Are we live with audio too? What's up studio audience and Zoom audience? We're gonna get kicked off here in just a minute. Yeah. Yeah. We got the thumbs up. There we go. Screenshots. SS. Yes. SS. All day. Can you pop the chat out for us too, Dave? Chat's going going bananas here. We got a good good little audience together for this, first Ascend marathon class. I don't are you are are you guys getting Matt's audio? No. Matt is muted. They can just hear me. I mean, I'll carry the water I'll carry the water if I have to. You know? Audio audio problems over there. Yeah. Yeah. That's probably it. Yeah. I think my energy is sixty five. That's short. Electronics around me. I see it. I think maybe just the we just gotta pull the the tighter. Yeah. Like, just push them further apart. Getting all these first day kinks worked everybody. Dave's back here pulling cables, full gremlin mode. Brand is kicking off the DJ set. I'm excited about this class, man. I know you can't talk, so I'll just you can, like, nod and smile, but, we're gonna be digging into the Power Mail, the digital marketing, some of the real cornerstones of listing power tools that really we haven't we haven't leaned into a lot. You know? Mic check. Mic check. Go ahead, Hajj. Degree. Nope. We still got a nope. You got me now? Okay. I'm here. I'm back, guys. There we go. I am with you. Okay. Sweet. Okay. We got the thumbs up. Alright. Yeah. Yeah. Let's fire it up. K. Let's start it. Okay. We have live DJ with us all all week, which is fantastic. You're right on camera. It was great. Yeah. Yeah. You were you were like That was great. Alright. You were right in front of the camera and shut it down, Tracy. Good job. Shut it down. Okay. Alright. Let's get started. Today is power add ons just listed and just sold, mail as with also digital marketing as a topic. And I know we're gonna I'm gonna ask you some questions, Robert. I know you've got some things that you wanna talk through, but, you know, just to kind of set the the stage just a bit, when I first got into real estate, I had a very small budget, and you convinced me to say, hey, Matt. If you wanna pick your customers, if you wanna pick the the houses, you have to do it through direct mail. I could cost the same amount of money to to to mail to this house house as it does to this house. So pick your audience. And so because of that, you helped me develop what we would consider high intent sellers in an area, and we mail them over and over again. And I think at the time, I had, like, a six month budget, like, maximum. I made you put six months aside before we could start. Yeah. That was it. That was the first thing. I was like, hey. Show me you got the six months. Yeah. They can't. My man. They're here. Matt is low, But that means they're picking me up through the other the other one. Matt is quiet. Can't hear Matt. Alright. Well, I'm I'm gonna tell my part of the story while we wait for your mic. So, you know, I met Hodge. He had just got into real estate, and a hundred percent of his business was buyers. Yep. I think, like, your first Six buyers. First six seven transactions was only buyers. Yep. And the interesting thing about that was every one of those buyers got a mortgage from RP Funding. And so this showed up on a report where it showed that this this agent had a hundred percent loyalty. He had done six deals ever in his life, and all six have been financed to me. And we'd never met. And so I told my assistant, but it's time, like, hey. I want you to reach out. I wanna take him to lunch. I wanna see what's going on with his business. Like, this is cool. Like, the idea that he's only ever had six closings and all six of them are with us, I wanna go meet him. And so we went out to lunch. And, again, great buyer business, and we talked a lot about how he how he could break into listings. We ended up becoming really good friends. Our families became friends. You know, almost what decade relationship with this? I have about thirteen years thirteen years ago. Mason's nine now. Nine. Ten next month. Oh, yeah. So probably eleven, twelve years. I remember when Mason was born. So, anyway, so early on, pushed him to get into listings and direct mail. So with me, like, everybody knows me from the TV commercials and the radio commercials, but the most effective thing I did was direct mail. Because, again, you're being targeted. You're deciding where it goes. Everybody sees the TV commercials. The direct mail goes to the neighborhoods you wanna dominate, goes to the customers you wanna try to reach. And so today, we're gonna talk about the direct mail. We have amazing direct mail tools built into listing power tools natively right here at LPT Realty. Haven't really ever talked about them a lot. You know, there's just we really lean into the power pack. And what I'll tell you through this through this marathon, a lot of what we're gonna talk about, a lot of what we do is based on your effort. Right? Door knocking is your effort. Calling the leads is your effort. You know, reaching out to your sphere is your effort. Direct mail is one of those interesting things where you are leveraging someone else's effort. Now it costs money. You know, it's not as affordable, and we've really leaned into more of the effort based stuff until now. But I do think it's important that we talk about how direct mail becomes a part of that overall balanced marketing budget. There are agents who have built absolutely massive businesses off of direct mail. And so the way we envision this with listing power tools is the idea for listing power tools to be the entry into adding a new market to your farm. And so I believe over time, every agent should kinda build up that farm. You have the neighborhoods where you're winning, and you've got the most reach, and you're really focused on getting those listings and serving those clients. I think a great neighborhood to start in is the one you live in. Right? I think one of the biggest mistakes people make is they get too hung up on, like, finding the perfect neighborhood. Like, oh, there's this neighborhood, and it's got this turnover rate and this average sales price. And this agent used to dominate there, but now I don't see them as much. The problem is it's a forty five minute drive from your house. And so what happens? Every time you're supposed to get out there and door knock or every time you wanna go do a community garage sale or be a part of that community, you have a forty five minute drive. Where if you would just walk out your front door and plant those seeds in your own neighborhood is the absolute best place to get started. So everyone should be doing that in their own neighborhood. Alright? And then from there, where do we go? I have this firm belief that when you first get a listing in a neighborhood, that is when you start. That is the that is the first flag you're going to plant in the ground. Because what's happening during that window of time? When other neighbors, other potential sellers are driving to and from work, they're seeing your yard signs. Right? They're they're they're seeing your open house. If you're emptying the power pack, they're seeing the door hangers, they're seeing the neighborhood report, They're seeing all of the items we're gonna go over tomorrow morning at eleven AM in the power pack class all over the neighborhood. They've seen the yard sign. They've seen the open houses. Now is the time to start a direct mail campaign. And so that was really the principle that we started with is we had the first direct mail kind of farming, which was let's try to get that first listing in an area. And then once we got a listing in an area, then it was about let's really just start to saturate that area because everyone in there is going to sell at some point. And so today, we're gonna walk through the tools that that LPT Realty has natively inside of Connect for priming the pump on that farm when you get a listing in a neighborhood. Yep. Yep. And we're gonna use both digital and direct mail for that. Yep. So your mic is back now. So I'm It's back. Okay. Alright. Fantastic. Yeah. And so one thing that I would say also that I learned in that period of time is that when I first got into real estate, my concept was, hey. I wanted to be everywhere, but the reality is I can't service everywhere. So then I just wanted to be really visible to a smaller geographic area, and that for me was a neighborhood of around four or five hundred houses. And so I was using the just listed and just sold methodology that you're gonna talk through here just now. But then I was also doing little touch points in between. It's the way that it all fits together. And so while we are in this marathon, we're gonna break all those things apart, but it all really works very well when you put it all together. And to your point, if you are sending out just listed and sending out just sold mailers and then you're also visible because you're doing an open house or you're doing something inside of the community, it impacts all those things much higher because they're seeing you and you're creating all this repetition. It can work by itself. Absolutely. But, again, if you focus all of your efforts into one geographic area and you say, hey. I'm gonna get out there. I'm gonna door knock. I'm gonna do my open houses. I'm gonna sound the just listed. I'm gonna sound the just sold. I'm gonna create some events. I'm gonna do something. Now before you know it, they're like, this guy is everywhere, but you're really just around their particular house. Yeah. I'll tell you one of the things I learned through this. When we first launched Listing Power Tools, we only offered just listed. We did not offer just sold. Do you remember this? Yes. And it was like the number one complaint we got. Like, every agent that was a member of Listing Power Tools was so mad that we didn't do just sold because we only did just listed. And I remember, like, teaching this so many times because I really believe the more powerful marketing is the just listed, like Mhmm. While the property is still up for sale. Because you're showing the neighbors, like, hey. I don't just market the property a lot after it sells. I market the property a lot while it's for sale. And and you can send out multiple touches, like, every time there's a price change, an open house. Like, there's so many different things you can do while the property is listed, still benefiting you, still showing that proof of performance. And in my opinion, building a different type of credibility with the neighboring sellers because they're like, wow. This is the third or fourth piece of mail I've gotten about that house being for sale versus, oh, this agent doesn't send out mail until after it sells. Now ultimately, we added both because I do think both are necessary for a balanced marketing plan. Like, we need to do both. But I remember that we start I thought I started with the one that was most important. We had limited resources. We're launching this company. The power pack was really the backbone. And And so we started with the just listed. And again, people were like, I only do just sold. I only do just sold. And I remember just so many times trying to talk people out of it. Like, you are missing so much opportunity if you're only doing the mail after the property sells. Like, a really comprehensive property based mailing campaign, which is what we're talking about here, needs to start while the property is still for sale. Correct. Because now you're driving potential buyer interest. Your your sellers are happy because they know you're sending out these mailers. There's just so many other benefits. And so what we're gonna go through today, is that that mailing system that we have built into Listing Power Tools, it's actually pretty robust. A a lot of people maybe stumble across it. Again, we haven't done any trainings on it at a high level. That's what today is about. This will live and connect going forward. And then the rest of the marathon, we're more focused on things you can do, you know, with your own efforts where today's class is about spend a little money, make the investment in the US Postal Service. They are still a fantastic way to get the message out there. Okay. So with that, Davey, if we can, maybe pop up the slides, and we'll run through, some of the stuff here. Alright. So the the keys for our direct mail tools, one, our tools are built to prime new farms. Right? So this is important. We do not have a full blown farming product. We've talked about it. We may be releasing one, to LPT plus here as, like, an initial beta test in the future. Like, we're looking at that, but, really, there's a lot of companies that are great at farming. Yeah. There's a lot of companies out there that can help you farm a neighborhood. There's EDDM, which is fantastic. Like so we wanted to try to solve for something that I thought was where more of the need is. And that's this idea, but but behind the just listed and just sold because it's usually smaller quantity. It's more targeted. It's much more area specific. So we really try to build marketing tools that fill gaps. And so, again, we were there to prime the farm. And so what do we have to do that? We have just listed cards. We have just sold cards. Then we added a system called custom headlines, which we're gonna talk about today, which basically means you can put whatever you want on there. So originally, it was, hey. Just listed, just sold. Now it can be sold over asking price. Open house this weekend. You know, find out how this impacted your home's value. Record open house. I have customers wanting a house in the neighborhood. Like, we gave a lot of customization through that custom headline system. And then finally, probably my favorite is our map cards. So this is a a preset multiple follow-up. So it's four cards over six weeks to really get people's attention, and it shows the most recent sales that are happening in the area on a map. And so that's what we have right now built to capitalize on priming the farm. And then the idea is, when you upgrade what we call smart ID, which I'm gonna talk about today, we give you the mailing list as well. It's like twenty bucks. We give you the mailing list. Part of our agreement with the data provider is we don't give the mailing list out unless you do that twenty dollar upgrade. But then once you've used our system to prime the farm, the just listed, the open house, the just sold, the custom headlines, the map cards, then you wanna download that list and then load it into your broader farming provider, whoever you're using for that. If it's EDDM, if it's a local direct mail company, whatever it is, you have the list at the end so that you're then able to continue going. But really, the listing power tool system was built to prime that pump, to hit the neighborhood really hard at the time that you have maximum credibility, maximum exposure because of your listing, either being listed, being under contract, just sold, whatever it is, and then later put it into your normal drip campaign of farming, whatever it is, once a month, once every two months. But the idea was hit them really hard when you just had the listing. And two, you just made money. Right? You just sold the house. Take a piece of that commission and invest it in priming the pump to try to get more listings and make that your farm. I love that. So one, the ability to change the messaging, one thing that I would say that I learned as a strategy around that is that you want the messaging to build on top of each other, but they also have to be independent enough that if someone's getting it, they've never they've ignored all your other cards or reading it for the first time, it makes sense to them. So an example of that would be, hey. We just listed this house. You know, pick your neighbor. You maybe do you're talk talking about some effort there. You just sold it. You you wanna say, hey. We just sold this house. You're gonna put a tagline of maybe something that you an accolade about it. We sold it in x amount of time or x amount over list price or whatever that is. Reach out to me to find out how this impacts your home value. You start putting that message in sequence and you will start to get way more activity from it. If you say, hey. I just sold this house. We sold it in ten days or, like, okay. That's cool. But if you add a call to action that makes sense against what you did, then it starts to all fit. And so you're like, hey. This guy is picking our neighbors. He's impacting my value. That psychology starts to work as it compounds itself. And that was something that actually I learned from you in the very, very beginning, which was incredibly impactful, in my ability to take over neighborhoods. And we got it down to about six to seven months before I was fully taking over a neighborhood where I think the first one took a little bit longer, but we got that messaging sequence just right. I think one of the keys too you mentioned, Matt, and so we one of the things about our mail I think that's really unique too is you can send as little as I think it's a hundred and fifty cards. Yep. So a hundred hundred and fifty. Hundred and fifty. That's small. Cards. Like, very low quantity. You go to a mail house and you're like, hey. I wanna do a hundred and fifty cards. You're gonna pay through the absolute nose. We've built it here because of the scale of LPT and listing power tools. You can have an affordable price to get that mail out at those low quantities because what's important is the repetition. Right? If someone came to me and said, hey, Robert. I wanna send out five thousand postcards. I would say, no. Let's send out forty jobs to a hundred and fifty people. Let's send out thirty mailings to a hundred and fifty people. Same price, same five thousand cards in the end, but that's one of the mistakes people make is they mail one time. And I tell this story a lot. When I first got big on TV and radio and mailing really everything, people constantly say like, oh, I tried TV once. It didn't work. I tried radio once. It didn't work. I tried mail once, and it didn't work. And what I would tell them back is, well, if you only tried it once, no no wonder it didn't work. They didn't mean only once thirty. They meant, like, once upon a time, but it stuck with me. Like, if you do anything one time, you're not going to get a result. You have to be consistent. You have to again, they have to see you over and over again. It's the tenth touch, the twelfth touch. You know, I've experienced that phenomenon. I would be on TV for, like, six months straight, and all of a sudden, somewhere around the sixth or seventh month, people would be like, wow. You're everywhere. You just popped up out of nowhere. And it's like, no. I've been on your TV for seven months. You just noticed me. I just broke through your consciousness to be noticed and mail works the exact same way. Because guess what? Even when someone throws the mail away, they still gotta look at it before they can throw it away. You cannot take a piece of mail out of your mailbox and get it to the trash can without looking at it. So you are getting that impression every single time even if it goes in the trash can. The other thing we talk about a lot with mail is they may decide to hire you. I I had a customer come in once on the mortgage side. She had seventeen of my mailers that she had been saving. She had made the decision to do business with me, like, fourteen mailers ago and just kept saving. Well, I didn't know that. I'm probably sitting around thinking, oh, the mail doesn't work. This lady is like, I'm I'm using him for my mortgage and seventeen mailers later, she came into the office with a folder with all seventeen of them saved. We don't know how people reacting. Right? With social media, with digital, we feel the like, we feel the click. But I can tell you this, a like and a click is nowhere near as impactful as someone taking your postcard and sticking it on their refrigerator with a magnet or putting it in that folder with a bunch of their bills or putting on the coffee table to discuss with their spouse, but we don't know that's happening. And so, again, it's it takes a long term commitment, which is where early on with Matt, I made him to I made him commit Commit. Putting six months worth of the mailing. Yep. I think it was four hundred homes. Yeah. Four hundred houses. Probably about twenty five hundred dollars Yep. To mail four hundred homes. The only twenty five hundred I had to my name. The only twenty five hundred he had to his name went to an account. And I was like, look. If we're doing this, we're doing it. We're gonna mail them once a month for six months. It was twenty five hundred dollars, basically, four hundred homes, whatever that looked like. Maybe maybe a little less, maybe a few more frequency whatever it was. But it wasn't we're gonna mail once and stop. It was we're going to we're gonna do it over and over again. I think you helped me out a little bit, to be honest with you. When I when I made the full twenty five hundred, you were like, alright. We'll we'll we'll solve the rest for you, which was cool. But, I mean, it just shows that, you know, it does take that. It does take and I remember I got to that point where it was around four or five months, and I wasn't feeling it because I wasn't writing the check every single month because I had that money set aside, which is something that you should do if you've never done it before. Because if you write the check every single month, sometimes that you get a little discouraged quicker. But I remember on that fourth or fifth month, I was like, man, this is not working. You know? Like, I'm just burned the money. And right on time in that sixth month, around my very last month, I got that first listing. I ended up double signing the deal. And so I remember you said, hey. Take the money from here. Put it back inside of it. You know? And so that became my strategy is that the first deal that I closed in every neighborhood that I was breaking into, I would take that money aside and then I would utilize it to farm the the efforts for the next year or so. And so that was my strategy mentally to not get attached to the money or not spend it. But then two, as a strategy to break into an a a new community, I would say, hey. My first sale, I'm taking, you know, five thousand, ten thousand, whatever that number needs to be for the year. I'm setting it aside. Everything else I make for the year is gravy. I remember I remember talking you off the ledge around, like, month four. You know? And he's thinking, like, this idiot mortgage guy that I met with, you know, is That's what Casey said. Twenty five hundred dollars and, you know, we haven't gotten anything for it. Yeah. You know, whatever. And and then the really funny thing is I remember maybe, I don't know, five, six, seven years later, you talking me off the same ledge. Right. We were we were trying to break into Miami, and I think I was spending, maybe a million dollars a month or something crazy Just the time Yeah. On TV and radio down there, and it wasn't working. And I remember being, like, four or five months in, and I remember you, like, reminding me that, like, man, like, I know the the dollars may be a little different here, but this is the same conversation. This is the same conversation that I can tell you think it's true what I've learned along my way. But but it look. So even I need to hear it. I guess that's the point of that story is, like, it's hard. Right? When you make that commitment and you go in financially, and as many times as I'd seen it work before, it's always like, well, this is the time it's not gonna work. Right. You know, like, the market's different. This neighborhood has a higher price point. I mean, when you first started moving the price point up, same thing. Like, oh, maybe it doesn't work in Yeah. Eight hundred thousand plus homes because historically, it had been more four hundred thousand dollar homes. And, again, that month four or five, you're freaking out, and then it breaks through. And I think the the the biggest reason people fail to break into listings to have success in farming is they quit at that third or fourth month, that fifth month. There's not someone there to talk them off the ledge, to be that beacon of hope, to help them understand. Like, you just gotta push through. You gotta keep going. You've you've spent this much. Like, let's keep it going. Yep. It will work over time. You just have to you gotta let it go. That's right. And and in today's market, it's probably a little longer. Right? Because the consumer is taking longer to decide. So even if at month four or five, they're like, hey. I wanna hire you. It may be three or four more months before they actually reach out. So we're seeing some of those times even expand more. But the key is just to make that mental commitment and to decide, hey. I'm going to commit to this. I'm gonna do it for this period of time. Pick the number of homes you're comfortable with. Again, if it's a hundred and fifty, like, pick a listing, the nearest hundred and fifty homes, hit them ten times. You know, that's, you know, whatever. A couple thousand bucks for ten mailings. It's not crazy expensive. It is a commitment. Yep. But to take twenty percent or whatever to take the commission, you would have paid another brokerage Yep. You know, that you're saving here by being capped or being on the business builder plan. Take that money and fire up that direct mail. So, alright, with that, Davie, let's throw up the slides, and we're gonna show anyone who doesn't know where you actually do this inside of Connect. So this is the the property marketing tab inside of Connect. In order to get your free power pack, every time you get a listing, you're creating one of these properties. Now the cool thing is they stay. So if you've got a listing you sold a year ago, you can still go back and order just sold direct mail on it. If you've got a listing you sold two years ago, like, every property you've ever loaded into Connect is there, and then there's no time frame on this. So we're not saying, hey. Like, oh, you can only do just listed. Like, you could decide to send out a mailer to every one of those nearest hundred and fifty homes once a month for the next two years, and Connect can support that. Now there is a point where you wanna move it into your your farming provider because our cards are all property based. Right? All of our postcards have the picture of the house on it in the neighborhood because or a map. Right? Because those are the two things I believe are very powerful. People subconsciously recognize homes from their own neighborhood. Right? Like, if you've walked your dog enough, you drive through the neighborhood, and even just the fact that certain neighborhoods homes have kind of a feel to them. And the guy I know there there are more rural areas or maybe this isn't the case, but in the most of most of America, this fits for a lot of neighborhoods. So by putting the house on the card, people subconsciously, like, connect with the card at a higher level because it looks like the home's in their neighborhood, because Because we're mailing the nearest houses to that house. And the map card is the second one because what is the what is the screen on our GPS we see the most? Our own house. That's right. It's where we start and finish most journeys. And so the map that represents someone's immediate neighborhood is like burning to their brain. So when they're flipping through the mail and they see a map that meets that image of what they're used to seeing on their GPS because it is their neighborhood, because the map card represents the nearest homes, they recognize it more. And so that's two psychological things here. Now once you're moving into farming, you can get into more of the cute messaging, the holiday messaging, the recipe messaging, or whatever. That's not what Listing Power Tools does. We handle the the the messaging, the cards with the property pictures, and with those local maps because we know that's our little place, to win. Alright? So you go in here and you click order marketing. And next slide, Dave. And that pulls up this little screen. And, again, a lot of you will recognize this screen. Most of you are clicking power pack, top left choice, the free power pack that you get every time you get a listing. Now there's some other great choices on here. Directly next to power pack is power mail, what we're gonna talk about now. Then you have digital marketing, which we're gonna talk about next. And then luxury collections, ranch and land, waterfront, some of the other newer stuff that we're not getting into on today's class. So I click power mail, then it drops down and asks me which of the two types of power mail do I wanna do. We have the the normal Power Mail, which is the just listed, just sold custom taglines. And then we have what we call follow-up Power Mail, which is those map cards where we send out a sequence of cards with the maps and the recent sales on them. And and so the one starts at a hundred and twenty seven dollars for a hundred and fifty houses. The one on the right starts at five hundred and thirty dollars because that's four mailings. That's a just sold card plus three map cards for a total of four mailings to to a hundred and fifty houses for that five hundred and thirty dollars. So kinda like what I had Matt Hodge to do where I had him put that money in account, the reason we built the map card system that way is if you pay for it all upfront at the time of the closing, you're now committed. We're gonna send the cards out on your behalf. We're going to create that multi touch follow-up on your behalf. You can do more if you want to. Alright? And, again, you can go back and do if you're just now learning about this, you can absolutely go back. I see Kathy's question here. Yeah. Something you sold a year ago, absolutely. Jump in there. Go back. It's still gonna be in property marketing, and you can send you can send a custom tagline. Sold a year ago, still the best price, whatever. You can kick off the map cards. So once you've chosen that, now we go to where you you make your choices. So we have a set of of templated headlines. For sale, coming soon, under contract, new price, for rent, new construction, waterfront property, price to sell, recently remodeled, or you can choose custom. Alright? So custom now means you get to type whatever you want for the headline and whatever you want for the tagline. So, again, the system is built to let you do this. So, again, you could take one property and you could send a for sale. You could send a coming soon. Make sure you're within the clear cooperation rules, but there's a way to get that done with our timing. You know? Get it out there. New price, new construction, whatever it is. Or just go custom, and we're gonna show you some sample custom headlines. And I want you all to be thinking about some custom headlines that you can throw in our chart, as well. Then you go to the pricing. So you can see here, this is the this is the map card. So, Davy, I think we're on the wrong slide here. This is the four cards. So this is the map sequence. This is one just listed card plus four map cards for that three dollars and fifty four cents per house. It's about eighty cents a card or whatever that comes out to being. Can we actually flip over, Dave, and get the other version of this? K. So this is the follow-up Power Mail. We want the regular Power Mail. They sent the wrong yeah. This is the map card order form. Yeah. Yeah. Alright. We'll we'll keep going here while they try to work that out. The next things we let you choose are you can focus on renters or owners. I like either all or owners because, again, we're trying to build the farm, but there are situations where maybe to drive some activity on a listing that's maybe stale, you can tell, hey. Only send this to renters. So now what Listing Power Tools does is it goes and finds the nearest hundred and fifty renters to that property. Now that may be one mile, that may be five miles, that may be fifty miles depending on where you live, but it's going to go find the nearest hundred and fifty renters, alright, or owners only or all. Then the next thing you can choose is length of residence. So, hey. I only wanna mail people that have been there for at least three years or at least five years. So now it's saying, hey. Go find me the nearest hundred and fifty people that are owners who have lived there for three years or owners who live there for five years. Now, again, we don't get into, like, super sophisticated predictive analytics, but what I found is through those couple of selects, you can get pretty close to building a nice little a nice little farm to go through. Okay? I wanna go back to the slides, and I'll just wing it if you guys need me to. I mean, we'll we'll keep going. I do wanna get through some of these other visuals. Alright. These are some ideas for headlines. So, again, custom headlines. You can type whatever you want. I want you guys to think about this. You know, highest price per square for the neighborhood. Rec I like the record open house attendance because you're telling them, like, hey. I have twenty more buyers that wanna live in the neighborhood. So are you interested in selling your house? Right? Like, the creativity is there. And so then what it does is it puts a picture of the house on the mailer, and we'll show you what it looks like here in a little bit. Picture of the house, the headline, the tagline, which is the call to action is on there. And so the idea is they see the house. Like, right, when an open house happens, most of the neighbors notice it. They're driving through. There's a lot of traffic. You probably got some balloons and signs out there. And then boom, the mailer shows up with that same house on it, and a and a twenty people came to my open house. Only one can buy this house. Let me sell them yours. I mean, it really is a great again, to your point, Matt, the idea of, like, chaining together the messaging. It it's it makes sense. Like, oh, I the house just listed. Oh, I saw that yard sign go up. Oh, there was an o a record open house this weekend. Lots of people wanna buy in our neighborhood. I remember seeing the traffic from the open house. Like, this is how you build that story for a seller to then wanna reach out to you. Then remember at the same time, if you're emptying the box and holding the open houses and doing all the other stuff, you are overwhelming that area through this window of time where you have the active listing and then immediately thereafter. And to me, this is the absolute best time to drop those stakes in the ground to try to win a new farm. That's right. You know, to take take some territory, take some chips off the board from somebody else. And one thing I'll I'll put in there just something that I really, really like, anytime I would double side a deal and I would put represented the buyer, so I put represent both the seller and the buyer, I'd always put and I still have additional buyers looking in the community. Right? That also works really well. And this works when you are just on the buy side. If you just, you know, help someone purchase a home, you can still send this mailer out to those residents to go take your own photo of the house. Obviously, ask the new owner for permission, but take that photo and say, hey. I just brought the buyer to this. I have additional buyers looking in the area. Like, it works the same way you're just flipping on where you're starting the conversation from. Yeah. And we we even let you if you want, you can put in other you need permission, but you can put in other agents listings as well from other brokerages. Yep. There's a box you mark at the bottom that says it's not your listing. We add some disclaimers that clarifies that that it's not our listing, but we're marketing it with permission. And you can use that to break into other areas. There's a lot of agents out there who don't have the interest in doing this kind of stuff. So, this is basically what the cards look like. They're six by nine. So there are, there's there's there's a postcard stamp from the post office that's smaller. It's like a little four by six, too small. We do these six by nines. So these require a full letter stamp post is which is, like, seventy something cents. And then but we only we charge, like, another, whatever, fifteen cents for printing and handling and everything else. I mean, it's a really affordable price, especially at the quantities. Right? Like, a hundred and fifty units, nobody's doing a hundred and fifty pieces of mail anywhere near as cheaply as we are because, again, we're bulking it up across the entire brokerage. On the back, we have the interior photos. We have the agent's picture. That custom headline shows up up here. Again, these are great little pieces. Your contact information on the back. The AR information is on the front. I got a couple different samples. Then we got the we have the map cards. So this is that map card that goes out. Here's a couple examples of that where we show the recent sales, and then we give a grid of the sales in the back. And so, again, we just do this for you. You you pay. We we send out one of these first, and then we follow it up with three of these at a two week interval each, pulling in sales, pulling in most recent data, updating the map car. What we're doing is we're just driving your face, driving your branding in over and over again and positioning you as that expert. So, again, these are the different pieces that are available in there. I wanna go back to the slides, guys, and I'll pick up wherever wherever you leave me off. Let's see. Where are we where are we in? There we go. Alright. So here's a couple of add on options. So this is a big one. We have a system called Smart ID. It adds twenty dollars to the price of the mailing. And and one, this is how you get the list. So one, when you add SmartID, you then get to download the mailing list at the end. And this is really important if you're doing your bigger mailings. So if you're only mailing a hundred and fifty, maybe the list isn't that important. The twenty bucks may not be worth it. But if you're doing bigger mailings, you absolutely wanna wanna get in there and do that. Did you guys change my slide? Oh, no. You covered up my screen with whatever you're doing. Yeah. There we go. The other cool thing we do with Smart ID is so normally when the card goes out, and we use the AR system for everything, right, the text capture, this text code, on most mailings is the same on every card. If you upgrade to Smart ID, we actually put a different code on every single card so that when the text comes in, we already know who the recipient was. So if this card goes to Matt and this card goes to John, they're gonna have two different codes on them. And whichever code comes in, you know who the seller is. They don't have to tell you. So now you have their cell phone number and you have their home address. You have the most important piece of information. So that's called smart IDs. That's twenty bucks twenty dollar add on to the mailing, gives you the list, gives you the Smart ID. It's a good one. Yeah. Powerful. And we invented that back in twenty seventeen. Yeah. Twenty seventeen. We're we are working on, a QR code in addition to SmartID where if they scan the QR code, the same thing. We already know who they are. Each of the QR codes is now unique to the house. So when they scan it, we know. So right now, the QR codes are not live yet. That's coming in one of our next releases here. Today, we use the text. I still prefer the text personally because you get their cell phone number. So the problem is when somebody scans a QR code and they go to your website, they don't necessarily have to fill out the form. And then if they do fill out the form, they can lie about their phone number. And so while, yes, you may get more QR code scans. And we're gonna we're gonna add QR codes as an option. I'm agent choice. As much as I personally don't love them like, Matt Matt loves them. I love them. He's a QR code guy. Yeah. I don't love it as much. I would rather have one text message than twenty QR code scans or thirty QR code scans because I know that one text message like, hey. This person cared enough to pull out their cell phone, type in the number, send a text. I know the cell phone is real. You can't fake it. You can't spoof it. And if I did smart ID, I know where they live, and I know their name. So I've got, like, a complete lead. Like, I'm dropping off a nine critical questions and an active marketing plan tomorrow. You know? You don't need a lot of those to generate success. And, again, the responses come later. They don't come at month one. They don't come at the early mailing. And I think the QR code, if it has one maybe psychological benefit is it makes you feel like something's happening. Correct. Right? Like, the they're scanning, like, the the level of commitment to scan a QR code and then leave the website. Mhmm. Not fill out the form. Nothing. You don't know who they are, but you know somebody scanned the QR code. Maybe you do if you're using unique unique QR codes like we will say. Okay. But they didn't care enough to really engage. Sending the text is like a different level of commitment. And so, again, I I really like the text, but, hey, we're agent choice. We're gonna be adding QR codes. We're actually building that out for listing collections, which is a great way to do it. Fantastic. Yeah. So QR codes are coming. Alright. So, again, are we gonna are we ready to go back to the slides? Yeah. Where are we at? We are ready to go back to the slides. Cool. Alright. So if you do the if you do the twenty dollar upgrade to smart ID, this is where you can download, the CSV file of the list. So then you can go door knock the same houses. You can send handwritten letters to the same houses if you want to. You can mail certain ones flyers from nine critical questions and other things, which we're gonna talk about later in the marathon. If we can roll back one slide, Davie, I do. There's a couple other options down there that I wanna talk about. Mail one to yourself. So this is one. Some agents like to get the they like to get the postcard themselves. So you don't live in the same neighborhood most likely, so you're not gonna get it. So for an extra dollar, we will send one to you so you can add it to your collection and see what went out. And then the other thing we have is, what we call the lead communication platform, which is a whole another a whole another, class in itself. But for that five dollars, whenever someone texts the code, the system will text them back and try to start a conversation. And we're actually looking at making a lot of improvements there with where AI is going. So the the next version of that, the two point o of lead communication platform is gonna be absolutely amazing. And then finally, the template. And this is important. The standard template, your phone number is the biggest and the AR code phone number is the biggest. There are certain states that require the brokerage's phone number to be the biggest on certain pieces of marketing. Now do not mark that on accident. We do not want the phone calls here. So if you're in a state that allows your phone number to be the biggest, make sure you stay on standard. And and some states have different requirements. They may say, hey. On a yard sign, the brokerage's number has to be the largest. So make sure you mark state compliant on your yard sign. But on your direct mail, if your state doesn't require that, stick with standard because we want you to get the phone calls. Yep. We hate answering we do it. We answer the phone calls. We create tickets. We email, try to transfer, but we want those going to you. So, again, we built this in so that you have control of that compliance. If you need the brokerage number to be the biggest on the mailer, click stay compliant. We will answer those calls. If you're in a state where that is not the requirement, you mark standard, and you're good to go. Alright? Alright. Moving back on. Okay. So, other than me holding the cards up, this is what the cards look like. So the the headline is the price to sell on the left side, which is the front or back of the card depending on how you look at it. The text or call with message, that's the number that becomes unique per house once you upgrade to Smart ID. And then on the right side, that call to action right above Tracy's phone number and her email address is the is the tagline. So that's where you can put, you know, hey. I have twenty more buyers looking in your neighborhood or, you know, whatever details you want. So you can get about seventy characters on the headline because it's not super big. And then on that tagline, you can write a pretty good book. You can get all three lines of copy in there. So, again, you have pretty good control. The key here is building that repetition because what'll happen is people will start to notice the house. Right? Like, wait. This is the third postcard I've gotten with that house on it. I recognize that house. I walk the dog past that house, and then I flip it over, and I start to now pay attention to Tracy's picture. Maybe I send it the text message. Maybe the the call to action is text me the code for the details on the home's price. Whatever it is, we want you to use the system, but we give you a lot of flexibility on how you set that up. I see a question here. Florida is not a state that requires the brokerage number to be larger or present also. Florida is good for standard. Again, I don't personally know every state rule. Our state brokers do. They can help guide you through it. Again, next slide. Alright. Here's just another example. This is in the blue. Again, you can pick the colors when you're setting up your your themes. So this is a for sale. Fresh on the market is the tagline. Next slide. Alright. And then we're in I think now we're we were supposed to order map cards, so now we may be ordering the regular cards. We're we're gonna see how long the order my screens got because they do look a lot alike. Alright. Let's go on to that next page. Okay. So now we're picking follow-up mail. So that's on the right there, and we're gonna see if the screens are right. Next next slide. So here's what the follow-up mail this is the little disclaimer at the top that explains what it is. It sends four separate mailings in one order, includes one standard direct mail piece, which is the house card, and then three of the customized map cards. The map cards will be specific to your listing area, show the recipient all recently sold homes in their neighborhood. All the fault mail campaigns include Smart ID. So Smart ID is already included in there when you do the follow-up mail and you commit to those four mailings, and that means we're gonna give you the list. So that way you can go back and market to them later. And then you can choose your color theme, your colors, just like normal listing power tools inside of Connect. Next slide. Alright. And so then from here, now this is the pricing for the the follow-up mail. So that first price there, a hundred and fifty homes for five hundred and thirty dollars. And you can see this inside of Connect. Three dollars and fifty four cents a house. That's for all four cards. That's printing, postage, smart ID, everything for all four cards to go out in a sequence. And then from there, you can decide if you wanna do only owners or only renters. It adds a few pennies per card because we have to pay more for the list. And then how long they lived in the home, greater than one year, two years, five years. Again, a little bit of list refinement in there. You'll notice that smart ID is already checked because it's included in in the price of the follow-up mail. Next one. Alright. And then this is what the map cards look like. Again, that's sample data on the right. You can see we got eighty five thousand dollar homes and ninety eight thousand dollar homes. That's a sample data, which I've actually asked Deb to make the sample data a little more realistic. But you can see how the map there has the solds on it. Again, it's zoomed in as much as we can to get those right homes. It's got your cell phone number for them to reach out to you. So one of the things is on the initial cards, we use the we use the, the, what's my what's my what's my system called? AR? No. AR. There you go. AR. Response. No. I wish we don't. Our star system because it has the house on it. And so the idea is that the mailer has the house on it. We're trying to get them to text the code on the first mailer. And on subsequent mailers, we're just putting your cell phone number on there because, again, these are meant to stick around and go out longer. We want them to just reach out directly to you because the auto response system doesn't have a great response for asking about these homes that are sold. They now need an expert to get involved with them. Alright? Next. Alright. We're back to ordering marketing, and I think we're gonna get a digital. So let's take a break there, Matt. And I know we've said a lot. Yes. We have if you wanna come back to us real quick, Dave. Yes. So two things. One, please don't feel like you have to develop the strategy overnight today walk away. Like, you you don't have to do that. All you have to do is just get started. If you decide, hey. This is what makes sense for my business. Know that you're going to have to put a certain amount of time into it. It's not gonna be an instant turnaround. You if you need the closings tomorrow, this is not gonna be your strategy to get there. But if you've got the ability to say, hey. I can do this for six months, eight months without getting anything back, you will start to transform your business on the other side of that, and it will be something that's very consistent. And then once it starts to cash flow, it's ease very easy to maintain. So again, you know, don't go out there and say, hey. I've got five thousand dollars. I'm gonna put it all into one month and get all this return. Like, that if you have five thousand dollars, you need to think about a probably, I'd say, eight in this market, probably eight to ten months of reoccurring budget. So that may shrink you down to three hundred houses or four hundred houses or whatever that number is when you do the math, but that's really how I would consider this. And then again, once you start doing it, there's all these ideas are gonna pop out. You're gonna see which things work the best for you. One tagline I saw recently from the open house, real estate first Friday did with Pamela Tucker. She said, our expertise is your profit. And she said that was the one of the best taglines that she'd put out there and got the greatest responses from. So you'll figure that out what that is from your base. If you stick with it and you're consistent, you'll start to feel when you get more activity and not. And so, again, just take it slow. Yep. Don't burn all the dollars today. You know, one step one step at a time. And I got you a little note card right there real quick. Cool. And then a couple of, a couple of good, couple good questions from the chat I wanna address. So, we do not filter out homes that are listed for sale on the mail list. We're working on it. Because we don't target them, it doesn't violate NARS rules. Like, we're not you're not gonna get fined for it because we're not specifically only mailing them. We are actually working on a system now that we're a brokerage, and we have MLS data in all fifty states to be able to filter those out. We don't filter it out today. The other question I saw is it is all homes that sold. Sold. We use public record data, actually, not just MLS. So even FSBOs, anything that sold is going to show up Yep. On the the on the the list of just sold cards. And there is a disclaimer at the bottom that says if your house is for sale, this is not, considered advertisement for you, so you are covered two times. Is that on the it sure is. Alright. I see it. Yeah. That's good. That's good. Yep. I remember that one. Alright. Cool. Alright. And before we get into digital, and I think, again, the big takeaway there is, yeah, like, be ready to commit. This is long term stuff. This is gonna come on. We got while you did this in kind of a special slot today, originally, the marathon wasn't gonna start until tomorrow. I wanted to kinda slip this class in today because everything else we're doing in the marathon is about driving activity now. Yep. This one is really about driving activity for next year. Yep. And there are gonna be people who start this because of today's class. They're gonna see the benefit in next year's spring marathon because those areas they farmed, they're going to have, more more more ability to get in there and win on. Right? Alright. The other big thing I wanna touch on is, the door prizes. So, anyone who who joined with us and was with us for the class, we're gonna download all those names. We're gonna we're gonna draw the door prize winners, and I'll announce those tomorrow on eleven AM's, call. Okay. Cool. So anybody who's on this class, we've got about four hundred fifty people on here, which is fantastic. Yep. So we're gonna be giving away prizes, things like, a year of LPT plus. Yep. Right. Probably give away some direct mail marketing dollars That's right. Where we'll pay for part of a direct mail. Let's see if we can get some commitments out of them right now. How how much are we giving away? Yeah. Yeah. It's gonna be good. We've got we've got ten thousand dollars in prizes slated to be given away, from people drawn from this this class. So that's exciting. And we'll make sure we get our studio audience's informations, as well because we don't have you guys in the Zoom. Alright. So that's the that's the print side, alright, of of just listed and just sold. Then the second piece, and maybe the third piece that kinda hangs out there as well, we didn't make it part of the title, is open house. So we have open house mailing as well. So when you're holding an open house, you can have open house postcards go out with the times and dates, the open house, to that same nearest hundred and fifty, that same nearest three hundred, five hundred, whatever it is. And then we also have digital. So our digital marketing and and here's again, we always do things a little different. We try to fill the needs that don't exist somewhere else. Right? So we didn't build a farming product. We built the priming of the farm product because it's more property based, map based. On the digital side, we didn't build a lead generation product. Right? There's a million lead generation products. And what I'll tell you is with most lead generation products, the leads are not going to be hyperlocal. Right? It's it's the economics don't work. It's too small of a group. Like, if you're doing lofty and and you're doing their pay per click or if you're using a company like Commissions Inc or Sierra Interactive or Bold Trail, used to be kvCORE, they're casting wide geographic nets. Our products here are about driving your brand into that local neighborhood right around that radius around the house. And so we did not build a lead generation product on the digital side. Now I think we're gonna add one. And, again, this is one of those complaints I get a lot. Right? Like, Robert, I ran the digital ad. I didn't get any leads. Like, yes. I get it. We are maximizing exposure. Right? We are driving your face, driving your brand, driving the property into the consumer, not trying to get leads. Because from a marketing standpoint, you do it very differently. Like, if I wanna get leads, no brand, no property, you know, click baity titles, hit them with the form at first shot. Like, you're not trying to build long term credibility. You're not trying to position yourself. You're just trying to get their name and phone number and email address to put them in your database. If that's what you're looking for, lofty, bold trail, there's lots of people that have built and solved for that. What we built was we're trying to help you break into this geographic area. The mail, the power pack, the open houses, and our digital marketing are built for that purpose. Alright. So let's run through and see what this looks like. And one of the cool things we have is when you do our digital marketing, your seller, we prepare this great digital marketing report for them. Dave, I don't know if you can go to the slide that shows the digital marketing report. You don't have this bifold. You just have the internal, the internal report. But maybe we can throw that. There we go. Alright. So whenever you because, again, proof of performance to the seller is something we think is very important. I saw I got a question here about analytics for the individual property sites. That is coming. But what we do have today is analytics for the digital marketing campaign. And so what happens is the image on the right, this is what we give your seller upfront. So you can you as soon as you order the digital marketing, the marketing team sends this back to you. You can then print it out or send it to your seller, and it shows them, hey. These are the ads I created. I've got these different size banner ads. We're gonna show these on lots of websites across the web. We're gonna reach at least fifteen thousand consumers. We're gonna drive visitors to the site. We're gonna do a twenty mile radius, a two week duration. Everything you need to show that seller proof of performance. Right? The demo, the, hey. Here's what I do. Here's the report we created. I've enrolled you in my digital marketing campaign, and here's the proof. And now the seller has something to hold on to. And then about two and a half weeks later, when the campaign is finished, we follow-up giving you the image on the left. Alright. Now you can, again, you print these out and give them to your seller, or you can email it to them. It's in a PDF. But it says, hey. Your four custom ads were displayed sixteen thousand nine hundred times on three hundred and thirty five sites, including sites like Google and YouTube and USA Today and Forbes and Newsweek, and they were seen by this demographic of people and people within this radius, and it resulted in a hundred and fifty four website visits to your dedicated website. So, again, while we don't have the property specific website analytics, we do have the digital marketing analytics so you can share this with your seller. Alright? And so, again, this this is great. Right? This is this is fantastic. Couple different purposes. It's branding you to the sellers. It's impressing branding you to other buyers and sellers. It is, showing your seller something else you did to market them, building credibility with them. Right? And, but what it is not gonna do is generate leads. Right? So I don't wanna hear I don't want any tickets about how you ran the ninety nine or whatever. It's ninety nine dollars, hundred fifty dollars. We're gonna get to that digital marketing campaign. You didn't get any leads. If you want leads, put that hundred bucks into lofty or or bold trail. If you are trying to break into a farm, break into an area, impress your sellers, drive maximum visibility for that seller, that is where our digital marketing program comes into place. Again, we're filling a gap. We're filling a need that isn't readily accessible to agents at all the other brokerages across the country. Next slide. So, I was asked and I see how we order this, so we're gonna get into that. Hopefully, that's our next slide. Oh, yeah. Sorry, Dave. I messed you up on the order. Let's go back to the, the property marketing page or the the property selection page so we can show everybody how to order digital marketing. Perfect. There we go. So the same way we ordered the mail, the same way you order your power packs, you click order marketing from inside the property marketing tab on the property. And, again, this can be properties you have listed. This could be properties you sold. This can be a property where you represented the buyer, and this can even be a property where it's another agent's listing or sale as long as they have you give them they give you permission, and then we add the proper disclaimers to the bottom. So let's go to the next slide, Dave. So now instead of clicking on Power Mail at the upper right, we're going to click on digital marketing right below Power Pack. So for everybody who's clicked on Power Pack, right below it was digital marketing, and right to the right of it was Power Mail. And then that will pop up your two options. You have digital ads and you have open house digital ads. Alright? Open house digital ads run for just a few days, and they run very geographically tight to try to get, attendance up at your open house. And then regular digital ads, this is the one where you get the cool report there to impress your seller, drive some additional exposure, and, again, help you break into that farm. Next slide. So once you get in there, the headlines so, again, this one's defaulted to just listed. Again, you can go just sold. You can open house will be open house. And these are these are nine I think they're ninety nine dollars. Is that what I saw there? Right, Tracy? I don't know if we have the I don't know if we have the checkout page. Well, somebody double check that for me. I think it's ninety nine dollars is where these are. If you go into connect, you can see the pricing. But I think we start these at ninety nine dollars. I think the open house has two choices. One is ninety nine, and maybe a second one that's a little longer is maybe a hundred and forty nine dollars. We had ninety nine bucks. A great ninety nine dollars to impress your seller and start to drive some additional exposure and traction and traffic through that single property website. You can see over there on the right what the ads look like. And, again, this is our current LPT digital marketing system. And so so if you think about it, we cover the power pack. You know, then you throw whatever it was, a hundred and forty bucks or hundred and thirty, hundred and fifty bucks at a direct mail campaign, and ninety nine dollars at a ninety nine dollars at a digital marketing campaign. You know, for two hundred and fifty bucks, you're layering on two very powerful pieces on top of your power pack to maximize that relationship. The other cool thing is the digital marketing plan is a great excuse to go back and see your seller again. Do a pop by. Hey. I just wanted to pop by and share the results of our two week digital marketing plan. Here's this great looking looking report I've had prepared for you. Like, it's all about those touch points. It's all about building it in. Other report to show the seller is emailed to you by the marketing department. After you order it, you'll get the first one within, like, forty eight hours. And then after that, I think you get the you'll get the other one, like, a day or two after the two weeks after the two weeks, ends. Everyone on the Zoom is already signed up for the giveaway, and everyone I see them passing a notepad around the live studio audience. Yep. I'm gonna take a swig of water there because I've just been You're the go. Talking myself over here. Leslie, it's good though because, you're passionate about it. It's truthfully what built your business. I witnessed it. I've experienced it. And so this is this is not a profit center for us. This is us giving you guys the ability better businesses if you decide that this is something that you wanna invest in. I will say, though, we do have the four PM. Yeah. We gotta wrap it up. Okay. Yeah. We gotta wrap it up. Alright. Three minutes. Yeah. Three minutes. Quick fire. We're gonna bring this thing to the end. So you're all enrolled in the giveaway. We're gonna announce the names tomorrow morning at eleven on the eleven o'clock, and we'll email everyone as well. So don't if you don't make the eleven, don't worry. You're not gonna you're not gonna lose your We can probably post them all on Motivational Mondays. Motivational Monday too. We are gonna, like, announce them live tomorrow at eleven to get people excited. And, hey, log on tomorrow morning at eleven for another chance to win. Right. You know? So it's gonna be exciting. We'll probably limit one door prize. So once you win a door prize, can't win door prizes again. But remember, starting at eleven tomorrow, the power pack class, you're gonna leave there with homework, and that homework will result in your ability to earn points, and those points will then give you chances to win other prizes. That's right. Really excited about this marathon and getting everyone fired up and pushing forward and firing on all all four cylinders. Awesome. Cool. Alright. Well, we have showcase coming up right now. If you're unfamiliar with that, it's by ShowingTime plus. It's that elevated listing that you see where it has a three d floor plan. One of the new things that they just added last month with, LPT Realty was one of the test pilot test brokerages for, was the analytics behind the listing. And so what you'll see now when you do a showcase listing is they'll say, hey. Here's where your top inquiries are coming from from city and state. Here's how many people open the email. It's fantastic for you to share that with your seller. We have negotiated fantastic pricing with LPT Realty, but these services can be as high as eleven hundred dollars per listing. We have a much cheaper cost through LPT Realty, but we are giving ten of those away. And if Robert feels good, he might even do a little bit more on this next zoo. See how he asked for that live on there. Live. Boy, he can't say no. Yeah. No. Let's do it. We'll give away let's give away twenty tokens Perfect. On the four o'clock. So the again, these showcase tokens for Zillow, for showing time showcase, gives your property special traction on Zillow. Yep. Highlights it, puts it at the top of the pile, makes it really stand out. So you're gonna have to change the link, but we hope you'll stick with us. Yep. Twenty people on the next Zoom are gonna get one of those showcase tokens for free. That's right. They retail as high as eleven hundred bucks. Our cost is much lower than that. I know we're gonna talk about that in the next class. That's right. So, again, if you're interested in that, again, today, we're talking about driving maximum exposure for those listings. We've shown you how to do it with LPT tools. Now at the four o'clock session, we're gonna show you how to do it with showcase showing time tools. Go ahead and stick with us. Flip over Tracy, maybe if you can throw that link. So throw that link in the chat as well so people have a really easy way to flip over. And, yes, everything from the marathon will be recorded and put in Connect two point o. So with that, we're gonna we're gonna kill this in about sixty seconds. Hopefully, Tracy can get the link in there. I'm gonna wait for Tracy to get the link in there, but get ready to copy and paste. If you already have the four o'clock link, you're good. Because it's not the same link. It's not the same link. It's a different link. Yeah. Different link. Yeah. So we'll just get them loaded in over there. If you have the link, go ahead and start migrating over to the next class. There it is. Boom. There it is. That right there. That is how you can register for the four o'clock. Really great product. Again, we're talking about products that put your seller in the best position to get exposure, and you get that chance to win one of those twenty showcase, free tokens. Awesome. Cool. Okay. Well, we'll see you guys there. Alright, guys.