Welcome to another Motivational Monday.
My name is Matthew Hodge, executive vice president here at LPT Realty.
And, Dave, if we could bring in Robert Palmer, founder and CEO of LPT Realty joining us from his home in Yellowstone Club, every Monday. Good morning, man. How are you?
I'm doing great. I'm doing fantastic in Montana. Fantastic.
Okay. Real quick. Before we get started, David, if you could just throw up that quick screenshot. I wanna kind of show everyone real quickly how to engage inside of the chat.
So when you guys are sending in chats, I think by default, it says host and panelists. If you send a message to host and panelists, it only comes to Robert or and there are a ton of people in there saying where they're from, and they're saying good morning, and it's just coming to Robert and I, and I believe that's intended for everyone. So if you go to that little spot in your chat, just select at the very top option, it will say everyone, and that will be what? But see if you look to the and that image there, you'll see where it says hosts and panelists.
That's coming to just Robert So I just want to let you guys know so that your message makes it to the intended audience, and we'll go ahead and get started. And also I saw someone said they wish they would start on time. We actually start at ten zero three. It gives everyone an opportunity to join as we have a few thousand people joining and Zoom can only load so many people in at a time.
So we start at ten zero three just so that everyone has an opportunity to share with us. So with that being said, man, good morning. How are you, brother?
I'm good. I had a great weekend. Took Reagan out skiing, spent some good, daddy, daughter time together, and, things are good, man. Things are really good.
Grand prix. Lot of lot of work going on behind the scenes for Grand Pre, lot of work going on behind the scenes for the new community initiatives working on just a lot of lot of really good stuff happening right now in, in LPT orbit. And we continue to grow.
It looks like January is going to be a record month for us in in agent growth. We've made some adjustments on the back end, beefed up some staff. You know, it's kind of interesting coming off of November and December, which weren't necessarily slow, but, you know, we they were slower and then seeing this massive spike in January, which I I guess I kind of expected, but not completely.
I'd say in past years, we saw more people, more agents moving in December. Because they wanted to kinda get in, at the end of the year, like, after their last transaction closed and be in place for January one where this year, it feels like We've seen way more movement now the first, you know, three, four weeks of January. So interesting the way things move around, obviously, it's market driven. It's people's decisions to make a big life changing career move and join a new brokerage, but, you know, it's exciting, you know, continuing to see that that acceleration. A time when other brokerages are not necessarily seeing the same acceleration.
And, I'm really proud of everything that we're doing here together at LPT Realty.
Yeah, ma'am. Awesome. And I'm also excited to see transactions starting to go back up. I know that we've heard from a lot of agents that their year has started off really strong I've seen some people say, Hey, man, my team is averaging one deal a day pretty much from the start of this year, and other people are like, Hey, I got two, you know, contracts under, two contracts written this weekend, another one on the way So you're starting to see that activity again, which is nice because we were in a little bit of a drought in Q4, you know, and that can feel pretty demoralizing after a little while.
And it feels like it's never gonna end but now that we're starting to see that go back up, we're excited to know that people are having the opportunity to grow with LPT, and they're utilizing the tools. And that's one of some of the things we want to talk through today which is how to get the most of LPT tools. You know, they don't work if you don't utilize them. And so, Robert, the inventor the visionary behind the tools, you know, what was your concept originally when you started developing these tools?
Like, what was the thought process and what you were gonna all for agents as you develop the tools that go inside listing power tools.
Yeah. I think it really is critical, like, to think about that. You know, as we build out the brokerage. The tools are one of the things that really does make us unique.
It's one of the few, like, true differentiators here. We can all argue about you know, is ex broker just training as good as y broker just training as this as good as that? But at the end of the day, our tools really are a differentiator. You know, there's other companies that have clearly try to knock them off in a poor manner, but at the end of the day, we've built these amazing tools, and it started with helping agents be able to recapture and get as many deals as possible out of every opportunity they have.
And so, yeah, I think there's a lot of misconception. A lot of people think, oh, the power pack, that's for trying to get buyers for my listing. It is, but it's actually more about trying to get the next listing in that neighborhood. You know, one of the things that that I saw early on with the largest, most successful listing agents in the industry was there was almost as virality to their listings.
They would get a listing in a neighborhood, and they would get another listing in a neighborhood, another listing in the neighborhood, And we really studied what are the tools that's causing that phenomenon to happen, and that was the genesis of listing power tools. So, yes, it helps you get those extra leads. It helps you capture more of those sign calls via text message. It keeps, keeps more buyers off of the portals instead of googling the address to get more details, they will send a text to the phone number.
Which means you then capture their contact information, but more importantly, you are auditioning for the next listing, the listing across the street. The listing of the neighbor down the street and the listing of the person who attends an open house. And all these things are critical to building that virality, that momentum, that creates very large listing agents. If you look, you know, a very small number of agents control the vast majority of listings, and this is because of that viral nature of listings.
And so we wanted to build tools that would help more agents capture that phenomenon, capture that ability to get the next listing and the next listing and the next listing in a neighborhood. And then we took it one step further and said, okay. If you don't have a listing now, what are we going to do? Right?
Well, we're gonna give you the magazines. We're gonna give you the door hangers featuring the magazines, so that you can now farm neighborhoods, and you can show up in the neighborhood, and you can start to prospect in the neighborhood even before you have that listing. And then, two, being able to go sit open houses for other agents, but order your own open house power pack so that now while you're in the neighborhood sitting that open house, you're able to market yourself. And so all of this was thought out.
It's it's a it's it's a system. It's built to work together. It's built to help you win. But the thing is if you don't embrace it and more importantly, if you don't help the new agents you're attracting to LPT embrace it, then you're doing them a disservice, and you're making LPT a lot less attractive.
You know, we look not every agent stays at LPT. Obviously, we do have attrition. We have much, much lower attrition than any of the other cloud brokerages. And I believe a big chunk of that is because of our fair comp plan, and because of our tools, one thing we have seen is agents who don't embrace the tools are much more likely to leave.
When we do see an agent leave and we go look and see, they never order to up their free sample power pack, They never ordered their starter kit with their sample magazines. You know, when people don't buy into, they never attended a motivation Monday. It's amazing. That that's a pretty good indicator for us.
If someone's been here for a couple of months and they've never logged on to motivation Monday and they've never ordered a power pack, and they've never, you know, ordered those sample magazines, the likelihood that they're going to stay at LPT is reduced dramatically because those are a lot of the things that make this brokerage special. And so, you know, we continue to figure out new ways to get better training out as we are building out this whole new community software that I've that I've talked about that we're gonna be really digging deep on during Grand Prix, all of that together is built to help get the message out because we know when agents learn about what we have, and learn about how LPT can actually help them grow their real estate business, then LPT becomes very sticky.
On the flip side, you know, I think and this is something that cloud brokerage is deal with. We do still have agents that come here, you know, purely because they wanna try to make rev share. And and I understand that. And as much as I preach against it.
We're real estate first. We have all these things built in to say, hey, you know, your rev share is gonna go towards your cap. You can't earn rev share in your first days here. You know, we've built all of these things to really try to tilt the scale back as much as we can toward real estate.
We do still have some folks that come here as they went to other brokerages, purely for Revshare, And that that's a tough road. You know, yes, I think Revshare is a great way to build out a supplemental income to your real estate business, but as we look at the cloud brokerage landscape as a whole, you're seeing massive attrition at some of, the legacy cloud brokerages. And a big piece of that is if the focus is taken completely off a real estate, and you have people that are only there to make money off of other agents and don't have the personal passion to sell real estate.
I believe that creates a problem inside of the culture, And two, it creates an attrition problem on the back end because unfortunately not everyone is going to recruit a massive amount of agents underneath them. Right? Like, it's just not possible. You know, what you say, well, if if everybody had thirty people, well, there's only so many agents.
And so each person each one person who has thirty people under them, That means there are twenty nine other people that cannot have thirty people under them because there just aren't enough agents. And so again, we were very purposeful in the way we built LPT to try to tilt the scales back for the first time in a cloud brokerage toward the people who are passionate about selling real estate first. And that is our commitment to being real estate first. And our tools are built to be real estate first.
And our meetings, like motivation, Monday, and our community are all going to be built around being real estate first. But again, there are folks who came here maybe for the wrong reasons. We're gonna see some of those people leave because again, I don't know. Maybe they thought I was kidding about being real estate first.
I was not, you know, we were very clear from day one.
All the tools, everything that I'm passionate about is helping agents be more successful in the primary goal of this brokerage, which is real estate. And then yes, you can absolutely build a nice organization. You can earn revenue share. You can make a nice secondary stream of income from your recruiting efforts, or you can decide to be here at LPT and never recruit anyone and pay a very fair comp plan and have amazing tools But at the end of the day, I think some people didn't believe me.
And they maybe they thought this was kinda just another one of the existing cloud brokerages but we are very different here and that differences are really starting to come through. And and I'm proud of that, you know. And again, and this is one of the things we're gonna talk about today, the culture and the culture our culture is built around real estate, just like our tools are built around real estate. And now and we're gonna get into this our community.
You know, as we continue to improve the tools for our community now to thrive, our community will be focused on selling real estate as well.
Yeah. And, you know, so me personally, like, I still sell real estate. You know, I don't have as much time to to do that, but you know, I was talking about it this weekend. There was a for sale by owner that popped up in my community.
And, most of the time, it's my team who's doing it. Right? But, I I couldn't allow that disrespect I could not allow for sale by owner in my own community. So, of course, we took that listing.
I talked about it on real estate first Friday, how I was able to convert that but I did a open house there with my brother this weekend and had the marking material inside of there, and you wouldn't believe the reception that we receive I, of course, enrolled it in the luxury collections program. So I had the property specific magazines. I know there's been some questions around that recently that I've answered on Facebook. But it is it's like you said, you are auditioning for your next listing, and we set three listing appointments this week from that open house.
And so again, you know, it doesn't work. If you don't do the work, this was a luxury price point. And so obviously the people coming there are either going to be neighbors or people searching for that from their open house. We have something to sell.
You know, it spins the wheels. And so, you know, again, we are real estate first from all the way from the top, you know, to to the agents who was just getting their first deal going, and, and it's a testament to kind of what the tools that we have here. So again, be proud for these things. Utilize these tools because it does work.
And I will tell you what, if you are not going out there right now and understanding that the market is starting to open back up. I mean, it's not gonna, like, go back to previous two years, but it is starting to go the other direction and you have to be in position now to capture those things and it starts with the LPT tools. And so with that, I know there's been a lot of questions that I've seen answered around you know, people asking each other, hey, what are you doing? Are you setting up in a coffee shop?
What's the best practices here? And so we get that there's a component there where people want to figure out what are best practices cross pollinate that between each other so that you can, you know, maybe jump over some hurdles that you might be facing because someone else has already figured out how to do that And I think that brings us this idea of community. So, Dave, if you wanna pop up this photo, Robert, I know it was inspiration for you. Kind of talked about this epiphany that you had what was out of picking that you had when you were actually taking some downtime for yourself and your family over the weekend?
Yeah. So, you know, we've been talking a lot about our culture. And really for me, like, culture is a a primary driver. And a couple weeks ago on motivation Monday, I kind of I kinda explained this this this, you know, I guess the path of what I believe is what we needed to build the right culture here at LPT.
And in phase one, was making sure that culturally we were all in alignment that we had this spirit of giving and that we wanted to help each other and we didn't have the silos and we were real estate first and that we had agents embracing us who were more focused on real estate than anything else. Again, understanding that the core, you know, beauty of the brokerage and what we're building here And then that now kinda in phase two, it's focusing on the cultural piece of how do we connect our agents, you know, together. How do we as a brokerage provide the technology and the right ways to provide those connections and those ways for agents to interact and find each other?
And so this weekend, Reagan and I were on the gondola heading up to the top of a Gleece rock, to go ski together. And we were just talking, and, the gondola actually stopped and it stopped for, like, five or six minutes. And, if she didn't panic, she was cool like it's happened before every now and, like, whatever. Somebody tries to get on and falls.
They gotta turn it off like it happens. But it gave us just enough extra time to kinda talk. And I put this quote on Facebook. And during this conversation, she said, daddy, when I grow up, I wanna build a community like LPT, you're gonna be old and need to rest more.
And so while clearly, like, you know, she's taking a diss at the old man here, it just really kinda opened my eyes when she used that that word community. And as we continued to talk, and she knows I've been doing a lot of programming and coding and thinking about and designing out the new virtual, you know, software that we're working on. And again, this kind of phase two of taking this amazing culture that we've built. And now how do we help that culture spread to help agents connect with each other.
And what I realized is I've really been using the wrong word about phase two. Phase two isn't about culture. Phase two is about community. You know, we we've already built the amazing culture.
We've already built this culture where agents we wanna help each other. Like, I I see it pour out all the time. Our community software is not there yet. Like, we recognize that.
We needed to get the culture in place. We needed to get the scale in place. But when I do see these interactions, whether it's over Zoom meetings, whether in a training class, whether it's at the boot camp we recently held, whether it's in in the Facebook group, which again is not nearly as robust as what we need, this culture of giving and support and helping. Never once have I seen someone be like, well, who's downline are you in?
Who's your sponsor, you know, before they help, which I promised you would see that in other brokerages? Everyone just wants to help everyone else figure it out and be successful. And so what I realized is our culture is already, I would say the absolute best in the industry because of that willingness and that wanting to help each other. And now it's our responsibility as the brokerage and what I was calling phase two of culture is actually this this community focus.
We now have to focus as the brokerage on providing the right tools to help the community thrive and flourish so that that amazing culture that we have built together can now spread and can now connect. And we can allow agents who have that passion and who wanna fulfill this culture we've built at LPT Realty, we have to give them more ways to form the community. And that's what we are lacking today. And we recognize that.
And again, we're less than a two year old company. You know, we launched with some basic tools to help agents connect. Motivation Monday here is one of those. The Facebook group was a Band Aid.
We are now fully focused on these community tools, and it was having this conversation with my six year old daughter and talking about community that really helped me understand what we're talking about and what we're trying to do. There is no problem with our culture It's now the culture needs the right tools to thrive across the entire community. And, again, the, you know, Reagan's language, she only refers to LPT as a community, Whenever we talk about it, she's like, dad, you're working so hard on the community. You know, dad, I know you're building the community data.
You know, I love hearing agents that love the community. Like, that's how she talks about OPT, and it was just was this light bulb moment for me. We were on the right path. We just weren't using the right language.
And I think that is really important. So where I'm at now is this idea of separating culture and community. And I think for a lot of brokerages out there, maybe the two get too woven together, and you may have a brokerage that has a really good community, and then they call that a great culture, or you'll see a your broker just will have a great culture, and they'll call that a great community And what we're going to have here at LPT is the absolute best of both. We have already built again a culture that I will put up against any large scale brokerage in the country.
Right? We are we are creeping up. We are racing to ten thousand agents. We are getting to scale, and we've been able to maintain this amazing culture the type of culture that you would see normally at only much smaller brokerages.
And you normally see that culture start to break as brokerages hit the type of scale we've now achieved. So we've built the amazing culture, and now we are focused on building the tools to build the amazing community. Because I wanna live and I wanna win and I want us to be the best and I want us to enjoy every bit of an amazing culture and an amazing community. And I think importantly, by understanding the two different phrases by understanding the vernacular, we can really understand, are we winning it both?
Because if you lump the two together, you maybe miss it. You may say, oh, well, our culture is so good, but our community is lacking. Or our community is so good. Our culture is lacking.
But if we just called it all culture or just called it all community, I think you could get lost in the cracks. And we maybe would not be as great as we have the potential to be. And so again, big, big epiphany for me to say, you know what? We need I need to do a better job of understanding where are we winning and losing at culture and where are we winning and losing at community because they are two very different things.
They just get lumped together all too often in this industry.
Yeah. You are so right, man. And I guilty of that same thing too. Just lumping it as one idea when you're right.
It really is two separate things. And two separate very valuable things that really have to have their own kind attention, to ensure that it kind of turns out the way that we wanted to. And I know that's why I work so excited about Grand Prix, because we'll have the opportunity for us to come together as a community and celebrate the culture that we, you know, all share and then we all win together. And so I'm really excited about that.
And, of course, we've got some things to announce in coming then as well too, but, I'm really excited to have an you didn't see everybody. And, you know, again, when you look at the chats in the beginning of the morning before it was like, hey, joining live from Orlando, joining live from Tampa, you know, we were so small. And now you're seeing it from all across the country from Arizona, Iowa, you know, we're all over. And, I'm excited to finally connect with some of those people that we haven't had a chance to meet face to face.
So definitely looking forward to that, as we as we head to Grand Prix. And again, just a quick announcement. If you are unfamiliar with that, you can type in conference inside of the knowledge base. It will bring you to a page that will give you all the dates, the lodging and well that is about, or you can go to shop.
Lpt dot com. And that will, give you the opportunity to purchase tickets if you'd like to attend. And that will be on March fifth and sixth of twenty twenty four.
And, Dave, there's just a schedule slide to throw up there.
I think he got it from there.
We do. Yes. Actually, we do. Correct.
Yeah. So this is interesting. This is really cool. And we've kinda teased this before. So you know, we are building out this this community software, that is gonna revolutionize. You know, again, we we've had folks reach out to us and say, hey, Why don't we have why don't we use Facebook workplace or, you know, why don't we use one of these other third party solutions?
We are building out an absolutely amazing, amazing system for this. And we actually recently found a great piece of technology that's gonna be able to sit underneath what we're building and help us speed some of this up, which was really exciting for myself and the dev team. We still host it. We still get to write all of our code on top of it, but it's this kinda under under layer that we can put in there that's gonna give us a lot of great community features out of the gate that we would had otherwise.
And so the idea is, you know, we are very focused on building this one of a kind, online community for our agents to connect. And you know, things like an agent can just go in and and launch a Zoom meeting with a topic, and then other agents have a way to go discover that Zoom meeting from inside of LPT Connect from inside of the community. Because that's really what we're trying to replicate digitally is that water cooler talk. Like, what are the things that organically happen inside of an office or inside of a traditional brokerage that we now have to try to replicate online.
And I and look, and I think one of these we realize is you don't have to build an entire metaverse to do that. In fact, that can actually bog down the process. Agents don't have time to jog around a virtual world. Agents do have time to find the content they want inside of a mobile website or a website like connect and then click and interact with each other.
And so we're very focused on how do we build the framework that is going to help those accidental you know, kind of connections between people. Hey. They're talking about a topic I'm interested in. Let me jump in.
Hey. This is an agent from my town. Let me jump in and see what they're talking about. Like, whatever those are, hey, we're both members of the same organization outside of LPT.
Whatever those different little connection points are, that is what we are very focused on building now inside of our virtual community software. And so what we're going to do is at Grand Prix, we're going to replicate a lot of those interaction points and replicate that digital world that we're building, at the Grand Prix. And so if you look at the schedule here, you know, you can see that registration opens Monday for people that wanna get before. Tuesday morning, eight AM registration will open.
I'll then leave the opening sessions from the Happy Main stage. Again, just like last year. And then at two o'clock, we're gonna go into what we're calling community sessions. And so what we've done is we've got the hotel across from the Mahaffy Theatre, and we've got all of their convention space and we're basically breaking it out into a physical representation of what the digital community inside of Connect is going to look like when it launches later this year.
So the same types of rooms and interactions that you will ultimately see being triggered inside of the connect community, where you can have chats, you can have zooms. And again, all of this being natively launched from inside of LPT connect communities in ways that we allow you to, to integrate with each other, we're going to have that happen at the Grand Prix. And so as you're going into those community sessions, the same types of rooms, rooms or areas that you would choose inside of Connect are going to exist in real life. And then just like inside a connect, you'll be able to say, Hey, is this a corporate led room?
Is this an agent led room? Is this a vendor led room? Those are going to be very clearly labeled inside of the Grand Preconference space so that you can see what that looks like. So this is really exciting.
I don't know if this has ever been done before. Basically, we are going to preview a piece of software that we're going to launch later this year inside of a physical conference. And again, I think it's gonna be great. It's gonna give us great insight into seeing, Hey, how do these rooms work?
How are these interactions? What are the most popular topics where do people wanna be? And then inside of those different rooms, we're going to have blown up screenshots of what the ultimate digital representation of what that will look like. And so just know that that we are very focused on building again proprietary community software here inside of LPT that is built for real estate agents.
It is built with real estate first in mind. It is built to be fast and easily accessible. It is built to be mobile first because we recognize how much people are on the going on their phones. It's built to utilize Zoom as its underlying technology.
One of the things we use right here every Monday morning. And so too, during Grand Prix Week, we're actually gonna take motivation Monday and move it to Tuesday because we're gonna do it live from the main stage at the Mahaffy theater. So that that opening session that we're gonna have kickoff at nine, when it's time for motivation Monday, which will be on Tuesday, we're gonna do that live from the Mahaffy Main stage because main stage is going to be one of the virtual areas inside of the connect community, which is where motivation Monday is going to live as this new project gets launched out.
So as you can tell, I'm super passionate about this. What we are building is going to be, head and shoulders above anything else that exist anywhere out there. While other brokerages have taken technology that was again not necessarily built for real estate It was not real estate first, and they've tried to jam it in as a way to create this community. And maybe some of them didn't start with the right culture in the first place.
Because I'll tell you that. You can have the best technology and community software and all of this built out, but if the culture is wrong and the culture is broken, then it's not gonna do any good. And so we we laid the foundation correctly upfront. And I would say the vast majority of our agents are a hundred percent on culture here at LPT.
Obviously, there's always gonna be some bad apples in in every group. And I think over time, we see a lot of that kind of, naturally kind of thinning itself out because again, there are pieces of our model that really force people to be on culture and be focused on real estate and be focused on helping each other. And so we attract our tribe. And we, for the most part, have attracted people that have that absolute right culture.
So now I know that when we put these amazing tools in their hands and all of your hands to now create the community, in a community that can exist both locally where you can connect with people because of their geography that can exist nationally where you can connect with people anywhere across the country who you have shared interests with or a shared interest in a topic with, when we put these tools together over the rest of this year, which again, we're gonna be kinda outlining the entire framework at Grand Prix. I am so excited to see this culture go nuclear when it has the right tools to connect and connect on your terms.
And again, for agents to be able to create their own content, launch their own meetings, but have those meetings be hosted on our framework so that other agents can discover them. So We're not mailing out invitation links to Zoom anymore. You're not having to go register even for the motivation Monday link. Everything will live natively inside of Connect.
And so when you click on that calendar link or you click on that room link that shows you, Hey, you know, so and so is holding a, this topic in this room, you just click one button inside of connect, zoom launches, and boom, you're right in there to have that interaction. It's gonna be really, really cool. We've been spending a lot of time and focus on it. Again, this is just the next evolution.
We're a less than two year old company. We have so many things planned for the future. You know, one of the things we did not do is we did not come out day one swinging with everything. You know, we decided, you know, we need to be able to continue to innovate and we need to draw things out at the right pace because we need to keep things exciting.
We need to keep moving the model forward. We need to be able to gather data and understand from our agents. How do they really wanna connect? How do they really wanna interact?
And I feel like now getting up on the two year mark coming up here in the next, you know, month and a half, we have a really good idea of what that looks like, and we are building something absolutely amazing. And for all of you that are coming to Grand Prix, you're going to get to physically experience what we are building to launch inside of Connect later this year, which is gonna be really exciting.
Yeah. I'm so excited for that, man. I I'm telling you, like, I literally wake up thinking about it sometimes. I'm like, okay.
This is this is taking over This is too important to me, but I it's something I am really genuinely passionate about, and I'm just so excited to see you guys. And can't wait for, you know, this opportunity for you guys to understand what we're really talking out. And I know when you're hearing it, maybe you're starting to think about it, but it nothing is gonna kinda really be the experience of seeing it in person and watching that looking forward to that opportunity. So, okay, Robert.
It looks like we're just about at time. Wanna see if there's any final words that you've got for us this week as we go out there and we make it happen.
Yeah. So I see some folks putting in the chat, and I Tracy, let's update this language because I can see how it's a little confusing. Event Bright tickets sold out. There are still tickets available at shop dot l p t dot com.
So early on, our early bird special tickets, they were for sale in eventbrite. Because we hadn't built the ticketing system into shop dot l p t yet. And so the event bright, early bird tickets are sold out and gone However, there are plenty of tickets available at shop dot l p t dot com, which are the non early bird tickets. And I think I think we'll update that language just to say basically that.
So right now, it says unable to buy tickets sold out ticket sales if ended. Please visit shop dot l p t dot com to purchase tickets. I think we'll change that to say eventbrite tickets are sold out. You can still visit shop dot l p t dot com to purchase tickets that are not sold out.
We'll make that much more descriptive because I I have heard this from a lot of folks. But, yeah, so the eventbrite ticket system is sold out, but our native system at shop dot l p t dot com is not Again, some of this is, we're younger companies. So when we first launched the early bird tickets six months ago, we used Eventbrite because we didn't have our technology finished yet. Now we've migrated to our own technology.
And so that that's really all it is.
We wanna get off of the Vivint Bright's platform. We wanna start running more of more of our technology internally. A lot of the things that we use Eventbrite for right now, like rallies and events, all of that is going to be moving natively into Connect as a part of this this new community project. The native calendar that we have is gonna be fantastic because you're gonna be able to basically, tailor it to yourself.
So you can set your defaults and your filters and say, hey, I wanna see this type of event on my calendar. I don't wanna see that type of event. You know, I wanna see corporate led events. I don't wanna see vendor led events.
I wanna see events on this topic not that topic, and you'll basically be able to customize your calendar just for yourself. And then the really cool thing is because it's our proprietary technology, when you click the links on that calendar, it already knows who you are. And so it can put you right into the appropriate zoom room with no extra steps of registration, no typing your name in, no having to log in. Everything will be automated just to route you right in.
So, again, we are working very hard behind the scenes. But again, we're less than two year old company. Things continue to get better and better and better. So, yes, we started on Eventbrite with their platform.
Those tickets sold out Now it is sold on our Shop that LPT platform. Same ticket gets you all the same access inside of the Grand Prix. It's just us migrating from a legacy technology. Where we used a third party software solution to now getting into our own technology.
Awesome, man. Looking forward to that. Alright. So final words, What are you what should we be doing this week? What are you focused on? And, words of encouragement?
Yeah. Last motivation Monday of January. So we did it. You know, we kicked off this year, we kicked off this month with motivation Monday on the first day of the year, the first day of January was a Monday, and we were here.
January first. It's hard to believe that January's already gone. As Matt mentioned, we've really seen volume picking up We've seen a lot of agents recognizing and kinda seeing the fruits of the labor from q four finally coming to bear, finally starting to blossom. You know, all of those efforts that maybe felt like they weren't getting you anywhere in q four.
For a lot of folks, we're now seeing those start to bear fruit. They will continue to get better. We're gonna move into the heavy spring buying season. Now that we are back to a normal, you know, non pandemic induced frenzy of a market, the seasonality of our industry is really starting to show itself.
And, you know, you're gonna have overall more transactions in q two and q three. Than you do in q four. And then q one is when you'll see a lot of activity, but the closings usually come in February and March, even though the contracts and the activity come in January, and again, it's this is an interesting business. This is not an easy business.
It's why it's why real estate has such a high failure rate. When you get in as far as time a year can make a difference, you know, if you if you launch your real estate career right at the end of the spring season, you gotta wait a long time for things to come back around and that can feel judging. And so look, we're all here to be in this together to help those words of encouragement. You know, believe me, I see the data at a much higher level things are starting to thaw.
We are starting to see a lot more activity. We're gonna have probably an amazing back half of q one through q two. The beginning of q three. And then q four is probably all kinda disappoint us again.
And we just have to get used to that. We have to be prepared, but the work you do during those slow times, the work you put in during the quote unquote bust during the slow quarters, that is what's going to dictate your successes during the booms. And then during the booms, we have to be smart and not believe that that things are better than they actually are because that can lead us to make poor choices which then then can come back to bite us during the bus. So as I say very often here on motivation Monday, when you are in the boom, be preparing for the next bus, When you are in the bus, be preparing for the next boom.
And in the market we are in right now, those booms and busts can be as simple as January versus April. You know, December versus March. And so keep that in mind. Don't make rash decisions in either way.
You know, don't start canceling everything or stopping your efforts because you feel like it didn't work during the bus. But then also during a boom, don't go out and spend a bunch of money and hire a bunch of people and make a bunch of things and choices you can't get out of because this is a cyclical business, and we will continue to help keep everyone on pace for that because the way we win is by trying to smooth out those ups and downs and ride the industry as evenly as we can to build our business. And that means During the boom, be ready for the next bust, and during the bust, be preparing for the next boom.
Have a great week, everybody.