? Let's get out there. Let's grab those tools. When I built Listing Power Tools, I didn't build it for one specific thing. We basically looked and said, all right, how do agents interact with consumers? You have your sphere, which is people you've met somewhere along the way. You have people that you meet new that may come from Internet leads, that may come from joining a team and having access to the team's database, the team's pond. It may come as a solo agent if you're getting out there in the community and you're door knocking or you're you're hosting open houses or you're hosting community garage sales, whatever it is. Right? However you're meeting folks, sphere, online leads, direct mail leads, getting out of community, whatever it is, the tools were built to help you maximize those opportunities, maximize your memorability them, maximize your credibility to them with things like the active marketing plan, the seven critical or nine critical questions that has seven home buyer strategies. And that's what next two weeks are all about. We're gonna take you through those tools and help you understand how you use them across every facet of your business, Whether it's fear, whether it's leads, whether it's getting out in the community, whatever you're doing. I'm gonna give you actionable items, how to do those different things over the next two weeks and how to use the tools to maximize them. The tools are sticky. The tools are there to position you. The tools are there to increase credibility. All of these things work magic in the current cycle we're in because it's taking consumers longer to make that decision. This isn't like, hey, someone calls you in a panic like twenty twenty one and wants to write an offer that weekend. Consumers are taking a little bit longer. They're taking their time. They're watching the markets. They're watching rates. They're watching inventory, and that's where our tools are so critical. So I'm excited about that. If you want to, please share your story with us through that share your story campaign. I look forward to seeing everybody in the marathon next week. The the emails will be going out later today with the links to join those classes. They're all being loaded into Connect today, so you'll have everything you need to get ready for next week and the week after. And now we're gonna leave you, with one of the amazing share your story campaigns and videos from our first round. I hope everybody has an absolutely amazing week, and we'll see you then live from the studio in Lake Mary. T I started using listing power tools, and that to me has been a massive game changer. It's not only saved me time, but it's really elevated my marketing, but it just impresses the clients. Right? You put it in front of them and it just blows their mind, and it just makes me look really good. So because of all the tools and resources that LPT has, I then can focus on what I do best, which is serving my clients and closing my deals. As opposed to having to create all these systems myself has been a game changer for my business. Did you love their story? Like and follow to hear more. LPT's taking control. We're here now. We asked Janelle Dupree how joining LPT Realty has impacted her business and marketing strategy. Let's see what she says. From all corners of the country, we're diving deep with LPT agents. Check out their stories. For me, it's all about working smarter, not working harder. Since I've joined LPT, I started using Listing Power Tools, and that to me has been a massive game changer. It's not only saved me time, but it's really elevated my marketing, but it just impresses the clients. Right? You put it in front of them and it just blows their mind and it just makes me look really good. So because of all the tools and resources that LPT has, I then can focus on what I do best, which is serving my clients and closing my deals. As opposed to having to create all these systems myself has been a game changer for my business. Did you love their story? Like and follow to hear more.