Alright. Welcome, everybody. I'm gonna give us just a few minutes to get loaded in here. I know our Zoom chat is, our Zoom count is loading in. Hey, Jimmy. How are you? I'm doing very well, Matt. I'm glad to be here today, and, hopefully, we can provide a ton of value for everyone who's tuning in. Awesome, man. Awesome. Looking forward to it. Today's topic, we'll get started right in eleven o three just to give everyone an opportunity to get inside of the Zoom and get set. But excited to go through today's content. I know you're talking about this, the bulletproof social ninety day social media kind of concept and and playbook, and I know you've got some takeaways for us. But, also, you know, us, we have, utilized social media in a big way at the brokerage level. And I know that there's tons of agents who have successfully done that. And then there's other agents who maybe are uncomfortable with jumping in that world, and they're not quite sure where to start. So I know you're gonna walk us through that mindset and some actual items that they can do to get started, to be consistent. So we'll get started right at eleven o three. But while you're loading in, guys, if you could just, type in the chat where you are joining from. I see, some people have already got that started. So I see a Fresno, California, Tampa, Columbia, South Carolina. We got Nevada. We got Washington. A lot of North Carolina, Minnesota, Vegas, Kansas. Okay. Fantastic. I love to see the diversity across the entire, footprint. So sixty nine degrees there. It's a little bit warmer here today, in Florida. We are we are creeping back up into the high eighties, and so that ninety degree weather ninety degree weather is just right around the corner. So we'll give you just one more minute, and we will go ahead and get started. Super excited to to get started with Jimmy today. And, you know, for me, I'll just kinda talk about my own personal experiences. I, really, before I would say OPT three years ago, I was okay speaking in front of a group of people. I didn't love to do it. It still kinda gave me a lot of anxiety, but I could muscle my way through it and look and look pretty natural. And then as necessity, as we started doing these marathons and we started doing motivational Monday and we were kind of always in the spotlight, I became a lot more comfortable with it. And I recognize that all the things that I was so concerned about, all the little details that I thought everyone could see, they they really couldn't. And so I know you've got probably a piece of that that talks through that. Like, hey. You don't necessarily have to be perfect. You just kinda have to be consistent and get going. So Mhmm. It is eleven o three. I will go ahead and turn it over to you. Super excited to to dive in with you today. If you could give us a quick backdrop about your experience, and then we'll we'll dive in. Alright. Thank you for the kind introduction, Matt. Yeah. It's great to be here, buddy. I I think one of the things that, for those of you who don't know me actually, in the chat, let me know if you've ever seen me present, if you've ever, attended one of my live conferences, if you ever seen me on a Zoom, or or if this is the first time. If you're, if you're first time ever hearing me speak. Okay. This is helpful. So I've been in this industry for over fifteen years, helping real estate agents do one thing and one thing only, which is get customers. We're living through this age right now where I think many of us were promised that social media, digital marketing, online marketing was gonna make things easier, make things faster, make things cheaper. But for the vast majority of agents right now who have tried to transition from a traditional referral based business to a digital first business, I think the exact opposite has been true in the sense that it has been harder, more expensive, and more overwhelming. And maybe some of you can relate to this. And so I spent the last fifteen years of my career first with the company I created Curator, which is the number one marketing company in real estate. And then most recently, after I sold my stake in that business, started a company called lifting leads dot com, which we'll talk about more at the end of today's session, with, my partner in crime, Tom Ferry. And it's been the fastest growing membership site in real estate history. Because what we do and what I do is I try to sort of filter through all the noise and say, here are the things you can be doing to get customers. And when I look at the landscape, when I look at the rising cost of Google Ads, when I look at the sort of profit crushing referral fees, like Zillow is charging at forty percent to be able to send you a, you know, warm lead, the one thing I know to be true is that whoever is closest to the customer wins. And so I wanna put you in a position where the ideas, the strategies, the tactics that we break down today are things that you can put into place in your business to actually get results. So on that note, let me go ahead and share my screen. And what we'll do today is we'll walk through, the ninety day social media blueprint. And in this social media blueprint, I'll break down for you, the lessons and learnings and then some of the tactical stuff that you can implement right away. Now my face is probably blocking this, but if you wanna follow me on social media, my handle is just at jimmy matkin and maybe Matt can drop that in the in the chat for you. That way you could stay connected to me after today's session. And if you wanna shoot a story and share on social media, be sure to tag me as well. So let's get into the topic today. I think right now, the the the theme and what success looks like for us is how do we put you in a position, over the next ninety days to help you start actually using social media to get results for your business. And I think the first thing we have to break down is what we refer to as and Jacob Nielsen is the first one to come up with the stat this, this data point, is the one ninety nine, one nine ninety rule. And you've gotta let me know in the chat right now which group you which group you associate with. Because right now, when it comes to to describing online communities, ninety percent of people are considered to be lurkers. They don't really comment. They don't really create. They just sort of consume. They log on to social media. They scroll through their feed. They interact. Maybe they learn a little bit, but they're not putting themselves out there. So are you a lurkers? Let me know the chat right now. Are you a lurker? Then nine percent of people at any social media network are contributors. These are people who are commenting, people who are sharing, people who are engaging. Right? These are the people who out there who are who are just, like, you know, actively involved, but but they are not doing what the one percent do, which is they're not creators. They're not posting stories. They're not sharing reels. They're not creating carousels. They're not actually they're not actually creating and adding value to the ecosystem. They are either just consuming or contributing. And one of the things that's interesting is the question you should ask yourself right now is no sane person on the planet would ever think that you can't get results from social media at this point. I mean, there have been billion dollar businesses built in the back of social media. The question really is is who is getting all of the value? Is it the lurkers? Is it the contributors? Or is it the creators? Who is the person who's extracting the value from these platforms? And I think it's pretty obvious at this point that the vast majority of revenue is going to the people who are creating. The people who are getting a little bit outside their comfort zone in creating content to educate the consumer, to establish their sort of brand values, to generate leads. And you're exactly right, Erica, in the chat, the contributors and the creators. The lurkers are getting value in a very indirect way by learning and getting better, but it is the creators and the contributors who are getting the vast majority of the revenue. And what I would say is the big lie the big lie that we've been told is social media is easy. Go on social media, create some content, post it, get a lead. I could not disagree with that more. Social media is very, very, very, very hard. Creating content, researching, ideating, shooting, editing, posting, publishing, amplifying, it is not easy. But here's the thing. The question we should ask is, is it worth it? And one thing that jumps out to me is I look at my buddy, Ken Pozak. Ken Pozak was a everyday real estate agent. He was doing twenty seven million dollars in business, right, through traditional means. In two thousand nineteen, he started his first YouTube channel. He generated forty two million dollars in revenue. Okay. Forty two million dollars in in in sales volume. Pretty good jump. Twenty twenty, ninety million. Twenty twenty one, a hundred and fifty million. Now let me just stop real quick here. Let me stop real quick here. Anybody and everybody should have grown their business between twenty twenty and twenty twenty one. We went from selling five million houses a year to selling over six point three million houses a year. I call it the cocaine and champagne days of real estate. I mean, everything was just rock and rolling. Okay. Where it gets really interesting is most people saw a pretty significant decline from twenty twenty one to twenty twenty two. But what happened with Ken Pozek, because his business was built on social media, his business jumped another twenty five percent in twenty two. This was objectively a down year. Twenty three I mean, twenty three, we were going into the woodshed. It was a brutal year. We saw a a decline from six point three million transactions to four point one million transactions. There has not been a greater decline in transactions in the last fifty years in real estate, including the global financial crisis. And despite that, despite the fact that we saw a massive decline, we also saw a still steady increase in the number of people getting their real estate license. So you sort of had this perfect storm of we had a hundred twenty thousand agents get their license between twenty one and twenty two, which, by the way, translates into one every six minutes. And at the exact same time, we saw transaction volume plummet. So you said hyper competition and transaction volume decline. That's called the hunger games. So in twenty three, what it can do to this business decline? No. It went up another fifty million dollars in production. Twenty four, boom, almost a hundred million dollars, three hundred and thirty million dollars. And already year to date in q one, he did a hundred and eighty million dollars in production. So the point is and the value of social media is not the fact that you can get a lead today, but the value of social media comes in its natural ability to compound. Now I'm a professional marketer. This is what I do for a living. And very rarely can ad scale. Very rarely can email marketing scale. Very rarely can direct mail mail to direct mail scale. Social media has that rare quality whereas you keep putting money into the machine and keep investing a machine, it can pay out greater and greater dividends, and it can lift up all of your other channels. What I mean by that is translation is if you get better at social media, your emails get better, your ads get better, your mailers get better, your referral business grows. It it is a tie that lists all of the boats. And the reason that's the case is because familiarity breeds trust. In a world where and you guys let me know in the chat right now, is your market right now hypercompetitive? Just let me know in the chat. Is your market hypercompetitive? Does the consumer have lots of options? And so a thousand my buddies over at Thousand One did a study on this recently, and they found the average consumer knows over eleven agents. So Alicia, if I'm pronouncing your name correctly, or Alyssa, is the only person who said no. So tell us what market you're in, Alyssa, if I'm pronouncing your name correctly. Alyssa Kreger. Tell us what market you're in. But every other person's like, yeah. My market's really competitive. Alyssa, like, I don't wanna tell anybody what market I'm in. I don't want anymore anyone anyone getting their their license. Yeah. Rural Montana. So, is that Montana or Minnesota? That's Minnesota. Rural Minnesota. But for the vast majority of people who are not in rural Minnesota, chances are it's gonna be a hyper competitive market. And what you're gonna see here is if the consumer knows one or two or three or, in this case, on average, nine plus agents, you gotta stand out, and social media certainly helps us do that. And so one thing that's it it's this isn't a kind of important concept in business strategy, which is the concept of, can a start up innovate and get distribution before an incumbent can innovate? And that's the reason I share that with you is because the mindset you wanna have right now, if we're being honest with ourselves, if we're being honest with ourselves, if you if we if I was at your business and I looked at your MLS production numbers and I looked at the top ten percent of agents in your market who are doing things like selling homes, selling the majority of homes, what I would tell you is the vast majority of those people are probably not getting their business from social media. If you were and tell me tell me if you agree with me in your chat. The people who are in the top ten percent of your market, who are who are really owning the market share, where are they getting their business from? Is it from Instagram, or is it from their database, their sphere, for their billboards, their farm? And or Zillow, the newspaper. Right? The referrals. They got builders. They got relationships. They got past clients. So if you want to be a top producer, if you wanna sell a lot of houses, should you copy what the incumbents are doing, or should you innovate? Because the worst thing you can do as a small company is pretend to be a big company. Meaning, if you don't have a big database, why are you using their playbook to grow your business? That's insanity. Really smart small businesses understand you've gotta innovate. They've already got distribution. They've already got networks. They've already got connections. I can't compete with them. I don't get a ten thousand dollar a month farming budget. I can't spend I don't get a database of sixteen thousand past clients. So why is my strategy the same as their strategy? And this is a mistake I see really. I coach a lot of agents. This is a mistake I see happen all the time, is when small companies act like big companies, they get burned. And what you should understand is that the best way to grow is to innovate. It is to be different. It is not to copy the existing playbooks, but to find a different path. And a great example of that is one of the most valuable companies in the world, NVIDIA. NVIDIA has been around for now actually, I think they started in ninety three. They've been around for over thirty years. Many of you probably own NVIDIA stock, whether it's in your four zero one k or you bought. You're smart enough to have a foresight to buy into NVIDIA back in, like, two thousand twenty or twenty twenty. So here's the thing, is that ninety seven percent of NVIDIA's market cap value was created in the last three years. You can have an explosion in your business in a relatively short amount of time. And we've seen this with people who've been leveraging social media to grow their businesses. So here's my advice to you before we get into the tactics. Right now, we've seen a four point four, four point one percent increase in the number of people using Instagram in the last year. We actually have gone from one billion users to two billion users in the last six years. The average consumer is spending two hours and twenty one minutes a day on social media. The facts are very simple. It is not too late. This is a belief that many of you have. Maybe maybe you are probably feeling like, Jimmy, listen. I didn't jump on the YouTube train. I didn't jump on the Facebook chain. I certainly didn't jump on the TikTok train. I I just feel like it's kinda like the ship has passed. When you feel like a trend is over is usually when it's just starting. And what I'm here to tell you is that this trend is we're still in the first or second inning of this of this channel as an opportunity. There's so much potential ahead of you. And so what we wanna do is we wanna look to the innovators to understand what are the innovators doing to grow their businesses and how can we model that for our own businesses. And I'll give you some example of that as well. And so my promise for you today is this. You're gonna walk away with a clear idea on if you don't know what to post and let me know in the chat if you can relate to this. If you don't know what to post, if you're feeling overwhelmed and you don't know where to start, if you've been doing it but you haven't been getting results, or and I saw I already saw a few of you comment about this, and you guys are gonna love this, by the way. You're gonna absolutely love this. You're not comfortable on camera. How many of you just in the chat for me right now, how many of you are relating to, Jimmy? Listen. I don't care what you say. There is no way I'm getting in front of a camera. Alright? Like, you can tell me that I'll make a million dollars in the next twelve months, but I'm not getting in front of the camera. Alright? Lynn, Wendell, Naomi. Right? Alejandra, nayo yep. Marquesha, Jody, Patty. Yeah. Okay. So here's the good news. Here's the good news. There are strategies that I'm gonna share with you today that can help you get business from social media by never being in front of the camera. Lasandra's like, I like the camera. You are a rare breed. Most people don't. So I'm gonna help you I'm gonna help you get business without actually being in front of the camera. Okay? You ready for this? Let's get into it. Two main pillars. There are two things you have to understand. Two things I'm gonna teach you today about getting results from social media that are mission critical. If you're taking notes right now, I'd write this down. This is really important. Two main pillars. You wanna be able to be able to grow your audience, so build an audience, and then monetize your audience. And so building an audience is, like, how do you get content that gets people to raise awareness, get likes, gets comments, get shares, get follows. Right? That's building audience. And the second stage is monetizing the audience. And the way I want you to think about this this is important. The way I want you to think about this is that attention is not the goal. I'm not asking you to dance on TikTok. I'm not asking you to say date the rate, marry the house. None of that nonsense. Attention is not the goal. It is the gatekeeper. I'm gonna repeat that. Attention is not the goal. It is the gatekeeper. You have to figure out ways to rise above the noise, to get exposure, to get attention so you can create the opportunity to monetize your audience. So the two things I'm gonna have to teach you today to help you get results on social media is I'm gonna have to tell you how to build an audience, and then I'm gonna teach you how to how to monetize that audience. Now what makes me qualified to teach you this? Well, at listing leads and by the way, everyone here everyone here we'll talk about this at n a session. As a thank you to my friends at LPT, everyone here is gonna get a free trial of the listing leads. We don't normally do this. Everyone's gonna get a free trial of listing leads, so you'll see kind of the inner workings of this. At listing leads, we track over twelve hundred and thirty nine of the best creators in real estate. And, I mean, we literally analyze thousands of posts every single week. We identify which ones are working, which ones aren't working. We break down why they're working. We look at the scripts, the hooks, the angles, the positioning. We look at the topics. We look at the the captions. We look at the editing. We we understand at a deep level what is actually working and why. And then what we've done today is I've codified this for you in seven principles. These are seven principles you can apply with examples to help you sort of turbocharge the growth you get from social media. And so we've done, I mean, hundreds of hours of research, including dozens of hours of research every single week to distill down for you these learnings. And we don't just look inside real estate. We look outside the outside the real estate industry also to get inspiration. So you're gonna get you're gonna get literally hundreds of hours of research condensed down and distilled down for you and seven simple ideas. Seven simple ideas that are easy to understand and more importantly can act as a guiding light, a beacon to execute your own social media strategy. So let's get into the topics. And by the way, just to give you some perspective, over four hundred thousand pieces of content we've created or analyzed, almost three hundred thousand, reels. And then with these followers we analyze have over ninety million followers on social media. So these are the these are literally the best of the best. Okay. So let's get into the topics. Remember, how to build your audience, number one, how to monetize your audience, number two. So what do if you're taking notes right now, we're gonna get into the content. What do the best creators do? The best creators, the ones who get results from social media, they build an audience before they need one. K? This is important. If you wanna get business from social media, the natural tendency is like saying, hey. This is Jimmy Jimmy with LPT Realty. I'm shooting a video right now giving you an update on the market because home prices in my area are still rising. If you wanna get more information about your home's value, just comment below. That's what we refer to as a direct response ad. It's a great ad. It's not gonna help you build an audience. If you wanna monetize your audience, you have to build an audience first. So really smart creators focus on building the audience. So the core audience is people who wanna buy and sell. But the really smart creators focus on their in market audience, people who live in the area that you serve, not just buyers and sellers, but people who own houses or aspire to own houses in the area you serve. So the goal is to create content for those individuals. And now let me give you an example of this. These are as an advertising expert, these are the sort of things you can use. Call these tools in your toolbox that you can use to get people's attention, to grow your audience. Pattern interrupt. Let me give you an example of pattern interrupt. Pattern interrupt might be something like this. The number one mistake that's costing home sellers thousands of dollars every month, in my area is boom. That's like, I'm just getting their attention. Scarcity. This listing is not gonna last more than seventy two hours. You wanna get more information about it? Boom. Right? Priming. You're gonna love what I'm gonna share with you about x y z topic. And so this idea of, like, these are tools that you can use when you're creating your videos. Let me tell you how you should never start off any content. You should never start off any content with, hey. This is Jimmy Mackey with LPT Realty. Today, I'm gonna be covering x y z topic. Like, first three seconds, I either hook you in or I repel you. And so you should get rid of all the pleasantries, all the introductions, get to the point. And let me give you examples of this. I'm gonna share videos, and I want you to pay attention. And, hopefully, the audio will work. So, please, in the chat, let me know if the audio is working. I'm gonna play some examples of videos and just pay attention to how these individuals open up the videos. This is Austin Clark. Let me stop there. Can everyone hear the audio? Okay. No audio. Hold on. Let's figure out the audio real quick. There's a way to share. Right? Share it. I could share the audio. Hold on. Okay. Hold on. Let's try again. Take two. SFO was stepping things up in a major way with a brand new food hall in terminal one. The food hall called SFEats food hall coming to the recently upgraded terminal one is getting a ton of local staples that are way better than the food you're probably used to eating at airports. Tony's So let me pause. This video has two hundred thousand views. And, again, this has nothing to do with real estate, but that's not the point. He's Austin's building an audience before he monetizes it. Nobody should expect that Austin's phone is gonna be ringing off the ring off the hook to be able to sell a house with them because he's producing this video. But what he is doing is he's attracting and building a local audience. Let me give you another example of this. This video has sixty three thousand views. This is for my friend, Alyssa Cornett. Let's play the video. Live in North Spokane? Then you know how it changes going on around the Costco off of Newport Highway. Here's the latest on what's going on right at that much hated roundabout. So let me stop. Hyperlocal, relevant, timely, happening now. If you've if you live in this area, you know there's already been a ton of construction happening in this part of the town, and it's driving it's driving locals crazy. Let me break it down for you. Like, this is how people are getting two hundred thousand views, sixty three thousand views on the content in which they're producing. And by the way, we're gonna get you we're gonna get you all the all the examples here in this video. The point is is that really smart creators think about this as a step, not a this I'm not at the end of the destination yet. Really smart creators are creating content about their local area, things happening now, and what they're doing, which I really love. I think it's so smart. I'll give you one more example. They're just taking, like, like, they're setting up Google alerts. They're using by the way, in the chat, let me know. Are you guys using perplexity? Are you guys using perplexity? Like, to every day? Okay. This is gonna blow your mind. And Christina, I think I think I caught that. I think it's Christina. Christina can share her feedback. You can use perplexity to search. Share with me the top five news top five local events happening in my area in this town. What are the most interesting things happening in my area? What's the what's the new construction, new business development? In my perplexity is the is so crazy good at searching information and finding sources. It can power the vast majority of your like, if you're saying, hey. What do I create? You could say, what what what do locals care about that's happening right now in my area? Give me a list, and that becomes the topic that you cover as an example. So you should be using AI. Let me give you one more example. Spokane, then you So this one by the way, look at this folks. One point eight million views. Let's play this video. This last section of Miami Beach is about to transform. We're all familiar with Let me just stop. This last section of Miami Beach is about to transform. Like, that's they're using curiosity. Transform into what? When? How? How's it gonna be different? And then he just breaks it down. It's literally a him demonstrating. Omar is just demonstrating what's happening in the Miami Beach area. One point eight million views on this video. So, again, smart creators, the ones that we model, the twelve hundred best creators in real estate, the ones that are getting the vast majority of business, they are building their audience before they need This is Lars. Let's keep let's keep building. And by the way, you can take a screenshot of this if you want. Here are the hooks that we find. This is a listing related. But if you're like me and you love sing you know, you love colonial houses in this area, I found the perfect one for you. This is hands down with my favorite homes in Auburn, New Hampshire. Let me show you why. This is how much money you need to make to buy the most affordable property in like, the most affordable ranch in Auburn, New Hampshire. Like, this is this is not welcome to one two three Main Street in Auburn, New Hampshire. We're gonna give you a tour of this home, this three bedroom, two bath. Like, you cannot bore people into paying attention, so I would take a screenshot of this. Alright. Let's keep going. This is important. Top creators are fast followers, not innovators. I mean, you guys should be celebrating this right now. Because right now, you don't have to be the most creative person. You just have to follow people who are creative. Let me give you an example of this. This is a video from my buddy, Ken Pozak, in, March of twenty twenty five. Let's play the video. My newest listing has nearly a million dollars in upgrades. What's that? Oh, this one. Come take a Just stop right there. See that that effect that he has where there was nothing and he used a visual edit it to, like, lift it up? I mean, good videography, it's beautiful. It's done really well. It's like that kind of pattern interrupt you're looking for. Let me just show you real quick. This is where he got the idea from. This is a construction company. This is about eight months earlier. So this video has, like, six million views. And so what why I'm calling this out is because when you when you are watching content, the hour a day, forty minutes a day on Instagram, you should look at what are people doing from a visual perspective, a hook perspective, a content perspective? Why am I watching that video? So if you watch a video that you share with your friend, like, you say, why did I stop to watch that video? Was it the hook? Was it the visual edit? Was it the sort of delivery of it? Really good creators are not innovators. They're fast followers. They copy people in and outside real estate and embrace the ideas to get their content more exposure. Alright. Let's let's keep building on this. Now everyone earlier who was totally, like, saying, Jimmy, you know, listen. There's no way I'm getting in front of the camera. You're gonna love this because this is one of the biggest trends I'm seeing right now in social media, which is called the faceless creator moment. So let's go ahead and play this video. K. That video was fourteen seconds long. A half a million views. Notice how there was no human being in the video. All it was was a how we did it customer success story. Let's play the video again. Pay attention to the words on the screen. K. My client, you know, is a like, what's happening? My client's about to close in this home. We knew when we saw the home that this was the right home. We celebrated together at right when where the offer was accepted. These moments never get old. What is the association that you build when you think about an agent, right, When when you think about the agent, what is the association that you're building with this agent? Jill saying, hey. This is great. I can do that. Yes. You can. Like, this person, it you don't you notice how she's not going. Just sold this house for three percent above the list price, or just helped my buyer close this five five hundred thousand dollar house. Was so powerful about this. Let let let me tell you let me explain everyone here. The the simplest definition of branding. Branding is, you know, you can ask a hundred different marketing professionals like me, what's the definition of branding? And the vast majority of them will give you these very intellectual answers around feelings and emotions and and talk about this sort of existential thing that's, like, hard to describe than religion. Let me let me let me tell you what branding really is. Branding is an association built through experiences. Association is, like, how do you think, how do you feel about this thing based on your experience? And so advertising can build associations. That's how advertising has worked for the last hundred plus years. Working with a client can build an association. Right? Word-of-mouth builds an association. It's associations built through experiences. So if someone sees your post on social media about your you working with a client, they're gonna build an association in their mind. Oh, this this agent actually cares about the client. It's about the client, not the agent. And the agent was as excited as the client was to achieve their goals. And that leaves me with a positive association about this agent. And so on that note, let me give you another example of this. This is this is, an agent, two point three million views. Again, viral topics. If I had to move to Virginia, this is where I choose to go. This is from, Chesley McCarty. In the caption, she explains the area, but it's just b roll. It's just b roll of the local town. This video has two point three million views. Attention is not the goal. It is the gatekeeper. Creating content that gets attention creates an opportunity for us to turn that attention into revenue for our businesses. Let's keep building here. Number three, top creators do something unexpected. And by the way, I've got ten minutes to go in today's presentation. We got a lot of content to cover. And if we don't have a chance to cover all of it, I will make sure everybody gets the slides, and I will make sure everybody gets access to the ninety eight blueprint. So we'll take a moment here to cover that. But I want everybody to watch when we watch this next video, what is the first thing? I'm gonna play the video in a second. What is the first thing that you notice when you watch this video? K? Two million views. First thing you notice. Get get your get your keyboards ready. Okay? In this type market, you knew a realtor you could trust. Here's five red flags to look out for when you're choosing a realtor. Details are in the caption. Brad, pants, tight pants. Right? Pants, pants, pants. I was like, LOL, I know him. Pants, pants, pants, pants, pants. Alright. Like, right. So he's this is a I think this is not, like, my favorite comment on this video, by the way. Let's play the video one more time. This type market, you knew a realtor you could trust. Here's five red flags to look out for when you're choosing a realtor. Details are in the caption. K. This person replied, this video, if he if the bro has one sneeze, he's going home naked, which is obviously hysterical at this point and true. The fact is, like, this is this is a video where the creator understands. The creator understands. Like, you gotta do things that are unexpected. Now I would never advocate for this. I think it's a funny way to get a lot of views, but there are, like, low calorie views. I'm I wouldn't advocate for this video. So what I would do, right, what I would do is, like, what is the professional version of this video? Something unexpected. Now let me share with you one of my favorite creators. I mean, I cannot get enough of her. This is a younger creator who I think is doing things really differently that's actually, can actually help inspire us. K? This video here that we're about to play, her name is Celine, two hundred and seventy seven thousand views. Now I'm gonna play this video for you. I'm gonna play this video for you. Okay? And what I want you to do is, like I mentioned earlier, what's the association? What's the word? If you were to describe Celine to a friend, meaning not like what she looks like or what she sounds like, but, like like, a characteristic. Is she smart? Is she annoying? Is she is she trustworthy? Is she untrustworthy? What is the phrase or the word you use to describe Celine? K? We just sold this eight and a half million dollar property in Newport Beach, and the story behind this house is a great reminder of why this career is so meaningful. My dad sold this house back in nineteen ninety to our clients before he was married, before he had kids, before he even knew I would be making Instagram videos about it. And now over thirty years later, my dad, my brother, and I all got to help that same family transition out of this house and into a new one. This is the biggest deal of my real estate career so far. But more than that, it's proof that real estate isn't just about buying and selling. It's about trust, relationships, and the long game. That's what we focus on at our family brokerage, Alt Financial Network. Because at the end of the day, real estate isn't just about homes. It's about the people in them. Yeah. So notice how notice how listen. It's like it it's like politics. You're gonna have people who are like, the first person said it's boring. Gee. Like, that's that seems a little bit harsh, but, hey. Listen. I asked you to do it. Liana, meh. Okay. You're gonna have people who are just not gonna respond to it. But look at the vast majority of people. Calm, story, relaxed, genuine, casual, authentic. Right? Trustworthy, sweet, caring, great message. And what's what's what's so interesting about this is that confidence, relationship builder. Like, if you can get a lot of people to feel the same way about your video, of course, you're gonna have people who are like, listen. Like, that's this doesn't relate to me. I think it's boring. Sure. Totally fine. But as a consumer, you're you wanna have, like, a lot of people having the same emotional reaction to it. And so what you're seeing here is are are the hashtags views boosting views? No. Not really at this point. But this is a great example. Two hundred and seventy seven thousand views. It's a younger agent trying to elevate her professionalism. If you're a younger agent, right, as an example, the biggest knock you have against you is your inexperience. I mean, like, if I have a two million dollar house, three million dollar house, do I really wanna hire a twenty five year old agent? Well, what she has done a great job at is positioning herself as being part of a, you know, an organization, in this case, her family, who's, like, you know, been selling houses for a long time and she's part of that experience. So she's sort of, like, handling or destroying the objection that you have upfront. So I would put Celine on your radar. She's a fantastic creator doing all of her business through social media, and her style is, for the most part, very authentic and very human in that sense. Alright. Let's end with this. Top creators stay in the game. You are not gonna get results from social media if you do one post every three weeks. Don't even bother. Save your time. Put your money into door knocking, cold calling, emailing, farming. If you wanna generate revenue for this channel, you've gotta be in the game. And a great example is this. If you look at the JPMorgan, analysis of the market, if over the last twenty years, if you kept your money in the stock market, you would have experienced nine point seven percent annualized returns. If you missed if you took your money out on the twenty best days, your returns would have gone from nine point eight percent to five point seven percent. If you missed the thirty best days, it would have dropped to two point nine percent. If you missed the forty best days, the forty best days over the last twenty years, you would have had negative annualized returns on your investment. And that is so true for social media. We don't really know what videos are gonna hit, which ones are gonna generate the best results. All we know is that if we're in the game and consistently posting, consistently sharing, consistently following the trends, consistently putting stuff out there, it's gonna give us the best opportunity to generate results from that. A great example of this is my friend Katie Day, who now has over ten thousand followers of her channel called Houston unlocked. She has posted over a hundred videos to her channel. I'll take a hundred and sixty sixty videos now to her channel. And her consistency is just driving her growth of her channel. If you wanna be successful social media, you've got to stay in the game. Now I'm running out of time. Okay? Yeah. That yeah, Carrie. It is five point seven, not fifty seven percent. Thanks for picking up on that. I'm running out of time. I wanna share with you one thing, one tactic, okay, that has helped my friend, Sam Park, generate six hundred thousand dollars in GCI in the last twelve months. K? I'm a share with you one tactic. So we're gonna go the for the LPT team, we're gonna go over just like just let us know. Can we go over two more minutes? I wanna go two additional minutes, longer than the forty five we have, because I wanna share this one tactic before we wrap up. Before we do that, though, real quick real quick. Let me grab this real quick. Everybody on today's call everyone on today's call is going to get access to the ninety day social media blueprint. Okay? Hit this QR code right now. I'm gonna give you a minute to do it. Hit the QR code. Scan that QR code. You're gonna get access to listing leads dot com. In listing leads dot com, I'll pull up so everyone could see this. Let me just stop it real quick so we can just kinda break it down. In listing leads dot com, you're in your free trial, and you're gonna get access to listing leads dot com where we create a marketing plan for you every single week. Here's exactly what you should do on Monday, exactly what you should do on Tuesday, Wednesday, Thursday, Friday. Fastest growing membership site in real estate history. We have thousands of thousands of members. But in the in Listing Lead, there's a section called blueprints. When you sign up for a free trial, click on blueprints, and you will have your ninety day social media blueprint. It will break down literally week one, week two, week three. It's gonna help you develop the habits and the contents and the strategies. I mean, we did everything for you here. K? Lots of faceless creator movements. So when you sign up for listing lead, they'll come back to the free trial. Just click on blueprints, and you'll see the ninety day social media blueprint here. We have a ton more and less than we'll cover later, but this is where you're gonna get access to your ninety day blueprint. Just go ahead and hit that QR code, sign for free trial. I hope you become a paying member. It's one hundred and thirty nine dollars a month. I hope you become a paying member. Even if you don't, you still can have seven days to get access to the blueprint, download it, and use that for your business. Alright. Does everyone have the QR code? Let me know in the chat before we move on. Oh, my head my head's in the way. Hold on. Sorry. Let me see. My head was in the way. Hang tight. Hang tight. Hang tight. There we go. I will move my head to the right hand side. I can do that. Or there we go. I won't even show my head. How about that? K. There we go. And we'll drop a link to just in case everyone needs it here, we'll drop a link to it as well. Alright. So you can go to listing leads dot com slash free trial, and, you'll be able to get access. There we go. So if you're having issues with the QR code, just go there. Okay. So let's end with this. Six hundred thousand dollars in GCI from this one campaign. And this one campaign, every single person can use. And let me back up here for a second so you can see this. So I was texting my buddy, Sam Park, and this is the strategy he uses. I'm gonna play this video for you. K? And I'm gonna break it down for you. Six hundred thousand dollars in GCI. Here's the video. Now let me stop. Is there anything let me know in the chat. Is there anything that's remarkable about this video? Yeah. It's a nice house, but, I mean, is there anything that's different about this video? Kinda that look like a a standard kinda like luxury home listing. It's got comedy music. Sure. Right? Good edits. But, like, would it be safe to say that it looks like, you know, this is pretty common. Right? It's like and it like, you wouldn't look at this video and go, wow. He must be getting so much business from this video. But you'll notice that there's a few things that are missing from the video. What are they? What is missing from the video? Two things. The yep. Serene got it. The price. What else? The price? And there you go, Bill. The location. No price locate no no location. Now look to the right hand side. What does the caption say to this video? Text a d u ten to this number for more information. Now this video has two hundred and nineteen comments, but it also has hundreds of people texting. And so what Sam and the team do is they take their listings or this is important. They take their listings or they call to find really good listings from other agents and ask for permission, and they post a baseless creator video with no price, no location, with a hook, and a CTA in the caption. And what they do is they use a tool called ManyChat, that's m a n y, chat, to automatically respond to get people to opt in. So ManyChat will automatically get them, say, like, confirm this is your number, and then they can call them. Many chat when someone sends them a DM, it will capture their phone number to the DM, and it can automatically add them to to their CRM. So you can take your listings or with the permission of the listing agent, other people's listings, you can create a baseless creator video, withhold the price or location, add a call to action, and automatically add Instagram leads into your CRM to convert into appointments and customers. And if you go to Esther's feed, what you'll see is ninety percent of the videos are this. Just content. So if you take the original approach of, like, let me build an audience through local content, the area, new businesses, new restaurants, and then you layer in this sort of listing lead capture post, you've got magic. We break it all down in the ninety day social media blueprint. We break down this entire strategy, but this is how you can take likes and turn them into appointments. So on that note, I know we're a little bit over on time. Hopefully, we'll have a few minutes for questions. I'll stick around if the team is good with that, But I hope this is super helpful for everyone. Let me know in the comments if you learned something from today's session. I wanna make sure that we took away a ton of ideas and strategies, and I will stick around for a few more minutes for questions. Thank you so much for being a part of today's session. Yep. Awesome. Thank you, Pete, Pamela. Thank you. Awesome. Yeah. We will get to the deck as well for this. Yeah. Awesome, Stacy. Welcome. Yeah. What you're gonna love listing leads. And by the way, for those of you who are who are signing up for the free trial of listing leads, make sure you join our private mastermind group. I'm in there every day sharing examples and ideas as well. So, Matt, if you're still with us, you can come you can jump on, camera with us, and, happy to answer any questions. Luisa, we'll actually send you over the link to the Mastermind group when you, when you jump on with us. Yeah, Eugene. That's why we have a mastermind group. Awesome, Jill. Welcome. Yeah. Faceless creators, Renee, are the, the people who are not in their own videos. They're just using b roll, and you could use tools like Eleven Labs to sort of clone your voice as well. The tool is called Eleven Labs, Renee. Louisa, we have two listing leads you had a question about listing leads. Listing leads, we have two packages. Ninety nine dollars a month for our standard plan, which is, like, every week we create a marketing plan for you. That's ninety nine dollars a month. And then we have our creator package, which is one thirty nine, which includes all of our social media, blueprints as well as our social media libraries. We have a viral library of the best the best campaigns. Yeah. Melissa's saying, hey. I I, hope that answers the question. Editing's holding me back. You should totally be able to use, like, a an editor from a Fiverr or a, some of these online services, it's becoming much easier and much cheaper thanks to AI. Yeah, Louisa. We we really pride ourselves in keeping our costs super low. There's a reason why people love ListingLead dot com is that we are not charging you little if you were to hire me and do your marketing for you, it costs you tens of thousands of dollars a month. We wanted to make a a solution that was affordable to help people grow. And, this is this is why I think we've been so successful with it. Yeah. It's listing leads dot com slash free trial. That was the question. If you go to that, go to that link, you'll be able to sign up for it. Yeah. Claudia, ninety nine dollars a month per month or one thirty nine per month depending on if you want just the plan or if you want the plan plus our social our social tools as well. It is per month. No contracts. Cancel any time. But, again, to be clear, everybody here is getting a free trial. So sign for the free trial, and you'll be able to experience it yourself, and and see the value in it. Love it, Stacy. Cool. Well, listen, folks. I'm not sure where Matt is. He might he might be shooting a video right now to post on social media to to help grow his audience and get some view some viewers. I hope today's call was very helpful. Follow me on Instagram. I'm at Jimmy Makin. Stay connected. Send me a DM. Happy to answer any additional questions. Thank you all so much for your time today, and I appreciate it. Hopefully, you'll have a chance to do this again sometime in the near future. Thanks, everyone.