Motivational Monday 01/01/2024

Good morning, everybody. Welcome to another motivational Monday and happy New Year If you are joining us for the first time, my name is Matthew Hock Executive Vice President here at LPT Realty, and I'm joined by Robert Palmer, founder and CEO, who's joining us from his Montana home in Yellowstone Club. And if you are here this morning, you have already started twenty twenty four. Off making great decisions, which is coming in and listening to us and where the, where this company is going.

So good morning, Robert. How are Hey. Good morning, man. Happy New Year, everybody, and happy birthday, Matt Hodge.

Oh, thank you, sir. Thank you, sir. I feel, every bit of my age right now, man. I've been up very late the last two nights.

And, it was a it was a cold start this morning. So and it's, like, thirty one degrees. Yeah. You know, my Caribbean blood does not agree with that.

But happy to be here with family man. Looking forward to twenty twenty four. Yeah. So I, you know, I'm, I'm obviously, like, mountain time, but I celebrated New Year's eastern time last night.

So we got Reagan up at ten, watched the ball drop at New Year's, and then Jill and I went to bed. And then the so the club does two sets of fireworks. They do an East Coast fireworks ten hour time and they did a midnight fireworks. So the midnight fireworks wakes us up.

And, our bedroom is up on the fourth floor of the house, and so Jill hits the button and the curtains and the shades open up And the fireworks show was, like, literally happening right perfectly outside of our window. It was Nice. Pretty fantastic. So we, we enjoyed the fireworks It was it was great.

And, yeah, man. I was super excited to be kicking off twenty twenty four. Really excited to see those of you who joined us this morning, you know, There are definitely people having a slow start this morning. We usually have over a thousand folks on this zoom.

There are three hundred and eighty of you who who have gotten the commitment this morning. So know that you three eighty are are ahead of the pack as far as getting going this morning. I feel bad for our other West Coast friends. I'm up at eight AM.

Our Nevada friends are up. We'll be up at seven AM. If you got any Nevada folks up at seven AM, give us a holler in the chat. But happy new year LPT, and just so excited for us to I'll go conquer twenty twenty four together because all that hard work we put in in twenty twenty three was planting those seeds for what looks like it's gonna be a fantastic year.

Mortgage rates are cooperating.

There's so much pent up demand that's about to get released. It looks like twenty twenty four could definitely be a great year. And then knows from there, we may go back into a really, really big spike, and it maybe see a massive twenty five twenty six. So things are definitely shaping up the timing of LPT. The timing of all of us coming together and and trying these new things, you know, committing yourselves to the collateral marketing system, getting out in your communities, all those seeds you planted in twenty twenty three are about to blossom in twenty twenty four, and I'm excited to sit back and watch it all happen.

Yeah. Absolutely, man. And, know, you talk about that all the time in terms of, like, preparing for the bust and the boom and the boom and the bust. And if you look at last year, it's similar to that bust period, meaning that the market was contracting, then when it starts to go the other direction, you know, the people who were preparing for that change for it to go back to the other direction are really gonna win.

And that goes by way of, like you said, by continuing being vigilant with those marketing efforts staying visible when most people are, you know, not doing those same, exact activities. So looking forward to a a big twenty twenty four, I know you've got some of the, excuse me, aggressive growth numbers that you're looking for for twenty twenty four from an agent headcount, but then also transactions. We wanna see our agents do a lot more transactions. And you know, be the top of their their field and their craft in every market.

So looking forward to all the new tools that we have to support you in that mission. Yeah. Absolutely. So, know we're gonna share the video this morning.

I think we should I think we should kick off with that if Dave is ready. Yeah. Absolutely.

The the amazing talented John who is the the creative genius behind Lawrence k Bird and also the voice of Lawrence k Bird, does an amazing end of year video for us to celebrate everything we've done together. And and so you all can share that as well if you log in to Connect. And I think do we have screen do we have slides of this? I should have reviewed the slideshow before I got on here this morning, but I I we're supposed to have some slides of where you can go and connect.

So if you go into connect, and click on news, here we go. You go into connect, you click on news, and then you'll see a news article that says you can download the Lawrence K bird into your video. You can download it. And that way, you can upload it and share it on your own social media as your own video instead of having to reshare one of mine or one of the companies.

And so we're gonna play that video next, but I wanted everybody to understand where you can go to get it It's really touching, really heartwarming. It's a great testament to what we did, together. I think it's very much a testament to the LPT vibe, the LPT culture, and the LPT style. So Let's roll that video.

And if you love it, I would love to see social media blowing up with our our Larry k bird year in video review. So if you get a second, log in to connect, go to new download that video and post it on your favorite social platform so we can show the world everything that LPT did going into twenty twenty four the amazing twenty twenty three that we had together. So, Dave, let's hit that video.

Well, here we are again.

When I said LPT at twenty three, you guys really took that seriously.

What a year, I'd say this is the year we started to spread our wings. Pun intended. Now there's a saying that there's strength in numbers, and our strength is growing exponentially.

I mean, twelve months ago, I was speaking to roughly a thousand of you, I'm now talking to seven times that number, and my ride and dive folks are down here in Florida, but I've met new friends from Texas to Rhode Island, South Carolina to Nevada. Look, we are twenty states strong. And between you me and the wall, there's a lot more coming. Really soon, and the big boys are starting to notice.

They've started shooting, so we must be over the target. Now I'd like to take a moment to reflect on your wins this year. Winds. Yeah.

There were a lot of them.

That dare. That's probably my favorite. In one of the worst real estate climates in decades, you guys were winning professionally, personally, they just kept coming. Now, I'm not saying this year was easy. Now, I'm being honest, the year twenty twenty three was harder than most. But my favorite part of this Royal PT experience is that even though each and every one of you are technically each other's competitors.

I feel like there's this common goal to help each other succeed. I've seen firsthand agents sharing knowledge and industry hacks with other agents in their same area. And there is definitely something to be said about that. Now, there's been some internal head button as well.

But what family doesn't have that? And I do believe the correct word is family. I see that every Monday morning. And I see it every time we head out on the road.

The bonds here is strong. Anyone can see that. We are officially the fastest and real estate brokerage in history, that's just the numbers. And the numbers don't lie.

Where we go from here? Well, that remains to be seen. But the industry geniuses never thought we'd fly this high this fast. And I know you guys.

When they tell you guys you can't you tell them hell yes we can. So here's to us. My family, that defied the odds in twenty twenty three, Let's raise our glasses high. May we celebrate our victories big and small and cheers to what's coming in twenty twenty four?

More wins, more growth, and more moments that make us proud to be part of this LPT family. Shares in twenty twenty four, You need marketing tough guy. Alright.

Fantastic video.

John Powell, creative genius who put that together, the voice of Laura's k bird, and you can download the video yourself. Just go into connect, click on news, download it yourself and then post it on all your social media platforms. And big thank you to all of you who, uploaded videos. Matt Hodge put out the the ask pretty late in the year this year.

You know, it was funny John came to me a couple weeks ago. I said, man, I I don't know what I'm gonna do this year. He's like, I'm stuck. I have writer's block.

Like, I don't know if I can pull it off. There's so much pressure from last year's video. And, he got the inspiration.

Matt, you know, mentioned on motivation Monday a couple weeks ago. Hit this dropbox link. So big thank you to all of you who shared those photos, because again, this is all about you. This is about the things that we did together, and that starts with each and every one of you.

So big thank you for All the all of you took the time to submit photos to the Dropbox that help make that video so special. And now put it out there so everybody else can see the amazing things that we're doing here together. LPT in twenty three was a big one. And, now we're gonna do more in twenty four.

So here we go.

Awesome. Right. Awesome. Yeah. It was it was exciting to see everyone, you know, put their put their special moments there in in Huawei.

Of course, we can't feature everybody. It was great to see, you know, we get to see all the moments that you guys shared. So it was really special. I mean, you guys are winning in big ways.

It was so many so much community involvement and, you know, just The revolution of LPT continues to grow where we're looking really to expand that in twenty twenty four. So, okay. Well, Robert, I wanna transition to some of the new things that coming before I kind of ask you your vision and where we're going in twenty twenty four. I know that's a big question in terms of, like, what tools, what are we thinking about?

How are we thinking about the the macro environment as we go into twenty twenty four. This year in twenty twenty three or excuse me, last year in twenty twenty three, we had this rapid interest rate change, and that caused the market kind of do some funky things. And so we created some tools against that to help you, with that environment. And so twenty twenty four should look a little bit different.

And so what are we thinking about in terms what that playing field should look like and what tools are coming so that we can navigate these waters in twenty twenty four. Yeah. You know, twenty three was a really interesting year. We we came into the year with high rates.

And then because of some of the bank failures, there was that head fake early in the year, and it looked like rates were gonna come down. And and we actually had a really great q two. You know, we had an amazing q two. Everybody had an amazing q two, kinda breed life back in everyone.

And then q three and q four just fell off a cliff with inflation numbers coming out in the wrong direction. And, you know, there was talk of the, you know, interest rates going to nines and tens. And while we never got quite that high, it was definitely a wake up call, I think, for a lot of consumers, And and that actually did us a massive favor because all of a sudden a rate in the sixes or the fives doesn't look so bad. If you remember, if you go back to where we were a year ago, you know, you had home buyers and home sellers backing at five and six percent rates because they hadn't seen those eight handles yet.

And now that we had that period of time in q three and q four with the really high rates, the the sevens and the eights, it's totally realigned expectations. And I think that's gonna be the biggest shift. I don't think because rates went so high and realign those expectations, I think we're now gonna see a lot more activity at a higher rate than we would have seen it before. Right?

So before I think we would have had to have gotten back into maybe the low fives for consumers to say, hey, this feels right to me, where now I think the the sixes is gonna get it done. We've just gotta get out of out of this holiday period and take advantage of it because the real drop in rates happened right as the holiday started And it's hard to get people motivated to do anything around, you know, around Thanksgiving and and Christmas holidays and Hanukkah holidays and everything that happens. In November and December. So I think Q one is gonna be massive.

I think today is gonna be a massive day for inbound phone calls for folks reaching out And and look, we're we're gonna continue to position LPT to win. We had massive growth, in twenty twenty three, well over five thousand agent increase an agent count, in twenty twenty three, and we're gonna not announce any more agent growth numbers until grand prix. I wanna make the the big unveil at Grand Prix of where we but but no, we grew agent count by well over five thousand, in twenty twenty three, which was fantastic. And we're gonna continue to grow together.

I believe that made us the the fastest growing brokerage a hundred percent by percentage. Like, percentage wise, we destroyed everybody.

There's a really good chance that we're actually gonna be the fastest growing by by just pure agent count, which is shocking when you think about the fact that we were only in seven states for most of the year. We really had our big, big growth at the end of the year for additional states. And, you know, some of these big Big cloud brokerages historically have added and should be adding ten thousand fifteen thousand twenty thousand agents in a year And and I think we're gonna see that that most of them didn't even do the five thousand that we just did. So it's gonna be really interesting to see when the the annual reports come out from the publicly traded brokerages to see where they are.

And and it's a it's a conundrum because when you base a brokerage's value proposition so much on growth, and that's you know, that's a part of having revenue share as a part of this model is growth is important, you know, because agents are saying, hey, I want to, in addition to what I could earn from real estate, I wanna be able to grow, and earn revenue from the agents I attract. And and it's this slippery slope because all of a sudden if your growth stops and if you even potentially see negative growth, then that whole value proposition, that whole reason for people joining your brokerage doesn't become as valuable.

And that's a big part of why we are real estate first. Because look, when we're at a hundred and fifty thousand two hundred thousand agents, there will be a period in time when our growth slows as well. It's natural. There are only so many agents in the United States, there's only so many agents in the countries where this type of model makes sense.

And if you're not real estate first, if you don't have amazing tools like listing power tools, and all of the magazines and nine critical questions and seven home buyer strategies and our amazing direct mail in digital products and all of the marketing we've built in the culture and the collaboration and and great things like motivation Monday here happening every single week. If you don't have all of those things and your only value proposition was about growth and attracting other agents, then what happens when the growth stops? And I think we're gonna see that question answered pretty soon because the growth is definitely slowing dramatically at some of the leaders in this industry and some of the largest publicly traded cloud brokerages who have anchored into that value proposition.

And again, it was very important to me when we built LPT Realty, to not suffer that same fate, to not say, Hey, we're gonna hit a point one day where the growth is over and we're no longer attractive to folks. Like, to me, like, I've said this before. Like, it stops here. You know, you look at what the brokerages have done to each other in the past, and it seems like every seven, eight years, somebody comes along and and dethrones the the prior leader.

That stops with LPT. When we make it to the top, I am committed to doing everything we have to do to staying at the top. And the most important part of that is the foundation we laid today. Because look, it would have been way easier to just spin up a brokerage and lean into growth and lean into FOMO but we took the time to build real value, to build an actual real estate first culture, an actual real estate first model, real estate first tools, ways that each and every one of you can and close more transactions, which drives your primary source of income.

And is the most attractive to most of the agents in this country. There's a very small group that want to focus on the recruiting Most folks get their real estate license. Guess what? To sell real estate and help families enjoy that dream of home ownership, help families transact the largest transaction of their life buying or selling that home, and that's what we put first here at LPT Realty.

And that is hard. That was harder. The easy way out is to just pop up a clone and and lean into growth and and pitch FOMo, we focused very heavily on building something different here that empowers you at a different level by giving you choices and always putting real estate first. And that is going to be the key to our future success and it's the key to our success this far.

So I'm very proud to see this model, which isn't even two years old, catching so much traction. We're already seeing some copy cats pop up now on our model. You know, we're we're the hot company now to chase and and try to catch and try to copy and and we're not even two years old yet. So, you know, it's, more in twenty four, baby.

It's it's gonna be fantastic. I'm so proud of all of you and what you did in twenty three. You know, we saw agents increasing their transaction count. We had agents put up amazing years in twenty twenty three.

They utilized the tools. They utilized the culture. They they got in there and they thought creatively. And they said, you know what, how can I use all this amazing stuff to push more transactions even at a time when transaction count is a whole is down dramatically?

And we saw so many of you guys win, and that makes me so proud. And it fires me up to keep building more stuff and to keep driving this forward. Because remember, at my core, I am a marketer. You know, I'm I'm not I'm not a realtor.

I've never been one. I don't claim to be. Like, I I really feel like I understand what you go through. I understand the the ups and the downs from being in the industry for so long, but what I am at my core as a marketer, and and the more I see you all winning with the tools and the more I see the commitment to real estate first, the more I get excited to build new tools to get on here and share more knowledge and help build systems and marketing systems and marketing projects that I know can take your business to the next level, and that's really what LPT is all about.

Now we need scale to do that. It's hard to do that. You know, you go back to, you know, March of of twenty twenty two, and there were like thirty five of us. You know, it it's hard to build tools at scale for thirty five people.

As that number continues to grow and we close in on that ten thousand mark, it gets really exciting the things that we can build and do together and the impact that we have already had and will continue to have on this industry because look, we have forced other people to improve their offerings. We have forced other people to up their game. We forced other companies to try to copy our marketing systems even though they failed miserably and should be embarrassed by what they tried to put out. We are making waves in this industry, and we are pushing people to do better, and that's fulfilling too.

Right? Because at the end of the day, if there are a hundred and fifty thousand two hundred thousand LPT agents, whatever that number is, if LPT's existence pushed forward the models so that another couple hundred thousand agents that our competitors can have a better set of tools and serve their customers better and help their consumers transact real estate and attract more buyers and sell their homes for top dollar better. That makes me happy too. Yeah.

That's awesome, Ben. Yeah. And that's so well said. You're right. I mean, the consumer is the is the final product.

Right? That's the north star. That's what we are all joining together to to help them realize their dreams. And I love that you've always broken down.

You know, kind of we are here to partner alongside with you in that mission, and it comes up in the way of you speak about of growing your business. But what we're doing is we're going out there and we're changing real estate for the better. We're changing the experience. We're giving people more tools so they can make informed decisions so that they can have the, you know, the dream of homeownership or trading up or trading down, whatever that looks like.

But I love that partnership. And speaking of marketing, I know you've got some new tools. And so you've thought about some different ways that you've you've seen some things in the past, like, luxury collections at the beginning of every motivational Monday. You see the billboards, and I know there are people who are wondering, like, hey.

How's that happening? You can go inside Maligates and look up luxury collections. I will tell you how that works. But, Robert, as you continue to expand on that idea, I know you've looked at it a little bit different ways.

You look at, you know, the collections kind of as market Pacific, and then you there's kind of like this gap of, you know, what are we doing to get, like, minded people who want the same niches to get, sorry, niches together, to kind of row faster together. Right? So if I'm in luxury real estate, you're in luxury real estate, how do we make that connection so that you guys can share best practices and and work together and collaborate? So like to kind of switch us to our next, you know, topic, which is, you know, collections versus networks.

How do you see that going in twenty twenty four? Yeah. So, you know, we we came in with a little bit different approach when it came to our luxury collection. And so what most brokerages do is is they would say, hey, we have a luxury division.

We have luxury agents. And then those agents have to join, the quote unquote, luxury division. And we decided to take a different route. We decided to launch with our luxury collection, which is about the property.

And so the cool thing with the luxury collection is any agent you know, can put one of their properties that qualifies into the luxury collection. Right? And this is different because what happens to a lot of other brokerages is you know, when you join their their luxury designation, whatever it is, you have to be a member of that for any of your listings or properties to get the treatment. And we wanted to be different.

We wanted to make this a more open process, for people to take advantage of it. And so we started with our luxury collections. And And this kind of led me the idea of what other collections could we tap into. You know, what are some other things that would make sense for this property driven idea of collections?

And so We've got some other cool ideas that we're working on for this year. Again, we're showing all the amazing things we do as a part of that luxury collection, the single property magazines, the billboards, you know, we really took the marketing. I would say to the absolute, you know, top of the industry, I'll put our luxury collection marketing treatment for those listings that you all side to opt in and upgrade the marketing round against any any luxury brokerage out there. There is not a luxury franchise or luxury brokers that you can't stand up against and beat their marketing when it comes to our LPT luxury collection.

So super excited there. But we wanna take this further. And so if we wanna go ahead and hit this slide, we're thinking about other ideas, and and one of the things we wanna do in twenty twenty four is launch some additional collections. And so, one idea that we're looking at is farm, ranch, and land.

You know, we're we're thinking about how niche do we get on these collections. And so the idea that we see agents out there listing, and I had an amazing conversation with an agent up Gain the Gainesville area who's passionate about this. And so again, these are the ideas that are coming. We wanna have a lot of collections for you all to opt your properties into as you grow, investment.

You know, again, this this could be commercial. This could be short term rentals. Again, we don't know exactly what this looks like. But we want you all to know these are things we are looking at because at the end of the day, the type of marketing collateral and the type of materials we need to provide for you for luxury is different maybe than for farm, ranch, and land, and is different than maybe for investment, you know, which again, whether that's residential investment or commercial investment, So again, today, we're not gonna get into all the details on this, but we want you all to understand, you know, where we're going, the idea of a vacation collection.

You know, and so one of the things we do with with LC is we have a dedicated website. And so now we would also have a dedicated website for those listings that are opted into farm, ranch, and land. And a different dedicated website for those listings that are opted into the investment collection and a different website for those that are opted into the vacation collection because what we recognize is consumers when they're out there searching for these different types of properties, they want that specialist, they want that property that's being highlighted, alright, for the idea of where we're going.

And so these are just some of the ideas of the collections. And so one of our twenty twenty four plans and goals is to expand the collections. And we'll officially unveil a couple of these collections at Grand Prix, show you what what exactly goes in those packages, what that looks like. But we wanted to let you know it's coming, right?

And so If you're interested in that, you know, keep that in mind. We may have a call out for some beta testers to get involved with us. So again, we just wanted to put that out and give you an idea of one of the places. We're going in twenty twenty four.

Yep. Awesome. I'm yeah. Real quick. I just wanna say something about that election collection, please, is that you know, when you think about the people who have gone in one listings and had this opportunity to say, hey, these are the things that I can provide for you, whether it'd be billboard or some type of other advertisement, property specific, magazine, things that are just so hard to assemble.

You'd have to go to, like, ten different vendors and put all this together. To have it here at one streamlined place is really making the difference because it makes it a easy, repeatable process. You walk inside that listing presentation, and you you really show up differently than anybody else. And like you said, marketing beats brand every single time.

And so to think about that as you are wanting to expand into these different areas. Hey, what does it look like for people who really are looking for tools for, you know, vacant land farm and rent? You know, what does that look like? You know?

And so being able to arm you guys with that is a is a sole mission as a continued kind of a commitment to doing our part, which is helping you go faster. So just wanted to kind of throw that thought process in their gut seeing so much success from luxury collections and people really been able to utilize that to gain listings that they feel potentially would not have. And last thing I'll throw out there, we had a recent agent who, basically came to us and said, hey, listen. Because of the marketing of this collection, I know for sure I got this multimillion dollar property, I've never been able to get something like this before, and it was specifically because I could talk about these tools.

So, just wanted to show the power of being able to have these extra fingertips.

Yeah. Absolutely, man. Look, marketing beats brand every day of the week. I'm a testament to that.

When I launched my companies, I was up against massive brands, you know, Quicken and and Chase and Wells Fargo and improve that marketing can be brand, and that applies to any industry. But I believe it applies more to more to real estate than any other because the primary reason that people hire us to list their homes is for the marketing. And so you have this double whammy know, we talked about this a lot. You're marketing to fulfill your obligation and your promise to the seller, but you're also marketing to fill your funnel with the next seller and the next buyer.

And so we are an industry where marketing will be brand. And I'll tell you, as demographics continue to shift, that becomes more and more powerful, you know, the younger generations have much less brand loyalty to the hundred year old auction houses and some of the brands that that dominated luxury in past generations. And and our marketing tools are the the key to anyone, any LPT agent being able to break into that luxury space because when you can get that listing appointment, and you can get in front of that that seller and show them the amazing treatment that the LPT luxury collection can do for their listing.

It it's in I mean, we see people We see people beating out the, quote unquote, you know, big luxury brands every day, and that makes me so proud because here it's your choice. You decide which listings to opt in to the added expense of the luxury collection. You decide which package level you wanna use, where the luxury brands, the luxury brokerage is they're gonna they're gonna smack your commission on every single transaction just for the privilege of using that brand where here we remain anchored in agent choice, which is you put our tools to bear when you think they are necessary to help you win.

Yeah. That's that's a great great explanation, man. Okay. So that's the collections, property specific marketing, individual to the property.

Now How does the network? You've we really haven't had, you know, much talk about this. This is really kind of a new idea. So how does the network play against collections?

Yeah. So the network looks a lot more like what everybody else does. Right? And so the network is now about you as the agents.

And so we're gonna be launching our first network which will be called our luxury preferred network. Alright? And so there's the logo for what'll be coming out. Again, this will be officially launched at Grand Prix.

But we wanted to put the word out there. This is the luxury preferred network. And so again, as I think about this, collections are about the properties. And so you decide when you wanna opt a property into the collection.

The networks, like our luxury preferred network, now that is about you as an agent. And so you decide if you wanna opt yourself in and participate in the network. And while we're starting with the luxury preferred network, I can a hundred percent see, you know, farm ranch and land network. And I can see investment networks and and and vacation networks.

And all of the same type of treatments that we're bringing to the properties on the collection side bringing those to the network side as well. And so the idea for the network now is as you as an agent as you opt in, there's going to be certifications. We're gonna have our own certification tied to being a part of that network. We're gonna have higher degrees of of training.

We're gonna have additional marketing materials that are now focused on you as the agent. So remember, everything in the luxury collection is about marketing the property. Now as a part of the luxury preferred network, there will be marketing tools about marketing you as the agent. And so opting into luxury collection, getting those certifications, getting those extra trainings, We're looking at putting a a luxury preferred network website together.

And then advertising that in high profile places where if a luxury buyer or seller wants to go look for a luxury agent by market. They can find the agents who have chosen to become a member of the luxury preferred network. And so we're figuring out exactly what that's gonna look like. There is gonna be a tied to it.

You know, this is gonna be something agents pay for annually to get the certifications, the training, and everything that's included in it. But again, we we listen to you. Right? I was focused on the collections and I was focused on being different, but a lot of our agents said, you know what?

We wish we had something that we as agents could pay to be a member of and get that type of certification and get that type of training and get that type of designation to distinguish ourselves from other agents. And so you guys speak and we listen And so we are now hard at work building out these networks, the first of which will be the luxury preferred network, which is gonna come with amazing, again, amazing tools presentation tools, all of these things for you to now market yourself and position yourself as you think about what we do at LPC, the collections are about positioning the property.

The networks are about positioning you. And so on the collections, you decide and you pay each time you decide to opt a listing into the collection. On the network side, you pay if you decide to yourself into the network annually, but again collections are about properties. Networks are about agents, and that's how we think about building out an ecosystem that again with agent choice lets you decide how you wanna position yourself, what parts of this brokerage you wanna participate in, where you think you need our tools, where you need our help, Ray saying, you know what?

I'm good. I don't I don't need to invest money in that. I'm gonna do it over here instead. Again, these are all your choices because that's what LPT is all about.

As a platform, we are here to empower you to make your own choices because I respect you all as intelligent entrepreneurs. You've worked really hard to get to where you are, I wanna give you those choices instead of trying to smash everybody into one plan or one hole, you decide where you think our tools can bring value and you decide where they don't. And that's the beauty of the model here at LPC Realty.

That's awesome, man. I love I love this. I'm so excited to see this come together.

Again, you know, this isn't really available. Right? Like you said, like, the traditional auction houses charge you for every listing or transaction regardless whether it's the, you know, luxury price point or not just to kind of have the name. With LPT, it gives you the flexibility to say, hey, this property qualifies for it.

This qualifies for that additional marketing. It makes sense for me to do it on this property. And so it just, again, anchors an agent choice and really makes the model the model so flexible for you to accomplish your your financial goals. One thing that I do wanna tease as part of the, network is that inside of networks, there are some additional things that you get.

There's some prospecting tools that you are available. And so everyone is familiar with the active marketing plan. There is a new luxury collection, active marketing plan. So, Robert, I'll give you the opportunity to talk about it real quick.

We've got a quick teaser b roll. We can show you guys of what that looks like. Not out yet. We'll be available around grand free time, but if you wanna walk us through kind of how you think about, why those prospecting tools are available, for the networks.

Yeah. So one of the big things we wanna do is we want agents to have those designations. You know, again, we're we're building out, and we're gonna have a big announcement around the designation process. Again, a lot of this is we're teasing it today.

A lot of this is gonna come to fruition at Grand Prix, but we really wanted to make sure that that, again, while any agent can opt any property into the collection, wanna make sure that if we're gonna provide marketing tools that are branded now to the agent that those agents have been through the certification processes, they've taken the extra training They really understand what they're explaining because we don't want to hit in a situation where an agent missing, you know, misrepresents what luxury collection is or maybe uses it with a seller and doesn't understand it and then doesn't opt them into the right package.

And so we're putting a lot of thought into the trainings and designations. And so in order to unlock these marketing tools that feature you as an agent, you have to be a part of the network. And then we're gonna have again, this is the the active marketing plan that will be available for luxury preferred network agents. We're building an amazing website out for luxury preferred network agents.

We've looked into to getting some advertising in, like, the Rob report, New York times, and all these amazing places to drive traffic to the LPT luxury preferred network website where there'll be a directory of all the agents who have taken the time to go through our certification process, our continuing education, because again, this is something that's really important to me. As a marketer, it's important that our tools are used correctly because there is so much power in these tools and we wanna make sure that the agents truly understand that are educated and are going to be held to a standard.

When we put these amazing tools in your hand, which give you this massive unfair advantage, we wanna make sure that you understand what you're going in there with and how the whole program works. And so, yeah, the networks will be available in all markets. I'd say the only thing we don't have today really available in all markets is the the billboards. Which is coming.

We're working on a solution for that. So what we've done in the past is, whenever a state crosses the three hundred agent mark, that's when we bring the agent billboards into the market. We're actually looking at a solution where we can run I'll call them spot billboards so that even if it's there's a a listing in a market where we don't have the agent density yet, to do the agent billboards that we can actually bring the luxury collection billboards to that market, through what's called a spot billboard buy. So now instead of us owning that entire billboard, just buy a handful of slots.

And we say, Hey, we need this listing to show a hundred times a day on this billboard and this market. It's not quite as powerful, but it is still very impactful. For the seller and for you as an agent. So that's that's not out yet.

It's something we're working on. A lot of stuff we're always working on behind the scenes here to drive things forward for you guys. But yeah, really excited about about this this new opportunity this opens up. And then, you know, I can see as we continue to scale, we have networks and collections for all different kind of issues, you know, I saw some people asking about commercial.

You know, we are looking at at our whole commercial comp plan first. Again, one of the things that we're we're gonna talk about at Grand Prix We don't wanna focus on a network or a collection until we get the comp plan right around commercial. So that is also in the works. But again, just really excited about the things we're gonna do here in twenty twenty four.

You know, with with twenty states open, we're actually gonna be opening some additional states here in q one. So so stay ready for that. I was gonna tease them today, but I think I'm gonna wait, and then we'll talk about them next week. But, we are gonna open up a few more states.

You know, we'll probably go ahead and get into that twenty four twenty five state mark and then ride that out for a little bit. Just a lot of exciting things happen, but it's all driven by your commitment to this brokerage. And you getting out there and utilizing the tools and spreading the word and winning in your markets because there is no better testament to what we're building here at LPT. Than each and every one of you having individual success with the tools, with the programs, with the culture, with everything that we've built her for you, And and in amazingly, we we have agents who come here that don't really even understand the tools.

I saw someone recently say, oh, what's this power pack thing that we get free on every listing? You know, I we I love it. You know, I I love that I love that they still want to come to LPT because everything else, but you've gotta embrace the tools and you've gotta help your fellow agents understand and embrace the tools because that is how that is how we win together. And so again, I'm just so proud of everything we accomplished in twenty twenty three.