Good morning, and welcome to another motivational Monday. I am Matthew Hodge, Executive Vice President here at LPT Real here at LPT Studio Headquarters, and I'm gonna bring in, Robert Palmer, CEO and founder of LPT Realty joining us from Montana in his new home that you just closed on earlier this year, man. It looks great, man. It looks great. It's, is it snowing there by you now? Yeah. We got some snow on Saturday.
Nice. Well, the trees are still dusted. It's feeling great. Yeah. You know, three three years we've been building this place.
Finally got moved in this summer. First winter in here, and, it's it's fantastic. We just walk out the front door, throw on the skis and go hit the mountain. So it's it's been pretty amazing.
That's amazing, man. That is amazing. Yeah. I'm I'm excited for you and your family. I know that it was a long journey for you to get it built.
And it was kinda weird. They would shut down in the winter times. Like, it only built certain times of year. So extended how long it took, but man excited to see you and your family there.
Enjoying this holiday season. So you're there for a couple of months. Right? Yeah. I'm I'm coming home for Grand Pre.
I'm gonna be out here until the kinda last week of February first week of March. I'm gonna do a couple trips, I think, kinda out of here, maybe to some of the West Coast spots. I've got a a Seattle trip planned, in January, but Yeah. I'm excited to come spend some time out here, hit the slopes with the girls.
You know, this is my, that's that's our daddy daughter time. Go get on the slopes, and then have a lot of fun together. So we're, we're excited. But as always, I never seem to stop working.
So, just because I am logged in from Montana. It doesn't mean I'm not out here working hard behind the scenes for everybody. And Obviously, we'll still have motivation Monday and real estate first Friday from, the mountains here. Yeah.
Awesome, man. Yeah. I'm looking forward to, seeing those those back I'm gonna challenge you to, like, find new places, with cool cool backdrops over the next couple of weeks. But cool, man.
Alright. Well, let's go ahead and jump in. Excited to be here with you guys today. Obviously yesterday was Christmas, so we did not do that.
So we're doing motivational Monday on Tuesday, this week. And, so I wanted to leave you with some year end thoughts and thinking really about how to start twenty twenty four strong. So, Rp, I know that you had some things that you've been thinking about in terms of, you know, just who we are at LPT kind of a a recap for this year for twenty twenty four. So what what are you thinking as we're entering this last week of the year, our final message of twenty twenty three what what's kinda on your mind?
Yeah, man. It it's exciting. Right? And I turned my volume up a little bit for those, maybe who said I was low.
I gotta get my gotta get my laptop settings right since I'm not in the high-tech studio with Hodge.
I mean, look, we we've had an amazing year. This is our first full year in business, you know, we launched LPT, you know, in the event of February and twenty two. Twenty twenty three is gonna be our first full first full year together amazing growth, you know, amazing culture, just everything I've ever could have imagined when we we launched this company. Remember, we we spent years planning this and waiting for the right moment to to launch LP and everything just exceeded my expectations, you know, seeing the way that all of our agents have come together, you know, seeing the the tools, be brought back to life and and see agents winning and know, the testimonials about agents winning listing appointments and and getting that listing and getting the callback, you know, three, four, five months after they put out the collateral you know, proving the stickiness of print.
You know, these are all the things that that I believed in and bet on heavy. And and look, the rest of the industry win another direction. And and, you know, we're not I'm not anti digital. We get that a little bit sometimes from some of the haters, like, oh, LPT is only print.
Like, Now we we focus on print because that's where we can bring the most value because it is so neglected by everybody else. But, you know, we've got great digital tools as well. We're looking at constantly improving there. I'm a believer in all channels of marketing.
And I think digital absolutely has its place, but I think the industry got lazy and maybe moved too much toward digital and Again, kinda turn their back on print, and and those that are using print are seeing the the wins with it each and every day. But it's it's a part of an overall plan. Know, the digital marketing plan, the direct mail, the print, your ability to get out of the community, that is what makes you different. That is what sets us apart.
From the portals and from everybody else, and that's why why real estate agents and realtors will continue to win. And LPT is here to support those wins in that growth. So I I could not be more proud of of what we've done here in twenty twenty three as we get ready to to shut this year down. We got a couple of days left.
But, yeah, I kinda wanna talk through and, you know, as we've seen this progression happen, as we've grown, and obviously as the the fastest growing estate brokerage in history, you know, the the fact that we hit five thousand agents in, you know, what is eighteen, nineteen months when other companies took a decade to get there, You know, we're on everybody's radar, and we're on everybody's radar really early on. And, you know, some of the things that that I see out there, I hear you guys having to deal with, you know, look, I I still do a decent amount of calls, with agents who are looking at LPT.
And so one of the things I want us to go through today is I guess some of the objections I get are some of the the misconceptions or, you know, misbeliefs or just the misinformation purpose being spread, you know, about us or our model, and it definitely gets less and less as we get bigger and bigger and as there's more voices out there talking, you know, telling the truth and and sharing their actual experiences with LPT.
But, you know, again, a lot of folks out there don't like what we're doing. One of my one of my favorite ones is, you know, we'll see people post, you know, our agents will say, hey, hundred percent commission, five hundred a file. And then, you know, you'll see this this chorus of people chime in and say there's no such thing as a hundred percent. You're not really a hundred percent.
It's like, well, we're not We're not trying to hide the ball. We we acknowledge the five hundred dollars, but I think what everybody misses is a lot of brokers would call themselves an eighty twenty. But guess what? They have fees too.
And so if you wanna go out there and advertise that, hey, I'm an eighty twenty split with a sixteen thousand dollar cap, but you have another five thousand dollars worth of cap that kicks in after the first cap, then is your cap actually sixteen thousand. And are you really an eighty twenty split if you charge your agents a monthly fee? And so I think it's it's funny to me and hypocritical that know, these other broker just wanna attack us saying a hundred percent when, look, that is the calculation. We take your commission times a hundred percent minus five hundred dollars.
There is no other way to explain it. The variable commission portion is a hundred percent. And then we take five hundred dollars off of that. But as I see people, you know, kinda get, oh, there's no such thing.
Why are you guys talking about a hundred percent? It is what it is. I mean, a hundred percent is the percentage part of the calculation. We take five hundred off.
Just like in the other guys' models, eighty percent is the percentage based calculation, and they take their transaction fees, and they take their monthly fees. On top of that. So that's one I see and it's one that just irks me. So sometimes I'll chime in and, and and kinda give my point of view on that.
But again, kinda want you guys to hear some of this stuff from us and and know that, again, obviously, we have your backpack here, and I am so confident that LPT is the most transparent model, is the most fair model possible for agents. We spent a lot of time building this out. You know, we don't We don't take this approach to say, you know what? We're gonna overcharge agents on this end of the spectrum, and then maybe overpay a very small group of people on the other end of the spectrum.
And and those broken dynamics, I think, are really starting to suffer in the industry. You're seeing growth slow almost to a halt across some of the largest cloud brokerages who have taken that approach. And look, q four is is a really interesting one for agent movement. While we had a a great quarter for growth.
A lot of the other brokerages did not. You know, if you're the CEO of a publicly traded cloud brokerage out there, you may wanna check your agent count. Because it's probably not where you think it should be by December thirty first. A lot of the cracks in the other models are starting to show.
And and while we constantly get compared to other models, and I understand You know, we there are pieces of what we do that look like Keller Williams. There are pieces of what we do look like Exp. There are pieces of what we do that look like the the plethora of hundred percent brokerages out there we built something very different. And and that difference is anchored in the core thing that none of them have, and that is agent choice.
You know, we are the only brokerage at this scale at this level that allows agents to choose the type of model and the type of plan that fits them the absolute best And as we go into next year, I want everybody to appreciate how important that is because having that choice, having that choice means you as an entrepreneur get to run your business in the best way that that works for you and in the way that you want to build your business and the way that you want to grow and thrive. We just survived what was a very tough year in real state. We all collectively here at LPT are winning. We're
surviving. We're growing. You know, I I hear so many stories of agents having great years right now here on the LPT platform, which is counter to the industry. You know, if you look at the total number of transactions down dramatically from the last couple of years, and so one, I want you all to be very proud of yourselves because you just came through and persevered through what was one of the most difficult real estate markets from an overall transaction standpoint than we have seen in decades.
Okay? Ever since, you know, take out two thousand eight, two thousand seven, which was a different kind of of of crisis, but this was ours. You know, the the overall real estate market did well. Prices continued to go up.
Home buyers were not suffering, but as an industry, we saw, you know, transaction count go solo that it was a tough year. So at one, I want you all to be very proud of yourselves because you just persevered through something very tough. And now we're going into twenty twenty four, which I believe is going to be a rebound year. And it's going to feel like a rebound year, even if it's not necessarily a great one, just because of how low the transaction count was in twenty twenty three.
But we've seen interest rates come back down to a manageable level. You know, the shock to the system that happened as rates went up to eight percent you know, in October and November, it was rough, and it was scary. And it took a lot of buyers on the sidelines. It kept a lot of listing inventory on the sidelines.
But I think the the the best thing it did for us is it completely reset consumer expectations around interest rates. All of a sudden, you know, six and a quarter, six seven five five nine nine, they don't sound so bad. Where if we go back to this time last year, the idea of a rate in the five to the low sixes was was very, very rough. Alright?
And so we're in a good spot now. Consumers are kinda ready to get realistic that the idea of the the two seven and the three percent rates are or a temporary thing created by the pandemic. And now we're getting back to this realistic idea of, hey, Rates in the fives and six is not a bad thing. It's much better than the sevens and eights that we saw.
And so I believe we are coiled as a company and as an industry and as all of you as LPT agents, to spring back and have an amazing year in twenty twenty four. And I believe a big a big part of that is this concept of agent choice. Us giving you the ability to choose between your comp plan. Because look, we've had agents that came in on the Revshare plan, and they they're having a a a maybe a slower year than they thought.
They're able to downshift and go to that hundred percent plan and put more money in their pocket in order to pay their bills, invest in their marketing, continue to grow their real estate business. We've seen agents go the other way. They come in here and they're having an amazing time with the tools. I'm saying, you know what?
I'm gonna build a real estate team where I'm gonna launch a branch office whatever that is, and and they upgrade to the higher plan. And and that idea of agent choice, which again, we look like nobody else. There there's no company that we copied agent choice from. We we definitely took the two choices from everybody else.
You know, we didn't invent the idea, but we did come up with the concept and were willing and bold enough and brave enough to put the two choices together and give you the opportunity to make the decision that's best for your business. And that is probably the most revolutionary thing about what we're doing here at LPC Realty. The marketing is absolutely fantastic. Our commitment to real estate first.
Like, everything we have is critical, but your choice, your ability to be empowered as an entrepreneur to run your business is is that core piece of why I believe we are outperforming everyone in what has been a really difficult market And so then you get into Q3 and Q4 and all of a sudden agent count growth starts to stall dramatically to a lot of the big brokerages. You've seen some some big brokerages that are not cloud, go negative.
There's a lot of dynamics at play that brokerages had not had to deal with in a long time. It's been a lot of years since brokerages saw agent counts grow this slowly or go negative at kind of the models that we're winning. Right? The legacy models would always kinda continue to bleed out to the newer guys, but now you're seeing what should be newer growing models, models that still have a lot of room to go, not growing as fast as they should be.
Or maybe they were growing very fast in Q1 and Q2, and that ground to a halt in Q3 and Q4. And our model has continued to grow and outperform. And that's a testament to each and every one of you. Right?
It's how dedicated you are to embracing the tools, embracing that agent choice, utilizing what we've built here at LPT, to take your business to the next level because that's what matters. That's that's the proof of performance. That is what has moved the needle for us. We could have built the absolute best mouse trap ever, but if all of you didn't believe in it, and embrace it, and utilize it, and utilize that choice, and utilize those tools and utilize everything we put together, the culture, the community, the camaraderie, the tools, the choice in the real estate first commitment in order to drive your business to new heights during what was a very difficult year.
You are the beacon. You're the shining light showing the agents out there who are brokerages where they're not seeing those same results. Where they're seeing themselves stuck in a single model. And so if they need to make a move, they actually have to change brokerages, reprint their marketing, go through the pain of transferring files, they can't stay inside of a single model like you can here and adapt and and and do what you need to do to keep growing your business.
And so that To me, that's what twenty twenty three was all about. And and I think it was great that we were able to show how powerful the model and the tools are in a down market, in a market with less transactions when others are struggling because look, it's easy to win in a year like twenty and twenty twenty one when when things are just up and to the right. You know, when when there is a massive consumers taking advantage of super low rates, the leads are flowing in like crazy. You know, there were periods in twenty and twenty one where leads from aggregators actually underpriced, where now they're overpriced.
All these dynamics continue to shift. We are in a a very interesting business that is cyclical and that can be moving dramatically by the actions of the Fed and by the actions of the overall economy. And again, I'm just I'm so proud to be in business with each and every one of you. And and surviving and thriving in this difficult time because I can't wait to see what we all do together when things are good.
I mean, I can't wait to see the the mountains that we build and and the accomplishments and the goals and the levels that you all can reach and that we reach together when we see a good market behind us because LPT has not had a good market yet. We were born in the middle of this massive pullback, and we have grown and thrived together and grown faster than than anyone else ever had before at a time when all of the former fast growers were starting to choke, and now we are going to go into a period. Look, and I'm not saying twenty twenty four is that year. Think twenty twenty four is going to be a powerful rebound coming off of the twenty three lows, but we are going to see that absolute boom year together somewhere in twenty five, twenty six, twenty seven.
Don't know exactly when, but it's gonna be amazing. Twenty twenty four is gonna be fantastic, but the it's not that peak boom. It's not gonna be a a twenty twenty or a twenty twenty one. It may feel like it because of how bad twenty twenty three was from an overall transaction count standpoint, but, you know, that that six million transaction year six and a half million transaction year.
When we get into that gear together, I can't wait to see what we do. Yeah, man. I'm I'm excited for that. And just to give everyone some context when Robert really first started talking about the timing of launching LPT, it was very like non wasn't conventional.
You know, we were like, why would we be doing this right now? It doesn't make sense. It seems like the absolute worst time to be doing this. But he had this vision.
And so just to give you some confidence and to his ability to kinda read the market to understand through so many years of, you know, watching these cyclical markets go up and down and when to enter in I I I'm so impressed to see that it is literally almost timing out exactly as you described it. Like, hey man, here's what the first couple of months are gonna look like. Here's what the eighteen months are gonna look like. You know, and so again, while no one has a crystal ball, you've been really been able to forecast exactly kind of the environment that we're gonna be in.
And I agree with you, you know, next year while we may not see this banner year, we are going to see some pressure release out of the system. And so the people who had tougher years should kinda get to a more normalized system. And with LPT tools and marketing behind your back, you really are gonna have some some leeway to run. Yeah, man.
It's it's fantastic. You know, and I think too, you know, I think that as we look at the overall landscape and, you know, what what is a fair cost for a brokerage know, like, what what and I believe we've nailed it. And I believe that having the two compensation plans for agents who are not necessarily interested in benefiting from recruiting that they have the the five thousand dollar cap. But if they do recruit during that window, they're rewarded for those efforts in the future.
If they ever decide to upgrade the other plan, really has nailed it because I think what we're starting to see crack at other brokerages is this idea that everyone's going to pay a higher cap so that a few folks at the very top can make more money in rev share because that that's really what it came down to. But then look, I feel like we have an amazing revenue share plan. I feel like we have the balanced revenue share plan in the industry because look, clearly, if we have agents that are only paying a five thousand dollar cap, there is not as much revenue to share. You know, like, no one's no one's hiding that.
You know, no one's no one's trying to hide the ball in that. Like, it's it's pretty clear. Right? If if if our agents can pay a five thousand dollar cap instead of a sixteen thousand dollar cap, then that is less revenue to share.
But how does that get balanced back out? Well, couple things. One, I believe we can easily get three times as many agents because we have that more fair plan. Because trust me, it's getting harder and harder to convince agents to overpay three times as much just so that somebody above them can make more money.
Because at the end of the day, all of our tools look pretty similar. I mean, I would say if anything, we have better tools than everyone else, and we've got the lower comp plan. So this idea that you get what you pay for in brokerage is definitely shifting and mutating. And so, you know, you need three times as many agents.
That that's kind of the the idea out there. Well, There's two different ways to look at that. You either need three times as many agents to join, which I believe is a hundred percent possible because of the power of our our our dual comp plan our agent choice and our marketing tools. But more importantly, you need agents to stay three times as long.
Alright. And this is the piece that no p l truly thinks about and they all take for granted. If agents stay three times as long, then you can make the same amount of money, even in our lower caps, as so as another brokerage's model that charges higher caps. And I will tell you that by giving agents a choice and giving agents the tools that we have and the culture that we have, they are very likely to stay three times as long because what happens is for an agent who is not capping and they're on that perpetual eighty twenty split and they haven't recruited anyone underneath them, the value proposition just isn't there.
And we see those agents leaving the brokerages that don't offer a choice at a very high pace. And so if you look at our model, and when I designed this model and we spent a lot of time figuring this out, Can we build a model where we can give agents a very fair compensation plan five thousand a cap, but still create an amazing opportunity for agents through revenue share where they can recruit and build a big organization and make big money. And and what I anchored in and what I believed in was those two beliefs. And the thing is we don't have to do both.
Right? We don't need three times as many agents who stay three times as long. We need some combination of the two. So we can get the same number of agents who stay three times as long.
Right? We can get one and a half times as many agents who stay one and a half times as long. We can get three times as many agents who don't stay any longer, but that piece to me isn't possible because we already see agents staying at LPT longer even at just our short period of time in business because of those choices because of those tools. And so if you get a debate with someone who's gonna clearly anchor in the idea of, hey, When I plug you guys into my rev share calculator and then I plug it into the LPT rev share calculator, I just can't make as much money over there.
They're not taking into account attrition or churn, they're not taking into account that agents will stay three times as long when they're offered a fair comp plan for the ones who just wanna sell real estate and don't wanna recruit. And they're offered amazing tools to help them sell real estate and to help them be more successful, they will stay three times as long. We've already proven we can we can grow three times as fast. We've done that.
We've already attracted three times as many agents as any of those big models did in their first twenty months.
I can see it in our data, and I can see it in their data. But the thing is these these calculators, they don't take any of this stuff into account. You know? And so again, it's just it's important to me that what we built was transparent.
And we're clear with agents to say, hey, we have two different comp plans here. When you're thinking about how much you can make in revenue share, think about the fact that there will be agents on a five thousand dollar cap. There will be agents on a fifteen thousand dollar cap. You do need more of those.
You need them to stay longer, but we believe we've matched that. But I'll tell you the other thing that really bothers me about some of the other models are They have lower caps as well. Right? If you put an agent on a certain type of team, they can get a half cap.
If you have an agent on another type of team, they can get a quarter cap. But none of the calculators that I've ever seen for those companies' revenue share take into account the fact that a large percentage of their agents are on quarter caps and half caps. They hide that fact from people when they're looking at it. They also don't make it clear that they hold back some of the revenue when they buffer those revenue share earnings.
So I stand proud that we have built the most sustainable, most fair, most transparent, most balanced revenue share model this industry has ever seen in a model that allows agents to participate who both want to recruit other agents and agents who don't. And I'm confident that we will have three times as many agents as we continue to grow. And I'm confident that our agents will stay three times as long. And now that creates an even more impactful organization because now you've nine extra results.
And now you're doing even better at LPT than you would anywhere else. So I'm excited about that. Again, this is one of the things that I I have a lot of conversations about when we're talking to other brokerages or talking to people who are looking at coming over. Because, yeah, if you just use their calculator and you don't take into account how long people are gonna stay, how much harder it is to get an agent to join, the fact that every brokerage has agents on quarter caps and half caps based on their models, not everybody, is paying a full cap at any brokerage because of team dynamics, and then other brokerages have a a system to reduce revenue share.
Like, we own it. Our all of our charts show the fifty percent to the brokerage and the fifty percent of the agent. We never put out charts that made it look like we would pay a hundred percent when in reality, we would we would never pay more than fifty. So there's a lot there for us to to to unpack and digest.
But again, I want you guys to hear that for me because we do have the absolute best model. And it's very easy at the superficial surface level for others to try to poke holes or to say, well, look at this, look at that. But when you really go deep, you think about the actual dynamic of what we're doing, because let me tell you, everything looks great in a spreadsheet. Right?
This is one of the first lessons I learned, as an entrepreneur. Right? You you go and you plan your year, and you start plugging numbers into a spreadsheet, everything looks great in a spreadsheet. And then reality kicks in.
Life kicks in. Right? Not every deal is going to look the same. Average commissions, average sales prices, average days on market, average com average cost to acquire a lead.
These are all averages. These are all guesses. These are all assumptions. Will those same dynamics go into these other company's rep share calculators.
And so when you actually go deep, I believe if you look at the actual deep dynamics of how many more agents LPT is attractive to because of our agent choice dual comp plan, and how many more agents are going to stay here for longer because of our tools and our culture and our comp plan. And the fact that we're transparent about all the numbers that go into this model, as you really peel back those layers and look deep, There is not a plan out there that can touch what we have built here at LPT Realty and the opportunity and the opportunity for an honest relationship not one that hides the ball as we all grow together.
Yeah, man. That's, that's so important. And, you know, one of the things that are to me one of the hardest, like, yes, you you've done this, amazing thing to create this platform where people can come and run their business and it's so versatile that it molds to wherever you are in your career. Hey, this is what's important to me.
Cool. I can emphasize this. You know, that's that's worked out. But LPT agents are just bad ass, man.
We've just got the best agents, and I don't really say that lightly. Like, when you go and you're around these events, we just got the coolest agents, man. So, and that's the hardest thing to build, right? It's how do you find tribe?
How do you find your like minded people? How do you find people who wanna come together and genuinely help each other grow? Because our industry has locked up for so long. And maybe you found it in little small pockets here and there, but in large part, the entire community of LPT agents is just is just so wonderful to be around men and and rowing together.
And that's that is another testament to the leadership and, you know, it's a shadow of a leader. And what you instill with that, you know, abundance mindset versus the scarcity. And so we're we're appreciative to be in this environment. So alright, man.
Well, we're getting close to the end. Ten twenty eight I'm gonna put you on the spot with a few things real quick. We'll give you a couple updates and then, ask for your final thoughts on what you want us to be thinking about for the last couple of, updates for the year. So one real quick guys, it is the last chance for you to take advantage of the holiday special, the showcase special.
If you're unfamiliar with I'm talking about, just go inside the knowledge base and type in showcase. It will walk you through exactly what that is, and then what our specialist our offering is ending on the thirty first of this year. Please make sure. Can you guys see that?
Can you see that bubble just now? You didn't? Anyways.
So it was like a little bubble that popped up next to my head. Don't know what what that was. Everyone saw it. Right? Okay.
So anyways, yeah, so that's gonna be ending on the thirty first And then, we also have the, end of year submission. So we did the recap in twenty twenty two. There was a link that was sent out last week that was asking you to to submit some photos, there's some videos of you either wearing LPT swag. I'm gonna put the link real quick in the chat for you guys.
This is a Google Drive. So that is there for you. You can submit your videos or pictures there. It does close at midnight tonight, and then make sure that you tune in next week on January first to see if you are part of our end of year recap.
So with that being said, Robert, I'll give you, I gave you a couple minutes to kinda think. What are your final words for, twenty twenty four I mean, sorry. Twenty what should we thinking about going into two twenty twenty four? Yeah.
And next week, when we see you guys, it'll be January first. And we are gonna have motivation Monday on January first. I'll be up bright and early out here in Montana. Hodge will be you're gonna be in Georgia.
Right? Yeah. I'll be in Georgia. You have the cap. We will be with you to ring in the new year on January first the motivational Monday, to begin the year.
So I'm really excited about that. But, yeah, look, again, as we look back on twenty twenty three, you know, I want I want you to think about the decision you made in your business to join LPC. And I think for most of you, that has been an overwhelmingly positive thing in what was, a tough year. And that that's the piece of this whole journey that means so much to me.
You know, allowing entrepreneurs to thrive and succeed and make better choices in their business by giving you the control and flexibility in what has been a trying time for our industry. And and what we all accomplish together in twenty twenty three is is nothing compared to the heights that we will continue to climb together in the future. Through most of twenty twenty three, we were only in seven states. Now we sit here going into twenty twenty four in twenty states.
You know, we we kicked off the year. With with roughly three thousand agents, we've more than doubled that, in in the year, which is amazing, you know, hundred percent growth year over year, which is kinda the most I wanted us to have. We probably could have grown three times that much, but I'm back here holding back the reins a little bit because there is a danger in a model growing too fast. And us not being able to serve all of you at the high level that we're committed at.
And so everything went exactly as I could have hoped for it to go for LPT in twenty twenty three. We had an amazing year our production numbers have continued to grow and skyrocket. We've attracted more and more amazing teams and amazing agents and amazing leaders across the industry and sell I just as I leave this year, know that that as your CEO, I could not be in a happier place. I've had a a very long successful career I've had a lot of wins.
I've had a lot of great years, but twenty twenty three for me is is one for the record books. This is the absolute best year of my career and all of the things that we have accomplished together and the foundation that we are laying to absolutely revolutionize this industry. And and we've already started to do it and we've already done it in some of our early markets and we will continue to do it together. And, I just, again, I cannot be more proud to be in business and with each and every one of you.
As Hodge said, we have the badass agents, and I'm so proud to be in business with each and every one of you and to be growing with each and every one of you. But but know for me as an entrepreneur This is the the most fulfilling year that I've ever had, and it's because of all of you. And it's because of your commitment and dedication and your belief and your trust and and you're getting out of your comfort zone and and trying new tools and trying new marketing methods that you'd never done before, trying a new brokerage, you know, who was less than a year old for a lot of you when you joined early in the year, you know, trying these new tools, trying these new comp plans, trying out these new ideas, and seeing you win and and and succeed and and have such a great year, that is what fills me up with all the joy.
You know, again, I've had those great years. I've had better financial years, you know, twenty twenty three was a good one, but I've definitely done weight. You know, had had the much bigger boom years financially when rates are low and the refis are are absolutely popping, but this is the most fulfilling year for me as an entrepreneur. And it's not about money.
It's about the relationship and the commitment from all of you and what we're building together and the foundation because this brokerage has such a strong foundation. I think one of the the biggest things we were able to avoid by growing as quickly as we did is we were able to build that really stable solid foundation that can take us to a hundred and fifty thousand agents, two hundred and fifty thousand agents, whatever that number is, because no one knows what the ceiling is for a company like us that offers the dual compensation plan that offers the agent choice that can reach all of the hundred thousand agents who are interested in this type of plan plus the two or three hundred thousand agents who are interested in that type of plan who knows to what heights we can grow together and then how effective and powerful we can be as a unit with a culture where we row together and cheer for each other and help each other win.
And as we continue to dominate this industry, I know we positive for consumers It'll be positive for each and every one of you, and it'll be positive for the industry as a whole. So, on that, I just wanna thank you all for for being a part of this journey with us here in twenty twenty three. I'm so excited to see you all next week on Monday as we ring in twenty twenty four together, and and twenty twenty four is gonna be a big year. So I hope you are buckled up and ready to win even bigger with LPT in twenty twenty four.
So let's get ready for the new year.