We are live. Can you guys hear us okay? If you can, give us a quick thumbs up in the chat. If you can hear us, fantastic. Alright. RP and Lewis, if you wanna just Mic check. Mic check. I see all the Good morning. Everybody hears. Okay. Fantastic. Alright, guys. Welcome to Real Estate First Friday. We are on the motivational Monday set because it does work out well for the three of us to sit here. But welcome to Real Estate First Friday. My name is Matthew Hodges, executive vice president. I'm joined by my co EVP, Louis Fuhrman, and, of course, founder and CEO, Robert Palmer. We're excited to be with you guys today for the closing ceremony of the Ascend Marathon. And, it's been a fantastic two weeks, so we're excited to recap that, go through some winners, and kind of do some mindset and some actual items that you can do to take what you've learned over the course of the last two weeks and implement it inside of your business. So with that being said, Robert, I'm gonna just check-in with you. I haven't seen you much this week, man. How are you? I'm good. I got got my coffee, a little coffee with RP here Yeah. For the for kind of the the final day, and then we've got, Christina Griffin doing a three o'clock recap as well this afternoon. What I would I would encourage you to check out as well. She's made doing some final action items against some additional mindset because we've got one more week of the challenge. Right? So those score sheets are due next Friday. You're gonna submit those into support. You're gonna fill them out, sign them, scan them, submit them into support next Friday. And then we're gonna tally them up and give away some more prizes. We do have some prizes to give away today That's right. Which is exciting. But, yeah, man, it's it's been a great two weeks. And, you know, we've got some images of some of the social media sharing that's been happening out there. I've gotten so many messages from agents. They're like, oh my god. This actually worked. Like, you know, it's funny, you know, people you know, I don't know. There's this hesitation. There's this fear. Like, we're getting out of our comfort zone. You know? Oh, is this actually gonna work? And and so much so much of the industry is moving toward digital. It's like, oh, well, should I be out there showing my printed collateral, or should I be making a new Instagram post? And I think, really, this two weeks was an amazing opportunity for so many LPT agents to experience the power of the print marketing, the power of listing power tools, the power of this system that we've been building and perfecting for almost a decade now that is a cornerstone of of why LPT Realty is actually able to help agents be a little more successful. Right? Like, you you drive your business. You are the entrepreneur. You decide if if you're gonna get up every day and do the work, and you control how successful you're going to be in real estate. Like, no part of me questions that. But if we can give you a little bit of a tailwind, especially in a market where there are massive headwinds coming at us. Right? If if all LPT can do is provide the tools and the motivation and the education and the training and the community to offset some of the headwinds we are feeling, you know, from the the market and then ultimately, when we get back into a normal market, be that tailwind so that the efforts you put forth where maybe that would get you six transactions a year at another brokerage. It's gonna get you seven or eight transactions here at LPT because of the tools and the community and everything we've built. And if you were gonna close a hundred transactions at another brokerage, maybe you're gonna get a hundred and twenty, a hundred and fifteen here at LPT Realty because of those tools. That's really what we're here to do. And so many brokerages have just decided that's not their responsibility. You know, there's this this idea of your brokerage doesn't make you successful, which I absolutely agree with. No brokerage is going to make you successful, but a brokerage should should provide that tailwind, that little bit of extra support that those those tools that actually work, marketing strategies that actually work to help you be a little more successful than you would have been otherwise. Right? We cannot make you successful. We cannot take someone who is unwilling to do the work, who isn't focused, who isn't gonna go out and and do the things and make them successful. That is not our role as a brokerage. I agree there. But we should be that extra spark. We should be that nitrous oxide to get into a racing, you know, analogy to to be that little bit of assistance to help you do a little better and a little better and a little better. And that is a hundred percent every brokerage's responsibility, and it is one that most brokerages have failed at miserably. Alright? Because they know they can't make agents successful, they don't even try to help them be more successful. They don't understand the nuance, and this is one of the biggest differentiators of why we built LPT Realty, why LPT Realty is is built the way it is, designed the way it is, why we have a print shop, why we have the listing power tools, technology, and patents, and marketing strategies, and why we host Motivation Mondays and Real Estate First Fridays, and do these two week marathons and challenges. It's all fit into this idea of we wanna make you just a little better. That's right. You know? We wanna give you that little bit of unfair advantage. If we can make you all just a little better, we win at a higher level together, and we can and we should, but no other brokerage does. And the ones that may say they do don't, which then makes it harder for us because people like, I've heard this before. Every brokerage says brokerages either take one of two hard stances. No brokerage can make you successful. We're not even gonna try or, oh, yes. We do it as well, but there's no actual meat behind it. It's just a baseless claim. And we are the only brokerage in the country that is actually here helping agents get that little bit of extra get those extra inches. You know? That's right. Yeah. And and and for the record, you know, this was for the first time the audience witnessed a Nas analogy. You know? So that was awesome the way we squeezed that in. That was really good. Yeah. But we are truly, you know, proud of each and every one of you guys for plugging in these last two weeks. You know, I think it's a testament of of seeing that if you put in the hard work, you will truly see results. And what we ask of you guys is don't just let today as the closing marathon be the conclusion of this hard work. You know, take a lot of these principles that you've been applying over the last two weeks and continue to apply it because it does truly work. If you focus on your craft, you commit to your craft, you will see results as you continuously implement these aspects to your businesses. That's right. Alright. So, we'll get some key takeaways as we we move here. We're gonna keep it tight till eleven thirty today because I know we got some back to backs. But, you know, just so proud of the attendance that we had over the last couple of weeks. In each one of the classes, you know, we were averaging four or five, six hundred people live, and then you would have, you know, hundreds of of replays immediately afterwards. And we get it. Sometimes your schedule doesn't allow you to attend it live, and so we appreciate you know, it's appointment TV. Right? Like, hey. It's it requires you to physically be there, and we get that doesn't always necessarily work. And so we have the flexibility of watching it after the fact. But to see how many people are absorbing it, to see how many people are going out there and doing the challenges, like, I'm so encouraged by that. And I know there's someone who's gonna get lucky and get an immediate result. Right? Like, immediate thing. But the majority of people will not. And so we have to know that this is what it looks like. It looks like you putting the effort into it. You have to do that for a period of time. You're going to get to a place where it doesn't feel like it's working, and then you're gonna push through that barrier, and then you're gonna get the results. And so it's so important to take what you've learned over the last two weeks. The one or two things that you said, hey. This makes most sense. I'm gonna commit to this and know that you need to do that for probably the next, you know, four to six months before you start to feel that into your business. But when you do, you're gonna have, you know, the the results that you're ultimately look you're looking for. Yeah. So, Dave, I think we've got some slides of, of some successes of people sharing the activities they're out there doing on social media using the Ascend hashtags. If we can get those up, let's run through these. I love seeing this. Some of the creativity, you know, the the most recent one actually just came in this morning. I love this. Mary Colgan showed the power pack to all the ladies at her hair salon this morning. Oh, that's so nice. Getting her hair done. You know, like, captive audience. Yeah. You know, I love it. And, so just seeing this, you know, folks that are out there, you know, posting, setting up at events, getting out in communities, doing the door knocking, doing the cash offer, and what you know is this is sparking momentum in your own business as well, right? People are seeing you out there working hard, taking this action, doing these activities, sharing the power pack with friends, sharing the the buyer power pack, sharing the prospecting collateral, the entire collateral marketing system. Like, this is how we win. This is what we are doing that is different right now. We are out there getting face to face. You know, Barry Jenkins did an amazing job. I I absolutely loved his class. You know, the idea of getting face to face with Internet leads. Yeah. It's one of these things I think so few people think about because we have a lot a lot of our big teams, you know, a lot of our agents are working Internet leads. And and this idea of like, hey, how many of those have you met with in person? And and the idea is the answer is most of the time zero. Right. It's all been over the phone. We'll go get with him in person. And, you know, Barry told this really cool story about how he challenged an agent to go get with his Internet leads in person, and he and he got the appointments. He called him and said, hey. You know, can I have five minutes of your time? I know you're looking at buying a home in the next year. And then they would say something like, I'm not ready. And he'd say, well, good news for you. I specialize in working with people who aren't ready, so we should get together so I can show you my home buyer workbook, my my home buyer system, my whatever you're gonna call it. And then this agent's problem was he didn't actually have a home buyer system to share with them. At LPT, we have the buyer power pack. And so the seven homebuyer strategies, the homebuyer workbook, all branded to you as an agent, going out and meeting with your Internet leads and showing them that workbook, taking them through all of the checklists that we designed and the psychology behind those checklists to build a relationship, get that tactile engagement, all the things. You can look up the buyer power pack videos inside of Connect and watch those. All of the marathon videos are in Connect to watch those as well. But getting in person, right, going out to your seller leads, the FSBOs, the expireds, people who have requested a cash offer in the past, going back out and showing them the power pack, showing them the power of the marketing, the tangible tactile marketing that we offer here as LPT agents is just creating so much momentum and so much opportunity. And again, it's something unique. You know, a lot of companies maybe have a marathon where it's like, hey, let's go call all our old leads. Let's do a dial night. Hey, let's reach out to our sphere. Those things are very, very important, but we have something unique here. We have the unfair advantage of the printed collateral, of the positioning pieces, of the info guides that no other brokerage has. Alright? And you get to go show those and use those to position yourself and create those opportunities and create those relationships. And, like, I'll tell you this, if you weren't an LPT agent and you wanna go replicate all these systems, you would spend twenty or thirty thousand dollars on having them created. Right? Like, if you had to go out and hire someone to create and and look, a lot of big teams have done this in the past. Some brokerage, smaller brokerage have done it. None of the big guys really have. You know, hey. I'm gonna build my own buyer system. I'm gonna build a buyer workbook and a seven home buyer strategies. You can do that. You're gonna spend tens of thousands of dollars on designers and content creation and printing, and it's here done for you, ready to go. Just add water, place the order and connect, and go out there and win. And it's been so amazing to see agents across the country embracing it, and agents who had never used the tools before. We had a lot of first timers, a lot of agents who had never never used a PowerPack before, never didn't even know LPT offered some of this stuff. Right? And because of this marathon, because of the challenge, they went out there and they had a different kind of conversation. They had a different kind of experience. They built a different kind of relationship with a potential buyer or a potential seller or a potential referral source. And once you've done that, once you create those new synapses, those new, you know, connections inside of your brain and you understand that, okay, usually my business comes from here, but now I see this new way to connect with someone. Now how much bigger is your opportunity? How much bigger is your world? Can you close an extra two or three deals a year because of that? And I will tell you the answer is yes, which means we are fulfilling our mission to you by giving you that unfair advantage, giving you that opportunity, giving you that that tailwind to help you close those extra couple transactions. Now, you have to do the work. Right? We have we have a whole lot of agents here at LPT. There's more more than fifteen thousand of us across the country. Not everybody participated. Right? Not everybody did the work. Not everybody went out and presented power packs. Those that did are seeing a different kind of result right now, and they are positioning themselves for a different result throughout the rest of twenty twenty five. Right. Yeah. That's what definitely one of the biggest takeaways from the marathon is how do we get in front of as many people as possible. And, you know, oftentimes, a lot of our initial conversations are through Internet leads or, you know, over the phone, etcetera. And we find difficulties of, you know, what is the purpose of getting in front of somebody face to face? And here at LPT, I mean, you have these tools that gives you the purpose, the reason to get in front of your customer, and you should make it a mission that if you have a customer, you're interacting with them, if you have not met with them face to face, like, you gotta set it a point to make that interaction happen and get in front of that customer because you will see your conversion increase drastically the moment that you've been afforded that opportunity to meet with them in person face to face. Yeah. That's one of the reasons our spheres are so powerful is we've already met them. Like, getting to know someone, this is a very personal business. It's why the the portals and the tech companies and even, you know, the Redfins and the people that have come along that have always, oh, we're gonna get rid of the real estate agent. They've always failed because this is a personal business. Consumers want someone they know, like, and trust to do business with. And so the sooner you can get in front of them, the sooner you can meet with them, the sooner you can break that relationship and take it from text messages and emails and phone calls to face to face, you break through this barrier, and your your chances of of converting that lead. Right? And it's not even I wouldn't even think of it as converting that lead anymore. It's of doing business with that person you met. Right? Like, when they're just in your CRM and it's all been telephone and and and text and email, and it's like, hey. Can I convert the lead? Where you go meet them in person, and it's like, I'm gonna help John buy a house. Right. You know, it's not convert the lead anymore. It's I met them. I sat in their living room. We had coffee together. We got to know each other. We told stories. We grew up in the same neighborhood, or we have this in common. Like, you meet those commonalities when you spend time with someone in person. And now, again, the likelihood that doing business together almost becomes a foregone conclusion. Now it just becomes when are they going to do business with me, not if they're going to do business with me. And that that changes dramatically when you do spend time with someone face to face. And so a big part of the printed collateral is go get face to face. A lot of agents ask me, like, Robert, why don't we have PDFs of all this stuff? Why is it only printed? Because I want you to go get face to face with them. Right? Well, they're out of state. Well, then do a Zoom with them and present it over Zoom and then mail it to them. Right? Do the Zoom, get some commitments, spend some time together and say, look, let's do a Zoom together. I'm gonna walk you through my active marketing plan, and then afterwards, I'm gonna mail you out a copy. Right? Infinitely more powerful than let me email you this PDF that you're probably never going to open or read. It's going to land in your junk folder and completely disappear. There is a methodology to why we built all these tools, the way we built them, and it's about setting you up for success and positioning you to win and help as many consumers as possible. Because I know you are the best at what you do in your local market. The consumer is going to win by doing business with you. We just have to show them that sooner and build that connection sooner and build connections with more people so that we move from a business where we're only able to provide our expertise to our sphere to the people we know and grew up with, and now we can start to expand that sphere. We can start to plant our flag in other spheres by making these connections and building these relationships, and that was the vision and the reason for how Listing Power Tools is designed and why our marketing system is built the way it is. And this last two weeks has been about leading people to discover that. People who maybe did not understand that before, now that they've had the in person meetings, they've done the face to faces, they've done the Zooms, they presented the box, they presented the magazines, they start to understand and realize, and again, build those new synapses, those new connections in their brain of, wow, when I do this with someone, the relationship changes in a way that I can't get it to change just through drip emails and texts and phone calls. I need more of that in my business. And when you recognize that you need more of that in your business, you will go get more of that in your business and you will see more success in your business and you will impact more lives. And to me, that's the bottom line. How many lives can we impact because we know that buyers educated with the workbooks and the seven home buyer strategies will have a better result in the end. You being their agent gives them a better result in the end. A seller who is armed with an agent with the power pack and your expertise will have a better result in the end. So we have a responsibility to help you share who you are to impact more lives of buyers and sellers across this country and across the globe. That's a good one. Yeah. I love that. So true. So good. So, wow. You're on fire today, man. You gotta save a little bit. You got multiple meetings. You gotta you gotta spread it out over the day. We said it's not the conclusion of the this is the start. Like, this is the start for the season. That is fantastic. Alright. So, a couple questions just to kind of back what you've said. We've all known this for so long and we've said it for so long, but real estate is a what business? People business. It's a people business. Right? It's a people business. And then we know that the majority of people hire the first person they blank with. Meet with. Right. Not talk to, not get emailed by, not search on their website, not register on their website, the first person they meet Correct. With. And and I will tell you this, I do believe that Zoom is a is a really close second to that. Right? Like, for Zoom especially, like, it's become so ubiquitous. We we spend a lot of time on Zooms now. Like, you roll back ten years, Zoom wasn't a thing. It didn't exist. You know, it's part of why we made Zoom part of LPT Plus. Right? Every LPT Plus agent gets a Zoom enterprise license. I believe it is that important of a technology. We use it here every Monday, every Friday. We've used it for the entire marathon. The Zoom meeting is right there, but it's the first person you meet with either in person or over Zoom that is different than a phone call. I mean, think about this, like, when we set a Zoom meeting, there's almost this expectation of, like, we're gonna spend thirty minutes together. That's right. Like, no one's getting on a Zoom with you for, like, ninety seconds. Right? Right. A phone call can end in ninety seconds. A phone call could end in ten seconds. No one is accepting a Zoom meeting putting their hair up or putting out whatever. They gotta they gotta get a little ready. Like, there's some commitment. Like, the Zoom meeting is right there. It is a little bit of a level of commitment below and a little bit of of camaraderie building below in person. But you get somebody on a Zoom, you're gonna spend at least thirty minutes together, maybe forty five, which gives you that time to build rapport, to get to know each other, to talk about the past and and relationships and life goals and all of the things that build those relationships. And a phone call doesn't do that. A text message doesn't do that. An email doesn't do that. A website registration doesn't do that. How can you transition someone to Zoom or to an in person meeting? We are giving you the reason to write like, well, hey, let's jump on a Zoom. Well, I let's just have a phone call. No. I need to show you my home buyer workbook. We need to do it over a Zoom. I need you on camera with me because I'm going to walk you through a thirty page buyer workbook with checklists and guides and all the information you need. And then after I walk you through it, then I'm going to FedEx you or mail you a copy. I'm not gonna mail you a copy until you attend my Zoom because I want you to have to put a hat on or throw a shirt on or get out of your bathrobe or whatever you're gonna do. Right? And you need to get on the Zoom with me. And then in return for for you getting on the Zoom with me and letting me walk you through the power pack, the active marketing plan, the seven home buyer strategies, whichever one you pick, maybe you do two, whatever whatever it takes to get them on the Zoom, then I'm gonna mail it out to you. Right? This is how you deal with your out of state or your people who are unwilling to meet in person. Maybe it's a safety concern. Hey. I don't wanna go to a stranger's house. I don't know them well enough. Great. Do it over the Zoom. The reason you can get them on the Zoom, right, because if you're like, hey. I'd like to do a Zoom with you. Wait. Why? Why can't we just talk on the phone? Because I need to show you these things I have that no other agent has that are going to make you more successful as a home buyer or a home seller. I'm going to walk you through the box. I'm going to walk you through the info guides. I'm going to walk you through the things I do. I cannot do that over a phone call. I need to do it over a Zoom with you. When can we schedule the Zoom? And then after the Zoom is done, I'm gonna send you all that stuff in the mail so you can fill out the checklist and be prepared and read it on your own. But the step one is get on the Zoom with me. That's right. And we do have the workbooks in Spanish. Absolutely. Yes. We do. I see that in the chat. Alright. So we are just about out of time. Let's go ahead and go through some prizes for this week. Let me see which one, some of the winners that we've got. So Winners. What did they win? Slide. Okay. I forgot what they have won here. That's a that's a big, a big slide. I love it. Okay. How about we do, what do we wanna do here since we did not break them into prizes? Everybody on this slide won something. Alright? What am I gonna let them choose between? We're gonna email you all and give you a choice of prizes. I gotta figure this out. But these are our thirty winners. You're gonna win one of our prizes, you know, the LPC plus membership, the the local hotel accommodations for three days here, a buyer power pack. We'll give you some choices around, what you win depending on which class you attended. So I'll go back through. View to our thirty winners, we'll reach out to you individually and give you your couple of choices of prizes since we didn't get that on the slide. But congratulations to those winners. Now Wait. Are our presentation box winners on here? Tracy. Well, before They're on here too. Yes. Before we go to that real quick. A group a group of you, we do know what you won then, but I need to know who those are if you have a list, Tracy. Yes. What Right? Because one of these people won one of these people won a presentation box. Correct. Right? Do we know who the What what let a quick let's let's take a quick pause back. Dave, if you wanna come to me just for a quick second. Yesterday on the presentation box, utilizing presentation box with Michael Lofito, we were on there, and I know we were supposed to give away one box. But, something happened. So Dave, if you could you could pay play that clip and then we'll go to go to the prizes. I'll do some of those tools. We'll, of course, do a giveaway at the end. And so I'll go over this again in just a minute. We'll do a giveaway. Can we do multiple giveaways? Can we do multiple? We can. We can. Yeah. Let's do it. You know, sometimes people we got so many people on here and they think one giveaway, my chances aren't good. Like, I don't know. I'm an odd even type of guy. Can we do, like, five giveaways? Five is a good enough one. You know what? I will say yes. And that way Robert can't say no because I'm like, hey, man. We Alright. I pressured you. You know, I pressured you. Five giveaways. Five giveaways. Cool. We'll give away five presentation boxes at the end of this training. You'll be able to find out the winners of that tomorrow on Real Estate First Friday when Robert will then also discover what we've done here. So that will be that will be fantastic. So we will do five presentation boxes. And as you guys So so what do you think, Robert? What do you think? What what are you gonna do when I say no? What do you guys think he's gonna do when I say no? That's I know you. That's all on you. That's all on you. Yeah. I'll pay for it out of my own pocket. Alright. We are not giving away five boxes. Oh. Oh. I'll I'll cover the tip. We're not giving away five boxes. What we gonna do? We're giving away ten boxes. Oh. How's that? How about ten presentation boxes? Alright. Well, let's let's go ahead and throw up our first, five that we've got. They're they're mixed in with all the winners. Are they? Okay. Gotcha. Okay. Oh, we have that. Alright. So these five alright. Let's throw that up. We got the first five presentation box winners. Fantastic. And then we're gonna give five more people who attended that class a presentation box as well. So you get to decide between a luxury collections, a ranch and land, or a waterfront Correct. Presentation box, which are beautiful, by the way. These things are what, like, seven hundred dollars? Six hundred. Six hundred dollars. So, again, this is a great prize. This is one of the more valuable prizes we've done. That's right. So we're giving away, ten six hundred dollar presentation boxes. These five got presentation boxes. We'll get five more names there as well, and then we'll figure out what the other thirty people are winning or the other twenty five depending on if it's everybody's already mixed in together. Yeah. But it's been a lot of fun to give this stuff away. So that that is going to conclude the door prize portion of our giveaway, and I think we're way above where we were supposed to be on prize value. Right. I think so. But, now next week, once you turn in your score sheets next Friday, then we're gonna have more winners based on points in the score sheets. We're gonna give away more prizes, a week from Monday. So you have all next week to keep racking up points, keep filling out those, those score sheets, showing the power packs, distributing the collateral, doing your Zoom presentations, meeting with people in person, all of those great things. Keep doing that. Load up those score sheets. Turn your score sheets into support. Submit them as a support ticket next Friday, and we'll remind you on motivation Monday. We'll remind you on Real Estate First Friday next week. Get your score sheets in, let's say by what do we wanna say? By noon on Friday? Because we need time to tally and that way we can announce on Monday. So, yeah, by noon next Friday. So, Real Estate First Friday will do a last call for score sheets. Yep. You wanna get those in by noon eastern time next Friday. We'll put that out in the newsletter. We'll talk about it on Motivation Monday. Get them as a support ticket. Sign them, scan them in, tally up your points, submit them as a support ticket by noon next Friday, and then we will announce the the prize winners from the effort part of this contest on Motivation Monday, a week from Monday. Perfect. Okay. Alright. We are just at time. So any final words as we are closing out? Yeah. Keep crushing it, guys. Keep doing the challenges. Keep racking up those points. Tune in at three o'clock today. Christina Griffin's gonna give you some, again, action items, some best practices that we've seen from the challenge so far. I think Mary Colgan's hair salon presentation is going That's strong. To the top of the list. I absolutely love that. You know, I saw Ron Collard and Barry Blake were at a the, Lake, Mount Dora Farmers' Market. Yep. Again, great great opportunity to touch a lot of people. Seen a lot of folks door knocking, doing presentations, Zoom presentations, in person presentations. Keep those running. Christina's gonna give you more great ideas and and motivation and and action items for next week at three o'clock today, and that'll be our last session of the marathon. We're gonna remind you Monday to keep crushing it all next week. Then we're gonna get those score sheets in on Friday. Again, the prizes are great. What we're doing here is great, but what I want you to really reflect on is the impact this is having on your business, the impact this is having on the lives of the consumers, the buyers and sellers that you've given these presentations to, that you are arming with the best knowledge tools in the industry for them to have a great result for you to help more people, for you to achieve your individual definition of success. And I wanna thank you for giving LPT the opportunity to be that little bit of a wind at your sales, to be a little bit of a tailwind, to be that nitrous oxide, that little boost to your business to help you win at a higher level. We take that honor seriously. I appreciate the faith and trust you put in us. We wake up every day thinking about how we fulfill that mission to you because if we can make you just a little better, we can change the world. Make it a great one.